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Sep-2025
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Overview
Market Insights Snapshot
Legend has shown a notable upward trajectory in the Flower category in both Maryland and New Jersey. In Maryland, Legend moved from the 32nd position in June 2025 to 19th by September 2025, indicating a consistent rise in popularity and consumer preference. Similarly, in New Jersey, Legend's Flower category improved its ranking from 30th in June to 19th by September, though it experienced a slight dip in August. This suggests a strong market presence and growing consumer base in these states. However, in the Pre-Roll category in New Jersey, Legend only entered the top 30 in September, ranking 31st, which may point to potential growth opportunities in this segment.
In the Vapor Pens category, Legend maintained a steady performance in New Jersey, consistently ranking within the top three, which underscores its strong foothold in this category. Despite a slight drop in sales from July to August, the brand quickly regained its momentum by September. Conversely, in Maryland, Legend's Vapor Pens showed a gradual improvement, moving from 28th to 25th place by September. This indicates a modest yet positive trend in consumer acceptance. The absence of Legend in the top 30 brands in certain categories in previous months highlights areas where the brand might need to focus more efforts to capture a larger market share.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Legend has demonstrated resilience and adaptability, maintaining a strong position despite fluctuating ranks. Over the months from June to September 2025, Legend consistently held a top-three position, peaking at rank 2 in June, July, and September, though it briefly slipped to rank 3 in August. This slight dip coincided with a decrease in sales, indicating a potential area for strategic improvement. In contrast, Fernway has dominated the category, consistently holding the top rank with robust sales figures. Meanwhile, Simply Herb has shown strong performance, maintaining a rank just above Legend in most months, except for September when Legend reclaimed the second spot. Rove has been on an upward trajectory, climbing from rank 12 in June to rank 4 by September, suggesting increased competition. For Legend, the challenge lies in leveraging its brand strength to close the gap with top competitors and capitalize on its established market presence.
Notable Products
In September 2025, the top-performing product from Legend was the Marshmallow Puff Distillate Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 5359 units. The Blueberry Muffin BDT Distillate Cartridge (1g) climbed to the second position, showing a significant improvement from its fourth place in July 2025. Kiwi Berry Distillate Cartridge (1g) maintained a consistent performance, holding the third rank for two consecutive months. Wild Cherry Distillate Cartridge (1g) entered the rankings in September, taking the fourth position. Tangy Lemon Kush CDT Distillate Cartridge (1g), which was the top seller in August, dropped to fifth place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
