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Oct-2025
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Overview
Market Insights Snapshot
Legend has shown notable performance in the Maryland market, particularly in the Flower category. The brand has experienced a steady climb, moving from the 26th position in July 2025 to maintaining the 20th spot in both September and October of the same year. This upward trend is reflected in their sales figures, which have increased consistently over these months, indicating a growing consumer preference for their Flower products. Conversely, in the Vapor Pens category, Legend's ranking has fluctuated, with a slight drop from 27th in September to 29th in October. This inconsistency suggests potential challenges in maintaining a stable market share in this category.
In New Jersey, Legend demonstrates strong performance in the Vapor Pens category, consistently holding the 2nd position from July to October 2025. This robust standing is accompanied by a significant sales volume, underscoring the brand's strength and popularity in this segment. However, in the Pre-Roll category, Legend did not make it into the top 30 in July, but showed a remarkable improvement by October, reaching the 19th position. This indicates a successful strategy in expanding their market presence in Pre-Rolls. The Flower category also saw a positive trajectory, with Legend advancing from 20th in July to 18th in October, showcasing a consistent growth pattern in New Jersey's competitive cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Legend has maintained a strong position, consistently ranking second in July, September, and October 2025, with a slight dip to third place in August. This fluctuation in rank can be attributed to the competitive pressure from brands like Simply Herb, which briefly overtook Legend in August. Despite this, Legend's sales showed resilience, with a notable increase in October, suggesting effective strategies to regain market share. Meanwhile, Fernway has dominated the top spot, indicating a significant gap in sales leadership. Legend's ability to rebound in sales and maintain a strong rank against formidable competitors like Rove, which has been climbing steadily, showcases its potential to solidify its position in the market.
Notable Products
In October 2025, Legend's top-performing product was the Marshmallow Puff Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from September. The Blueberry Muffin BDT Distillate Cartridge (1g) also showed strong performance, holding steady at the second position with sales reaching 3,840 units. The Root Beer Float Distillate Cartridge (1g) climbed to third place, improving from fifth in September. Meanwhile, the Raspberry Crush Natural Terpene Cartridge (1g) debuted in the rankings at fourth place. Finally, Bubble Freeze (14g) in the Flower category rounded out the top five, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
