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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Legend is stocked at 248 licensed dispensaries across New Jersey, Maryland, and 2 other states, 124 of them in New Jersey, with the deepest coverage in Jersey City, Atlantic City, Camden, Trenton, and Egg Harbor Township. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Legend’s mix tilted toward Vapor Pens at 47.53% share, yet that anchor category posted a -3.87% YoY and -4.05% MoM decline, while Flower held 36.08% share with +12.22% YoY against a -2.65% MoM dip. The expansion came from Pre-Roll at 13.97% share with +389.68% YoY and +4.72% MoM, and Concentrates at 2.42% share with a +6212.56% YoY surge despite a -0.08% MoM edge; alongside a -26.10% YoY average price shift to $35.70, this pattern implies an intentional volume-led pivot where growth is sourced from lower-price-per-unit and newly scaled segments while the largest category softens sequentially.
With Vapor Pens ranked 3 in New Jersey, the -4.05% MoM drag and -3.87% YoY in that category signal intensifying share defense needs even as overall brand sales rose +18.37% YoY and the 24‑month trend sits at +11.31%. The outsized Pre-Roll and Concentrates gains, combined with a -26.10% YoY average price movement, indicate a repositioning toward accessibility and trial that can diversify reliance on Vapor Pens while Flower’s +12.22% YoY but -2.65% MoM suggests portfolio ballast; net effect, Legend is trading mix toward faster-growing, price-flexible formats to sustain rank while cushioning volatility in its primary category.
Competitive Landscape
Legend ranks #3 in New Jersey Vapor Pens in August 2026, unchanged from #3 year over year, and it also held #3 three months ago; this flat rank alongside a peak position of #3 in August 2026 indicates share is being maintained rather than expanded. Competitively, Select stayed at #1 while its sales fell 21.0% year over year, and Fernway stayed at #2 with a 5.3% sales increase, suggesting Legend’s static #3 occurs amid mixed headwinds and tailwinds above it; further down, Simply Herb remained at #4 with a 14.6% decline while RYTHM advanced from #7 to #5 on 13.9% growth, indicating pressure from below despite stagnation above. The pattern implies that Legend’s rank trajectory—locked at #3 year over year and quarter over quarter—signals a need to convert volatility among adjacent competitors into upward movement rather than accepting a ceiling at #3.
Notable Products
White Truffle Pre-Roll (1g) posted the steepest movement in August 2026 with a -18.3% month-over-month drop at rank 9, while Sour Mango Distillate Cartridge (1g) advanced +20.0% to rank 4. Pre-Rolls occupy five of the top ten slots, but the highest ranks concentrate in Vapor Pens where Kiwi Berry Distillate Cartridge (1g) slipped -5.1% at rank 8 against the +20.0% upswing from Sour Mango Distillate Cartridge (1g). The spread between a declining pre-roll at rank 9 and a rising cartridge at rank 4 implies Legend’s demand is tilting toward Vapor Pens, pointing product mix and marketing toward cartridges over traditional Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
