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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Legend is stocked at 321 licensed dispensaries across New Jersey, Pennsylvania, and 2 other states, 136 of them in New Jersey, with the deepest coverage in Jersey City, Atlantic City, Egg Harbor Township, Franklin Township, and Trenton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Legend’s July 2026 category mix is anchored by Vapor Pens at 50.29% share with a month-over-month gain of 1.64% but a year-over-year decline of 4.84%, while Flower holds 35.99% share with a month-over-month dip of 3.24% and a year-over-year increase of 43.61%. Pre-Roll reaches 12.07% share on a year-over-year surge of 1,543.05% despite a month-over-month pullback of 6.34%, and Concentrates sit at 1.65% share with a month-over-month drop of 15.80% and no year-over-year baseline. With overall brand sales up 27.15% year over year and average price down 22.32%, the pattern implies that unit mix expanded sharply in lower-price tiers even as Vapor Pens softened year over year, shifting momentum toward Flower and an emerging Pre-Roll contribution.
Positioning-wise, a 3rd-place rank in Vapor Pens in New Jersey paired with a 50.29% internal share indicates continued reliance on a category that is stabilizing month over month but contracting year over year by 4.84%; by contrast, Flower’s 43.61% year-over-year growth and 35.99% share signal a second growth engine that can buffer category risk. The 1,543.05% year-over-year Pre-Roll expansion, even with a 6.34% month-over-month pullback and a $39.27 brand-wide average price, suggests a trading-down effect that broadens the customer base while pressuring price; the implication is that Legend can sustain share by converting Vapor Pen traffic into Flower and Pre-Roll baskets while managing margin through mix and selective pricing discipline.
Competitive Landscape
Legend ranks #3 in New Jersey Vapor Pens in July 2026, unchanged from #3 year over year, with a flat three-month trend at #3 indicating stability while both its peak rank and current rank are #3 in July 2026; meanwhile, Select holds #1 but posted a -8.9% year-over-year sales change, and Fernway sits at #2 with a +6.0% year-over-year sales lift, creating a mixed competitive gap where RYTHM advanced from #8 to #5 alongside a +43.9% year-over-year sales increase that tightens pressure from below. The pattern implies that Legend’s static rank trajectory at #3, despite a top competitor declining by -8.9% and a chaser accelerating by +43.9%, points to a consolidation phase where holding share requires offense to prevent an upward pass from faster-rising rivals and to exploit softness above.
Notable Products
Sour Diesel Pre-Roll (1g) posted the steepest decline in July 2026 at -31.9% MoM while sliding to rank 4, and Sour Mango Distillate Cartridge (1g) fell -20.5% at rank 2, indicating pressure outside the very top SKU. Blueberry Muffin BDT Distillate Cartridge (1g) held rank 1 with a flat -0.4% MoM and approximately $94,024 in sales, while Pineapple Whip BDT Distillate Cartridge (1g) dropped -19.5% at rank 7, signaling divergent momentum within Vapor Pens. With eight of the top ten in Vapor Pens and three Pre-Roll SKUs clustered at ranks 4–6 with -23.3% to -31.9% MoM declines, the category mix is tilting further toward stable pen leaders and away from Pre-Rolls. The pattern implies Legend is consolidating around a few anchor Vapor Pen SKUs while deprioritizing or thinning Pre-Roll breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
