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Jun-2024
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Overview
Market Insights Snapshot
Legend (MD) has shown varied performance across different product categories in Maryland. In the Flower category, they maintained a rank of 26th in March and April 2024 but dropped out of the top 30 by May and June 2024. This decline in ranking is indicative of a significant drop in sales, which fell from $399,594 in April to $160,255 in June. Conversely, the Vapor Pens category has seen more stable performance, with Legend (MD) fluctuating between 15th and 20th place over the same period. Despite a dip in April, sales in this category rebounded by June, reaching $340,231, which is a positive trend.
The Pre-Roll category presents a different story for Legend (MD). The brand appeared in the rankings only in March 2024, at 33rd place, and did not make it to the top 30 in subsequent months. This absence suggests that the brand is struggling to gain traction in this category within Maryland. The relatively low sales figure of $15,517 in March further underscores this challenge. Overall, while Legend (MD) has shown resilience in Vapor Pens, their performance in the Flower and Pre-Roll categories indicates areas that may require strategic adjustments to regain market share.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Legend (MD) has experienced notable fluctuations in its ranking over recent months, indicating a volatile market position. From March to June 2024, Legend (MD) saw its rank drop from 15th to 20th in May before recovering slightly to 17th in June. This trend suggests that while Legend (MD) is struggling to maintain a stable foothold, competitors like O.penVape and Beezle Extracts have shown more consistent performance. O.penVape, for instance, improved its rank from 13th in March to 10th in May, although it dropped to 16th in June, indicating a temporary setback. Beezle Extracts also demonstrated resilience by maintaining a relatively stable rank around the mid-teens. Meanwhile, Savvy and Grow West Cannabis Company have shown upward trends, with Grow West Cannabis Company notably jumping from 24th in March to 14th in May before falling back to 19th in June. These dynamics highlight the competitive pressure on Legend (MD) and underscore the importance of strategic adjustments to improve its market position and sales performance in the Maryland vapor pens category.
Notable Products
In June 2024, the top-performing product from Legend (MD) was Lemon Cheesecake BDT Distillate Cartridge (1g) in the Vapor Pens category, which reclaimed its number one ranking with sales of 1240 units. Lemon Berry Tart Natural Terpene Distillate Cartridge (1g) followed closely in second place, improving from its fourth-place ranking in May 2024. Blue Raspberry Natural Terpene Cartridge (1g) secured the third position, showing a consistent strong performance despite dropping from first place in April 2024. Strawberry Cheesecake Natural terp Distillate Cartridge (1g) made a notable return to the rankings in fourth place after being unranked in May 2024. Pineapple Whip Natural Terpene Cartridge (1g) rounded out the top five, although its sales figures decreased compared to previous months.
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