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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Legend’s mix in May 2026 is concentrated in Vapor Pens at 58.94% share with year-over-year growth of 59.31% but a month-over-month decline of 7.26%, while Flower holds 32.22% share with 101.49% year-over-year growth and a 9.78% month-over-month decline. Pre-Roll sits at 7.39% share with 474.42% year-over-year growth and 10.65% month-over-month expansion, and Concentrates remains small at 1.46% share despite 2,743.39% year-over-year growth and a 20.05% month-over-month pullback. With average price down 26.43% year over year to $38.50 and Vapor Pens ranked 3rd in New Jersey, the pattern implies Legend is trading price for volume while broadening beyond a single anchor category.
The simultaneous month-over-month declines in Vapor Pens (down 7.26%) and Flower (down 9.78%) alongside a 10.65% month-over-month lift in Pre-Roll and a 20.05% month-over-month drop in Concentrates indicates consumer spend is tilting toward lower-ticket formats even as premium Flower pricing at $61.00 sustains share. With Vapor Pens at 58.94% share but Flower advancing 101.49% year over year and Pre-Roll up 474.42% year over year, the mix trajectory points to a hedge against category-specific volatility and supports a positioning that balances pen-led scale with expanding Flower and Pre-Roll relevance.
Competitive Landscape
Legend is currently ranked #3 in NJ Vapor Pens in May 2026, improving 2 positions from #5 year over year, while holding flat at #3 versus three months ago and reaching its peak rank of #3 in May 2026; meanwhile, Select held #1 year over year and in May 2026 despite a -13.9% sales change, and Fernway stayed at #2 with a -1.0% sales change, indicating Legend’s rank gain came amid top-tier stability rather than displacement. Down the leaderboard, Simply Herb moved up from #6 to #4 with +2.6% sales growth and Rove surged from #16 to #5 with +158.0% sales growth, suggesting pressure from below even as the top three remained anchored; the pattern implies Legend’s trajectory is one of consolidation at #3 with rising competitive risk from faster-climbing followers rather than immediate upside into the top two.
Notable Products
Sour Diesel Pre-Roll (1g) posted the steepest movement in May 2026 with a -15.8% month-over-month drop and slid to rank 3, while Peach Ringz Natural Terpene Distillate Cartridge (1g) declined -9.7% at rank 2. In contrast, Wild Cherry Distillate Cartridge (1g) rose 30.8% to hold rank 1 and generated $118,995, with Blueberry Muffin BDT Distillate Cartridge (1g) up 13.8% at rank 6. With eight of the top ten SKUs in Vapor Pens and Kiwi Berry Distillate Cartridge (1g) down -17.2% at rank 5 against Rainbow Push Pop BDT Distillate Cartridge (1g) up 11.8% at rank 4, the mix points to Vapor Pens concentration but with flavor-by-flavor volatility driving share shifts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
