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Nov-2025
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Overview
Market Insights Snapshot
Legend has shown varied performance across different states and product categories. In Maryland, the brand's Flower category experienced a slight fluctuation in rankings, moving from 23rd in August to 22nd by November, indicating a relatively stable position within the top 30. However, the Vapor Pens category saw a more consistent performance, maintaining a ranking around the 28th to 30th position. The Flower category's sales peaked in October, but there was a noticeable decline by November, which could suggest seasonal demand changes or increased competition. Notably, Legend's presence in Maryland's Vapor Pens category is on the edge of falling out of the top 30, which could be concerning if the trend continues.
In New Jersey, Legend's performance in the Flower category demonstrated an upward trend, reaching 16th place by November, reflecting an improvement from its 19th position in September. This positive movement suggests growing consumer preference or effective market strategies. Conversely, the Pre-Roll category experienced a drop in ranking from 18th in October to 25th in November, indicating possible challenges in maintaining market share in this category. On a more positive note, Legend has maintained a strong position in the Vapor Pens category, consistently ranking within the top three. This suggests a dominant presence and strong consumer loyalty in the Vapor Pens market in New Jersey. Despite some fluctuations, Legend's overall performance in New Jersey highlights both strengths and areas that may require strategic adjustments.
Competitive Landscape
In the competitive landscape of Vapor Pens in New Jersey, Legend has experienced notable fluctuations in its ranking over the past few months, impacting its market positioning. In August 2025, Legend held the 3rd position, but it climbed to 2nd place in September and October, before dropping back to 3rd in November. This shift indicates a dynamic competitive environment where Legend is closely contending with brands like Simply Herb, which consistently maintained a strong presence, ranking 2nd in August and November. Meanwhile, Fernway has dominated the top spot throughout this period, showcasing a robust market hold. Legend's sales saw a peak in October, suggesting a successful strategy during that month, but the subsequent decline in rank by November highlights the need for strategic adjustments to regain its earlier momentum. Competitors such as Rove and Ozone also show competitive sales growth, indicating a vibrant and challenging market where Legend must continuously innovate to enhance its competitive edge.
Notable Products
In November 2025, Legend's Root Beer Float Distillate Cartridge (1g) emerged as the top-performing product, climbing from its previous third-place ranking in October to first place with notable sales of 3864 units. The Tangy Lemon Kush CDT Distillate Cartridge (1g) secured the second position, showing a strong performance despite not being ranked in September and October. Marshmallow Puff Distillate Cartridge (1g) dropped to third place from its consistent first-place ranking in September and October, indicating a slight decline in its market dominance. The Rainbow Push Pop BDT Distillate Cartridge (1g) made its debut in the rankings at fourth place, while Raspberry Crush Natural Terpene Cartridge (1g) slipped to fifth from its previous fourth-place position. These shifts highlight a dynamic market where Legend's Vapor Pens category continues to see competitive changes in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
