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Dec-2025
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Overview
Market Insights Snapshot
Legend's performance in the cannabis market shows varied results across different states and categories. In Maryland, Legend's Flower category experienced a decline in rankings from September to December 2025, moving from 20th to 25th place. This downward trend is mirrored in their sales figures, with a noticeable decrease over the same period. However, in the Vapor Pens category, Legend managed to improve its position slightly, ending December 2025 ranked 25th, a positive shift from the previous months where it fluctuated around the 28th to 30th positions. This suggests a potential area of growth in Maryland, despite the overall challenging market conditions.
In contrast, Legend's performance in New Jersey presents a more stable and promising outlook, particularly in the Vapor Pens category where the brand consistently maintained the 2nd position throughout the last quarter of 2025. This consistency is reflected in robust sales figures, indicating strong consumer demand and brand loyalty in this category. However, their Flower and Pre-Roll categories faced more variability, with Flower rankings slightly improving to 16th in November before slipping back to 18th in December. Meanwhile, Pre-Roll rankings saw a decline, ending the year at 27th, which may indicate a need for strategic adjustments in these areas to capture more market share.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Legend consistently holds the second rank from September to December 2025, indicating a stable position in the market. Despite this stability, Legend faces fierce competition from top-ranked Fernway, which maintains a strong lead with significantly higher sales figures throughout the period. Legend's sales show a positive trend, particularly with a notable increase in December 2025, suggesting effective strategies to boost sales. However, the brand must remain vigilant of Simply Herb, which, while ranked third, shows a substantial sales surge in December, potentially threatening Legend's position if this trend continues. Meanwhile, RYTHM remains a consistent fourth, posing less immediate threat but still a competitor to watch. Legend's ability to maintain its rank amidst these dynamics highlights its resilience, yet underscores the need for continued innovation and marketing efforts to solidify its standing and potentially challenge Fernway's dominance.
Notable Products
In December 2025, Legend's top-performing product was Bubble Yum Natural Terpene Distillate Cartridge (1g) in the Vapor Pens category, securing the number one rank with impressive sales of 2782 units. Following closely was Rainbow Push Pop BDT Distillate Cartridge (1g), which jumped from fifth place in November to second place in December, demonstrating a significant increase in demand with sales reaching 2711 units. Blueberry Muffin BDT Distillate Cartridge (1g) moved down to third place, maintaining a strong presence with consistent sales figures. Marshmallow Puff Distillate Cartridge (1g) experienced a decline, dropping from second in November to fourth in December, yet still achieving notable sales. Kiwi Berry Distillate Cartridge (1g) re-entered the top five, showing a positive shift in consumer preference from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
