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Apr-2025
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Overview
Market Insights Snapshot
Legend's performance across different cannabis categories in Maryland shows a varied trajectory. In the Flower category, Legend experienced a notable fluctuation, starting at rank 24 in January 2025, dropping to 43 in February, and then recovering to maintain a steady rank of 28 in both March and April. This indicates a potential stabilization after a challenging month, with sales rebounding from a low in February. In the Pre-Roll category, Legend was not ranked in the top 30 in February, which could be concerning, but they managed to secure the 30th position in March and April. Meanwhile, Vapor Pens saw a relatively stable performance, with rankings hovering in the low 30s throughout the months, suggesting a consistent presence in the market despite the competitive landscape.
In New Jersey, Legend's performance presents a mix of challenges and successes. The Flower category saw a promising improvement, with the brand climbing from a rank of 35 in March to 22 in April, indicating a strong upward trend. However, the Pre-Roll category tells a different story, as Legend fell from a high of 19 in March to 32 in April, which might raise concerns about market share in this segment. Interestingly, Legend's Vapor Pens have consistently performed well, maintaining a top 10 position across all months, which underscores their strength and popularity in this category. This consistent performance in Vapor Pens highlights an area where Legend could focus on leveraging its market position further in New Jersey.
Competitive Landscape
In the competitive landscape of Vapor Pens in New Jersey, Legend has experienced notable fluctuations in its market position from January to April 2025. Starting at rank 5 in January, Legend maintained this position in February before dropping to 8 in March. However, it showed resilience by climbing back to rank 7 in April. This movement is indicative of a competitive market where Legend is vying for a stronger foothold against key competitors. For instance, Select, a leading brand, consistently outperformed Legend, although it experienced a drop from rank 2 to 6 by April. Meanwhile, AiroPro maintained a steady presence, holding the 5th position in both March and April, directly impacting Legend's ability to climb higher. Despite these challenges, Legend's ability to regain rank suggests potential for growth, especially if it can capitalize on the declining sales of higher-ranked competitors.
Notable Products
In April 2025, Legend's top-performing product was the Kiwi Berry Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place ranking with impressive sales of 3588 units. The Apple Fizz BDT Distillate Cartridge (1g) climbed to the second position, improving from an unranked status in March, with a notable sales figure of 2674 units. The Pineapple Whip BDT Distillate Cartridge (1g) secured the third spot, showcasing a significant rise from its previous absence in the rankings. The Strawberry Cheesecake Natural terp Distillate Cartridge (1g) moved up to fourth place from fifth, reflecting a steady increase in popularity. Lastly, the Raspberry Crush Natural Terpene Cartridge (1g) experienced a slight drop to fifth place, despite achieving a consistent performance earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
