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Oct-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Legend is stocked at 287 licensed dispensaries across New Jersey, Pennsylvania, and 2 other states, 107 of them in New Jersey, with the deepest coverage in Jersey City, Camden, Atlantic City, Highland Park, and Newark. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Legend’s mix tilted toward Vapor Pens at 42.61% share (ranked 3rd in New Jersey Vapor Pens), even as that category fell 22.60% year over year and 3.98% month over month, while Flower held 38.18% share with a 17.65% YoY decline but a 0.41% MoM uptick. Pre-Roll expanded 101.47% YoY but slipped 20.68% MoM at a 13.13% share, and Concentrates, though just 6.08% share, surged 10,670.38% YoY and 25.35% MoM. With brand sales down 7.40% YoY and average price down 32.10% YoY to $32.04, the pattern implies revenue concentration in a shrinking core (Vapor Pens) while growth engines (Concentrates, Pre-Roll) are too small or volatile to offset near-term declines.
The mix shift implies Legend’s positioning is anchored in a top-3 Vapor Pen footprint but increasingly dependent on emerging niches: a double-digit MoM gain in Concentrates (25.35%) alongside a MoM contraction in Pre-Roll (−20.68%) and a modest MoM dip in Vapor Pens (−3.98%). The simultaneous Flower stabilization (0.41% MoM) and price compression (−32.10% YoY brand-wide) suggest an elasticity-led strategy that defends rank in Vapor Pens (3rd) while trading margin for volume, implying that sustained share requires migrating demand from declining Vapor Pens (−22.60% YoY) toward faster-growing, higher-momentum Concentrates (10,670.38% YoY) without amplifying Pre-Roll volatility.
Competitive Landscape
Legend ranks #3 in NJ Vapor Pens in October 2026, unchanged from #3 year over year, with stability over the last three months at #3 and a peak rank of #3 also in October 2026; by contrast, Select holds #1 while posting a -14.9% YoY sales change and Fernway sits at #2 with a +10.0% YoY increase, indicating Legend’s flat rank comes amid mixed competitor momentum. Further down the leaderboard, Simply Herb remains #4 with a -12.4% YoY decline, while Strike surged from #22 to #5 on +393.4% YoY sales, creating upward pressure just below Legend; the pattern implies Legend’s steady #3 position is sustained by consistency rather than acceleration, and future share defense may hinge on countering faster risers like Strike while capitalizing on declines at Select and Simply Herb.
Notable Products
Legend leans on format mix: Vapor Pens account for 35.0% of October 2026 sales while Flower hybrids and popcorn Flower add 19.7%, with Deep Orbit Ground (7g) as the top item at 3.1%. Sales are spread across 266 items and the top 10 hold 20.4%, so revenue comes from a wide base rather than a few blockbusters.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
