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Jun-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Legend’s mix tilted toward Vapor Pens at 50.09% share with a year-over-year change of 22.85% and a month-over-month decline of 3.71%, while Flower expanded to 35.81% share with 147.21% YoY growth and 16.65% MoM growth. Pre-Roll climbed to 12.65% share with 2002.98% YoY growth and 56.50% MoM growth, and Concentrates held 1.45% share with a 5.88% MoM increase and no reported YoY figure. Across the portfolio, brand sales rose 79.01% YoY while average price fell 18.10% YoY to $38.71, indicating volume-led gains; the pattern implies Legend is reallocating momentum from Vapor Pens into Flower and Pre-Roll to capture faster-growing baskets despite short-term softness in the leading category.
Legend’s third-place rank in Vapor Pens in New Jersey combined with 16.65% MoM growth in Flower and 56.50% MoM growth in Pre-Roll suggests a hedge against single-category concentration and a push toward segments where price elasticity and trial are accelerating. With Vapor Pens down 3.71% MoM yet still commanding a 50.09% share, and Flower plus Pre-Roll together accounting for 48.46% share alongside a 147.21% YoY surge in Flower and a 2002.98% YoY surge in Pre-Roll, the implication is a two-pillar positioning: defend Vapor Pens scale while leaning into Flower and Pre-Roll to sustain the 79.01% brand-level YoY growth as average prices reset.
Competitive Landscape
Legend is ranked #3 in New Jersey Vapor Pens in June 2026, unchanged from #3 in June 2025, and it also held #3 in March 2026; meanwhile, the category peak for Legend is #3 in June 2026. Competitor Select is #1 but posted a -8.6% year-over-year sales change, while Fernway sits at #2 with a +10.7% year-over-year increase; lower-tier pressure is rising as RYTHM advanced to #5 from #7 with +26.0% growth while Simply Herb improved its rank from #6 to #4 despite a -1.8% sales decline. The combination of a static #3 position across year-over-year and three-month snapshots and faster relative movement below and above implies Legend is in a stable share corridor but faces tightening room to ascend without a displacement event at #2 or a defense against upward momentum from #4–#5.
Notable Products
Sour Mango Distillate Cartridge (1g) posted the standout move in June 2026 with a 59% month-over-month gain and a climb into rank 3, while Strawberry OG Pre-Roll (1g) rose 52% to reach rank 2. In contrast, Peach Ringz Natural Terpene Distillate Cartridge (1g) fell 29% at rank 9 and Rainbow Push Pop BDT Distillate Cartridge (1g) slipped 14% at rank 8. With seven of the top ten SKUs in Vapor Pens and one cartridge exceeding $113,000 in sales, the mix points to a pivot toward higher-velocity vape offerings despite isolated declines in selected flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
