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Nov-2025
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Overview
Market Insights Snapshot
EZ Flower / EZ Puff / EZ-Joint has demonstrated consistent performance in the Washington flower category, maintaining a strong position within the top 5 brands. Despite a slight dip from third to fourth place in November 2025, the brand's sales trajectory suggests resilience and a robust market presence. The sales figures for October 2025 were notably high, indicating a peak in consumer demand during that period. However, the brand did not appear in the top 30 rankings for pre-rolls in any month, which could imply a lack of competitive edge or market penetration in this category within Washington.
In the pre-roll category, EZ Flower / EZ Puff / EZ-Joint's performance has been less remarkable, consistently ranking around the 38th position in Washington from September to November 2025. This stable yet lower ranking could suggest either a niche appeal or a need for strategic enhancement to climb higher in the rankings. The sales figures in this category have remained relatively flat, indicating a potential area for growth or re-evaluation of market strategy. The absence from the top 30 in the pre-roll segment across all months highlights a potential area of focus for the brand to diversify and strengthen its market presence.
Competitive Landscape
In the competitive landscape of the flower category in Washington, EZ Flower / EZ Puff / EZ-Joint has shown a notable shift in its market position from August to November 2025. Initially holding a steady third place from August to October, the brand experienced a slight dip to fourth place in November. This change in rank can be attributed to the consistent performance of competitors like Mama J's, which climbed from fourth to third place in November, and Legends, maintaining a strong second place throughout the period. Despite this, EZ Flower / EZ Puff / EZ-Joint's sales remained robust, peaking in October, which suggests a strong consumer base and potential for recovery in rank. The brand's ability to regain its position will depend on strategic marketing and product differentiation to outpace competitors such as Redbird (formerly The Virginia Company) and Lifted Cannabis Co, who also maintain a significant presence in the market.
Notable Products
In November 2025, the top-performing product from EZ Flower / EZ Puff / EZ-Joint was Gary Payton Oreoz (3.5g) in the Flower category, maintaining its number one rank for four consecutive months, with sales of 2953 units. Georgia Pie (3.5g), also in the Flower category, consistently held the second rank, showing a slight increase in sales compared to previous months. Wedding Cake (3.5g) retained the third position, although its sales figures declined from October. Pineapple Fruz (3.5g) improved its ranking from fifth in October to fourth in November. The Northern Lights Infused Pre-Roll (1g) debuted in the rankings at fifth place, marking its first appearance in the dataset.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
