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Oct-2025
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Overview
Market Insights Snapshot
In Washington, EZ Flower / EZ Puff / EZ-Joint has demonstrated consistent performance in the Flower category, maintaining a solid third-place ranking from July to October 2025. This stability is indicative of their strong market presence and consumer loyalty in the region. Interestingly, despite the consistent ranking, there was a noticeable increase in sales from September to October, reflecting a growth trend that could signal increasing demand or effective marketing strategies. This upward movement in sales, while maintaining their ranking, suggests that the brand is effectively capitalizing on market opportunities within the Flower category.
Conversely, in the Pre-Roll category, the brand has shown gradual improvement in Washington. Starting from a rank of 44 in July, they have climbed to 35 by October. This positive trajectory indicates a strengthening position in the Pre-Roll market, although they still remain outside the top 30 brands, suggesting there is room for further growth and competition. This gradual climb in rankings could be attributed to strategic initiatives or product improvements, though they have not yet broken through to the top tier of brands in this category. The incremental progress, however, is a promising sign for the brand's future potential in expanding its market share within the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Washington flower category, EZ Flower / EZ Puff / EZ-Joint has consistently maintained its position at rank 3 from July to October 2025. This stability in ranking suggests a strong brand presence, although it trails behind Phat Panda and Legends, which have held the top two positions respectively. Notably, Mama J's remains a close competitor at rank 4, with a significant sales increase in October, potentially signaling a threat to EZ Flower / EZ Puff / EZ-Joint's position. Meanwhile, Lifted Cannabis Co has shown upward momentum, improving its rank from 7 to 5 over the same period. Despite these competitive pressures, EZ Flower / EZ Puff / EZ-Joint's sales have shown a positive trend, increasing from July to October, which could be indicative of effective marketing strategies or product offerings resonating well with consumers.
Notable Products
In October 2025, the top-performing product for EZ Flower / EZ Puff / EZ-Joint was Gary Payton Oreoz (3.5g) in the Flower category, maintaining its leading position from the previous two months with sales of 3,654 units. Following closely was Georgia Pie (3.5g), which consistently held the second rank from August to October. Blueberry Muffin (3.5g) emerged as a strong contender, securing the third spot in its debut month. Pineapple Express Infused Pre-Roll (1g) ranked fourth, showing its popularity in the Pre-Roll category. Pineapple Fruz (3.5g) dropped to the fifth position from third in July, indicating a slight decline in its performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
