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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
EZ Flower / EZ Puff / EZ-Joint concentrated 83.79% of May 2026 sales in Flower while Pre-Roll accounted for 15.88%, and this mix coincided with a 35.56% year-over-year decline in Flower versus a 5.88% year-over-year decline in Pre-Roll. Month over month, Flower slipped 1.43% while Pre-Roll grew 13.02%, with Vapor Pens up 6.07% but still only 0.33% share, and the brand held rank 6 in Flower in Washington. The pattern implies overexposure to a contracting Flower base where rank 6 limits upside, while faster MoM traction in Pre-Roll offers a lever to offset the 32.11% brand-level year-over-year decline.
Given Flower’s 83.79% share and 35.56% year-over-year drop against a 3.35% average price decline, mix pressure rather than pricing is the primary drag, whereas Pre-Roll’s 13.02% month-over-month growth at 15.88% share can compound if share shifts even a few points. With Vapor Pens at 0.33% share and a 6.07% month-over-month lift, the category remains too small to influence near-term rank 6 positioning in Washington, so reallocating toward Pre-Roll while stabilizing Flower volume is the clearest path to mitigate the May 2026 contraction.
Competitive Landscape
EZ Flower / EZ Puff / EZ-Joint sits at rank #6 in May 2026, up 3 positions year over year but rebounding 8 spots from February 2026’s #14, while still trailing its peak at #3 from September 2025; compared with competitors, Phat Panda holds #1 with a 1-position YoY stability despite a 7.7% YoY sales decline, and Sweetwater Farms moved from #20 to #5 alongside a 77.7% YoY sales increase, indicating share pressure above and below the #6 slot. Meanwhile, Lifted Cannabis Co advanced from #7 to #3 with 16.9% YoY growth while Legends stayed at #2 amid a 26.8% YoY sales decline, suggesting EZ Flower / EZ Puff / EZ-Joint’s upward rank momentum is driven more by mid-pack volatility than top-end displacement, implying the current trajectory points to episodic gains rather than a durable return to the #3 peak absent additional share capture.
Notable Products
Wedding Cake Infused Pre-Roll (1g) posted the steepest decline in May 2026 at -11.1% MoM while sliding to rank 7, and Pre-Roll momentum was otherwise mixed with Pineapple Express Infused Pre-Roll (1g) up 10.4% MoM at rank 2. Georgia Pie (3.5g) rose 23.8% MoM to hold rank 1 and Candyland (3.5g) climbed 29.2% MoM to rank 3, while Gelato (3.5g) advanced 24.3% MoM at rank 4. Four of the top ten are Flower SKUs clustered in ranks 1, 3, 4, and 6, and Georgia Pie (7g) entered at rank 8 with $17,521 in May 2026, indicating pack-size laddering alongside premium eighths. The mix points to EZ Flower / EZ Puff / EZ-Joint leaning into Flower-led volume with selective Pre-Roll support, prioritizing strains with upward velocity over underperforming single-stick SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
