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Dec-2024
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Overview
Market Insights Snapshot
Redbird (formerly The Virginia Company) has maintained a consistent presence in the Washington cannabis market, particularly in the Flower category. Over the last few months, the brand has consistently ranked 6th, demonstrating stability and a strong foothold in this highly competitive category. This consistency is reflected in their sales figures, which have shown a steady upward trend from September to December. However, the Pre-Roll category tells a different story. Despite being in the top 30, Redbird's ranking fluctuated slightly, moving from 21st in October to 24th in December. This movement indicates potential challenges or increased competition in the Pre-Roll segment, which may require strategic adjustments to regain a higher ranking.
Interestingly, the Flower category in Washington remains a stronghold for Redbird, with their position remaining unchanged at 6th place from October through December. This stability suggests a loyal customer base or effective market strategies that keep them competitive against other brands. In contrast, the Pre-Roll category presents a more volatile landscape, with Redbird's rankings not making it into the top 20, indicating either a gap in market penetration or possibly stronger competition. The absence from the top 20 in this category could be seen as a potential area for growth or re-evaluation of their product offerings and marketing strategies.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Redbird (formerly The Virginia Company) has maintained a consistent rank of 6th place from October through December 2024, despite facing stiff competition. Notably, WA Grower has shown a significant upward trend, climbing from 7th place in September to 4th place by December, indicating a strong sales performance that surpassed Redbird. Meanwhile, Artizen Cannabis and Fire Bros. have experienced slight declines or stable positions, with Artizen moving from 3rd to 5th place and Fire Bros. maintaining 8th place in the latter months. This dynamic suggests that while Redbird has held its ground, the competitive pressure from brands like WA Grower, which has shown remarkable sales growth, could pose challenges to Redbird's market position if these trends continue.
Notable Products
In December 2024, Redbird's top-performing product was Kush Mints (3.5g) in the Flower category, which rose to the first position with sales amounting to $2509. GMO (3.5g) followed closely in second place, showing a consistent presence in the top three from October, with sales reaching 2199. Raspberry Dosido (3.5g) secured the third position, maintaining a steady increase in sales over the months, finishing December with 2192. Kush Cream Cake (3.5g) dropped from its previous top position in September to fourth in December, while White OG (3.5g) remained stable in fifth place. Overall, the data indicates a dynamic shift in product rankings, with Kush Mints (3.5g) notably gaining popularity and sales momentum in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
