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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Redbird (formerly The Virginia Company) is stocked at 155 licensed dispensaries across Washington and Oklahoma, 133 of them in Washington, with the deepest coverage in Seattle, Tacoma, Vancouver, Spokane, and Olympia. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Redbird (formerly The Virginia Company) concentrated 66.92% of sales in Flower while 32.05% sat in Pre-Roll, with Vapor Pens at 0.71% and Concentrates at 0.32%; Flower declined 30.51% year over year and 7.04% month over month, whereas Pre-Roll grew 19.92% year over year but dipped 5.69% month over month. Average price fell 18.70% year over year to $14.86 even as category price points diverged (Flower at $20.23 vs. Pre-Roll at $9.50), and Concentrates’ 30.68% year-over-year rise contrasted with a 35.11% month-over-month drop, while Vapor Pens rose 12.89% month over month without a reported year-over-year baseline. The pattern implies a pivot toward value-weighted formats that cushion volume but not total sales, leaving the brand exposed where its largest category—Flower—carries both a 30.51% year-over-year contraction and a 7.04% month-over-month slide.
With Flower ranked 12 in Washington, the mix signals mid-pack positioning built on a shrinking flagship and a counterbalancing, lower-price Pre-Roll line that expanded 19.92% year over year yet contracted 5.69% month over month. The sub-1% contributions from Vapor Pens (0.71% share, +12.89% month over month) and Concentrates (0.32% share, +30.68% year over year, −35.11% month over month) are too small to reshape trajectory, and the 18.70% year-over-year price decline alongside a 29.79% two-year sales drop implies the brand is competing on price more than differentiation, which pressures revenue when the 66.92% Flower base weakens.
Competitive Landscape
Redbird (formerly The Virginia Company) sits at rank #12 in Washington Flower for July 2026, down 7 positions from #5 year over year and slipping 3 spots from #9 in April 2026, while also trending 8 places below its #4 peak in January 2026. In contrast, Lifted Cannabis Co climbed from #8 to #3 with 13.1% YoY sales growth and Sweetwater Farms rose from #14 to #5 with 48.2% YoY growth, whereas Legends held #2 despite a 22.9% YoY sales decline. With category leaders such as Phat Panda steady at #1 and upward mobility from mid-pack rivals accelerating, the rank trajectory implies Redbird (formerly The Virginia Company) is losing relative velocity and must capture share from the #5–#9 tier to avoid further slippage.
Notable Products
GMO (3.5g) led the movement with a steep month-over-month decline of 27.7% while still holding rank 1, and Blueberry Haze (3.5g) slipped 7.4% at rank 3, indicating top-heavy dependency under pressure in July 2026. Raspberry Dosido (3.5g) rose 8.9% at rank 2, but Raspberry Dosido Pre-Roll 10-Pack (5g) barely moved at +0.7% at rank 7, suggesting format-specific traction is uneven despite shared strain equity. With six of the top ten SKUs in Flower and only one Pre-Roll above rank 7, the mix points to a Flower-led strategy that risks volatility at the top while Pre-Rolls under-index on momentum; the implication is a need to balance flagship Flower exposure with steadier Pre-Roll development.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
