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Aug-2025
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Overview
Market Insights Snapshot
Redbird (formerly The Virginia Company) has shown a consistent performance in the Washington market, particularly in the Flower category. Over the months from May to August 2025, the brand maintained a steady ranking, starting at 4th place and slightly dropping to 5th by July and August. This stability suggests a strong foothold in the Flower category, even with a slight decrease in sales from May to August. However, despite the decline in sales figures, the brand's ability to remain within the top five indicates a robust customer base and competitive product offerings in Washington.
The performance of Redbird in the Pre-Roll category, also in Washington, presents a more fluctuating scenario. The brand experienced a drop in rankings from 18th in May to 31st in July, before slightly recovering to 29th in August. This movement out of the top 30 in July highlights a challenge in maintaining competitiveness, possibly due to market saturation or increased competition. Despite this, the slight rebound in August suggests efforts to regain market share, though it remains to be seen if this is a temporary fluctuation or the beginning of a positive trend. The Pre-Roll category, therefore, might require strategic adjustments to enhance Redbird's positioning in the Washington market.
Competitive Landscape
In the competitive landscape of the Washington flower market, Redbird (formerly The Virginia Company) has experienced a slight decline in its ranking, moving from 4th place in May and June 2025 to 5th place in July and August 2025. This shift is notable as Mama J's has shown a strong upward trend, climbing from 7th place in May to 4th place by July and August, surpassing Redbird. Meanwhile, EZ Flower / EZ Puff / EZ-Joint has consistently maintained its 3rd place position throughout the same period, indicating a stable market presence. Artizen Cannabis and Lifted Cannabis Co have remained relatively stable in their rankings, with Artizen holding 6th place and Lifted Cannabis Co in 7th place. Redbird's sales figures have seen a slight decrease from June to August, which may have contributed to its drop in ranking, highlighting the need for strategic adjustments to regain its competitive edge in the market.
Notable Products
In August 2025, Redbird (formerly The Virginia Company) saw Chocolate Bars (3.5g) rise to the top position in sales within the Flower category, achieving a notable sales figure of 2162 units. This product climbed from being ranked second in July 2025. Kush Cream Cake (3.5g) secured the second spot, maintaining its position from June 2025, while Ice Cream Cake (3.5g) experienced a drop to third place from its previous top rank in May and June 2025. Raspberry Dosido (3.5g) fell to fourth place after leading in July 2025. Milk & Cookies (3.5g) entered the rankings for the first time, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
