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Oct-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Redbird (formerly The Virginia Company) is stocked at 175 licensed dispensaries across Washington and Oklahoma, 136 of them in Washington, with the deepest coverage in Seattle, Tacoma, Vancouver, Spokane, and Olympia. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Redbird (formerly The Virginia Company) concentrated 66.94% of sales in Flower and 30.86% in Pre-Roll, with Vapor Pens at 1.58% share; within this mix, Flower declined 25.13% year over year while Pre-Roll grew 15.66% year over year, and month over month Flower rose 11.19% alongside a 12.65% lift in Pre-Roll. Despite overall brand sales down 14.34% year over year and average price down 18.52%, Flower still anchored the portfolio while Pre-Roll captured incremental volume, and a rank of 11 in Flower in Washington indicates category scale but dependence on a segment with a double‑digit annual decline; the pattern implies the brand is pivoting toward faster-moving Pre-Roll to offset Flower contraction while leveraging existing Flower shelf position.
The simultaneous 11.19% month-over-month gain in Flower and 12.65% in Pre-Roll, paired with Flower’s 66.94% share and Pre-Roll’s 30.86% share, suggests short-term momentum is broad but weighted toward lower-priced formats, consistent with an 18.52% brand-wide price compression and a 35.63% sales decline over 24 months. Holding rank 11 in Flower in Washington while Pre-Roll expands year over year by 15.66% implies near-term positioning as a value-led Flower player using Pre-Roll growth to stabilize share, with the mix shift pointing to a strategy that trades average selling price for volume to maintain relevance within core Flower and build a secondary beachhead in Pre-Roll.
Competitive Landscape
Redbird (formerly The Virginia Company) sits at rank #11 in Washington Flower for October 2026, down 6 positions from #5 in October 2025, and 2 positions above its July 2026 rank of #13, while still 7 spots off its peak of #4 in January 2026; in contrast, Phat Panda held #1 year over year and remains #1 in October 2026 as its sales grew 23.4%, and Sweetwater Farms advanced from #14 to #5 with 47.8% sales growth. This mix of a 6-rank YoY decline alongside a 2-rank improvement over the last three months implies Redbird’s trajectory is stabilizing quarter-over-quarter but ceding long-term share to faster risers.
Notable Products
Redbird (formerly The Virginia Company) leans on format mix, with Flower accounting for 57.3% of October 2026 sales and Pre-Rolls adding 25.5%, anchored by Hybrid Flower like Chocolate Bars (3.5g). This split shows the brand’s volume is concentrated in Flower, with Pre-Rolls as the secondary engine, so most of its sales come from Flower.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
