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Nov-2025
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Overview
Market Insights Snapshot
In the state of Washington, Redbird (formerly The Virginia Company) has shown remarkable consistency in the Flower category, maintaining a steady 5th rank from August through November 2025. This stability in ranking reflects a strong market presence and customer loyalty within this category. Despite minor fluctuations in sales figures, with a slight dip in September and October, the overall sales trend has remained robust, culminating in a recovery by November. This consistent performance underscores the brand's solid footing in the Flower category, indicating effective strategies in product quality and market engagement.
Conversely, in the Pre-Roll category, Redbird's performance has been more variable, with rankings oscillating between 20th and 26th place over the same period in Washington. Notably, the brand climbed back to the 20th position by November, suggesting a positive response to any strategic adjustments made during the intervening months. The sales figures reflect a significant boost in November, indicating potential seasonal demand or successful promotional efforts. However, the brand's absence from the top 30 in other states or provinces, if applicable, could point to areas needing further market penetration or brand awareness efforts.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Redbird (formerly The Virginia Company) has maintained a consistent rank at 5th place from August to November 2025, showcasing stability in its market position. Despite this consistency, Redbird faces stiff competition from brands like Mama J's, which improved its rank from 4th to 3rd in November, and EZ Flower / EZ Puff / EZ-Joint, which held the 3rd position for most of the period before dropping to 4th in November. Meanwhile, Lifted Cannabis Co consistently ranked just below Redbird at 6th place, while Sweetwater Farms showed a notable improvement, moving from 13th to 7th place by November. This competitive environment suggests that while Redbird has maintained its rank, the brand could benefit from strategic initiatives to enhance its market share and potentially climb higher in the rankings, especially as competitors show dynamic changes in their positions.
Notable Products
In November 2025, Redbird's top-performing product was Milk & Cookies (3.5g) in the Flower category, which rose from no rank in October to first place with sales reaching 2026 units. Raspberry Dosido (3.5g), also in the Flower category, maintained its strong performance, holding steady in second place from the previous month with a notable increase in sales. The Grape Cake Pre-Roll 2-Pack (1g) emerged as a new contender, securing the third position in the Pre-Roll category. Scoops (3.5g) entered the rankings for the first time, taking the fourth spot in the Flower category. Meanwhile, Chocolate Bars (3.5g) saw a decline, dropping from first place in August to fifth place in November, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
