Redbird (formerly The Virginia Company)

In May 2026, Redbird (formerly The Virginia Company) derived 72.82% of sales from Flower and 26.24% from Pre-Roll, while Vapor Pens and Concentrates combined for just 0.94% share; Flower rose 6.82% month over month but fell 33.70% year over year, and Pre-Roll climbed 4.67% month over month while declining 31.46% year over year. Despite an average price drop of 13.79% year over year to $15.59, overall brand sales contracted 32.79% year over year and 40.10% over 24 months, pointing to volume losses alongside price compression. With Concentrates down 27.20% month over month and 37.95% year over year and Vapor Pens up 8.77% month over month off a 0.53% base without a year-over-year comp, category breadth remains narrow, implying reliance on Flower that limits resilience across demand shifts.

Redbird (formerly The Virginia Company) holds rank 9 in Flower in Washington, and the 6.82% month-over-month gain in Flower alongside a 4.67% lift in Pre-Roll suggests tactical pricing or promotional pull, yet the 33.70% and 31.46% year-over-year declines indicate lost mental or physical availability within those aisles. The skew toward sub-$25 items (Flower average at $20.72 and Pre-Roll at $9.16) combined with a 13.79% brand-wide price deflation points to a trade-down customer mix that risks margin pressure, while the 27.20% month-over-month drop in Concentrates and sub-1% shares in both Vapor Pens and Concentrates signal underinvestment in higher-velocity edge categories. The pattern implies that holding a mid-pack Flower position without diversified category presence or price architecture will keep overall share constrained even if May 2026 promotions produce short-term month-over-month lifts.