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Aug-2024
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Overview
Market Insights Snapshot
Redbird (formerly The Virginia Company) has shown a consistent presence in the Flower category in Washington. Over the four-month period from May to August 2024, their ranking fluctuated slightly but remained within the top 10, moving from 4th to 6th place. This stability, coupled with a notable sales increase from $682,497 in June to $817,090 in August, indicates a solid performance and a potential upward trend in market acceptance. However, the brand's inability to break into the top three might suggest strong competition or areas for potential growth and market penetration.
In contrast, Redbird's performance in the Pre-Roll category in Washington has been less impressive. Starting at 14th place in May, the brand saw a gradual decline, falling to 21st place by August. This downward trend could be a cause for concern, especially as they failed to remain in the top 20 by the end of the observed period. Despite relatively stable sales figures, with a slight dip from $240,294 in July to $237,593 in August, the brand's lower rankings highlight the competitive nature of the Pre-Roll market and the challenges Redbird faces in maintaining a strong position.
Competitive Landscape
In the Washington flower category, Redbird (formerly The Virginia Company) has experienced notable fluctuations in its rank and sales over the past few months. Starting at rank 4 in May 2024, Redbird saw a dip to rank 6 in June, a slight recovery to rank 5 in July, and then back to rank 6 in August. This indicates a competitive landscape with close contenders. For instance, Lifted Cannabis Co consistently held the 4th position from June to August, showcasing stable performance and posing a significant challenge to Redbird. Meanwhile, WA Grower also displayed competitive dynamics, fluctuating between ranks 5 and 7, but ultimately surpassing Redbird in August. Additionally, Fire Bros. maintained a steady presence around the 6th and 7th positions, indicating a persistent competitive pressure. These shifts highlight the importance for Redbird to strategize effectively to regain and maintain a higher rank in this highly competitive market.
Notable Products
In August 2024, the top-performing product for Redbird (formerly The Virginia Company) was Ice Cream Cake (3.5g) in the Flower category, climbing to the number one rank with sales of 2,429 units. Raspberry Dosido (3.5g), also in the Flower category, secured the second position, showing a slight decline from its top rank in May. GMO (3.5g) debuted in the rankings at the third spot, while Tropicanna Garlic (3.5g) entered at fourth place. Kush Cream Cake (3.5g) dropped to fifth position from its peak rank in June. The rankings indicate a dynamic shift in consumer preferences, with new entries and changes in top positions highlighting evolving trends.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
