Market Insights Snapshot
In the Flower category, Washington based cannabis brand Redbird (formerly The Virginia Company) has shown a steady performance, maintaining its 5th rank from July to October 2023. This consistency in ranking indicates a stable market presence and customer loyalty towards the brand. However, it's crucial to note that the brand's sales have seen a general upward trend during the same period, with October 2023 sales reaching a peak of approximately $980,000. This suggests that while Redbird's rank has remained constant, its market share in the Flower category might be expanding.
On the other hand, Redbird's performance in the Pre-Roll category has shown significant improvement. Starting at the 18th rank in July 2023, the brand climbed up the ranks to reach 12th position by October 2023. This positive movement in rankings indicates a growing consumer preference for Redbird's Pre-Roll products in Washington. Additionally, the brand's sales in this category have also seen a steady increase, reinforcing the notion of its growing popularity. However, it's worth mentioning that Redbird's rank in the Pre-Roll category fluctuated within the top 20, suggesting a highly competitive market environment.
In the Flower category for the state of Washington, Redbird (formerly The Virginia Company) has maintained a consistent rank of 5th from July to October 2023, indicating a stable market position. However, competition is fierce with brands like Fifty Fold, WA Grower, Lifted Cannabis Co, and Legends vying for the top spots. Notably, WA Grower slipped from 4th to 6th place in October, while Lifted Cannabis Co improved from 6th to 4th place. Legends has shown impressive growth, climbing from 6th to 3rd place. Despite these shifts, Redbird's sales have been trending upwards, suggesting the brand's resilience amidst the competitive landscape.
In October 2023, the top-performing product from Redbird (formerly The Virginia Company) was 'Kush Cream Cake (3.5g)', a flower category product, with a remarkable 4012 units sold. The 'Kitchen Sink Pre-Roll (1g)' maintained its position as the second most popular product from the previous month, while 'DosiPop (3.5g)', another flower category product, made its entry into the top three. 'Ice Cream Cake (3.5g)', previously a top-three product, dropped to the fourth position. Rounding out the top five was 'Collision Kush Pre-Roll (1g)', which slipped one place from its previous fourth position.