Redbird (formerly The Virginia Company) Cannabis Brand Logo

Redbird (formerly The Virginia Company)

Data Snapshot: Sep 06, 2026
$500K+

Aug-2026

Sales

Strong Growth

Trend

6-Month

318

Product Count

SKUs

$14.5

Avg Price

-13.9%

YoY Sales Change

-19.7%

YoY Price Change

Redbird, previously known as The Virginia Company, is a renowned cannabis brand headquartered in Spokane, Washington. Prominent for producing high-quality cannabis products, the brand leverages advanced technology to perfect its cultivation process. Despite a complex background involving various other companies, Redbird's focus rests on sustaining high growth within the cannabis industry, testament to its commitment to quality and customer experience.
Redbird (formerly The Virginia Company)

Where to Buy

Redbird (formerly The Virginia Company) is stocked at 164 licensed dispensaries across Washington and Oklahoma, 135 of them in Washington, with the deepest coverage in Seattle, Tacoma, Vancouver, Spokane, and Lacey. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Redbird (formerly The Virginia Company) Sales

Market Insights Snapshot

Redbird (formerly The Virginia Company) Historical Sales by Category

In August 2026, Redbird (formerly The Virginia Company) concentrated 68.21% of sales in Flower with a month-over-month gain of 3.84% but a year-over-year decline of 24.02%, while Pre-Roll held 29.41% share with a 6.70% month-over-month drop against a 12.10% year-over-year increase; Vapor Pens were 1.80% share with an 11.43% month-over-month decline, and Concentrates, though just 0.58% share, surged 84.56% month-over-month and 188.21% year-over-year. Overall brand sales fell 13.95% year over year alongside a 19.68% year-over-year average price decrease, implying mix-driven volume dependence on Flower and Pre-Roll in Washington that offsets price compression unevenly across categories.

The category shifts indicate Redbird (formerly The Virginia Company) is leaning into value-oriented formats: Pre-Roll’s 12.10% year-over-year growth despite a 6.70% month-over-month dip and an $8.16 average price contrasts with Flower’s 24.02% year-over-year contraction at a $21.38 average price, while the brand’s overall average price at $14.50 and a 19.68% year-over-year decline suggest deliberate down-tiering for share defense. With Flower ranked 13th in Washington and still 68.21% of mix, the path to improved positioning likely comes from reallocating toward faster-growing edges like Concentrates’ 188.21% year-over-year and 84.56% month-over-month lifts or stabilizing Pre-Roll to cushion Flower volatility, rather than pushing higher-priced categories where month-over-month performance, like Vapor Pens’ 11.43% decline, signals weaker short-term pull.

Aug-2026 Rank
Flower
Pre-Roll
13
20
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
68.2%
$21.38
-24.0%
+3.8%
Pre-Roll
29.4%
$8.16
+12.1%
-6.7%
Vapor Pens
1.8%
$21.59
-11.4%
Concentrates
0.6%
$25.38
+188.2%
+84.6%
Redbird (formerly The Virginia Company)

Competitive Landscape

Redbird (formerly The Virginia Company) sits at rank #13 in WA Flower in August 2026, down 8 positions from rank #5 a year earlier, and 4 positions lower than rank #9 in May 2026, while also sitting 9 places below its peak of #4 in January 2026; by contrast, Phat Panda holds #1 now after a year at #1 with sales up 23.7%, and Lifted Cannabis Co climbed from #8 to #4 with a 10.8% YoY sales increase. This trajectory—sliding from #4 in January 2026 to #13 in August 2026 while peers like Lifted Cannabis Co advance—implies share is consolidating toward faster-growing leaders unless Redbird (formerly The Virginia Company) reverses the rank decline.

Redbird (formerly The Virginia Company) market ranking for WA Flower

Redbird (formerly The Virginia Company)

Notable Products

Chocolate Bars Pre-Roll 2-Pack (1g) posted the steepest decline at -32.4% month over month while sliding to rank 9, contrasted by GMO (3.5g) rising 11.7% month over month at rank 1. Blueberry Haze (3.5g) dipped -7.9% month over month at rank 5, and Raspberry Dosido (3.5g) grew 6.2% month over month at rank 2. With Flower holding six of the top ten slots and the leading SKU delivering $23,217 in August 2026, the mix points to a pivot toward higher-velocity Flower strains anchoring visibility while select Pre-Rolls are pruned or repositioned.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
GMO (3.5g)
Flower
>10
2
1
1
1
+11.7%
Raspberry Dosido (3.5g)
Flower
2
1
3
2
2
+6.2%
Blue Dream Pre-Roll 10-Pack (5g)
Pre-Roll
9
>10
>10
>10
3
Chocolate Bars Pre-Roll (1g)
Pre-Roll
>10
>10
>10
8
4
+2.2%
Blueberry Haze (3.5g)
Flower
10
7
2
4
5
-7.9%
Chocolate Bars (3.5g)
Flower
>10
4
4
>10
6
GMO Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
7
Grape Cake (3.5g)
Flower
>10
>10
>10
>10
8
Chocolate Bars Pre-Roll 2-Pack (1g)
Pre-Roll
>10
>10
>10
3
9
-32.4%
Grape Cake Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
10
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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