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Dec-2025
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Overview
Market Insights Snapshot
Redbird (formerly The Virginia Company) has maintained a consistent performance in the Washington market, particularly in the Flower category. The brand has sustained its 5th place ranking from September through December 2025, demonstrating a stable presence in this competitive category. Despite minor fluctuations in sales figures, with a slight dip in October followed by an upward trajectory in November and December, Redbird's position in the top 5 underscores its robust market presence and consumer loyalty within the state.
In contrast, the Pre-Roll category has seen more variability for Redbird in Washington. The rankings have oscillated between 19th and 23rd place over the same period, indicating a less stable performance compared to the Flower category. Notably, the brand was unable to break into the top 20 in both October and December, which could be a point of concern if the trend continues. However, a notable spike in sales in November suggests potential for improvement, highlighting an opportunity for strategic adjustments to regain a stronger foothold in this category.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Redbird (formerly The Virginia Company) has maintained a consistent rank at 5th place from September to December 2025, showcasing stability in its market position. This steadiness is noteworthy given the dynamic shifts observed among its competitors. For instance, Fifty Fold improved its rank from 13th in September to 6th in December, indicating a significant upward trend in sales. Meanwhile, Lifted Cannabis Co experienced a slight decline, dropping from 6th to 7th place by December. Despite these fluctuations, Redbird's sales figures have shown a gradual increase, suggesting a robust customer base and effective market strategies. However, it remains behind top competitors like Legends and EZ Flower / EZ Puff / EZ-Joint, which have consistently occupied higher ranks, indicating potential areas for growth and competitive strategies for Redbird to explore in the future.
Notable Products
In December 2025, the top-performing product for Redbird (formerly The Virginia Company) was White Wedding (3.5g) in the Flower category, securing the first rank with sales of 2104 units. Ice Cream Cake (3.5g) followed closely in the second position, although its sales slightly decreased from previous months. Raspberry Dosido (3.5g) maintained a strong presence, ranking third, showing a consistent performance over the months. Blueberry Haze (3.5g) made a notable entry at fourth place, demonstrating a strong debut. Finally, GMO (3.5g) rounded out the top five, recovering from a dip in October sales to improve its ranking from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
