.svg){kind=small}
Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Redbird (formerly The Virginia Company) concentrated 68.75% of sales in Flower and 30.26% in Pre-Roll, while Vapor Pens and Concentrates together accounted for 0.99%. Flower declined 22.43% year over year but inched up 3.77% month over month, whereas Pre-Roll grew 3.16% year over year and jumped 22.49% month over month. Against a brand-level year-over-year sales decline of 15.56% and a 9.99% drop in average price, the tilt toward Pre-Roll added a faster-growing, lower-price-volume stream even as the core Flower base sagged. With Flower ranked 8th in Washington and Pre-Roll momentum accelerating, the pattern implies short-term mix resilience via Pre-Roll offsets while structural dependence on Flower still drags overall year-over-year results.
The mix shift toward a 30.26% Pre-Roll share alongside a 22.49% month-over-month surge, contrasted with Flower’s 3.77% month-over-month lift, indicates tactical headroom to trade shoppers into value-led formats without abandoning Flower’s 68.75% anchor. Concentrates’ 12.67% month-over-month increase and 6.17% year-over-year rise from a 0.48% share, paired with Vapor Pens’ 17.32% month-over-month decline at a 0.50% share, suggests that incrementality is more attainable through small-format inhalables adjacent to Flower rather than cartridges. The implication is that defending the 8th-place Flower position in Washington while expanding a value-forward Pre-Roll lineup can stabilize monthly volatility, but reversing the 15.56% year-over-year brand decline likely requires recapturing Flower velocity rather than relying on sub-1% niches.
Competitive Landscape
Redbird (formerly The Virginia Company) sits at rank #8 in Washington Flower for June 2026, sliding 4 positions year over year from #4, yet improving 4 positions from March 2026’s #12, indicating recent momentum after a mid-year dip. Competitively, Phat Panda holds #1 with a 16.6% YoY sales increase while Redbird fell 4 rank spots YoY, and Lifted Cannabis Co rose from #8 to #3 alongside a 17.9% YoY sales gain, creating pressure on upper-tier access. Meanwhile, Legends stayed at #2 despite a 19.8% YoY sales decline and Fifty Fold advanced from #9 to #4 on 22.3% YoY growth, a spread that positions Redbird’s January 2026 peak at #4 as reachable but contingent on reversing the 4-rank YoY erosion; the pattern implies a brand oscillating between top-tier proximity and mid-tier risk depending on near-term share defense.
Notable Products
Blueberry Haze (3.5g) posted the largest movement in June 2026 with a +63.4% MoM surge to rank 2, while Raspberry Dosido (3.5g) fell -11.4% to rank 4. GMO (3.5g) rose +48.8% yet held rank 1, and three Flower SKUs occupied ranks 1-5 while four Pre-Roll SKUs clustered at ranks 6-10, indicating a two-tier mix split by format rather than by demand collapse. With Flower capturing the top three ranks and Pre-Roll concentrated from ranks 6-10, the pattern points to Redbird (formerly The Virginia Company) leaning into premium Flower velocity as the lead conversion engine while using multi-pack Pre-Rolls to stabilize the mid-table.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
