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Jan-2026
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Overview
Market Insights Snapshot
Redbird (formerly The Virginia Company) has demonstrated consistent performance in the Washington market, particularly in the Flower category. Over the past few months, the brand maintained a steady ranking of 5th place from October through December 2025 and improved its position to 4th in January 2026. This upward movement in January suggests a positive trend in consumer preference or market strategy. The Flower category's sales figures also reflect a gradual increase, with a notable rise from December to January, indicating a strengthening market presence.
In contrast, Redbird's performance in the Pre-Roll category in Washington has been more volatile. The brand experienced fluctuations in its rankings, starting at 23rd in October, peaking at 19th in November, and then dropping to 26th in December before recovering slightly to 24th in January. This inconsistency may point to challenges in maintaining a stable market position or shifts in consumer demand within the category. The absence of a top 30 ranking in some months could be a cause for concern, as it indicates that Redbird is not consistently among the leading brands in this segment.
Competitive Landscape
In the competitive landscape of the Washington flower category, Redbird (formerly The Virginia Company) has demonstrated a steady performance, maintaining its rank at 5th place from October to December 2025, before improving to 4th place in January 2026. This upward trend in rank indicates a positive momentum for Redbird, likely driven by consistent sales figures, which saw a slight increase from $581,689 in October to $595,327 in January. Notably, Mama J's and Legends have consistently held higher ranks, occupying the 2nd and 3rd positions, respectively, although their sales figures have shown some fluctuations. Meanwhile, Sweetwater Farms and Lifted Cannabis Co have been trailing behind Redbird, with Sweetwater Farms making a notable jump from 14th to 6th place over the same period. This competitive environment suggests that while Redbird is performing well, there is still room for growth to challenge the top contenders in the market.
Notable Products
In January 2026, the top-performing product for Redbird (formerly The Virginia Company) was Orange Kush Mints (3.5g) in the Flower category, securing the number one rank with sales of $2,995. Papaya Cake (3.5g) followed closely in second place, while White Wedding (3.5g) dropped from first place in December 2025 to third in January 2026. Chocolate Bars (3.5g) improved its position slightly, moving up to fourth place from its fifth place in November 2025. Blue Dream (3.5g) rounded out the top five, marking its first appearance in the rankings for the period considered. This dynamic shift in rankings suggests a competitive market with varying consumer preferences month-to-month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
