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Jul-2025
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Overview
Market Insights Snapshot
In the state of Washington, Redbird (formerly The Virginia Company) has shown a consistent performance in the Flower category, maintaining a solid position at rank 4 for three consecutive months from May to July 2025. This stability in ranking suggests a strong consumer base and competitive product offering in this category. The sales figures also reflect a robust performance, with sales peaking in May 2025. However, in the Pre-Roll category, Redbird's position has seen a decline, slipping from rank 13 in April to 32 by July 2025. This downward trend indicates potential challenges in maintaining market share within this category, possibly due to increased competition or shifting consumer preferences.
Redbird's journey in the Washington cannabis market highlights the brand's strengths and areas needing attention. While the Flower category remains a stronghold for the brand, the Pre-Roll category presents a contrasting narrative with its declining rank. Notably, by July 2025, Redbird's Pre-Roll offerings were no longer within the top 30 brands, which could be a point of concern for strategists aiming to bolster this segment. The brand's ability to maintain a steady rank in the Flower category suggests effective strategies and consumer loyalty, while the Pre-Roll segment may require a strategic reevaluation to regain competitive standing.
Competitive Landscape
In the competitive landscape of the Washington flower market, Redbird (formerly The Virginia Company) has demonstrated a notable upward trajectory in its rankings, consistently holding the 4th position from May to July 2025, after a significant leap from 6th place in April. This rise is indicative of a robust sales performance, with Redbird's sales figures surpassing those of Artizen Cannabis in May and maintaining a competitive edge over Mama J's, which climbed from 10th to 5th place in June before settling at 6th in July. Despite the dominance of Legends and EZ Flower / EZ Puff / EZ-Joint in the top three positions, Redbird's steady rank and sales growth suggest a strengthening brand presence and a potential to challenge higher-ranked competitors in the near future.
Notable Products
In July 2025, the top-performing product for Redbird (formerly The Virginia Company) was Raspberry Dosido (3.5g) in the Flower category, achieving the number one rank with sales of 1987 units. Chocolate Bars (3.5g) rose to the second position, improving from fourth place in June 2025, with notable sales of 1963 units. Papaya Cake (3.5g) entered the rankings at third place, marking its first appearance in the top five. White Wedding (3.5g) returned to the rankings at fourth place, having been absent since April 2025 when it was second. Orange Kush Mints (3.5g) debuted at fifth place, rounding out the top performers for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
