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Oct-2025
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Overview
Market Insights Snapshot
Redbird, formerly known as The Virginia Company, has shown varied performance across different product categories and states. In the Washington market, the brand has maintained a strong presence in the Flower category, consistently ranking within the top six. Despite a slight decline from 5th to 6th place in October 2025, Redbird's resilience in this category is noteworthy, especially considering the competitive landscape. However, it's important to note that their sales figures have experienced a gradual decline over the months, which could indicate increasing competition or changing consumer preferences.
In contrast, Redbird's performance in the Pre-Roll category within Washington tells a different story. The brand has seen some fluctuations in its rankings, moving from 28th in July to a peak of 21st in September, before settling at 24th in October. This suggests that while there is potential for growth, the brand is facing challenges in maintaining a consistent upward trajectory in this category. The absence of a top 30 ranking in other states or provinces might indicate either a lack of market penetration or strategic focus outside of Washington. This mixed performance across categories highlights both opportunities and challenges for Redbird as they navigate the evolving cannabis market.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Redbird (formerly The Virginia Company) has shown a consistent performance, maintaining a steady rank of 5th place from July to September 2025, before slipping to 6th in October. This slight decline in rank coincides with a gradual decrease in sales over the same period, suggesting potential challenges in maintaining market share. Notably, Mama J's has consistently held the 4th position, with a significant sales surge in October, which may have contributed to Redbird's drop in rank. Meanwhile, Lifted Cannabis Co has climbed from 7th to 5th place by October, indicating a positive trajectory that Redbird will need to counteract to regain its previous standing. Additionally, Fifty Fold has shown volatility but ended October strong, moving up to 8th place, which could pose further competitive pressure. Overall, Redbird's ability to adapt to these market dynamics will be crucial in reversing its downward trend and reclaiming its position among the top five brands.
Notable Products
In October 2025, the top-performing product for Redbird (formerly The Virginia Company) was Ice Cream Cake (3.5g) in the Flower category, which rose to the first rank with sales reaching 1712 units. Raspberry Dosido (3.5g) maintained a strong presence, climbing to second place, despite a slight drop in sales to 1370 units. DosiPop (3.5g) entered the rankings for the first time, securing the third position. GMO (3.5g) and Kush Cream Cake (3.5g) both tied for fourth place, with GMO experiencing a notable drop from its previous third rank in September. This reshuffling highlights a dynamic shift in consumer preferences within the Flower category for Redbird.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
