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Apr-2025
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Overview
Market Insights Snapshot
Redbird, previously known as The Virginia Company, has shown notable performance in the Washington cannabis market, particularly in the Flower category. The brand's ranking saw a significant improvement from 8th place in February 2025 to 4th place in March 2025, before slightly declining to 5th place in April 2025. This upward trajectory in March was accompanied by a substantial increase in sales, highlighting Redbird's growing presence and consumer preference in the Flower category. Such movements suggest strategic positioning and effective market penetration efforts by the brand in Washington's competitive landscape.
In contrast, Redbird's performance in the Pre-Roll category within Washington has been more stable, maintaining a rank within the top 30 throughout the first four months of 2025. The brand showed a slight fluctuation, moving from 19th in January to 18th in both February and April, despite a brief dip to 21st in March. This consistency, alongside a noticeable increase in sales from March to April, indicates a steady demand for Redbird's Pre-Roll offerings. However, the absence of a top 10 ranking in this category suggests potential areas for growth and increased competition that Redbird might need to address to enhance its market position.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Redbird (formerly The Virginia Company) has shown a notable upward trajectory in its market rank, moving from 7th place in January 2025 to an impressive 4th place by March 2025, before settling at 5th in April. This upward movement is indicative of a strong performance, especially when compared to competitors like Artizen Cannabis and Lifted Cannabis Co, who have maintained relatively stable ranks within the top 5. Redbird's sales figures also reflect this positive trend, with a significant increase from February to March, aligning with their peak rank. However, brands like Fire Bros. and Viking Cannabis have remained consistent in their positions, suggesting a competitive but stable market environment. Redbird's ability to climb the ranks amidst such competition highlights its growing influence and potential for further market penetration in Washington's flower category.
Notable Products
In April 2025, the top-performing product from Redbird (formerly The Virginia Company) was Ice Cream Cake (3.5g), which climbed to rank 1 with impressive sales of 2053 units. White Wedding (3.5g) followed closely, rising to the second position from fourth place in March. Strawberries & Cream (3.5g) debuted at rank 3, showing strong performance in its first month. Sour Diesel (3.5g) returned to the rankings at position 4, after a previous absence, indicating a resurgence in popularity. Raspberry Dosido (3.5g) experienced a decline, dropping from second place in March to fifth in April, suggesting a shift in consumer preference towards other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
