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Dec-2025
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Overview
Market Insights Snapshot
Legit Labs has shown a consistent presence in the Vapor Pens category in Michigan over the last few months of 2025. Starting with a rank of 23 in September, they slightly improved to 22 in October, but then experienced a gradual decline to 24 in November and 25 in December. Despite this minor drop in ranking, the brand maintained a steady sales performance, with October being a standout month in terms of sales volume. This indicates that while their position among competitors might have slipped, their customer base remains relatively loyal, ensuring stable revenue generation.
Interestingly, Legit Labs did not make it into the top 30 brands for the Vapor Pens category in any other states or provinces, which suggests a more localized strength in Michigan. This could be seen as a limitation in their market reach or an opportunity for expansion, depending on their strategic goals. The absence from rankings in other regions highlights a potential area for growth if they aim to increase their market share beyond their current stronghold. This focus on Michigan could either be a deliberate strategy to dominate a specific market or a reflection of challenges faced in penetrating other markets.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Legit Labs has demonstrated a consistent performance, maintaining a stable rank between 22nd and 25th place from September to December 2025. This stability is noteworthy given the fluctuations seen among competitors. For instance, Batch Extracts showed a notable rise from 22nd to 19th place before dropping to 26th in December, indicating potential volatility. Meanwhile, Redemption made significant strides, climbing from 41st to 22nd place by November, before slightly declining to 23rd in December, suggesting a strong upward trend in sales. Franklin Fields also displayed a steady presence, ending the year at 24th place. Despite these competitors' movements, Legit Labs' consistent ranking reflects a stable market position, although its sales saw a slight decline from November to December. This suggests that while Legit Labs maintains a solid foothold, there is room for strategic initiatives to boost sales and potentially improve its rank amidst a dynamic competitive environment.
Notable Products
In December 2025, Legit Labs' top-performing product was the Cherry Pie Cured Resin Cartridge (1g) in the Vapor Pens category, maintaining its rank as number one from the previous month. The Confidential Cheese Live Resin Cartridge (1g) also emerged as a top seller, sharing the first rank with Cherry Pie, with a notable sales figure of 1340 units. Skunk OG Cured Resin Cartridge (1g) improved its position significantly, moving from fourth to second place, with sales increasing to 1332 units. Meanwhile, the Cheesecake x Grape Cream Cake x Terpee Slurpee Cured Resin Cartridge (1g) held steady in third place, despite a slight drop in sales from November. Lastly, the Peach Pie Live Resin Cartridge (1g) climbed from fifth to fourth place, showing a positive trend in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
