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Aug-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Legit Labs has shown a varied performance across different product categories. In the Concentrates category, the brand was not ranked within the top 30 brands in May, June, or July 2025, but made a notable entry at rank 89 in August 2025. This movement suggests a positive trend, indicating a potential increase in market penetration or consumer preference for their concentrates. However, the absence from the top 30 in prior months could be a point of concern or an area for strategic improvement. It’s important to monitor whether this late entry into the rankings is a temporary spike or the beginning of sustained growth.
Conversely, Legit Labs has maintained a more consistent presence in the Vapor Pens category in Michigan. The brand’s ranking fluctuated slightly, starting at rank 28 in May 2025, moving to 23 in June, dropping to 29 in July, and climbing back to 24 by August. This consistent appearance in the top 30 indicates solid performance and customer loyalty in the vapor pens market. The sales figures also reflect a steady demand, with a noticeable peak in June. Such stability in rankings and sales suggests that Legit Labs has successfully carved out a niche in the vapor pens segment, which could be leveraged for further growth or expansion into other states or categories.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Legit Labs has experienced fluctuating rankings over the months from May to August 2025. While Legit Labs saw a promising rise from 28th to 23rd in June, it slipped back to 29th in July before recovering to 24th in August. This volatility in rank contrasts with the steady upward trajectory of North Cannabis Co., which improved from 29th to 21st over the same period. Meanwhile, Giggles made a significant leap from 38th to 21st by July, indicating a strong surge in sales, although it slightly declined to 22nd in August. Fly also displayed a mixed performance, peaking at 21st in June before dropping to 31st in July and recovering to 26th in August. Stickee showed a remarkable improvement from 59th in May to 25th in August, highlighting a strong upward trend. These dynamics suggest that while Legit Labs maintains a competitive position, it faces intense competition from brands like North Cannabis Co. and Giggles, which are showing stronger growth trends in the Michigan vapor pen market.
Notable Products
In August 2025, Legit Labs' top-performing product was the Peach Pie Live Resin Cartridge (1g) in the Vapor Pens category, reclaiming its top spot after a brief dip to third place in July, with sales reaching 1,477 units. The Strawberry Runts x Strawberry Glaze Live Resin Cartridge (1g) debuted strongly in second place, while the Jelly Breath Cured Resin Cartridge (1g) followed closely in third. The Hectane x Wedding Crasher Cured Resin Cartridge (1g) secured the fourth position, and the Tagalongz Live Resin Cartridge (1g) rounded out the top five. Notably, the rankings in August indicate a resurgence in popularity for Peach Pie, as it surpassed its previous competitors after a decline in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
