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Jul-2025
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Overview
Market Insights Snapshot
Legit Labs has shown varied performance across different product categories and states. In the state of Michigan, the brand's presence in the Concentrates category has been inconsistent. Notably, Legit Labs did not secure a position in the top 30 brands for Concentrates from April to July 2025, indicating potential challenges in this category. This lack of ranking suggests that the brand may need to reassess its strategy or offerings within Concentrates to improve its market standing. In contrast, their performance in the Vapor Pens category has been more promising, with rankings showing an upward trend from April to June before a slight dip in July.
In Michigan, Legit Labs' Vapor Pens category has demonstrated strong sales momentum, moving from a rank of 41 in April to 22 in June, before adjusting to 29 in July. This suggests a robust demand and effective market penetration for Vapor Pens, with sales peaking in June. The brand's ability to climb the ranks in this category could be attributed to successful marketing strategies or product innovations that resonate well with consumers. However, the slight drop in July indicates the need for continuous engagement and adaptation to maintain their competitive edge in the Vapor Pens market.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Legit Labs has shown a notable trajectory in its market positioning over the past few months. Starting from a rank of 41 in April 2025, Legit Labs improved its standing to 26 in May and further to 22 in June, before slightly declining to 29 in July. This upward trend in the earlier months indicates a strong market presence and growing consumer preference, although the slight dip in July suggests potential challenges or increased competition. Notably, Fresh Coast and Fly have maintained relatively stable positions, with ranks fluctuating between the low 20s and 30s, indicating consistent competition. Meanwhile, Voodoo Cannabis and Stickee have shown more volatility, with Stickee making a significant leap from 53 in June to 28 in July, potentially impacting Legit Labs' recent rank. These dynamics suggest that while Legit Labs has been successful in capturing market share, it must continue to innovate and adapt to maintain its competitive edge against both stable and emerging competitors in Michigan's vapor pen market.
Notable Products
In July 2025, the top-performing product from Legit Labs was the LSD x Fiesta Cured Resin Post-Less Disposable (1g) in the Vapor Pens category, maintaining its number one rank from June with impressive sales of 1004 units. The Hectane x Wedding Crasher Live Resin Cartridge (1g) and Jelly Breath Live Resin Cartridge (1g) both secured the second position, marking their debut in the rankings for July. Peach Pie Cured Resin Cartridge (1g) slipped from the first position in June to third in July, indicating a slight decline in its sales momentum. Apples & Bananas Cured Resin Disposable (1g) entered the top five, ranking fourth, showcasing a strong performance for its first appearance. Overall, Legit Labs' Vapor Pens category demonstrated dynamic shifts in product rankings from previous months, highlighting evolving consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
