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Nov-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Legit Labs has shown a consistent presence in the Vapor Pens category, maintaining a rank within the top 30 brands. Starting at rank 24 in August 2025, the brand experienced a slight drop, moving to rank 26 by November 2025. This indicates a relatively stable performance, though the slight decline suggests increased competition or shifts in consumer preferences. Despite this movement in rankings, Legit Labs' sales figures reveal a resilient demand, with sales peaking in October 2025 before experiencing a modest decrease in November. This fluctuation could be indicative of seasonal trends or promotional activities that temporarily boosted sales.
It's noteworthy that Legit Labs maintained its position within the top 30 brands across these months, unlike some competitors that may have fallen out of this competitive bracket. However, the absence of rankings in other states or provinces suggests that Legit Labs either does not have a significant presence outside of Michigan or has yet to break into the top 30 in those markets. This could be seen as a potential area for growth or a strategic focus for the brand as it evaluates its market expansion efforts. The consistency in Michigan provides a solid foundation, but the opportunity to explore or enhance presence in other regions could be crucial for future growth.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Legit Labs has demonstrated a consistent presence, albeit with slight fluctuations in its ranking over the past few months. From August to November 2025, Legit Labs maintained a rank between 23rd and 26th, indicating a stable position in the market. However, competitors like Sauce Essentials and Franklin Fields have consistently ranked higher, with Sauce Essentials maintaining a top 24 position throughout the same period. Notably, Stickee has shown a positive trend, improving its rank from 32nd in August to 25th in November, surpassing Legit Labs. Despite these challenges, Legit Labs' sales figures reflect a robust performance, particularly in October 2025, where it saw a significant increase compared to September. This suggests that while Legit Labs faces stiff competition, its sales strategies are effectively capturing consumer interest, positioning it well for potential growth in the coming months.
Notable Products
In November 2025, the top-performing product for Legit Labs was the Cherry Pie Cured Resin Cartridge (1g), which secured the number one rank with sales reaching 1062 units. The Gogurtz Cured Resin Post-Less Disposable (1g) maintained its second-place position from October to November. Skunk OG Cured Resin Cartridge (1g) climbed to the third spot, showcasing strong sales performance. Hectane x Wedding Crasher Cured Resin Cartridge (1g) improved its ranking from fifth in October to fourth in November. Meanwhile, Grape Gas 2.0 Live Resin Disposable (1g) entered the top five, marking a notable presence among the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
