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Sep-2024
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Overview
Market Insights Snapshot
Legit Labs has experienced notable fluctuations in its performance within the Vapor Pens category across various states. In Michigan, the brand has seen a decline in rankings over recent months. Starting from a position outside the top 30 in June 2024, they managed to climb to 38th place in July, only to drop again to 62nd in August and further down to 71st in September. This volatility indicates challenges in maintaining a strong foothold in the Michigan market. Despite these challenges, Legit Labs achieved a peak in sales in July, which suggests potential for recovery if strategic adjustments are made.
While Michigan presents a mixed picture for Legit Labs, the absence of rankings in other states or provinces within the top 30 for the same category could be a cause for concern. This lack of presence in key markets might suggest that Legit Labs needs to bolster its market penetration efforts or address competition-related challenges. The significant drop in sales from July to September in Michigan further underscores the need for a strategic reassessment to regain momentum. As Legit Labs navigates these dynamics, understanding the competitive landscape and consumer preferences will be crucial for future growth.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Legit Labs has experienced notable fluctuations in its market position from June to September 2024. Initially ranked at 48th in June, Legit Labs saw a significant improvement to 38th in July, driven by a surge in sales. However, the brand's rank declined to 62nd in August and further to 71st in September, indicating a challenging period in maintaining its competitive edge. This downward trend contrasts with the performance of competitors like Canna Bee Extracts, which consistently improved its rank from 87th in June to 63rd in September, and PC Pure, which climbed from 90th to 67th over the same period. The volatility in Legit Labs' ranking suggests potential areas for strategic improvement to regain its competitive standing in the Michigan vapor pen market.
Notable Products
In September 2024, Legit Labs' top-performing product was Chronic x Kinship - Pot Pie Infused Pre-Roll (1.25g) in the Pre-Roll category, maintaining its number one rank from August with notable sales of 1837 units. Ice Kush Cured Resin Post-Less Disposable (1g) in the Vapor Pens category debuted impressively at the second position. Cadillac Rainbows Cured Resin Disposable (1g), also in Vapor Pens, held steady at third place, showing consistent performance from August. The Purified Full Spectrum RSO Syringe (1g) in Concentrates and Halle Berry Cured Resin Disposable (1g) in Vapor Pens rounded out the top five, both entering the rankings for the first time in September. This month marked a notable entry for new products in the top ranks, indicating a shift in consumer preferences towards disposables and concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
