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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Legit Labs is stocked at 90 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Coldwater, Menominee, and Ypsilanti. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Legit Labs concentrated 96.90% of July 2026 sales in Vapor Pens, with that category down 5.31% year over year but up 29.98% month over month, while Concentrates held 2.37% share with a 39.53% YoY decline and a 21.56% MoM drop; Pre-Roll accounted for 0.72% share, contracting 76.96% YoY and 46.34% MoM. Despite brand-level sales down 8.60% YoY alongside a 42.22% YoY increase in average price, the July 2026 category mix implies a deliberate pivot toward higher-priced Vapor Pens as volume-sensitive Concentrates and Pre-Roll recede, suggesting near-term revenue dependence on one category’s MoM rebound and exposure to its YoY softness.
With Vapor Pens at 96.90% share and a category rank of 35 in Michigan, the mix concentrates both opportunity in the 29.98% MoM upswing and risk in the 5.31% YoY contraction, implying that pricing and distribution within this single lane will disproportionately determine outcomes. The simultaneous 42.22% YoY rise in average price and steep YoY declines in Concentrates (39.53%) and Pre-Roll (76.96%) indicate that Legit Labs is trading breadth for premium positioning within Vapor Pens, which can support margin but may cap total addressable demand unless selective re-entry into value-oriented formats reverses the 21.56% and 46.34% MoM declines in the smaller categories.
Competitive Landscape
Legit Labs sits at rank #35 in July 2026, down 3 positions year over year from #32, while improving 1 spot versus April 2026’s #36; the brand’s historical ceiling was rank #24 in October 2025, a 11-position gap from today that has not closed despite a 1-place quarter-over-quarter uptick. In contrast, MKX Oil Company moved up from #3 to #1 with 42.9% year-over-year sales growth, and Society C surged from #14 to #4 on 360.8% year-over-year growth, whereas Mitten Extracts slipped from #1 to #2 with a 18.8% sales decline; this divergence implies Legit Labs’ slight quarter recovery is being outpaced by both top-end ascenders and churn among leaders, signaling that maintaining share will require either a rank break into the high 20s or leveraging niches where volatility among the top five creates opening.
Notable Products
Bolo Runtz Live Resin Disposable (1g) posted the standout move in July 2026 with a +104% month-over-month surge to rank 1, while Bluemosa Live Resin Disposable (1g) fell -26% to rank 6, marking the steepest decline among the top ten. Purified Full Spectrum RSO Syringe (1g) slid -26% and sits at rank 8, indicating non-pen formats are losing share as Vapor Pens hold nine of the top ten slots. With Vapor Pens concentrating nine of the top ten SKUs and the leader’s triple-digit MoM gain contrasted by a double-digit drop in the lone Concentrates entry, the mix implies Legit Labs is consolidating around disposable pen momentum and deprioritizing ancillary formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
