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Oct-2025
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Overview
Market Insights Snapshot
Legit Labs has shown varied performance across different states and categories, with notable fluctuations in their rankings. In the state of Michigan, the brand has maintained a presence in the Vapor Pens category, though with some ups and downs. Starting from a rank of 25th in July 2025, Legit Labs improved its position to 22nd by September, before slipping back to 27th in October. This indicates a competitive landscape in Michigan's Vapor Pens market, where maintaining a stable rank requires consistent performance. The sales figures echo this volatility, with an initial increase from July to August, followed by a decrease in September, and a slight recovery in October.
While Legit Labs has managed to stay within the top 30 in Michigan, the absence of ranking data for some months in other states suggests challenges in establishing a similar foothold elsewhere. Not being present in the top 30 can be seen as a missed opportunity for market penetration and brand visibility in those regions. This absence highlights the importance of strategic efforts to boost brand recognition and adapt to local market demands. As the brand continues to navigate these challenges, monitoring its strategies and performance in different states could provide insights into its future trajectory and potential areas for growth.
Competitive Landscape
In the competitive Michigan Vapor Pens market, Legit Labs has shown fluctuating performance in recent months, impacting its rank and sales trajectory. While Legit Labs achieved its highest rank of 22 in September 2025, it experienced a slight decline to 27 by October 2025. This shift coincides with a sales decrease from September to October, suggesting potential challenges in maintaining market share. Competitors like Batch Extracts and Franklin Fields have maintained relatively stable positions, with Batch Extracts ranking consistently in the mid-20s and Franklin Fields showing a steady presence in the mid to high 20s. Meanwhile, Humblebee has demonstrated significant upward momentum, climbing from 49 in July to 30 in October, which could pose a competitive threat to Legit Labs if this trend continues. As the market dynamics evolve, Legit Labs may need to strategize effectively to regain and sustain a higher rank amidst these competitive pressures.
Notable Products
In October 2025, Legit Labs' top-performing product was the Gogurtz Cured Resin Post-Less Disposable (1g) in the Vapor Pens category, achieving the number one rank with sales of 1280 units. The Cheesecake x Grape Cream Cake x Terpee Slurpee Cured Resin Cartridge (1g) followed closely, securing the second position. The Black Cherry Punch x Modified Banana Cured Resin Cartridge (1g) maintained its third rank from September, indicating consistent demand. Hectane x Wedding Crasher Cured Resin Cartridge (1g) and Candy Bones x Pure Sherb Live Resin Cartridge (1g) rounded out the top five, both showing strong sales performance. Notably, these rankings represent a stable or improving trend compared to previous months, suggesting a growing consumer preference for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
