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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Vapor Pens held 96.91% share with a month-over-month drop of 8.58% and a year-over-year decline of 3.94%, while Pre-Roll expanded to 2.71% share on a 111.84% MoM surge; Concentrates contracted to 0.37% share with a 32.55% MoM decrease, and Flower collapsed to 0.01% share with a 98.97% MoM and 99.99% YoY fall. Despite a 6.46% YoY decrease in average price to $7.49, overall brand sales fell 48.83% YoY, implying that price cuts are not offsetting volume softness and that the category mix is consolidating around Vapor Pens rather than diversifying.
The heavier tilt toward Vapor Pens at 96.91% share alongside a rank of 21 in Michigan Vapor Pens suggests Fly is overexposed to a single category where its MoM trend is negative by 8.58% and YoY is negative by 3.94%. The simultaneous Pre-Roll MoM spike of 111.84% and Concentrates MoM decline of 32.55% indicate experimentation at the margins without material share rebalancing, implying Fly’s positioning remains concentrated and vulnerable to Vapor Pens price and velocity shocks rather than buffered by multi-category resilience.
Competitive Landscape
Fly sits at rank #21 in Michigan Vapor Pens for June 2026, down 4 positions from #17 year over year, yet it improved 6 spots from #27 in March 2026 to #21 in June 2026; this split between a 4-rank YoY decline and a 6-rank quarter-over-quarter rise contrasts with MKX Oil Company climbing from #3 to #1 alongside a 68.3% YoY sales increase, while Mitten Extracts slipped from #1 to #2 with a 20.1% YoY sales decline. Compared with Fly’s peak at #17 in June 2025, the current #21 reading indicates erosion versus last year, but the ascent from #27 to #21 over three months and the stability among top-5 incumbents—such as Drip (MI) holding near the top five despite a 0.8% YoY sales dip—implies Fly’s trajectory is one of mid-tier recovery that will require further share capture to reverse the YoY rank loss.
Notable Products
Bubblegum Distillate Cartridge (1g) posted the steepest movement in June 2026 with a -15.7% month-over-month decline while sliding to rank 6, contrasting with Permanent Marker Distillate Cartridge (1g) up 17.7% to rank 9 and Death Star OG Distillate Cartridge (1g) up 16.4% at rank 3. Fruit Mania Distillate Cartridge (1g) held rank 1 with a modest 1.8% gain as Animal Ice Mints Distillate Cartridge (1g) rose 9.3% at rank 2, signaling that leadership is stable even as mid-pack volatility widens. Eight of the top ten are Vapor Pens SKUs within the same format, and the cluster of double-digit movers alongside a single decline over -10% implies share is rotating within flavors rather than shifting out of the category. The pattern suggests Fly is concentrating on deepening penetration in Vapor Pens with flavor-line pruning and selective pushes on fast-rising strains, pointing commercial focus toward intra-portfolio mix optimization rather than category expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
