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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Fly is stocked at 133 licensed dispensaries across Michigan and Oklahoma, 132 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Battle Creek, and Kalamazoo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Fly’s category mix in September 2026 concentrated 99.39% of sales in Vapor Pens, with that category up 20.21% year over year and 13.88% month over month, while the overall brand declined 21.44% YoY and average price fell 7.34%. Outside the core, Concentrates slipped 60.38% MoM to 0.37% share and Flower collapsed 97.28% MoM and 99.47% YoY to 0.24% share, indicating SKU retrenchment rather than broad expansion. With Vapor Pens ranked 33 in Michigan and carrying a 99.39% mix, the pattern implies category dependence: growth resides in a single engine even as peripheral categories contribute less than 1% combined.
The shift toward a 99.39% Vapor Pens mix alongside a 7.34% YoY average price drop suggests Fly is trading price for velocity in its only scaled category, while the 20.21% YoY and 13.88% MoM gains signal that mix concentration is cushioning rank at 33 rather than broadening presence. The 60.38% MoM pullback in Concentrates and the 99.47% YoY decline in Flower indicate an intentional pruning of low-yield lines, which concentrates marketing and shelf bandwidth but raises portfolio risk if Vapor Pens growth slows. Net, the configuration implies a positioning bet on value-led Vapor Pens in Michigan, prioritizing share depth over category breadth.
Competitive Landscape
Fly sits at rank #33 in Michigan Vapor Pens in September 2026, down 1 position year over year from #32, and off 10 ranks from June 2026’s three-month reference at #23; this contrasts with MKX Oil Company rising from #3 to #1 while expanding sales by 21.71%, and Society C jumping from #12 to #4 with a 276.17% sales gain. Compared with Muha Meds slipping from #2 to #3 alongside a 27.71% sales decline and Platinum Vape easing from #4 to #5 with a 1.38% sales dip, Fly’s current #33 rank and 1-position YoY slide imply lost share to faster-rising incumbents and challengers; the trajectory points to a need to re-anchor assortment or pricing before further drift from the peak #17 reached in June 2025 becomes entrenched.
Notable Products
Grape Runtz Distillate Cartridge (1g) delivered the month’s headline with a 95% MoM surge to rank 1, while California Cherry Distillate Cartridge (1g) climbed 60% to rank 2. Lemon Cherry Gelato Distillate Cartridge (1g) jumped 84% to rank 6 and Strawberry Lemonade Distillate Cartridge (1g) advanced 53% to rank 5, indicating velocity concentrated at the top half of the lineup. With all top-10 SKUs in Vapor Pens and four products posting 50%+ MoM gains, Fly is consolidating around fast-moving pen flavors, implying a deliberate push to scale a narrow, high-churn segment over broader category diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
