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Jul-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Fly has shown varied performance across different cannabis categories. In the Flower category, Fly did not make it into the top 30 brands from April to July 2025, indicating a potential area for growth or a highly competitive market. This absence from the top ranks could suggest that Fly is either focusing on other categories or facing stiff competition from other brands. In contrast, the Vapor Pens category tells a different story, where Fly consistently maintained a presence in the top 30, peaking at 24th place in June before dropping slightly to 30th in July. This suggests a relatively stable performance with some room for improvement in maintaining higher rankings over time.
Analyzing Fly's sales trends in Michigan offers further insights into their market dynamics. Despite not ranking in the Flower category, the sales data from April to July 2025 shows a notable decrease in sales figures, which might reflect broader market trends or internal strategic shifts. Conversely, the Vapor Pens category witnessed an upward trajectory in sales from April to June, before experiencing a slight dip in July. This growth indicates a strong consumer demand and potential for Fly to capitalize further in this segment. Understanding these movements can provide valuable insights for stakeholders looking to assess Fly’s market strategy and areas of opportunity.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Fly has demonstrated a notable upward trajectory in recent months. Despite not being in the top 20 brands in April and May 2025, Fly surged to rank 42 in June and maintained a strong position at rank 46 in July. This positive momentum is particularly significant given the fluctuating performances of competitors. For instance, Peninsula Cannabis experienced a decline, dropping from rank 28 in April to 52 in July, while Levitate improved its standing from 81 in April to 42 in July, surpassing Fly in the latter month. Meanwhile, Rare Michigan Genetics consistently climbed the ranks, reaching 37 by July, indicating strong competition. Fly's sales performance, however, remains robust, with sales figures in June and July surpassing those of competitors like Muha Meds, which saw a decrease in rank from 47 in April to 55 in July. This suggests that Fly's strategic initiatives are effectively capturing market share and driving sales growth in the competitive Michigan market.
Notable Products
In July 2025, Guava Cake Distillate Cartridge (1g) emerged as the top-performing product for Fly, climbing from the fourth position in June to first place, with sales reaching 6,428 units. Cereal Milk Distillate Cartridge (1g), which had consistently held the top spot from April through June, dropped to the second position. Gelato Distillate Cartridge (1g) maintained a strong presence, securing the third rank, despite a slight dip from its second position in May. Forbidden Fruit Distillate Cartridge (1g) re-entered the rankings in fourth place after being absent in June. The Pink Lemonade Distillate Cartridge (1g) made its debut in the rankings at the fifth position, indicating a new entrant's potential in Fly's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
