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Jun-2024
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Overview
Market Insights Snapshot
Lifted Northwest has demonstrated varied performance across different product categories and states. In the state of Oregon, the brand's presence in the Concentrates category has seen significant volatility. Despite not making it into the top 30 brands in March and June 2024, Lifted Northwest managed to climb to the 34th position in April before dropping slightly to 37th in May. This fluctuation indicates a somewhat unstable market position within this category, which could be attributed to competitive pressures or changing consumer preferences. The sales figures reflect these movements, with a notable peak in April followed by a decline in subsequent months.
In contrast, Lifted Northwest's performance in the Pre-Roll category in Oregon has been relatively stronger, although it also shows signs of inconsistency. The brand maintained a top 12 position from March to May 2024 but experienced a significant drop to the 23rd position in June. This decline could be indicative of either increased competition or a shift in consumer demand. The sales trajectory, peaking in May and then dropping in June, supports this trend. While the brand has shown the ability to capture and maintain a significant market share in the Pre-Roll category, sustaining this performance will require strategic adjustments to address the observed volatility.
Competitive Landscape
In the competitive landscape of Oregon's pre-roll category, Lifted Northwest has experienced significant fluctuations in rank and sales over the past few months, indicating a volatile market position. Notably, Lifted Northwest held a strong position in March 2024 with a rank of 12, climbing to 10 in April 2024, before dropping to 23 by June 2024. This decline in rank coincides with a decrease in sales from $257,326 in May 2024 to $182,041 in June 2024. In contrast, competitors like Grown Rogue and Mule Extracts have shown more stability, with Grown Rogue maintaining a rank within the top 20 and Mule Extracts improving their rank from 23 in March 2024 to 21 in June 2024. Additionally, Concrete Jungle saw a notable improvement in rank, jumping from 37 in May 2024 to 24 in June 2024, which may pose a future threat to Lifted Northwest's market share. These trends suggest that while Lifted Northwest has had strong sales, maintaining a consistent rank amidst fierce competition remains a challenge.
Notable Products
In June 2024, the top-performing product from Lifted Northwest was the Flight Pack Pre-Roll 5-Pack (5g), maintaining its number one rank for the fourth consecutive month with sales hitting 2,415 units. The Sativa Pre-Roll 10-Pack (10g) secured the second spot, consistent with its ranking in May 2024, and saw an increase in sales to 892 units. The Day & Night Pre-Roll 10-Pack (10g) moved up to third place, a notable improvement from its absence in the rankings in April and May. The Hybrid Pre-Roll 10-Pack (10g) dropped to fourth place from its previous third position in April 2024. Finally, the Indica Pre-Roll 10-Pack (10g) maintained its fifth position from May 2024, despite a slight decrease in sales to 372 units.
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