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Apr-2024
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Overview
Market Insights Snapshot
In Oregon, Lifted Northwest has shown a fluctuating performance across different cannabis categories, with notable movements in both the Concentrates and Pre-Roll categories. For Concentrates, the brand did not make it into the top 30 brands in February 2024, which could be seen as a setback. However, it managed to re-enter the rankings in March and April, securing the 62nd and 58th positions, respectively. This indicates a recovery, albeit with room for improvement in market penetration and visibility within this category. On the other hand, the Pre-Roll category tells a different story. Lifted Northwest maintained a strong presence, ranking within the top 22 across all four months. The brand peaked at the 9th position in March, showcasing a significant demand for their Pre-Roll products in Oregon. This contrast between the two categories underscores the brand's strength in the Pre-Roll market, while highlighting potential areas for growth in Concentrates.
The sales figures for Lifted Northwest further illuminate the brand's market dynamics in Oregon. In January 2024, the brand's sales in the Pre-Roll category were impressive, with a reported figure of $186,180. This not only demonstrates the brand's strong footing in the Pre-Roll category but also suggests a loyal consumer base and effective market strategies in place for these products. Conversely, the absence from the top 30 in the Concentrates category for February 2024 signals a missed opportunity and suggests a need for strategic adjustments to capture and expand market share within this segment. The subsequent months showed an upward trend in sales for Concentrates, albeit not as robust as in the Pre-Roll category, indicating that while there is positive momentum, the brand could benefit from further enhancing its visibility and appeal in the Concentrates market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Oregon, Lifted Northwest has experienced notable fluctuations in its market position, as evidenced by its rank changes from January to April 2024. Initially ranked 13th in January, Lifted Northwest improved to 9th in March, showcasing a significant increase in sales and market presence. However, by April, it experienced a slight setback, dropping to 22nd. This shift indicates a volatile market environment where competitors like TKO / TKO Reserve, which consistently held higher ranks in the earlier months and Bigfoot Bud Co, with its upward trajectory ending higher than Lifted Northwest in April, are key players. The sales trends suggest that while Lifted Northwest had a strong performance in March, the competitive dynamics, including the performances of Concrete Jungle and PRUF Cultivar / PRŪF Cultivar, which both saw improvements in their ranks and sales over the period, have influenced its market position. This competitive analysis highlights the importance of maintaining consistent growth and adapting strategies to sustain and improve market rank amidst fierce competition.
Notable Products
In April 2024, Lifted Northwest saw its Hybrid Pre-Roll 10-Pack (10g) as the top-selling product, with impressive sales figures reaching 860 units, marking a significant increase from its previous month's performance and maintaining its number one rank from March. The Sativa Pre-Roll 10-Pack (10g) followed closely behind, climbing from an unranked position in March to the second spot with 505 units sold. The Day & Night Pre-Roll 10-Pack (10g) secured the third rank, showing a consistent rise from the fifth position in February to third in April, highlighting a steady growth in consumer preference. New entries into the top five include the Chocolope x Blue Dream Pre-Roll 10-Pack (10g) and the Tropical Popsicle x Garlic Cookies Pre-Roll 10-Pack (10g), ranking fourth and fifth respectively, indicating a diversifying interest among Lifted Northwest's clientele. This shift in rankings and the introduction of new products into the top five underscore a dynamic market presence for Lifted Northwest, reflecting evolving consumer tastes and preferences.
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