Market Insights Snapshot
Lifted Northwest, a renowned cannabis brand, has shown some interesting movements in the Pre-Roll category across the state of Oregon. In a span of four months, from June 2023 to September 2023, the brand's ranking fluctuated quite significantly. In June, Lifted Northwest held a strong position at rank 16, however, it fell to rank 30 in July, which indicates it was not in the top 20 brands for that month. This could be seen as a negative trend, but the brand managed to recover slightly in August and September, securing the 21st and 18th ranks respectively. This shows the brand's resilience and ability to bounce back amidst competition.
When we delve into the sales performance of Lifted Northwest, a positive trend is observed. Despite the dip in ranking in July, the brand's sales have consistently increased from June to September. Specifically, in August, Lifted Northwest recorded sales of $164,634, a noticeable increase from the previous month's sales. The upward sales trend continued into September, further demonstrating the brand's potential for growth. However, it's important to note that the correlation between the brand's ranking and sales isn't directly proportional, which suggests other factors could be in play influencing consumers' purchasing decisions.
In the Pre-Roll category within the state of Oregon, Lifted Northwest has seen a fluctuating performance, with a notable drop in rank from 16th in June 2023 to 30th in July 2023, before a slight recovery to 18th in September 2023. This suggests a potential struggle in maintaining consistent sales volume compared to its competitors. For instance, Concrete Jungle has consistently ranked higher, while STiCKS has maintained a relatively stable position. Interestingly, Oregrown has seen a significant improvement in rank, moving from outside the top 20 to 20th place in September 2023. On the other hand, Feel Goods has experienced a slight decline in rank, but still outperforms Lifted Northwest. These trends indicate a highly competitive market, with Lifted Northwest needing to bolster its strategies to improve its standing.
In September 2023, Lifted Northwest's top-performing product was the Hybrid Pre-Roll 10-Pack (10g), with sales peaking at 932 units. This product maintained its top position from the previous month, showing consistent performance. The Sativa Pre-Roll 10-Pack (10g) secured the second position with 676 units sold, dropping one place from its July peak. The Indica Pre-Roll 10-Pack (10g) held steady at third place, while the Grape Pie x Venom OG Pre-Roll 10-Pack (10g) made a new entry at fourth place. The Tropical Popsicle x Garlic Cookies Pre-Roll 10-Pack (10g) slipped from fourth to fifth place.