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Aug-2024
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Overview
Market Insights Snapshot
Lifted Northwest has demonstrated varied performance across categories and states over the past few months. In Oregon, the brand's standing in the Concentrates category has seen a significant decline, moving from 35th place in May 2024 to 79th place by August 2024. This downward trend is concerning, as it indicates a substantial drop in sales, from $53,592 in May to just $14,517 in August. Such a fall outside the top 30 brands highlights potential challenges in maintaining market share and consumer interest in this particular category within the state.
Conversely, Lifted Northwest has maintained a more stable performance in the Pre-Roll category in Oregon. While there has been a slight drop from 12th place in May 2024 to 26th place in August 2024, the brand remains within the top 30, suggesting a relatively stronger foothold in this segment. Sales figures reflect this resilience, with a more moderate decline from $249,743 in May to $129,096 in August. This indicates that while there are challenges, Lifted Northwest's Pre-Roll offerings continue to resonate with consumers to a greater extent than their Concentrates, providing a vital area of focus for potential recovery and growth.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Lifted Northwest has experienced a notable decline in its ranking and sales over the last few months. Starting from a rank of 12 in May 2024, Lifted Northwest dropped to 26 by August 2024, indicating a significant shift in market position. This decline is mirrored in its sales, which fell from $249,743 in May to $129,096 in August. In contrast, Entourage Cannabis / CBDiscovery also saw a decline, but from a higher initial rank of 8 in May to 25 in August, with sales dropping from $290,299 to $131,608. Meanwhile, National Cannabis Co. showed an upward trend, improving its rank from 43 in May to 24 in August, and increasing sales from $56,254 to $133,997. This competitive dynamic suggests that while Lifted Northwest is struggling to maintain its market share, brands like National Cannabis Co. are gaining traction, potentially at the expense of Lifted Northwest and other competitors.
Notable Products
In August 2024, the top-performing product for Lifted Northwest was the Hybrid Pre-Roll 10-Pack (10g), climbing from third place in July to first place with sales of $1,338. The Tropical Popsicle x Garlic Cookies Pre-Roll 10-Pack (10g) also saw a significant rise, moving from fifth to second place. The Assorted Strains Pre-Roll 5-Pack (5g) maintained a strong presence, albeit dropping from second to third place. The Sativa Pre-Roll 10-Pack (10g) fell from first to fourth place, indicating a shift in consumer preference. Lastly, the Day & Night Pre-Roll 10-Pack (10g) dropped slightly from fourth to fifth place, showing a minor decline in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
