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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Pre-Roll expanded to 90.99% category share with 297.42% year-over-year growth and 25.04% month-over-month, while Vapor Pens contracted to 9.00% share with -12.87% year-over-year and -8.62% month-over-month. The brand’s average price declined 6.60% year-over-year to $5.49 alongside a Pre-Roll average price of $5.14, indicating mix and price jointly pulled volume forward in June 2026. With Pre-Roll ranked 17 in Oregon and the brand’s overall sales up 200.92% year-over-year, the mix shift implies reliance on a single growth engine rather than balanced category breadth.
The June 2026 tilt toward Pre-Roll (up 25.04% month-over-month and 297.42% year-over-year) combined with Vapor Pens retrenchment (-8.62% month-over-month and -12.87% year-over-year) suggests National Cannabis Co. is competing on accessible price points and high-frequency formats. Holding rank 17 in Oregon Pre-Roll while Vapor Pens hold just 9.00% share implies portfolio concentration that can accelerate trial but raises exposure to format volatility; the pattern points to a positioning strategy anchored in value Pre-Rolls with limited cross-category insulation.
Competitive Landscape
National Cannabis Co. is ranked #17 in OR Pre-Roll in June 2026, improving 33 positions from #50 year over year, and moving up 6 spots from #23 in March 2026; this #17 is also the brand’s peak to date in June 2026. In the same period, STiCKS advanced from #2 to #1 with 164.98% year-over-year sales growth, while Kaprikorn rose from #5 to #2 with 113.36% growth, indicating that National Cannabis Co.’s upward mobility is occurring amid faster top-tier gains. By contrast, Portland Heights slid from #3 to #4 with a 26.34% sales decline and Benson Arbor fell from #4 to #5 with a 27.42% decline, suggesting share is consolidating toward leaders even as mid-pack brands churn. The pattern implies National Cannabis Co.’s rank trajectory is recovery-driven but capped by accelerating leaders, meaning further gains will require outpacing double-digit growth at the top rather than benefiting from declines just above.
Notable Products
Guava Botanical Infused Pre-Roll (1g) delivered the standout move in June 2026 with a 101.6% month-over-month surge to $42,638 and held rank 1, while CBD/THC 1:1 Raspberry Skywalker Infused Pre-Roll (1g) fell 15.6% at rank 2 and Lemon Chiffon Botanical Terpene Infused Pre-Roll (1g) declined 13.7% at rank 10. Pineapple Wreck Infused Pre-Roll (1g) climbed 63.1% to rank 5 and CBD/THC 1:1 Blueberry Pie Infused Pre-Roll (1g) rose 51.1% at rank 4, indicating upward momentum concentrated in mid-pack SKUs alongside a top-heavy leader. With all ten top products in the Pre-Roll category and four of the top ten carrying CBD/THC 1:1 formulations, the mix points to a portfolio leaning into infused formats with selective 1:1 positioning to balance volatility at the extremes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
