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Nov-2025
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Overview
Market Insights Snapshot
The performance of National Cannabis Co. in the Oregon market shows a dynamic shift across different product categories. In the Pre-Roll category, the brand has made significant strides, moving from a rank of 50 in August 2025 to 23 by November 2025. This upward trend indicates a growing consumer preference and possibly an effective marketing strategy or product improvement. However, the Vapor Pens category tells a different story. Despite a slight improvement from August to September, where the brand moved from rank 75 to 63, the subsequent months saw stagnation and a slip in ranking, ending at 64 in November. This suggests potential challenges in maintaining market share or appealing to consumer preferences in this category.
It's noteworthy that National Cannabis Co. did not make it into the top 30 brands in the Vapor Pens category in Oregon throughout the observed months, which could be a point of concern for the brand's strategic focus. On the other hand, the impressive climb in the Pre-Roll category ranking could signal an opportunity for the brand to capitalize on its strengths and possibly replicate this success in other categories or markets. While the raw sales figures reveal that November's Pre-Roll sales reached over $134,000, the underlying factors contributing to this growth remain an intriguing point for further exploration, particularly for stakeholders interested in the brand's strategic maneuvers and market positioning.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, National Cannabis Co. has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 50 in August 2025, the brand has climbed to an impressive 23 by November 2025. This ascent is indicative of a significant increase in sales, showcasing a strategic capture of market share. In contrast, Rebel Spirit has maintained a steady rank of 21 since September, while Dog House improved its position to 25 by October but remained stagnant in November. Decibel Farms and Lifted Northwest have also shown fluctuations, with Decibel Farms advancing slightly to rank 22 and Lifted Northwest improving to 24 in November. The dynamic shifts in rankings highlight National Cannabis Co.'s aggressive growth strategy, which has outpaced several competitors, positioning it as a formidable player in the Oregon Pre-Roll market.
Notable Products
In November 2025, Guava Botanical Infused Pre-Roll (1g) emerged as the top-performing product for National Cannabis Co., maintaining its number one rank from September and achieving a notable sales figure of 3936 units. The CBD/THC 1:1 Watermelon Wonder Infused Pre-Roll (1g) ranked second, slipping from its top position in October, with a slight decrease in sales. The CBD/THC 1:1 Raspberry Skywalker Infused Pre-Roll (1g) held steady in third place for three consecutive months, while Oregon Apple Infused Pre-Roll (1g) moved up from fourth to third place in November. Pineapple Wreck Infused Pre-Roll (1g) re-entered the rankings at fourth place, demonstrating a resurgence in sales after not being ranked in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
