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Nov-2025
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Overview
Market Insights Snapshot
In the state of New York, Lil Lefty's has shown a consistent upward trajectory in the Pre-Roll category. Starting from a rank of 32 in August 2025, the brand broke into the top 20 by September and maintained a steady position at 19 through October and November. This indicates a solidifying presence in a competitive market, as evidenced by their sales figures, which, despite a slight decrease from October to November, remain robust. The ability to maintain a position in the top 20 highlights Lil Lefty's growing brand recognition and consumer loyalty in New York.
While Lil Lefty's performance in New York is noteworthy, the absence of rankings in other states or provinces suggests that the brand has yet to establish a significant foothold outside this region. This could be seen as a limitation in their current market strategy, potentially missing out on broader opportunities. The focus on New York might indicate a strategic decision to consolidate and strengthen their market share before expanding. However, the lack of presence in other top 30 rankings could also imply challenges in scaling their operations or adapting to different market dynamics in other states or provinces.
Competitive Landscape
In the competitive landscape of the New York pre-roll market, Lil Lefty's has shown a notable improvement in its ranking, moving from 32nd place in August 2025 to consistently holding the 19th position by October and November 2025. This upward trend indicates a positive reception and growing consumer preference for Lil Lefty's products. In contrast, Toast has maintained a stable yet lower rank, hovering around the 18th and 20th positions, with a gradual decline in sales over the months. Meanwhile, Runtz experienced fluctuations, dropping out of the top 20 in September but recovering to 21st in November, suggesting volatility in its market performance. Sluggers Hit made a significant leap, entering the rankings at 25th in October and advancing to 17th by November, indicating a strong market entry. Akron Bloom has shown consistent improvement, moving from 30th to 18th, surpassing Lil Lefty's in October but maintaining a similar rank in November. These dynamics highlight Lil Lefty's steady rise amidst a competitive field, suggesting potential for further growth if current trends continue.
Notable Products
In November 2025, Pineapple Splash Infused Pre-Roll 5-Pack (3.75g) emerged as the top-performing product for Lil Lefty's, climbing from a consistent rank of 2 in previous months to rank 1, with notable sales of 3411 units. Maui Wowie Infused Pre-Roll 5-Pack (3.75g), which had led the ranks from August to October, fell to the second position. Grape Cookies Infused Pre-Roll 5-Pack (3.75g) maintained its steady rank at 3 throughout the months. Maui Wowie Infused Blunt 5-Pack (6.5g) held its ground at the fourth position, showing a slight increase in sales. Grape Cookies Infused Blunt 5-Pack (6.5g) remained consistently at rank 5, highlighting a stable but lower performance compared to its counterparts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
