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Oct-2025
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Overview
Market Insights Snapshot
In the evolving cannabis market, Lil Lefty's has shown notable progress, particularly in the New York pre-roll category. In July 2025, the brand was not within the top 30, but it made a significant leap to rank 20th by September, further advancing to 18th in October. This upward trajectory suggests a growing consumer preference for Lil Lefty's products, as evidenced by the steady increase in sales from $275,565 in July to $373,911 by October. Such performance highlights the brand's successful strategies in capturing a larger market share in New York.
While Lil Lefty's has made significant strides in the New York pre-roll market, it's important to note that their absence from the top 30 in other states or categories indicates areas for potential growth. The fact that they were not ranked in other states suggests either a lack of presence or competition that currently overshadows their offerings. This provides an opportunity for the brand to evaluate and enhance their market penetration strategies in other regions and product categories. As the cannabis industry continues to expand, monitoring these dynamics will be crucial for Lil Lefty's to maintain and build upon its current successes.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Lil Lefty's has shown a remarkable upward trajectory, climbing from a rank of 32 in July 2025 to 18 by October 2025. This ascent reflects a strategic gain in market presence, contrasting with brands like Toast, which experienced a slight decline from rank 17 to 19 over the same period. Meanwhile, Canna Cure Farms maintained a stable position, holding steady at rank 16 in September and October, despite a decrease in sales. Revert Cannabis New York saw fluctuations, dropping out of the top 20 in August and September but returning to rank 20 in October. Supernaturals New York remained relatively stable, ranking 17 in October. Lil Lefty's growth in rank and sales, particularly in September and October, suggests a successful market strategy that could be attributed to increased consumer preference or effective marketing efforts, positioning it as a rising competitor in the New York Pre-Roll market.
Notable Products
In October 2025, the top-performing product from Lil Lefty's was the Maui Wowie Infused Pre-Roll 5-Pack (3.75g), maintaining its number one rank for four consecutive months, with a notable sales figure of 3511 units. The Pineapple Splash Infused Pre-Roll 5-Pack (3.75g) consistently held the second position, though its sales slightly decreased from September. The Grape Cookies Infused Pre-Roll 5-Pack (3.75g) remained steady at the third rank, showing a positive trend with increased sales over the months. The Maui Wowie Infused Blunt 5-Pack (6.5g) consistently ranked fourth, but its sales showed a downward trend. The Grape Cookies Infused Blunt 5-Pack (6.5g) maintained its fifth position, despite experiencing a decline in sales since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
