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Aug-2025
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Overview
Market Insights Snapshot
In the New York market, Lil Lefty's has demonstrated a consistent upward trajectory in the Pre-Roll category. Starting from a rank of 39 in May 2025, the brand has steadily climbed to the 26th position by August 2025. This improvement in ranking is mirrored by a significant increase in sales, indicating a growing consumer preference for Lil Lefty's products in this category. The brand's ability to break into the top 30 by July 2025 highlights its rising prominence and suggests effective market penetration strategies. However, it's important to note that despite these gains, Lil Lefty's has yet to secure a top 20 position, suggesting room for further growth and competition with established brands.
While Lil Lefty's is making strides in New York, its presence in other states and categories remains less defined, as it does not appear in the top 30 rankings outside of this specific context. This absence could be seen as a missed opportunity for expansion or a strategic focus on strengthening its foothold in New York. The brand's concentrated efforts in one market might be a deliberate choice to build a strong local presence before branching out. Understanding the dynamics of Lil Lefty's growth in New York could provide insights into potential strategies for entering other markets and categories in the future.
Competitive Landscape
In the competitive landscape of New York's Pre-Roll category, Lil Lefty's has demonstrated a notable upward trajectory in rank, moving from 39th in May 2025 to 26th by August 2025. This improvement in rank is indicative of a positive trend in sales performance, as the brand's sales have consistently increased over this period. In contrast, Lowell Herb Co / Lowell Smokes and Electraleaf have experienced a decline in rank, falling out of the top 20 by July 2025, which suggests a potential decrease in market share. Meanwhile, Anthem has made a significant leap from 56th to 24th, surpassing Lil Lefty's in August, which could indicate a competitive threat. Despite this, Lil Lefty's consistent rise in rank and sales suggests a strengthening position in the market, making it a brand to watch in the coming months.
Notable Products
In August 2025, Maui Wowie Infused Pre-Roll 5-Pack (3.75g) continued its dominance at the top of Lil Lefty's product lineup, maintaining its number one ranking since May with impressive sales of 2464 units. Pineapple Splash Infused Pre-Roll 5-Pack (3.75g) held steady in second place, showing a significant increase from its previous sales figures. Grape Cookies Infused Pre-Roll 5-Pack (3.75g) rose to third place, climbing from fourth in July, indicating growing popularity. Maui Wowie Infused Blunt 5-Pack (6.5g) slipped to fourth place despite a consistent presence in the top ranks. Blue Dream Pre-Roll (1g) re-entered the rankings in fifth place after being absent in earlier months, suggesting a resurgence in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
