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Where to Buy
Toast is stocked at 94 licensed dispensaries across New York, with the deepest coverage in New York, Buffalo, Bayside, Brooklyn, and Flatbush. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Toast concentrated 86.69% of sales in Pre-Roll while Flower accounted for 13.31%, with Pre-Roll down 39.81% year over year and 3.35% month over month, and Flower down 56.17% year over year but up 36.00% month over month. Average price slipped 2.51% year over year to $43.97, with Pre-Roll pricing at $41.64 and Flower at $69.14, indicating a mix shift toward lower-priced units even as Flower’s month-over-month rebound outpaced Pre-Roll’s decline. The pattern implies Toast is leaning harder into Pre-Roll volume despite category softness, using relative price stability to defend share while Flower volatility introduces tactical upside without altering the core mix.
Toast’s Pre-Roll focus aligns with its rank of 43 in Pre-Roll in New York, but the 42.66% brand-level sales decline year over year alongside a 3.35% month-over-month dip in its anchor category suggests limited headroom unless mix broadens. The 36.00% month-over-month lift in Flower against a 56.17% year-over-year drop signals episodic demand that can be used for targeted positioning, while the 2.51% year-over-year price decrease indicates price-led accessibility rather than premium trade-up. This implies Toast’s positioning is skewed toward accessible Pre-Roll scale with opportunistic Flower lifts, prioritizing stability over premium expansion in the near term.
Competitive Landscape
Toast is ranked #43 in NY Pre-Roll in July 2026, down 24 positions year over year from #19, and 11 positions below its April 2026 level of #32; against that backdrop, Anthem jumped from #39 to #2 while growing sales 877.2%, and Ruby Farms held #1 with an 8.6% sales increase, indicating Toast’s share of attention is being redistributed toward faster-rising leaders. With a historical peak at #8 in December 2024 but a current position 35 places lower, and competitors like Florist Farms holding steady at #4 alongside a 23.8% sales lift, the pattern implies Toast’s rank trajectory is decoupling from category momentum and will likely continue to cede shelf visibility unless it reverses multi-quarter slippage.
Notable Products
Cherry Cola Mini Pre-Roll 10-Pack (3.5g) posted the standout move in July 2026 with a 226% month-over-month surge to rank 3, while Classic C Train Express Mini Pre-Roll 10-Pack (3.5g) fell 16% yet held rank 1. Phanta Fizz Pre-Roll (1g) slid 39% to rank 4, and Classic Phanta Fizz Pre-Roll 10-Pack (3.5g) dropped 47% to rank 9, indicating single-stick and classic multi-pack formats under pressure as mini multi-packs consolidate share. With eight of the top ten coming from the Pre-Roll category and only one Flower SKU in the top six, the mix tilts toward value-led multi-packs even as volatility widens between formats. The pattern implies Toast is pivoting toward flavor-led mini multi-packs that can spike quickly, trading off stability in classic SKUs for faster-moving, promotion-sensitive variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
