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Apr-2025
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Overview
Market Insights Snapshot
The performance of Toast across different categories and states shows interesting patterns, particularly in the Pre-Roll category. In Massachusetts, Toast's presence in the Pre-Roll category is notably absent from the top 30 rankings for the first four months of 2025. This absence suggests that Toast may be facing challenges in gaining traction in this specific market. Conversely, in New York, Toast has maintained a strong position in the Pre-Roll category, consistently ranking within the top 12. This indicates a solid consumer base and potentially effective marketing strategies in this state.
In the Flower category in New York, Toast's ranking has seen a gradual decline from 63rd in January to 79th in April 2025. This downward trend might reflect increasing competition or shifting consumer preferences. Despite the drop in rankings, Toast's sales figures in the Flower category have shown a consistent decrease, indicating potential areas for improvement. The brand's ability to maintain a presence in the rankings, albeit lower, suggests that there is still consumer interest, but it may require strategic adjustments to regain momentum.
Competitive Landscape
In the competitive landscape of New York's Pre-Roll category, Toast has experienced notable fluctuations in its rankings and sales performance from January to April 2025. Initially ranked 10th in January, Toast saw a slight improvement to 9th place in February, only to drop back to 10th in March and further to 12th in April. This decline in rank coincides with a decrease in sales from $474,569 in March to $411,749 in April. Meanwhile, PUFF has shown a downward trend, starting at 5th place in January and slipping to 10th by April, although it still maintains higher sales figures compared to Toast. On the other hand, Hudson Cannabis has made a significant leap from being outside the top 20 in January to securing 13th place in April, with a notable increase in sales during the same period. Canna Cure Farms has remained relatively stable, hovering around the 11th position, while Back Home Cannabis Co. has shown consistent improvement in both rank and sales, climbing from 20th to 14th place. These dynamics suggest that Toast faces increasing competition, particularly from brands like Back Home Cannabis Co. and Hudson Cannabis, which are gaining traction in the market.
Notable Products
In April 2025, the top-performing product for Toast was the Durban Daydream Mini Pre-Roll 10-Pack (3.5g), which ascended to the first rank with a notable sales figure of 1106. The Sticky Dreams Mini Pre-Roll 10-Pack (3.5g) followed closely, securing the second position after leading in March. Kumquat Kruze Diamond Infused Pre-Roll 5-Pack (2.5g) made its debut at the third spot. Blueberry Melt Mini Pre-Roll 10-Pack (3.5g) maintained a strong presence, ranking fourth, while Frosted Lemon Cake Rosin Infused Pre-Roll 5-Pack (2.5g) dropped to fifth from its consistent second place in previous months. This shift in rankings highlights a dynamic change in consumer preferences and product performance for Toast in April 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
