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Jan-2026
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Overview
Market Insights Snapshot
In the New York market, Toast has shown varied performance across different product categories. Notably, in the Flower category, Toast did not appear in the top 30 rankings from October 2025 to December 2025, finally emerging at rank 94 in January 2026. This late entry into the rankings could be seen as a sign of growth potential or a strategic shift in focus for the brand. The absence from the top 30 for several months might indicate challenges in gaining traction in a competitive category, or it could reflect a strategic pivot to other product lines.
Conversely, in the Pre-Roll category, Toast maintained a more consistent presence in the rankings within New York. The brand held steady at ranks 24 and 23 from October to December 2025, before slipping slightly to rank 27 in January 2026. Despite this slight decline, the brand's ability to remain in the top 30 consistently suggests a strong foothold in this category. The Pre-Roll market appears to be a significant area of strength for Toast, with sales peaking in December 2025. This performance might hint at a strategic emphasis on Pre-Rolls, potentially due to consumer preference or market demand in New York.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Toast has experienced notable fluctuations in its market position over the past few months. From October 2025 to January 2026, Toast's rank shifted from 24th to 27th, indicating a slight decline in its competitive standing. Despite this, Toast maintained relatively stable sales figures, with a peak in December 2025 before a decrease in January 2026. Comparatively, Hashtag Honey showed a similar trend, although it experienced a more significant drop in rank from 22nd to 26th, while Revert Cannabis New York maintained a steadier rank around the 25th position. Meanwhile, Golden Garden and Higgs both improved their ranks over this period, suggesting increased competition. These dynamics highlight the importance for Toast to strategize effectively to regain its competitive edge and boost sales in the evolving New York market.
Notable Products
In January 2026, the top-performing product for Toast was Pineapple Punk Diamond Infused Pre-Roll 5-Pack (2.5g), which climbed to the first rank despite a slight drop in sales to 915 units. Barney's Bubble Bath Mini Pre-Roll 10-Pack (3.5g) made an impressive debut at the second position with sales reaching 884 units. Barney's Bubble Bath Pre-Roll (1g) dropped to the third rank from its peak in December, where it was the top seller with 1,659 units. Classic - SoHo Swizzle Pre-Roll 10-Pack (3.5g) entered the rankings at fourth place, while Papaya Express Infused Ground (7g) secured the fifth spot. The shifts in rankings indicate a dynamic market for Toast's pre-rolls, with new entries and fluctuating sales figures reshaping the competitive landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
