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Where to Buy
Toast is stocked at 83 licensed dispensaries across New York, with the deepest coverage in New York, Brooklyn, Queens, The Bronx, and Buffalo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Toast’s category mix in August 2026 is concentrated in Pre-Roll at 89.44% share, with Flower at 10.56%, while overall brand sales fell 46.06% year over year and rose 5.23% month over month within Pre-Roll. Pre-Roll declined 41.75% year over year but gained 5.23% month over month, whereas Flower contracted 66.84% year over year and slipped 9.65% month over month, alongside a 2.21% year-over-year increase in average price to $44.23. The brand’s Pre-Roll rank sits at #40 in New York, indicating that despite a month-over-month lift in its lead category, the heavier exposure to a faster-declining Flower segment is dragging total performance and concentrating risk in a single category.
The shift toward an 89.44% Pre-Roll mix combined with a #40 rank in New York positions Toast as a niche, single-category player where month-over-month gains of 5.23% in Pre-Roll must offset a 9.65% decline in Flower. With a 41.75% Pre-Roll year-over-year drop alongside a smaller 2.21% increase in average price, the current mix implies that incremental pricing is not compensating for unit softness, and that stabilizing Flower or diversifying adjacent formats would be necessary to reduce volatility from a category that still accounts for nearly nine-tenths of sales.
Competitive Landscape
Toast sits at rank #40 in NY Pre-Roll in August 2026, sliding 21 places year over year from #19, and down 2 spots from #38 over the last three months; against its historical ceiling of #8 in December 2024, this marks a sustained displacement from prior competitive footing. In contrast, Ruby Farms held #1 both this year and last (YoY change 0, with sales up 10.7%), while Jeeter vaulted to #2 from around #310 YoY (a 308-rank climb) alongside outsized sales growth, and Anthem advanced to #3 with a 27-rank YoY improvement and a 514.7% sales increase. Meanwhile, Florist Farms moved to #4 with a 4-rank YoY gain and 26.8% sales growth, and Jetpacks sits at #5 after a 3-rank YoY lift despite a 20.3% sales decline, indicating that market share is concentrating among faster-climbing rivals while Toast’s downward rank trajectory implies erosion of shelf visibility and a need to address assortment or pricing pressure to arrest further share loss.
Notable Products
Classic Phanta Fizz Pre-Roll 10-Pack (3.5g) posted the largest month-over-month surge at 188.5% and climbed into rank 4, while Citrus Rush Hour Diamond Infused Pre-Roll 5-Pack (2.5g) gained 59.2% to reach rank 2. In contrast, Classic C Train Express Mini Pre-Roll 10-Pack (3.5g) fell 68.7% and sat at rank 6, and Purple Reign Pre-Roll (1g) slipped 17.9% at rank 7. With eight of the top ten SKUs in August 2026 concentrated in Pre-Roll formats and Cherry Cola Mini Pre-Roll 10-Pack (3.5g) holding rank 1 despite a 41.5% gain, the pattern implies Toast is tilting assortment and marketing weight toward multi-pack Pre-Rolls as the primary volume engine.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
