Toast

Data Snapshot: Apr 04, 2024
Toast Cannabis Brand Logo
$100K+

Mar-2024

Sales

Growth

Trend

6-Month

42

Product Count

SKUs

Toast

Overview

Product Trends

Toast Categories

Toast Sales

Market Insights Snapshot

Toast Historical Sales by Category

In the dynamic landscape of the cannabis market, Toast's performance across various states and categories offers a mixed bag of insights. Beginning with Colorado, Toast's trajectory in the Pre-Roll category has seen a notable decline, moving from a rank of 39 in December 2023 to 66 by March 2024, despite an initial increase in sales from December to January. This drop in ranking, alongside a significant decrease in sales by March, suggests challenges in maintaining market position amidst stiff competition. Conversely, in Massachusetts, the brand has shown a positive trend in the same category, improving its rank from 61 in December 2023 to 35 by March 2024, coupled with a consistent increase in sales, indicating a strong market presence and growing consumer preference within the state.

Looking at Michigan and New York, the narrative diverges further. In Michigan, Toast's presence in the Pre-Roll category was short-lived, with the brand only appearing in December 2023 at rank 83 and then disappearing from the top rankings thereafter, which could reflect either a strategic withdrawal or a failure to capture the market. New York presents an interesting case where Toast has made significant inroads in both the Flower and Pre-Roll categories. Notably, in the Pre-Roll category, Toast surged from a rank of 67 in December 2023 to 21 by March 2024, with sales reflecting a substantial increase over the same period. This remarkable improvement in New York, especially in a competitive category like Pre-Rolls, showcases Toast's potential to adapt and thrive in diverse market conditions.

Mar-2024 Rank
Pre-Roll
Flower
66
35
21
79
Toast

Competitive Landscape

In the competitive landscape of the Pre-Roll category in Massachusetts, Toast has shown a notable upward trajectory in rankings over the recent months, moving from 61st in December 2023 to 35th by March 2024. This improvement in rank is indicative of a positive sales trend, with Toast experiencing a consistent increase in sales during this period. Among its competitors, Glorious Cannabis Co. and Lazy River Products have demonstrated a similar upward movement, with Lazy River Products making a significant leap from 55th to 33rd rank, the highest among the mentioned brands. This places Lazy River Products slightly above Toast in the March 2024 rankings. On the other hand, Galactic (fka Galactic Meds) and Strane have shown fluctuations in their rankings, with Galactic experiencing a slight decline. These dynamics suggest a competitive environment where Toast's consistent growth in sales and improvement in rank positions it as a rising contender, albeit in a market where shifts among competitors are frequent and trends can rapidly change.

Toast market ranking for MA Pre-Roll

Toast

Notable Products

In March 2024, Toast's top-performing product was the Classic - NF1 Pre-Roll (1g) within the Pre-Roll category, maintaining its number one rank from February with impressive sales of 4776 units. The Sour Diesel x Animal Cookies Pre-Roll 10-Pack (3.5g) made a notable entry directly into the second spot, indicating a strong market debut. Following closely, the Classic - LA Kush Cake Pre-Roll (1g) and Ice Cream Cake Pre-Roll 10-Pack (3.5g) secured the third and fourth positions respectively, showcasing the diversity in consumer preferences. The Waffles Pre-Roll 10-Pack (3.5g) rounded out the top five, highlighting the popularity of Pre-Roll packs. This ranking signifies a dynamic shift in Toast's product lineup, with new entries and consistent performers shaping the market landscape.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Classic - NF1 Pre-Roll (1g)
Pre-Roll
>5
2
1
1
Sour Diesel x Animal Cookies Pre-Roll 10-Pack (3.5g)
Pre-Roll
>5
>5
>5
2
Classic - LA Kush Cake Pre-Roll (1g)
Pre-Roll
>5
>5
>5
3
Ice Cream Cake Pre-Roll 10-Pack (3.5g)
Pre-Roll
>5
>5
>5
4
Waffles Pre-Roll 10-Pack (3.5g)
Pre-Roll
>5
>5
>5
5
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