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Jun-2024
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Overview
Market Insights Snapshot
Toast has shown a significant upward trend in the Pre-Roll category in Colorado. Starting from a rank of 46 in March 2024, the brand has climbed steadily to rank 26 by June 2024. This consistent improvement is reflected in their sales, which have more than doubled over the same period, indicating a growing consumer preference for Toast's products in this category. However, in Massachusetts, Toast has faced challenges, with its Pre-Roll category ranking dropping from 32 in March to 61 in June 2024. The decline in ranking is coupled with a noticeable decrease in sales, suggesting that the brand may need to reassess its strategy in this state to regain its market position.
In New York, Toast's performance has been mixed across different categories. While the brand did not make it to the top 30 in the Flower category throughout the observed months, it has maintained a relatively stable presence in the Pre-Roll category. Despite a drop from rank 16 in May to 34 in June 2024, the sales figures have shown resilience, indicating that while the competition is fierce, there is still a loyal customer base for Toast's Pre-Roll products. The contrasting performance across states and categories highlights the varying market dynamics and consumer preferences that Toast needs to navigate.
Competitive Landscape
In the competitive landscape of the Colorado Pre-Roll market, Toast has shown a notable upward trend in rank and sales over the past few months. Starting from the 46th position in March 2024, Toast has climbed steadily to the 26th rank by June 2024. This positive trajectory is significant when compared to competitors like The Colorado Cannabis Co., which experienced fluctuations, peaking at the 16th rank in April but dropping to 25th by June. Similarly, Dadirri saw a decline from 21st in March to 28th in June. Packwoods showed inconsistency, missing the top 20 in May, while Rocky Mountain High maintained a relatively stable position, hovering around the 20th to 24th ranks. Toast's consistent rise in rank and sales, especially when other brands faced volatility, indicates a strengthening market presence and growing consumer preference in Colorado's Pre-Roll category.
Notable Products
In June 2024, the top-performing product for Toast was Watermelon Ranchers Pre-Roll (1g), maintaining its first-place ranking from the previous month with sales of 2133 units. Dante's Inferno Pre-Roll (1g) held steady in second place with 1347 units sold. Payton's Goat Pre-Roll (1g) also retained its third-place position, showing a notable increase in sales. Classic - Juiceee J Pre-Roll (1g) entered the rankings at fourth place, while Meyer Hashsky Pre-Roll (1g) debuted in fifth place. These rankings illustrate a consistent performance for the top three products and a strong entry for the new additions.
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