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Dec-2025
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Overview
Market Insights Snapshot
In the New York market, Toast has shown a varied performance across different product categories. In the Flower category, Toast was not in the top 30 rankings for October and November 2025, which indicates a struggle in maintaining a competitive position. However, by December 2025, Toast made a notable comeback, securing the 88th rank, suggesting a positive shift in their Flower sales. This rebound is significant, considering they were outside the top 30 in the preceding months, which could indicate strategic changes or market dynamics working in their favor.
Conversely, in the Pre-Roll category, Toast has maintained a more stable presence in New York. Despite a slight dip in rankings from 19th in September to 23rd in November 2025, Toast improved to 21st by December, reflecting resilience in this segment. This consistency in the Pre-Roll category, along with a slight upward trend towards the end of the year, might suggest consumer preference or effective marketing strategies. The fluctuations in rankings across different categories highlight the dynamic nature of the market and Toast's adaptability to these changes.
Competitive Landscape
In the competitive landscape of the New York pre-roll market, Toast has experienced fluctuations in its ranking, moving from 19th place in September 2025 to 21st in December 2025, indicating a slight decline in its competitive position. This shift is particularly notable when compared to Canna Cure Farms, which started at 15th place in September and fell to 20th by December, suggesting a more significant drop in rank. Meanwhile, Revert Cannabis New York maintained a relatively stable position, only slightly declining from 18th to 23rd over the same period. Interestingly, Sluggers Hit showed a strong upward trend, climbing from outside the top 20 in September to 18th in October and maintaining a competitive edge through December. Lil Lefty's remained consistently lower in the rankings, fluctuating between 22nd and 25th place. These dynamics suggest that while Toast faces challenges in maintaining its rank, the brand's sales figures, which show a slight recovery in December, indicate potential resilience in a highly competitive market.
Notable Products
In December 2025, the top-performing product from Toast was Barney's Bubble Bath Pre-Roll 1g, which climbed to the number one position with notable sales of 1669 units. Velvet Grasshopper Pre-Roll 1g followed closely in second place, showing a strong performance with a rise from fourth in November. Gary's Cookie Jar Pre-Roll 1g made a significant entry by securing the third position. Pineapple Punk Diamond Infused Pre-Roll 5-Pack 2.5g dropped from second to fourth, while Mango Lassi Pre-Roll 10-Pack 3.5g, previously first in November, rounded out the top five. Overall, the rankings highlight a dynamic shift with Barney's Bubble Bath Pre-Roll making a remarkable leap to lead the sales chart.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
