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Sep-2025
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Overview
Market Insights Snapshot
In the New York market, Toast's performance in the Flower category showed a positive upward trend from June to September 2025. While the brand did not break into the top 30 rankings, its consistent improvement from 90th place in June to 83rd in September suggests a growing acceptance and demand for its products. This movement is indicative of a strategic positioning that might be catering to a niche audience or leveraging unique product attributes to slowly capture market share. Despite not being in the top 30, the gradual climb in rankings and the increase in sales from June to August highlights a potential area of growth for Toast in New York.
Conversely, within the Pre-Roll category in New York, Toast maintained a steady presence in the top 20, albeit with a slight drop from 16th to 18th place from June to September 2025. This suggests a stable demand for their pre-roll products, although the decline in ranking could indicate increased competition or a slight dip in consumer preference. The significant sales figure in June, which was the highest among the months, points to a strong start to the summer, but the subsequent decrease by September might suggest seasonal fluctuations or competitive pressures impacting sales. This performance in the Pre-Roll category, while stable, could benefit from strategic adjustments to regain higher rankings and capitalize on the initial strong sales momentum.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Toast has experienced a slight decline in rank over the past few months, moving from 16th in June 2025 to 18th by September 2025. This shift is noteworthy as it coincides with the rise of competitors such as Moonys Zooties, which climbed from 39th to 16th place, and Lil Lefty's, which improved its position from 36th to 19th. Despite Toast's consistent sales, the brand's rank drop suggests that competitors are gaining traction, potentially due to strategic marketing or product differentiation. Meanwhile, Supernaturals New York has maintained a competitive edge, closely aligning with Toast's ranking movements. The dynamic shifts in this market underscore the importance for Toast to innovate and adapt to maintain its standing against emerging brands.
Notable Products
In September 2025, Toast's top-performing product was Velvet Grasshopper Mini Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, maintaining its number one rank from August with sales of 1311. Macho Mama Diamond Infused Pre-Roll 5-Pack (2.5g) climbed to second place, showing a slight decrease in sales but improving its rank from third in August. Michelada Ultra Diamond Infused Pre-Roll 5-Pack (2.5g) dropped to third place from its previous second-place rank, indicating a decline in sales. Saffron Gelato Pre-Roll 10-Pack (3.5g) remained steady in fourth place, though its sales figures decreased. Broadway Jack Infused Ground (7g) entered the rankings at fifth place, indicating a resurgence in interest for this Flower category product since its absence in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
