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Aug-2025
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Overview
Market Insights Snapshot
In the state of New York, Toast has shown a steady presence in the Pre-Roll category, maintaining a position within the top 20 brands from May to August 2025. This consistency, with rankings fluctuating slightly between 15th and 17th place, indicates a stable consumer base and reliable market performance in this segment. However, in the Flower category, Toast did not make it into the top 30 brands for any of these months, suggesting a potential area for growth or reevaluation of strategy. This absence from the top rankings in the Flower category highlights a challenge for Toast, as it may need to innovate or increase its competitive edge to improve its standing in this segment.
Throughout the summer months, Toast's sales figures in New York for the Pre-Roll category have shown a slight decline from their peak in June, but still remain robust. This downward trend might prompt the brand to investigate market dynamics or consumer preferences that could be influencing these changes. Meanwhile, the Flower category's sales figures, which did not secure a top 30 rank, suggest that Toast could benefit from targeted marketing efforts or product differentiation to enhance its visibility and appeal in this area. Overall, while Toast maintains a strong foothold in the Pre-Roll category, there is room for strategic adjustments to bolster performance in the Flower category.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Toast has maintained a relatively stable position, ranking between 15th and 17th from May to August 2025. Despite a slight dip in July, Toast's sales have shown resilience, with a notable increase from May to June. However, the brand faces stiff competition from Runtz, which has climbed significantly from 46th in May to 16th in August, surpassing Toast in the latest month. Meanwhile, Hudson Cannabis has experienced a decline in rank but remains a strong competitor with consistently higher sales than Toast. Supernaturals New York and Moonys Zooties have also shown dynamic movements, with Moonys Zooties making a notable climb in the rankings. These shifts highlight the competitive pressure on Toast to innovate and potentially adjust its strategies to maintain and improve its market position.
Notable Products
In August 2025, the top-performing product for Toast was Velvet Grasshopper Mini Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, climbing to the number one rank with notable sales of 1,358 units. Michelada Ultra Diamond Infused Pre-Roll 5-Pack (2.5g) entered the rankings for the first time, securing the second position. Jack Herer Infused Ground Nug (7g) maintained a steady performance, holding the third rank as in July. Macho Mama Diamond Infused Pre-Roll 5-Pack (2.5g) debuted at the fourth position, indicating a strong market entry. Saffron Gelato Pre-Roll 10-Pack (3.5g) consistently held the fifth rank, showing stable demand despite a slight decrease in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
