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Mar-2026
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Overview
Market Insights Snapshot
In the state of New York, Toast has shown varied performance across different cannabis categories. In the Flower category, Toast was notably absent from the top 30 brand rankings from December 2025 through March 2026, indicating a potential area for growth or a shift in consumer preferences away from their offerings in this segment. This absence could be seen as a challenge for the brand, suggesting the need for strategic adjustments to improve visibility and competitiveness in the Flower category.
Conversely, Toast has maintained a consistent presence in the Pre-Roll category in New York. Starting at rank 23 in December 2025, Toast experienced a slight dip to rank 28 in January and February 2026, before improving slightly to rank 27 in March 2026. This stability, despite fluctuations, reflects a solid consumer base and suggests potential for growth if strategic marketing and product enhancements are implemented. The sales figures show a slight rebound from February to March, hinting at a positive trajectory for the brand in this category.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, Toast has experienced fluctuating ranks over the months from December 2025 to March 2026. Initially ranked at 23rd in December, Toast's position slipped to 28th in January and February before slightly improving to 27th in March. This downward trend in rank is accompanied by a notable decline in sales from December to February, with a slight recovery in March. In contrast, KOA Exotics showed a remarkable improvement in March, jumping from 67th in February to 26th, surpassing Toast. Meanwhile, Left Coast and Lil Lefty's consistently maintained higher ranks than Toast throughout this period, indicating stronger brand performance. Jive, although initially ranked lower, made significant strides to close the gap with Toast by March. These dynamics suggest that Toast faces stiff competition and may need to strategize to regain its market position and boost sales in the New York Pre-Roll market.
Notable Products
In March 2026, the top-performing product from Toast was the Pineapple Punk Diamond Infused Pre-Roll 5-Pack (2.5g), which secured the number one rank with sales of 850 units. This product showed a notable improvement, climbing from the fourth position in December 2025. The Classic C Train Express Mini Pre-Roll 10-Pack (3.5g) also performed well, maintaining a strong second place since its introduction in February 2026. Mango Sticky Rice Diamond Infused Pre-Roll 5-Pack (2.5g) held steady at the third position, showing consistent performance from the previous month. Barney's Bubble Bath Mini Pre-Roll 10-Pack (3.5g) experienced a drop in rank, moving from first in February to fourth in March 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
