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Oct-2025
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Overview
Market Insights Snapshot
In the New York market, Toast has seen a steady upward trajectory in the Flower category, improving its rank from 98th in July 2025 to 87th by October 2025. This upward movement, although outside the top 30, indicates a positive trend in consumer preference or market penetration for Toast's Flower products. The sales figures have fluctuated slightly, with a notable increase in August before stabilizing in October, suggesting that while there is growth, the brand may face competition or seasonal influences affecting its performance.
Conversely, in the Pre-Roll category in New York, Toast has maintained a strong presence within the top 20, although there was a slight dip from 17th in July to 19th in October 2025. This consistent ranking within the top 20 highlights a robust demand or brand loyalty in the Pre-Roll segment despite the slight decline. It's worth noting that the sales figures in this category experienced a peak in August, followed by a decrease in the subsequent months, which could be attributed to market saturation or changing consumer preferences. The absence of Toast in the top 30 in certain categories could be seen as an area for growth or a strategic decision to focus on their strengths in Pre-Rolls.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll market, Toast has experienced a slight decline in its ranking from July to October 2025, moving from 17th to 19th place. Despite this, Toast remains a significant player, maintaining sales figures close to those of its competitors. Supernaturals New York, which consistently ranks slightly higher, has shown a stable performance, holding the 17th position in October. Meanwhile, Revert Cannabis New York and High Peaks have shown varying trends, with High Peaks notably climbing from 73rd to 21st place over the same period, indicating a significant upward trajectory in sales and market presence. Lil Lefty's has also improved its ranking, moving from 32nd to 18th, closely trailing Toast. These shifts highlight a dynamic market where Toast must navigate increasing competition to maintain its position and sales momentum.
Notable Products
In October 2025, the top-performing product for Toast was Macho Mama Diamond Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, which secured the number one rank with sales of 1,041 units. Jack Herer Infused Ground Nug (7g) made a notable leap, achieving the second rank in the Flower category, improving from its previous absence in the top ranks in prior months. Michelada Ultra Diamond Infused Pre-Roll 5-Pack (2.5g) maintained a steady performance at rank three in the Pre-Roll category. Saffron Gelato Pre-Roll 10-Pack (3.5g) held onto the fourth rank, showing consistency in its sales trajectory. Lastly, Mango Lassi Pre-Roll 10-Pack (3.5g) made its debut in the rankings at fifth position, indicating a new interest among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
