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Jul-2025
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Overview
Market Insights Snapshot
Toast's performance in the New York market has shown some interesting movements across different product categories. In the Flower category, Toast was not ranked within the top 30 brands from April to July 2025, indicating a challenging position in this segment. Despite this, there was a notable increase in sales from $71,125 in April to $92,441 in July, suggesting some positive momentum in terms of sales volume, even though it hasn't translated into a top-tier ranking. The consistent improvement in sales over these months may indicate a growing consumer interest or effective marketing strategies that are yet to boost their ranking significantly.
In contrast, Toast's performance in the Pre-Roll category in New York paints a different picture. The brand maintained a strong presence within the top 20 rankings, though it experienced a slight decline from 12th place in April to 17th place in July. This downward movement in rank, despite maintaining substantial sales figures, could suggest increased competition in the Pre-Roll space or changes in consumer preferences. It's worth noting that while the rank dropped, the sales figures remained relatively stable, highlighting that Toast is still a significant player in this category, potentially balancing between maintaining market share and navigating competitive pressures.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll market, Toast has experienced a notable decline in rank from April to July 2025, slipping from 12th to 17th position. This downward trend in rank is accompanied by a slight decrease in sales, suggesting a potential challenge in maintaining market share. Meanwhile, Mfny (Marijuana Farms New York) has shown a remarkable ascent, climbing from 42nd in April to 15th by July, with a consistent increase in sales, indicating a strong upward momentum. Additionally, Runtz has made significant strides, entering the top 20 by July, which could pose further competitive pressure on Toast. The steady performance of Revert Cannabis New York and Supernaturals New York also highlights the competitive intensity in this category, as both brands maintain stable ranks close to Toast. These dynamics suggest that Toast may need to innovate or adjust its strategies to regain its competitive edge in the New York Pre-Roll market.
Notable Products
In July 2025, the top-performing product for Toast was the Durban Daydream Mini Pre-Roll 10-Pack (3.5g) maintaining its leading position from June with sales of 1668 units. Following closely was the Kumquat Kruze Diamond Infused Pre-Roll 5-Pack (2.5g), which held steady at the second rank, showing consistent popularity. The Jack Herer Infused Ground Nug (7g) debuted in the rankings at the third position, highlighting its strong market entry. The Velvet Grasshopper Mini Pre-Roll 10-Pack (3.5g) slipped one spot from its June position to rank fourth. Lastly, the Saffron Gelato Pre-Roll 10-Pack (3.5g) also dropped one rank to fifth, indicating a slight dip in its competitive standing.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
