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Where to Buy
Toast is stocked at 77 licensed dispensaries across New York, with the deepest coverage in New York, Brooklyn, Queens, Buffalo, and The Bronx. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Toast concentrated 97.07% of sales in Pre-Roll while Flower fell to 2.93% share, with Pre-Roll down 38.94% year over year but up 1.43% month over month, and Flower collapsing 91.47% year over year and 74.05% month over month. The average price rose 2.40% year over year to $45.69 while Pre-Roll averaged $45.15 and Flower $76.46, indicating a price mix that nudged higher even as overall brand sales declined 48.26% year over year. With Pre-Roll anchored at rank 40 in New York and category concentration intensifying, the pattern implies Toast is consolidating around a single format to preserve velocity despite contracting total demand and a steep two-year decline of 67.71%.
The shift toward a 97.07% Pre-Roll mix alongside a 1.43% month-over-month uptick suggests Toast is prioritizing a narrower, repeatable proposition to stabilize rank 40 in New York while de-emphasizing Flower after a 74.05% month-over-month pullback. The simultaneous 2.40% price lift and a 38.94% Pre-Roll year-over-year drop point to elasticity constraints at higher price points, implying Toast’s positioning is moving toward value-density in Pre-Roll rather than breadth across categories; to maintain share, the brand’s route is likely deeper assortment and pack-size tactics within Pre-Roll rather than reviving Flower at a 91.47% year-over-year decline.
Competitive Landscape
Toast ranks #40 in NY Pre-Roll in September 2026, down 21 positions year over year from #19, and 2 positions lower than June 2026 when it was #38; against a historical peak of #8 in December 2024, the current placement indicates sustained slippage. In contrast, Jeeter climbed from #6 to #2 with 122.5% year-over-year sales growth, and Anthem jumped from #25 to #3 with 381.5% growth, while PICC Platform surged from #59 to #5 alongside 919.6% growth; these upward moves coincide with Toast’s 21-rank YoY decline and 32-rank drop from its December 2024 peak. The pattern implies Toast is ceding share to faster-scaling rivals, and without a reversal in rank trajectory the brand’s competitive position in NY Pre-Roll will continue to degrade.
Notable Products
Garden Party Mini Pre-Roll 10-Pack (3.5g) delivered the standout move in September 2026 with a 126.9% month-over-month surge, climbing into rank 4 while Cherry Cola Mini Pre-Roll 10-Pack (3.5g) slid 15.0% and held rank 2. Golden Hour Groove Mini Pre-Roll 10-Pack (3.5g) also jumped 78.0% into rank 5, and Classic Phanta Fizz Pre-Roll 10-Pack (3.5g) advanced 40.2% at rank 3. With five of the top five coming from Pre-Roll multipacks and a single-pack outlier Phanta Fizz Pre-Roll (1g) plunging 75.3% to a tie at rank 8 and $1,835 in sales, the mix points to Toast consolidating around value-oriented multi-pack formats over single sticks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
