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Feb-2026
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Overview
Market Insights Snapshot
Toast's performance in New York reveals notable trends across different product categories. In the Flower category, Toast was not ranked in the top 30 brands throughout the observed months, indicating a competitive landscape where Toast struggles to maintain a foothold. Despite this, there is a slight upward trend in their ranking from December 2025 to February 2026, moving from 95th to 84th place. This improvement, although outside the top 30, suggests a potential for growth in this category if the trend continues. Meanwhile, the Pre-Roll category shows a more stable presence, with Toast consistently ranking in the top 30. However, a gradual decline from 23rd in November 2025 to 28th in February 2026 indicates increased competition or shifting consumer preferences that Toast may need to address.
Examining the sales figures provides further insights into Toast's market dynamics in New York. In the Flower category, while the sales figures reflect some fluctuation, the overall trend is a slight decline in sales from December 2025 to February 2026. This suggests that while Toast is improving its rank, sales volume is not necessarily increasing at the same pace, indicating potential pricing strategies or market saturation issues. In contrast, the Pre-Roll category shows a more pronounced decline in sales, which aligns with the drop in ranking. This trend could imply a need for Toast to innovate or adjust its offerings to regain market share. The contrasting performance across these categories highlights the complexity of maintaining brand presence in a competitive market like New York.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, Toast has experienced a notable shift in its market position from November 2025 to February 2026. Initially ranked 23rd in November 2025, Toast's rank slightly declined to 28th by February 2026, indicating a downward trend in its competitive standing. This change in rank is significant when compared to competitors like Revert Cannabis New York, which maintained a relatively stable position, ranking 21st in November and 26th in February. Meanwhile, Higgs showed a consistent improvement, moving from 36th to 27th, indicating a positive trajectory in sales performance. Hashtag Honey and Miss Grass also demonstrated fluctuations in their ranks, with Hashtag Honey experiencing a drop from 22nd to 29th, while Miss Grass improved from 34th to 30th. These dynamics suggest that Toast faces increasing competition in the New York Pre-Roll market, highlighting the need for strategic adjustments to regain its competitive edge.
Notable Products
In February 2026, Toast's top-performing product was Barney's Bubble Bath Mini Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, climbing to the number one spot with sales of 890 units. The Pineapple Punk Diamond Infused Pre-Roll 5-Pack (2.5g) followed closely as the second best-seller, having dropped from its previous top position in January. Mango Sticky Rice Diamond Infused Pre-Roll 5-Pack (2.5g) secured the third rank, marking a notable re-entry into the top ranks after being absent in prior months. Papaya Express Infused Ground (7g) maintained its presence by rising to fourth place from fifth in January. Classic - SoHo Swizzle Pre-Roll 10-Pack (3.5g) rounded out the top five, slipping one position from January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
