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Nov-2025
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Overview
Market Insights Snapshot
Toast has shown a consistent presence in the New York market, particularly in the Pre-Roll category, where it maintained a steady ranking of 18 in August and September 2025, before slightly dropping to 20 in October and November. This stability in the top 20 indicates a strong foothold in the Pre-Roll category, despite a gradual decline in sales from $416,089 in August to $336,940 in November. In contrast, Toast's performance in the Flower category in New York has been less impressive, with rankings consistently outside the top 90, peaking at 92 in September before falling to 99 by November. This suggests that while Toast is a notable player in Pre-Rolls, it struggles to capture significant market share in the Flower category.
The data highlights a clear division in Toast's performance across different product categories within New York. While the Flower category shows a downward trend in both ranking and sales, the Pre-Roll category remains a relative strength for the brand, maintaining a top 20 rank even as sales decrease. The absence of Toast from the top 30 in the Flower category signals a potential area for improvement or a strategic pivot to focus more on their successful Pre-Roll offerings. These insights into category-specific performance provide a nuanced understanding of Toast's market dynamics, with room for growth and strategic adjustments.
Competitive Landscape
In the competitive landscape of the New York pre-roll market, Toast has maintained a consistent presence, ranking 18th in both August and September 2025, before slipping to 20th in October and November. This slight decline in rank coincides with a gradual decrease in sales, reflecting a need for strategic adjustments to regain momentum. Notably, Akron Bloom has shown a contrasting trend, climbing to 18th place in October and maintaining that position in November, supported by a steady increase in sales. Meanwhile, Runtz experienced a volatile trajectory, dropping from 16th in August to 34th in October, before recovering to 21st in November, indicating potential market instability. Additionally, Hashtag Honey and Lil Lefty's have shown upward trends, with Hashtag Honey improving its rank from 38th in August to 22nd in November, and Lil Lefty's consistently outperforming Toast since September. These dynamics suggest that Toast may need to innovate or enhance its marketing strategies to compete more effectively in this evolving market.
Notable Products
In November 2025, the top-performing product for Toast was the Pineapple Punk Diamond Infused Pre-Roll 5-Pack (2.5g), securing the number one rank with notable sales of 994 units. Following closely, the Mango Lassi Pre-Roll 10-Pack (3.5g) climbed to the second position from its previous fifth place in October, highlighting a significant sales increase to 893 units. The Macho Mama Diamond Infused Pre-Roll 5-Pack (2.5g) experienced a slight drop to the third rank, despite maintaining strong sales figures. The Mango Sticky Rice Diamond Infused Pre-Roll 5-Pack (2.5g) entered the rankings at fourth place, showcasing its growing popularity. Meanwhile, Jack Herer Infused Ground Nug (7g) slipped to fifth place, marking a notable decrease from its peak as the top product in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
