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Jun-2024
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Overview
Market Insights Snapshot
The performance of Lion Order in Michigan shows a mixed trajectory across different categories. In the Flower category, the brand did not make it into the top 30 rankings from March to June 2024, indicating a struggle to capture significant market share in this segment. This downward trend suggests that Lion Order may need to reconsider its strategy or product offerings to better compete in Michigan's competitive Flower market. Conversely, the Pre-Roll category saw Lion Order ranked 90th in March 2024, but it did not maintain a top 30 position in the following months, hinting at potential issues with consumer retention or market penetration.
Despite the underwhelming performance in Michigan, the overall sales figures provide a glimpse into the brand's market presence. For instance, Lion Order achieved sales of $341,517 in the Flower category in March 2024, but the absence of subsequent rankings indicates a decline in market performance. Similarly, the Pre-Roll category saw $86,144 in sales in March 2024, yet the brand failed to stay within the top 30 rankings in the months that followed. These trends highlight the challenges Lion Order faces in maintaining its competitive edge and suggest areas for potential improvement in product quality or marketing strategies.
Competitive Landscape
In the highly competitive Michigan flower category, Lion Order has shown a notable entry into the market with a rank of 81 in May 2024. This is a significant achievement considering the brand was not in the top 20 in previous months. Competitors such as High Grade have seen a decline in rank from 47 in March 2024 to 77 in May 2024, indicating a potential shift in consumer preferences. Meanwhile, Galenas has demonstrated strong performance with a rank of 61 in May 2024, up from not being in the top 20 in April 2024. Primitiv did not make it to the top 20 in any of the months, suggesting a less competitive stance in the market. These trends highlight the dynamic nature of the Michigan flower category and suggest that Lion Order's recent entry and ranking could be a positive indicator for future growth and market penetration.
Notable Products
In June 2024, the top-performing product for Lion Order was Road Block Pre-Roll (1g), which climbed to the first rank with notable sales of 3307 units. Road Block (3.5g) followed closely, rising to the second rank from its fifth position in May 2024. Hurricane Pre-Roll (1g) secured the third spot, making a significant re-entry into the rankings. Hurricane (3.5g) dropped to fourth place from its top rank in May 2024. Rusty Pelican (Bulk) entered the rankings at fifth position for the first time, indicating a new interest in bulk purchases.
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