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Oct-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Lit Labs has shown varied performance across different product categories. For concentrates, the brand has been fluctuating in rankings, starting at 48th in July and moving to 52nd by October. This indicates a slight improvement, although they remain outside the top 30 brands. Sales in this category showed a dip in August and September but rebounded in October. Edibles, on the other hand, have seen a decline in rankings from 54th in July to 62nd in October, with a noticeable drop in sales as well. This suggests that Lit Labs might need to reassess their strategy in the edibles market to regain momentum.
Interestingly, Lit Labs made a significant entry into the topical category in Michigan, debuting at 6th place in October. This is a promising development, considering they were not ranked in the top 30 in the previous months. The introduction of their topicals appears to have been well-received, potentially opening up a new avenue for growth. The dynamics in Michigan suggest that while Lit Labs is facing challenges in some categories, they are also finding opportunities in others, indicating a complex but potentially rewarding market landscape.
Competitive Landscape
In the Michigan concentrates market, Lit Labs has experienced a fluctuating performance in recent months, with its rank shifting from 48th in July 2025 to 52nd by October 2025. This decline in rank, despite a slight recovery in sales in October, suggests increased competition and challenges in maintaining market share. Notably, Shatter House Extracts and True North Collective have also seen a downward trend in their rankings, indicating a broader market volatility. However, Local Grove has managed to improve its position slightly, moving from 54th in September to 50th in October, potentially capturing some of the market share lost by others. Meanwhile, Monopoly Melts re-entered the top 20 in September and maintained a steady position through October, suggesting a resurgence that could pose a threat to Lit Labs if the trend continues. This competitive landscape highlights the importance for Lit Labs to innovate and strategize effectively to regain and enhance its market position.
Notable Products
In October 2025, the top-performing product for Lit Labs was the Blue Razz Rosin + Resin Full Spectrum Gummies 10-Pack (200mg) in the Edible category, maintaining its first-place ranking from previous months with sales of 3193 units. The Watermelon Full Spectrum Rosin Vegan Gummies 10-Pack (200mg) followed closely, holding the second position, a slight drop from its top spot in September. Pineapple Rosin + Resin Full Spectrum Vegan Gummies 10-Pack (200mg) ranked third, showing a consistent performance despite a decrease in sales compared to prior months. The Strawberry Full Spectrum Vegan Gummies 10-Pack (200mg) remained steady at fourth place, continuing its stable trend across the months. Notably, the Platinum Zkittles Infused Pre-Roll (1.2g) emerged as a new entrant in the rankings, securing the fifth position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
