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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Lit Labs concentrated 53.54% of sales in Edible, where year-over-year declined 47.35% and month-over-month fell 18.84%, while rank in Michigan Edible sat at 65 and average brand price decreased 3.33% YoY. Counterbalancing the Edible contraction, Pre-Roll expanded to 18.41% share with 198.47% YoY growth and 115.38% MoM, and Concentrates held 17.79% share despite a 62.16% YoY drop but a 16.17% MoM rise. Topical contributed 9.07% share with a 3.28% YoY decline and a 32.58% MoM pullback, while Tincture & Sublingual, though only 1.19% share, grew 52.76% YoY and 37.78% MoM. The pattern implies a portfolio in transition away from a shrinking Edible core toward faster-cycling inhalables, but with rank at 65 in Michigan Edible and total brand sales down 40.80% YoY, the near-term mix shift is not yet offsetting category headwinds.
The surge in Pre-Roll alongside a MoM gain in Concentrates (115.38% and 16.17%, respectively) against simultaneous MoM declines in Edible and Topical (down 18.84% and 32.58%) indicates demand is clustering in formats with quicker repeat cycles and promotion elasticity. With Edible still over half of mix at 53.54% and a 47.35% YoY decline, while Tincture & Sublingual posts 52.76% YoY growth off a 1.19% base, the brand’s positioning skews toward value-seeking consumers migrating to inhalables rather than premium adjuncts; maintaining a 65 rank in Michigan Edible while average price is down 3.33% YoY suggests price-led defense has limited lift, so reallocating assortment toward Pre-Roll and stabilizing Concentrates is the practical route to regain volume share.
Competitive Landscape
Lit Labs sits at rank #65 in MI Edible for May 2026, sliding 11 positions year over year from #54 while also drifting 2 spots since February 2026 from #63, and this follows a longer retreat from a peak of #45 in September 2024 by 20 ranks. Competitively, Wyld held #1 year over year at #1 despite a 17.0% YoY sales decline, while Good Tide fell from #4 to #5 alongside a 20.3% YoY drop, indicating the top tier is not uniformly gaining share. In contrast, Camino climbed from #5 to #4 with 14.1% YoY growth as Choice stayed flat at #2 with a 1.0% YoY decline, suggesting upward mobility is concentrated among a few movers while others contract. The pattern implies Lit Labs’ downward rank drift is less about broad market expansion and more about selective competitors advancing amid mixed category demand, signaling a need to counter targeted share shifts rather than a rising-tide effect.
Notable Products
Sour Strawberry Pomegranate Rosin + Resin Full Spectrum Vegan Gummies 10-Pack (200mg) posted a -52.1% month-over-month drop and slid to rank 9, while Watermelon Rosin + Resin Full Spectrum Vegan Gummies 10-Pack (200mg) fell -22.7% yet held rank 1, together signaling demand rotation within the Edible set. Blue Razz Rosin + Resin Full Spectrum Gummies 10-Pack (200mg) rose 23.7% to rank 2 and Pineapple Rosin + Resin Full Spectrum Vegan Gummies 10-Pack (200mg) inched up 4.4% at rank 3, and seven of the top ten are Edible SKUs, implying that Lit Labs is leaning into flavor variety to stabilize share despite volatility in certain variants. Strawberry Full Spectrum Vegan Gummies 10-Pack (200mg) declined -11.8% at rank 7, while Grape Limeade Resin + Rosin Infused Pre-Roll (1.5g) entered the top ten at rank 10 with $6,920, indicating a tentative reopening of the Pre-Roll channel alongside an Edible-heavy core.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
