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Where to Buy
Lit Labs is stocked at 125 licensed dispensaries across Michigan, Illinois, and Washington, 112 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Bay City, Monroe, and Ann Arbor. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Lit Labs concentrated nearly half of September 2026 revenue in Edible at 49.30% share, yet Edible declined both year over year by 10.19% and month over month by 27.35%, while Pre-Roll climbed to 31.77% share with a 193.46% YoY surge and a 49.54% MoM gain. Concentrates contracted to 11.15% share with a 70.20% YoY drop and a 17.24% MoM decline, and Topical held 7.78% share with a 26.55% YoY decrease and a 3.47% MoM dip. Despite brand-level sales falling 13.00% YoY and average price rising 2.81% YoY, the internal shift toward faster-growing Pre-Roll alongside large Edible exposure implies the mix is pivoting toward a higher-velocity segment while shedding depth in lagging Concentrates.
With Edible still the largest slice yet down 27.35% MoM and 10.19% YoY, and Pre-Roll expanding 49.54% MoM and 193.46% YoY to nearly one-third of sales, the brand’s positioning is migrating from value-weighted Edibles (lower $3.67 average price) toward a pricier inhalable set (Pre-Roll at $9.06) that can lift realized price without full dependence on premium Concentrates (down 70.20% YoY). Given an overall YoY sales decline of 13.00% and a rank of 55 in Edible within Illinois, the pattern implies near-term headroom comes from leaning into the expanding Pre-Roll base while selectively defending Edible in markets like MI, using price architecture to offset volatility rather than chasing recovery in Topical (down 26.55% YoY) or Concentrates.
Competitive Landscape
Lit Labs sits at rank #64 in MI Edible in September 2026, down 6 positions year over year from #58 and also 6 positions off its June 2026 three‑month marker of #58, while still 19 positions below its peak of #45 from September 2024; by contrast, Wyld held #1 year over year and in September 2026 despite a 18.3% YoY sales contraction, and Rocket (MI) climbed from #14 to #5 alongside a 65.2% YoY sales increase, indicating that Lit Labs’ downward rank drift amid top-tier volatility and challenger gains implies erosion of relative pull within the middle tier unless mix or velocity shifts reverse the share loss.
Notable Products
Watermelon Rosin + Resin Full Spectrum Vegan Gummies 10-Pack (200mg) posted the steepest decline at -51.7% MoM while falling to rank 7, and Sour Strawberry Lemonade Rosin + Resin Full Spectrum Vegan Gummies 4-Pack (200mg) dropped -50.4% MoM at rank 8. Blue Razz Rosin + Resin Full Spectrum Gummies 10-Pack (200mg) held rank 1 despite a -7.6% MoM dip, whereas Pineapple Rosin + Resin Full Spectrum Vegan Gummies 10-Pack (200mg) slid -12.1% MoM to rank 2. With four of the top ten in Edibles and Tropical Medley Rosin + Resin Full Spectrum Vegan Gummies 10-Pack (200mg) down -23.3% at rank 3, the category concentration now coincides with broad contraction rather than depth of strength. The pattern implies Lit Labs is over-indexed to Edibles that are cooling in September 2026, nudging the commercial direction toward diversifying into Pre-Roll and Concentrates where rank 4 and rank 5 placements signal room to rebalance mix and margin.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
