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Apr-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Lit Labs has experienced fluctuating performance across different cannabis categories. Within the Concentrates category, Lit Labs has shown a pattern of inconsistency, with rankings fluctuating between 41st and 59th from January to April 2025. This indicates a struggle to maintain a stable position in the top tier of the market. Notably, Lit Labs did not make it into the top 30 brands, which suggests room for improvement in market penetration and consumer retention. Their sales figures reflect this volatility, with a noticeable dip in February before rebounding in March, only to decline again in April.
In the Edibles category, Lit Labs has faced similar challenges in Michigan. The brand's ranking has remained outside the top 30, ranging from 54th to 64th between January and April 2025. This consistent positioning outside the top 30 highlights a need for strategic adjustments to enhance their competitive edge in this segment. Despite these challenges, there was a slight improvement in sales from February to March, although this was followed by a decrease in April. This pattern suggests that while there is some consumer interest, sustaining growth in this category may require targeted efforts to increase brand visibility and consumer loyalty.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Lit Labs has shown a fluctuating performance in recent months, with its rank oscillating between 41st in January 2025 and 58th in April 2025. This volatility contrasts with competitors like Element, which, despite a downward trend from 35th to 50th, maintains a higher sales volume than Lit Labs. Meanwhile, Gas Station consistently outperforms Lit Labs, holding a stronger position with a rank of 42nd in both March and April 2025, indicating a more stable market presence. On the other hand, brands like Mozey Extracts and Amnesia trail behind, with ranks not breaking into the top 50 for most months, suggesting that Lit Labs is positioned in a competitive middle ground. These dynamics highlight the need for Lit Labs to strategize effectively to improve its market rank and sales performance in the coming months.
Notable Products
In April 2025, the top-performing product from Lit Labs was the Mango Rosin + Resin Full Spectrum Vegan Gummies 10-Pack (200mg), which climbed to the number one spot despite ranking third in January and fourth in both February and March. The Blue Razz Full Spectrum Vegan Gummies 10-Pack (200mg) held a strong position, ranking second, although it experienced a drop from its number one position in January and March. Pineapple Rosin + Resin Full Spectrum Vegan Gummies 10-Pack (200mg) improved to third place from fifth in March, showing a consistent upward trend. Watermelon Full Spectrum Rosin Vegan Gummies 10-Pack (200mg) maintained the fourth position, declining from its peak in February. Lastly, Strawberry Rosin Gummies 20-Pack (200mg) fell to fifth place from second in March, with sales figures dropping to 1753 units in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
