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Nov-2025
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Overview
Market Insights Snapshot
Lit Labs has shown varying performance across different categories and states, reflecting a dynamic presence in the cannabis market. In the concentrates category in Michigan, Lit Labs experienced a decline in rankings, moving from 59th in August 2025 to 82nd by November 2025. This downward trend is concerning, especially considering the sales dip from $54,226 in August to $38,243 in November. The brand's presence in the topicals category is noteworthy, as it secured the 6th position in September 2025, although it was absent from the top 30 in other months. This suggests a potential for growth in this category, albeit with inconsistent performance.
In the edibles category, Lit Labs maintained a more stable rank in Michigan, fluctuating slightly but remaining within the top 70. The brand ranked 53rd in August, dropped to 62nd in October, and improved to 57th by November 2025. Sales figures also reflected this stability, with a notable increase from $66,414 in October to $74,386 in November. Despite the challenges in concentrates, the relative steadiness in edibles and the strong showing in topicals highlight areas where Lit Labs could focus its efforts to bolster its market position. The absence of rankings in certain months across categories indicates potential areas for strategic improvement and growth.
Competitive Landscape
In the Michigan edible cannabis market, Lit Labs has experienced fluctuating rankings from August to November 2025, indicating a dynamic competitive landscape. Despite not making it into the top 20 brands, Lit Labs saw a slight improvement in its rank from October (62nd) to November (57th), suggesting a potential rebound in market presence. Meanwhile, Terra consistently outperformed Lit Labs, maintaining a top 50 position and showcasing robust sales figures that were significantly higher than Lit Labs throughout the period. The Fresh Canna showed a similar upward trend, surpassing Lit Labs in October and November, which could indicate a shift in consumer preferences. Carbon also presented a competitive challenge, with a notable sales surge in October, briefly overtaking Lit Labs in rank. These competitive dynamics highlight the need for Lit Labs to innovate and strengthen its market strategies to improve its standing in the Michigan edible category.
Notable Products
In November 2025, the Pineapple Rosin + Resin Full Spectrum Vegan Gummies 10-Pack led the sales for Lit Labs, reclaiming the top position it held in September. It achieved this with a sales figure of 3,396 units. Following closely, the Blue Razz Rosin + Resin Full Spectrum Gummies 10-Pack ranked second, improving from its third position in October. The Sour Strawberry Pomegranate Rosin + Resin Full Spectrum Vegan Gummies 10-Pack made a notable entry into the top three for the first time this year. Meanwhile, the Watermelon Full Spectrum RosinVegan Gummies 10-Pack saw a decline, dropping to fourth place from its consistent second position in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
