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Aug-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Lit Labs has shown a dynamic performance across its product categories, particularly in concentrates and edibles. For concentrates, the brand saw an impressive climb in rankings from 65th in May 2025 to 40th in both June and July, before dropping to 51st in August. This fluctuation suggests a volatile market presence, with a notable peak in sales during July, reaching nearly $98,000. The ranking dip in August, however, indicates potential challenges or increased competition in the concentrates category. In contrast, Lit Labs' performance in the edibles category remained stable, consistently holding the 55th position from May through August, which might suggest a steady consumer base or limited growth in this segment.
It's important to note that Lit Labs did not break into the top 30 rankings in either concentrates or edibles in Michigan during the observed period. This absence from the top tier could be seen as a drawback, potentially pointing to a need for strategic adjustments or enhanced market penetration efforts. Despite this, the brand's ability to maintain a consistent presence in the rankings and achieve significant sales figures in certain months reflects a resilient market strategy. The data suggests that while Lit Labs is not yet a leading brand in these categories, there are opportunities for growth and improvement that could see them rise in future rankings.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Lit Labs has maintained a consistent rank of 55th from May to August 2025, indicating a stable position despite fluctuations in sales. This consistency contrasts with competitors like Skymint and Terra, which have experienced more volatility in their rankings, with Skymint dropping from 49th to 54th and Terra from 46th to 53rd over the same period. Notably, Zoobies showed a significant improvement, climbing from 88th in July to 59th in August, suggesting a potential emerging threat. Meanwhile, Bamn re-entered the top rankings in August at 58th after being absent in June, indicating a recovery in their market presence. These dynamics suggest that while Lit Labs maintains a steady position, the competitive environment is fluid, with potential opportunities and threats from brands experiencing rank fluctuations.
Notable Products
In August 2025, the top-performing product for Lit Labs was the Watermelon Full Spectrum RosinVegan Gummies 10-Pack (200mg), maintaining its number one rank from the previous month with sales reaching 4096 units. The Blue Razz Full Spectrum Vegan Gummies 10-Pack (200mg) held steady in second place, while the Pineapple Rosin + Resin Full Spectrum Vegan Gummies 10-Pack (200mg) climbed from fourth to third place compared to July. The Strawberry Full Spectrum Vegan Gummies 10-Pack (200mg) remained consistent in fourth place, demonstrating stable performance over the past months. Sour Strawberry Pomegranate Rosin + Resin Full Spectrum Vegan Gummies 10-Pack (200mg) continued to rank fifth, showing a slight increase in sales from July to August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
