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Sep-2025
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Overview
Market Insights Snapshot
Lit Labs has experienced fluctuating performance in the Michigan market across different product categories. In the Concentrates category, their ranking has seen a downward trend, slipping from 48th in June 2025 to 63rd by September 2025. This decline indicates a potential challenge in maintaining market presence or competitiveness within this category. Despite this, sales figures reveal a notable increase in July 2025, although this was not sustained in the following months. The Edible category tells a slightly different story, where Lit Labs maintained a relatively stable position, with rankings hovering in the low 50s throughout the summer months. However, a drop to 56th in September suggests some volatility or increased competition in this space.
While specific sales numbers are not disclosed for every month, the available data points to a significant drop in sales for both categories by September. This pattern might suggest seasonal influences or shifts in consumer preferences. Notably, the absence of Lit Labs from the top 30 brands in both the Concentrates and Edible categories in Michigan during these months highlights an area for potential strategic improvement. Understanding the factors behind these movements could provide valuable insights into market dynamics and consumer behavior, which are crucial for Lit Labs as they navigate the competitive landscape.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Lit Labs has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. In June 2025, Lit Labs was ranked 53rd, slightly behind Sauce Essentials at 51st and Skymint at 52nd. By July, Lit Labs dropped to 54th, while Skymint improved to 45th, and Sauce Essentials held a stronger position at 47th. August saw a slight recovery for Lit Labs, moving up to 52nd, yet still trailing behind Sauce Essentials at 46th. By September, Lit Labs slipped to 56th, with Sauce Essentials and Skymint maintaining higher ranks at 53rd and 54th, respectively. This trend suggests that while Lit Labs remains a competitive player, it faces challenges in maintaining a consistent upward trajectory in sales and rank compared to its peers, highlighting the need for strategic adjustments to capture more market share.
Notable Products
In September 2025, the top-performing product for Lit Labs was the Watermelon Full Spectrum RosinVegan Gummies 10-Pack (200mg), maintaining its number one rank from previous months with sales reaching 3719 units. The Pineapple Rosin + Resin Full Spectrum Vegan Gummies 10-Pack (200mg) climbed to the second position, showing significant improvement from its fifth place in June and July. Blue Razz Full Spectrum Vegan Gummies 10-Pack (200mg) saw a drop to the third position despite being the top seller in June, with sales figures declining over the months. The Strawberry Full Spectrum Vegan Gummies 10-Pack (200mg) remained consistent at fourth place, while Sour Strawberry Pomegranate Rosin + Resin Full Spectrum Vegan Gummies 10-Pack (200mg) rounded out the top five, experiencing a steady decline in rank since June. Overall, the Edible category continues to dominate, with slight shifts in rankings among the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
