.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Michigan, Lit Labs has shown varied performance across different cannabis product categories. In the Concentrates category, the brand has not managed to break into the top 30 rankings over the last few months, with its position slipping from 60th in September 2025 to 77th by November and December. This indicates a downward trend in their market presence within this category, which could be a concern for the brand's strategy in concentrates. On the other hand, the Edible category tells a different story. Here, Lit Labs maintained a stable presence, hovering around the 57th to 62nd ranks, with a notable increase in sales from October to December 2025. This suggests potential growth or a solidifying market share in edibles, contrasting with their performance in concentrates.
Lit Labs' performance in the Topical category in Michigan is particularly intriguing. The brand was ranked 6th in September 2025, a strong position that it maintained in December after a temporary absence from the rankings in the intervening months. This suggests that while their presence in the Topical category is not consistent, they are capable of achieving high rankings when they are active in the market. The fluctuation in rankings across categories could indicate a strategic focus on certain products over others or varying consumer demand. While the available data provides insights into their market dynamics, a deeper dive into consumer preferences and competitive actions could further elucidate the reasons behind these trends.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Michigan, Lit Labs has shown a consistent presence, maintaining a rank in the high 50s over the last four months of 2025. Despite a slight dip in October, Lit Labs regained its position by December, indicating a resilient market presence. However, competitors like The Fresh Canna and Terra have demonstrated stronger sales performances, with The Fresh Canna notably climbing to the 50th rank in October, driven by a surge in sales. Meanwhile, Jungle Juice consistently outperformed Lit Labs, maintaining a top 50 position throughout the period. The competitive dynamics suggest that while Lit Labs remains a steady player, there is significant upward pressure from brands like The Fresh Canna and Terra, which could potentially impact Lit Labs' market share if these trends continue.
Notable Products
In December 2025, the top-performing product from Lit Labs was the Sour Strawberry Pomegranate Rosin + Resin Full Spectrum Vegan Gummies 10-Pack, which ascended to the number one rank with sales reaching 4208 units. The Pineapple Rosin + Resin Full Spectrum Vegan Gummies maintained a strong performance, holding the second position, slightly improving from its third rank in October. Blue Razz Rosin + Resin Full Spectrum Gummies, which previously held the top spot in November, fell to third place. Watermelon Full Spectrum Rosin Vegan Gummies consistently ranked fourth throughout the last four months, showing stable sales. The Strawberry Full Spectrum Vegan Gummies remained in fifth place, maintaining a steady position since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
