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Sep-2025
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Overview
Market Insights Snapshot
The performance of Michigander Fire within the Michigan market shows varied dynamics across different product categories. In the Flower category, Michigander Fire remained outside the top 30 brands from June to September 2025, indicating a struggle to capture significant market share in this segment. Despite a peak in August, where sales reached their highest, the brand did not manage to secure a top ranking, suggesting that while there was a temporary boost, it wasn't enough to break into the leading positions. This could imply either a highly competitive market or a need for strategic adjustments in their Flower offerings.
In contrast, Michigander Fire's performance in the Pre-Roll category in Michigan was notably stronger, with a consistent upward trajectory in rankings. Starting from 22nd place in June, the brand climbed to 11th by September, reflecting a positive growth trend and increasing consumer preference for their Pre-Roll products. This upward movement in rankings aligns with a steady increase in sales, signaling a successful strategy or product appeal in this category. The disparity between the Flower and Pre-Roll categories highlights an area of strength for Michigander Fire and suggests potential opportunities for further market penetration and growth.
Competitive Landscape
In the competitive landscape of Michigan's Pre-Roll category, Michigander Fire has demonstrated a noteworthy upward trajectory in rankings over the past few months. Starting from a rank of 22 in June 2025, Michigander Fire climbed to 11th place by September 2025. This significant improvement is indicative of a strategic shift or successful marketing efforts that have resonated with consumers. In contrast, brands like Pro Gro and Play Cannabis have maintained steady positions within the top 10, suggesting a strong foothold in the market. Meanwhile, Sapphire Farms and Rollz have experienced fluctuations, with Sapphire Farms peaking at 11th in August before dropping to 12th in September, and Rollz showing a similar pattern. The upward trend for Michigander Fire, coupled with the relative stability of its competitors, highlights a growing consumer preference and potential for increased market share in the coming months.
Notable Products
In September 2025, the top-performing product for Michigander Fire was London Cherry Gelato Pre-Roll 1g, achieving the highest rank at number one with sales of 9,058 units. Banana Cream Cake Pre-Roll 1g followed closely in second place, showing a significant rise from its previous rank of fourth in July. Mamba Pre-Roll 1g entered the top three for the first time this month, securing the third position. Crunch Berries Pre-Roll 1g, which had been ranked first and second in previous months, fell to fourth place in September. Zkittles x Animal Cookies Pre-Roll 1g debuted in the rankings at fifth place, highlighting a notable entry into the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
