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Jul-2025
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Overview
Market Insights Snapshot
Michigander Fire has shown varying performance across different product categories in the state of Michigan. In the Flower category, the brand has not managed to break into the top 30 rankings, with its position sliding from 85th in April 2025 to 99th by July 2025. This downward trend is significant and suggests challenges in maintaining competitiveness in this category. The sales figures for Flower show a consistent decline, indicating that Michigander Fire may need to reassess its strategy in this highly competitive market segment.
Conversely, Michigander Fire has demonstrated a stronger presence in the Pre-Roll category in Michigan. The brand has improved its ranking from 32nd in April 2025 to reaching the 16th position in June 2025, before slightly dropping to 19th in July 2025. This upward movement highlights a successful strategy in capturing market share in the Pre-Roll category. Sales figures for Pre-Rolls reflect a positive trend, peaking in June 2025, which suggests that Michigander Fire's products are resonating well with consumers in this category.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll market, Michigander Fire has demonstrated notable fluctuations in rank and sales over the months from April to July 2025. Starting at rank 32 in April, Michigander Fire made a significant leap to rank 16 in June, before slightly dropping to rank 19 in July. This trajectory indicates a strong, albeit slightly volatile, presence in the market. In comparison, Goldkine showed consistent improvement, moving from rank 29 in April to 17 in July, suggesting a steady growth in consumer preference. Meanwhile, LOCO experienced a similar pattern to Michigander Fire, peaking at rank 17 in June but falling to 21 in July. Giggles maintained a relatively stable position, consistently ranking in the top 22, and Road Trip also showed improvement, climbing from rank 34 in April to 20 in July. These dynamics highlight Michigander Fire's competitive edge in achieving rapid rank ascension, though maintaining this momentum will be crucial amidst the steady rise of brands like Goldkine and Giggles.
Notable Products
In July 2025, the top-performing product for Michigander Fire was Crunch Berries Pre-Roll (1g) in the Pre-Roll category, which ascended from second place in June to claim the top spot, with sales figures reaching 3,876 units. Jungle Jam Pre-Roll (1g) slipped from its leading position in June to second place in July, indicating a competitive shift in consumer preference. McFly Pre-Roll (1g) debuted on the rankings in July, securing the third position, while Jawbreakerz Pre-Roll (1g) reappeared in fourth place after being unranked in the previous months. Dank Dough Pre-Roll (1g) rounded out the top five, marking its first appearance in the rankings. This data reflects dynamic changes in consumer trends, with new products gaining popularity over established ones.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
