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Jan-2026
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Overview
Market Insights Snapshot
Michigander Fire's performance in the Michigan cannabis market showcases notable trends across different product categories. In the Flower category, the brand did not make it into the top 30 rankings for the months of October 2025 through January 2026, which might indicate challenges in gaining traction or facing stiff competition in this segment. This absence from the top ranks could be a point of concern for the brand, as it suggests that they are not capturing a significant share of the market in this highly competitive category. However, without specific sales data for these months, it's difficult to assess the exact scale of their performance relative to other brands.
In contrast, Michigander Fire has shown a presence in the Pre-Roll category, although its ranking has experienced a downward trend over the same period. Starting at 13th place in October 2025 and slipping to 23rd by January 2026, this decline in ranking may reflect either a decrease in sales or an increase in competition. Despite this decline, the brand's consistent presence in the top 30 suggests they still hold a significant position in the Pre-Roll market. The sales figures from October 2025 to January 2026 indicate a steady decrease, which could be attributed to seasonal variations or market dynamics. Understanding the factors behind these movements could offer deeper insights into Michigander Fire's strategic positioning and market opportunities in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Michigander Fire has experienced a notable decline in both rank and sales from October 2025 to January 2026. Starting at rank 13 in October, Michigander Fire slipped to rank 23 by January, indicating a downward trend in market position. This decline is contrasted by the performance of competitors such as Top Smoke, which climbed from rank 65 to 21 over the same period, showcasing a significant upward trajectory. Meanwhile, Cheech & Chong's and Amnesia maintained relatively stable positions, with Cheech & Chong's fluctuating slightly but ultimately ranking lower than Michigander Fire in January. The rise of Trap Depot from rank 87 to 25 also highlights the dynamic shifts within the market. These changes suggest that Michigander Fire faces increasing competition and may need to reassess its strategies to regain its competitive edge in the Michigan pre-roll market.
Notable Products
In January 2026, the top-performing product from Michigander Fire was Zupa Pre-Roll (1g) in the Pre-Roll category, climbing to the number one rank from fifth place in December 2025, with sales reaching 2,665 units. Zkittles x Animal Cookies Pre-Roll (1g) secured the second spot, showing strong sales of 2,367 units. Jungle Jam Pre-Roll (1g) followed closely in third place, while B-41 Pre-Roll (1g) and McFly Pre-Roll (1g) rounded out the top five, ranking fourth and fifth, respectively. Notably, all these products were not ranked in the previous months, indicating a significant shift in consumer preference. This rapid ascension in rankings highlights a strong market response to Michigander Fire's Pre-Roll offerings in January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
