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Market Insights Snapshot
In May 2026, Michigander Fire concentrated 73.38% of sales in Pre-Roll, with Flower at 26.62%, a tilt that widened as Pre-Roll grew 15.56% year over year while Flower fell 50.09% year over year; month over month, Pre-Roll rose 5.25% and Flower increased 14.73%, indicating a short-term rebound that doesn’t offset the annual reset. Average prices diverged, with Pre-Roll at $13.85 and Flower at $31.89, contributing to a 29.54% brand-wide average price increase despite total brand sales declining 14.41% year over year; this mix and pricing pattern implies the brand is leaning into value-access Pre-Rolls to stabilize volumes while higher-priced Flower sheds share.
Given a Pre-Roll state-category rank of 24 in Michigan alongside a 73.38% mix weight, the brand’s positioning is anchored in mid-pack Pre-Roll scale rather than premium Flower differentiation, with May 2026 month-over-month gains of 5.25% in Pre-Roll and 14.73% in Flower pointing to tactical recovery rather than structural shift. The combination of a 9.53% gain over 24 months and a 14.41% year-over-year decline suggests the current mix skews toward maintaining presence in high-velocity formats while accepting lower penetration in higher-ticket Flower, which implies the path to improved rank runs through incremental Pre-Roll share capture and selective Flower SKU rationalization to reduce exposure to a category down 50.09% year over year.
Competitive Landscape
Michigander Fire sits at rank #24 in MI Pre-Roll for May 2026, improving 1 spot YoY from #25 while moving up 7 places from #31 in February 2026; the brand remains 11 positions below its peak of #13 from September 2025 and trails the top tier where Jeeter held #1 both YoY and currently as its sales fell 26.4%, and Mitten Extracts advanced from #5 YoY to #4 with 35.3% sales growth. Compared with Cali-Blaze holding #2 despite a 22.1% YoY sales decline and Goodlyfe Farms slipping from #4 YoY to #5 with a 12.6% drop, Michigander Fire’s rank gain alongside a market where leaders are contracting indicates share is being won through relative stability rather than breakout growth; the trajectory implies a path to re-enter the teens if the brand sustains incremental rank accretion while top competitors continue to cede ground.
Notable Products
14 Week Haze Pre-Roll (1g) posted the steepest movement in May 2026 with a -72.1% month-over-month drop and a rank at 10, while Candy Pave Pre-Roll (1g) was the only tracked riser at +39.6% MoM and placed 5th. Belgian Waffles Pre-Roll (1g) led the board at rank 1 and Crunch Berries Pre-Roll (1g) followed at rank 2, and eight of the top ten are Pre-Roll SKUs within the same single-gram format, concentrating demand in one form factor. This mix implies Michigander Fire is leaning into breadth within Pre-Rolls while tolerating volatility at the tail, signaling a need to prune underperforming strains and reinforce mid-pack climbers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
