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Mar-2026
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Overview
Market Insights Snapshot
In the Michigan market, Michigander Fire has shown fluctuating performance in the Pre-Roll category over recent months. Starting from a rank of 20 in December 2025, the brand experienced a decline to 28 by February 2026, before slightly recovering to a rank of 25 in March 2026. This movement indicates a challenging competitive environment, yet the brand's ability to climb back into the top 25 suggests resilience. The sales figures reflect this trend, with a noticeable dip in January and February, followed by an increase in March, signaling potential for stabilization or growth moving forward.
Notably, Michigander Fire's absence from the top 30 brands in any other states or categories during this period may highlight areas where the brand could focus on expansion or improvement. The data suggests that while Michigander Fire maintains a presence in the Michigan Pre-Roll category, there might be untapped potential in other states or product categories. This could be a strategic area for the brand to explore, potentially diversifying its offerings or enhancing marketing efforts to capture a broader audience.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Michigander Fire has experienced fluctuating rankings over the past few months, indicating a dynamic market environment. In December 2025, Michigander Fire held the 20th position, but by February 2026, it had slipped to 28th, before slightly recovering to 25th in March 2026. This movement suggests a competitive pressure from brands like My Friend, which improved its rank from 36th in December 2025 to 23rd by March 2026, and Redemption, which maintained a relatively stable presence, finishing March 2026 at 24th. Despite these challenges, Michigander Fire's sales figures indicate resilience, with a notable increase from February to March 2026. However, the brand must strategize to combat the upward trends of competitors like My Friend, which has shown significant sales growth, and maintain its market share in this competitive Michigan pre-roll sector.
Notable Products
In March 2026, the top-performing product for Michigander Fire was Zkittles x Animal Cookies Pre-Roll (1g) in the Pre-Roll category, which achieved the number one rank with sales of 1847 units. This product saw a significant rise from its third-place position in January 2026. The Zupa Pre-Roll (1g) ranked second, maintaining a strong presence after being the top product in January, though its sales decreased from 2171 units in January to 1796 units in March. Magic Gum Drops Pre-Roll (1g) entered the rankings for the first time in March, securing the second position. Jawbreakerz Pre-Roll (1g) and 14 Week Haze Pre-Roll (1g) followed, ranking fourth and third respectively, with both products making their debut in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
