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Where to Buy
Michigander Fire is stocked at 129 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Grand Rapids, Monroe, and Battle Creek. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Michigander Fire concentrated 73.54% of September 2026 sales in Pre-Roll while Flower held 26.46%, with Pre-Roll down 53.91% year over year and 12.09% month over month alongside Flower declining 62.05% year over year and 15.50% month over month. Despite a 32.78% YoY increase in average price to $15.66, the brand’s overall sales fell 56.38% YoY and 2.37% over 24 months, indicating that price/mix uplift did not offset volume erosion, and that a Pre-Roll-led portfolio is compressing faster than the category balance suggests.
Within Michigan Pre-Roll, a rank of 43 paired with a 12.09% MoM decline and a 53.91% YoY decline signals under-indexing in its core lane relative to the market’s upper tiers, while Flower’s 26.46% share alongside a 15.50% MoM decline suggests the secondary category is amplifying drag rather than hedging risk. The combination of a heavier reliance on Pre-Roll (73.54% share) and steeper YoY attrition in both Pre-Roll and Flower implies the brand’s positioning is tilted toward price-sensitive segments where elasticities are biting harder, and that near-term gains likely require either rebalancing mix toward higher-retention sublines within Pre-Roll or resetting Flower pack architectures to reduce volatility.
Competitive Landscape
Michigander Fire sits at rank 43 in September 2026, down 29 positions year over year from rank 14, and 14 positions lower than June 2026’s rank 29; this follows a peak at rank 14 in September 2025, indicating a two-year swing from peak to current. In contrast, Jeeter held rank 1 in September 2026 with a 149.9% year-over-year sales increase while Cali-Blaze stayed at rank 2 despite a 36.1% sales decline, and Dragonfly Cannabis maintained rank 3 alongside an 8.4% sales gain; the combined picture is that Michigander Fire’s downward rank trajectory amid both accelerating and contracting leaders implies lost relative velocity rather than a category-wide contraction.
Notable Products
Chem & M's Pre-Roll (1g) posted the steepest movement in September 2026 with a -53.6% month-over-month drop and slid to rank 8, while Red Hotz Pre-Roll (1g) also declined -12.0% and sits at rank 9. Belgian Waffles Pre-Roll (1g) holds rank 1 and London Cherry Gelato Pre-Roll (1g) is at rank 3, placing two products in the top three as five of the top ten are Pre-Roll SKUs concentrated at ranks 1 through 5. The $17,346 taken by Belgian Waffles Pre-Roll (1g) alongside a -23.7% move for Magic Gum Drops Pre-Roll (1g) at rank 6 indicates momentum is consolidating at the very top while mid-pack varieties are ceding share. The pattern implies Michigander Fire is leaning into a narrower set of lead Pre-Rolls that command the highest ranks while pruning or de-emphasizing mid-tier SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
