Data Snapshot: Aug 04, 2026
$100K+

Jul-2026

Sales

Growth

Trend

6-Month

87

Product Count

SKUs

$14.88

Avg Price

-36.5%

YoY Sales Change

9.3%

YoY Price Change

Michigander Fire

Where to Buy

Michigander Fire is stocked at 131 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Grand Rapids, Ferndale, and Monroe. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/9879.json?v=20260804
Michigander Fire Sales

Market Insights Snapshot

Michigander Fire Historical Sales by Category

In July 2026, Michigander Fire concentrated 73.09% of sales in Pre-Roll while Flower held 26.91%, with Pre-Roll down 15.44% year over year and 13.12% month over month, and Flower down 62.09% year over year but up 4.22% month over month. Despite a 9.29% year-over-year increase in average price to $14.88, category-specific pricing diverged, with Pre-Roll averaging $12.43 and Flower $31.99, implying mix-down pressures as Pre-Roll softened faster month over month than Flower. Given a -36.47% brand-level year-over-year sales change alongside a category mix tilted heavily to Pre-Roll, the pattern implies exposure to a contracting core segment that is dragging total performance even as Flower shows a tentative monthly rebound.

Position-wise, Michigander Fire’s July 2026 Pre-Roll rank of 35 in Michigan indicates mid-pack visibility while a 13.12% month-over-month decline in its primary category versus a 4.22% month-over-month lift in Flower signals that incremental share defense may come from stabilizing the higher-ticket Flower line. With Pre-Roll’s 73.09% mix and a -15.44% year-over-year contraction outpacing Flower’s -62.09% annual drop but better monthly trajectory, the implication is to rebalance toward SKUs that convert at the higher $31.99 average while protecting price architecture that lifted the overall average price 9.29% year over year.

Jul-2026 Rank
Pre-Roll
35
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Pre-Roll
73.1%
$12.43
-15.4%
-13.1%
Flower
26.9%
$31.99
-62.1%
+4.2%
Michigander Fire

Competitive Landscape

Michigander Fire sits at rank #35 in MI Pre-Roll for July 2026, down 12 positions year over year from #23 and 6 positions lower than April 2026’s #29, while still trailing its peak rank of #14 from September 2025; in contrast, Jeeter held #1 with a 4.0% YoY sales uptick and Mitten Extracts advanced from #7 to #4 with a 68.5% YoY sales increase, indicating category share is consolidating upward as Michigander Fire moves down the mid-tier. With Cali-Blaze steady at #2 despite a 38.5% YoY sales decline and Goodlyfe Farms slipping from #4 to #5 alongside a 36.4% YoY drop, Michigander Fire’s 12-position YoY slide and 6-position three-month decline imply a loss of shelf efficiency where even weakening incumbents are not converting into regained rank.

Michigander Fire market ranking for MI Pre-Roll

Michigander Fire

Notable Products

Zupa Pre-Roll (1g) posts the steepest movement with a -38.3% month-over-month drop while holding rank 7, and Pink Belts Pre-Roll (1g) declines -30.7% at rank 4, signaling price or velocity pressure concentrated mid-chart rather than at the top. Juicee J Pre-Roll (1g) anchors rank 1 with $19,222 despite no reported month-over-month rate, while Cherry Sherb Pre-Roll (1g) softens -7.3% at rank 10, creating a split between stability at the peak and erosion in the lower half. With all ten top SKUs in the Pre-Roll category, the portfolio concentration implies Michigander Fire is leaning into a single format where small shifts in a few mid-tier items can disproportionately move July 2026 outcomes.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Juicee J Pre-Roll (1g)
Pre-Roll
>10
3
>10
>10
1
Jawbreakerz Pre-Roll (1g)
Pre-Roll
5
>10
10
>10
2
B-41 Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
3
Pink Belts Pre-Roll (1g)
Pre-Roll
>10
>10
>10
1
4
-30.7%
Zkittles x Animal Cookies Pre-Roll (1g)
Pre-Roll
1
10
>10
>10
5
Rainbow Pave Pre-Roll (1g)
Pre-Roll
7
>10
>10
>10
6
Zupa Pre-Roll (1g)
Pre-Roll
3
6
>10
4
7
-38.3%
Afgooey Grapes Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
8
Chem & M's Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
9
Cherry Sherb Pre-Roll (1g)
Pre-Roll
>10
>10
>10
9
10
-7.3%
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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