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Aug-2025
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Overview
Market Insights Snapshot
Michigander Fire has shown a dynamic performance in the Michigan market, particularly within the Flower and Pre-Roll categories. In the Flower category, the brand experienced fluctuating rankings, starting at 92 in May 2025 and improving to 76 by August 2025. This upward movement, coupled with a notable increase in sales from May to August, indicates a strengthening presence in this category. Despite not breaking into the top 30, this positive trend suggests potential for further growth. In contrast, the Pre-Roll category has been a stronghold for Michigander Fire, maintaining a steady position within the top 30 brands. Rankings improved from 21 in May to 16 in both June and August, showcasing consistent performance and consumer preference in this segment.
The Pre-Roll category not only maintained a stable ranking but also demonstrated significant sales growth, with August 2025 marking a peak in sales figures. This indicates a solid market strategy and consumer appeal in Michigan. The fact that Michigander Fire consistently ranks within the top 20 for Pre-Rolls, while not achieving the same in the Flower category, highlights a strategic focus or consumer preference that could be further leveraged for growth. The absence of a top 30 ranking in the Flower category, however, suggests room for improvement or a potential shift in market dynamics that the brand may need to address. Overall, Michigander Fire's performance points to a promising trajectory in the Michigan cannabis market, with specific strengths in the Pre-Roll category that could be expanded upon.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Michigander Fire has shown a notable fluctuation in its ranking from May to August 2025. Starting outside the top 20 in May, Michigander Fire improved to 16th place by June, briefly dipped to 18th in July, and then climbed back to 16th in August. This upward trend in rank coincides with a significant increase in sales, particularly in August, where Michigander Fire surpassed its competitors like Seed Junky Genetics and Goldkine, both of which maintained lower rankings. However, Michigander Fire still trails behind top performers like Rare Michigan Genetics and Rollz, which consistently held higher ranks and sales figures throughout this period. This data suggests that while Michigander Fire is gaining traction, there is still room for growth to compete with the leading brands in the Michigan pre-roll market.
Notable Products
In August 2025, Cherry Poppers Pre-Roll (1g) emerged as the top-performing product for Michigander Fire, achieving the number one rank with sales of 7683 units. Crunch Berries Pre-Roll (1g) secured the second spot, maintaining a strong performance from its previous first-place rank in July. Mahalo Pre-Roll (1g) climbed to third place, marking its first appearance in the rankings since May. McFly Pre-Roll (1g) dropped two positions from July, landing in fourth place. Chem & M's Pre-Roll (1g) completed the top five, showing a consistent presence despite a slight decline from its May peak.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
