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Apr-2025
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Overview
Market Insights Snapshot
Michigander Fire has shown notable progress in the Michigan cannabis market, particularly in the Flower category. Starting off the year outside the top 30, they have made a significant leap, moving from a rank of 99 in January 2025 to 80 by April 2025. This upward trend is indicative of their growing influence and popularity in the state, with sales increasing steadily from $271,276 in January to $331,074 in April. The consistent improvement in their ranking suggests a positive reception among consumers and potentially effective strategic moves to capture the market share.
In the Pre-Roll category, Michigander Fire has maintained a stronger presence, consistently ranking within the top 30 throughout the first four months of 2025. Starting at rank 30 in January, they improved to rank 23 in March before slightly dropping to rank 26 in April. Despite the minor fluctuation, the brand has shown resilience and capability in maintaining a competitive position. The sales figures reflect a robust performance, with a peak in March at $367,181. The ability to stay within the top 30 in this competitive category highlights Michigander Fire's strength and potential for further growth in the Michigan market.
Competitive Landscape
In the competitive landscape of Michigan's pre-roll category, Michigander Fire has demonstrated a noteworthy upward trajectory in its rankings, climbing from 30th in January 2025 to 23rd by March, before slightly dipping to 26th in April. This positive trend is indicative of strong sales performance, particularly in March and April, where Michigander Fire's sales figures were closely aligned with those of other competitors. Notably, Goldkine maintained a more stable position, consistently ranking within the top 20, although its sales were only marginally higher than Michigander Fire's in April. Meanwhile, Presidential and LOCO experienced fluctuations in their rankings, with Presidential falling out of the top 20 by February and LOCO showing a similar downward trend by April. This dynamic suggests that Michigander Fire is effectively capturing market share and could potentially surpass these competitors if the current trend continues. For brands like Element, which oscillated around the 25th rank, Michigander Fire's consistent improvement poses a competitive threat, emphasizing the importance of strategic positioning and marketing efforts to sustain growth in this competitive market.
Notable Products
In April 2025, the top-performing product from Michigander Fire was Magic Gum Drops Pre-Roll (1g), securing the number one rank with notable sales of 3,821 units. Jawbreakerz Pre-Roll (1g) followed closely in the second position, showing strong performance. Cap N Kruntz Pre-Roll (1g), which was the top product in March, dropped to third place, indicating a shift in consumer preference. Candy Fumez Pre-Roll (1g) maintained a stable presence in the fourth rank. Lazazza Pre-Roll (1g) rounded out the top five, holding steady in its category ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
