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Oct-2025
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Overview
Market Insights Snapshot
Michigander Fire has shown varied performance across different categories in the state of Michigan. In the Flower category, the brand did not manage to secure a position within the top 30 brands from July to October 2025, indicating a potential area for improvement or increased competition in this category. Their ranking fluctuated, peaking at 69th in August before dropping out of the top 30 by October. This suggests that Michigander Fire may need to reassess its strategy or offerings in the Flower category to regain traction and improve its market presence.
Conversely, Michigander Fire has demonstrated strong and consistent performance in the Pre-Roll category in Michigan. The brand improved its ranking from 21st in July to 13th by October, indicating a positive trend and growing consumer interest. This upward movement is coupled with a steady increase in sales, culminating in over $760,000 in October. The consistent climb in rankings and sales in the Pre-Roll category highlights Michigander Fire's strength and potential for continued success in this segment, distinguishing it as a brand to watch in the Michigan market.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Michigander Fire has shown a promising upward trajectory in recent months, moving from 21st place in July 2025 to a peak of 11th in September, before settling at 13th in October. This improvement in rank corresponds with a steady increase in sales, indicating a growing consumer preference for Michigander Fire's offerings. Meanwhile, competitors such as Goldkine and Swisher have experienced fluctuations in their rankings, with Goldkine climbing from 19th to 15th and Swisher maintaining a relatively stable position around the 14th spot. Notably, Jungle Juice has made a significant leap from 18th to 11th, surpassing Michigander Fire in October, suggesting a competitive push in the market. Additionally, Mischief, which was not ranked in the top 20 until October, made a remarkable entry at 12th, indicating a potential new challenge for Michigander Fire. These dynamics highlight the competitive pressures Michigander Fire faces, yet its consistent sales growth suggests resilience and a strong brand presence in the Michigan pre-roll market.
Notable Products
In October 2025, Michigander Fire's top-performing product was the London Cherry Gelato Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from September, with notable sales of 9,639 units. The Lemonade Runtz Pre-Roll (1g) secured the second position, a new entry in the rankings for October. Juicee J Pre-Roll (1g) debuted at the third spot, while Mamba Pre-Roll (1g) slipped from third in September to fourth in October. Afgooey Grapes Pre-Roll (1g) entered the rankings at fifth place, rounding out the top five. This shift in rankings highlights a dynamic market with new entries making significant impacts in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
