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Dec-2025
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Overview
Market Insights Snapshot
In the Michigan market, Michigander Fire has shown a consistent presence in the Flower category, maintaining a steady rank of 89th in both September and November 2025. Although the brand did not make it into the top 30 during these months, the consistency in rank suggests a stable demand for their Flower products. This stability, despite not breaking into higher ranks, indicates a dedicated consumer base. The sales figures for Flower products remained relatively unchanged between September and November, suggesting a plateau in growth within this category.
Conversely, Michigander Fire has experienced more dynamic shifts in the Pre-Roll category in Michigan. Starting at 11th place in September 2025, the brand saw a slight decline to 13th in October and November, before dropping further to 19th in December. This downward trend in rankings, coupled with a decrease in sales from October to December, might indicate increased competition or shifting consumer preferences. Despite not being in the top 10, their earlier rankings suggest a strong performance that could potentially be regained with strategic adjustments.
Competitive Landscape
In the competitive landscape of Michigan's pre-roll category, Michigander Fire has experienced a notable decline in rank from September to December 2025, dropping from 11th to 19th position. This downward trend in rank is accompanied by a decrease in sales, with December figures significantly lower than those in September. In contrast, Muha Meds has shown a consistent upward trajectory, improving its rank from 36th to 21st over the same period, with sales steadily increasing. Similarly, Cheech & Chong's has made substantial gains, climbing from 34th to 18th place, indicating a robust growth in consumer preference. Meanwhile, Amnesia has also improved its position, moving from 26th to 17th, showcasing a positive sales trend. On the other hand, Rollz has experienced a slight decline in rank, moving from 16th to 20th, paralleling a decrease in sales. These dynamics suggest that while Michigander Fire faces challenges in maintaining its market position, competitors are capitalizing on consumer demand, potentially impacting Michigander Fire's market share and necessitating strategic adjustments to regain momentum.
Notable Products
In December 2025, the top-performing product for Michigander Fire was London Cherry Gelato Pre-Roll (1g), which reclaimed its number one rank with sales of 4,297 units. Afgooey Grapes Pre-Roll (1g) made a significant jump to second place from being unranked in previous months, highlighting its rising popularity. Lemonade Runtz Pre-Roll (1g) maintained a strong presence, ranking third, although it dropped from second place in November. New entries like Zupa Pre-Roll (1g) and Flint Tropics Pre-Roll (1g) entered the rankings in fourth and fifth positions, respectively, indicating a diversification in consumer preferences. Overall, December saw a reshuffling in product popularity, with established favorites and new contenders both making an impact.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
