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Nov-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Michigander Fire has shown varied performance across different cannabis categories. In the Flower category, the brand demonstrated a fluctuating presence, with its ranking slipping from 70th in August 2025 to 88th in September, then disappearing from the top 30 in October, before reappearing at 84th in November. This indicates a challenge in maintaining a consistent top-tier position, which could be attributed to market competition or seasonal demand fluctuations. The sales figures mirror this inconsistency, with a notable dip in September followed by a recovery in November, suggesting potential volatility in consumer preferences or supply chain factors.
Conversely, Michigander Fire has maintained a stronger and more stable performance in the Pre-Roll category. The brand improved its ranking from 17th in August to 11th in September, and despite a slight dip to 13th in October, it rebounded to 12th in November. This indicates a relatively robust market position and suggests a loyal customer base or effective marketing strategies in this category. The sales trajectory supports this, with a peak in October, emphasizing the brand's potential strength in Pre-Rolls compared to Flower. Such insights could be pivotal for strategic planning and resource allocation within the brand's product lines.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Michigander Fire has shown a promising upward trajectory in terms of rank and sales over the past few months. Starting from a rank of 17th in August 2025, Michigander Fire improved to 11th in September, briefly dipped to 13th in October, and climbed back to 12th in November. This consistent presence in the top 20 highlights its growing market presence. In comparison, Play Cannabis maintained a stable position around the 10th rank, indicating a strong foothold in the market. Meanwhile, Jungle Juice saw a notable improvement, jumping from 15th in August to 10th in October, before settling at 11th in November, suggesting a competitive edge that Michigander Fire needs to watch closely. Mischief, although not in the top 20 in August, surged to 12th in September, indicating a potential threat as they continue to gain momentum. The fluctuating ranks of Cheech & Chong's, which improved from 26th in August to 15th in November, also underscore the dynamic nature of this market. Michigander Fire's ability to maintain and improve its ranking amidst such competition is a testament to its strategic market positioning and potential for further growth.
Notable Products
In November 2025, the top-performing product for Michigander Fire was Crunch Berries Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one spot with sales of 5,118 units. Lemonade Runtz Pre-Roll (1g) rose to second place, showing a strong performance despite a drop from its previous month's sales. London Cherry Gelato Pre-Roll (1g), which held the top rank in October, fell to third place, indicating a notable decrease in sales. Pink Belts Pre-Roll (1g) made its debut in the rankings at fourth position. Juicee J Pre-Roll (1g) experienced a drop from its second-place ranking in October to fifth place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
