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May-2024
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Overview
Market Insights Snapshot
Michigander Fire has shown notable performance across various categories in Michigan. In the Flower category, the brand has been consistently improving its rankings, moving from 92nd place in February 2024 to 87th place by May 2024. This upward trend suggests a growing acceptance and demand for their flower products. On the other hand, despite this positive movement, the brand has not yet broken into the top 30, which indicates there is still significant room for growth within this competitive category.
The Pre-Roll category tells a more dynamic story for Michigander Fire. The brand has made impressive strides, climbing from 53rd place in February 2024 to a commendable 30th place by May 2024. This significant jump into the top 30 highlights the brand's increasing popularity and market penetration in this segment. However, despite these gains, the brand's position outside the top 30 as recently as February underscores the challenges it faces in maintaining and furthering its market share. These movements across categories indicate a brand that is on the rise but still navigating the competitive landscape of the Michigan cannabis market.
Competitive Landscape
In the competitive landscape of Michigan's Pre-Roll category, Michigander Fire has shown a notable upward trend in rank and sales over the past few months. Starting from a rank of 53 in February 2024, Michigander Fire climbed to 39 in March, 26 in April, and slightly dipped to 30 in May. This positive trajectory is indicative of growing consumer preference and market penetration. In comparison, Traphouse Cannabis Co. experienced fluctuations but maintained a higher rank, peaking at 27 in May. Meanwhile, Goldkine showed a declining trend, dropping from 17 in February to 34 in May. Muha Meds and Ice Kream Hash Co. also displayed competitive movements, with Muha Meds reaching a peak rank of 25 in April before falling to 29 in May, and Ice Kream Hash Co. improving steadily from 64 in February to 31 in May. These dynamics suggest that while Michigander Fire is gaining ground, it faces stiff competition from established brands, necessitating strategic marketing efforts to sustain and enhance its market position.
Notable Products
In May-2024, the top-performing product for Michigander Fire was Juicee J Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from the previous two months with sales of $2,636. Rainbow Runtz Pre-Roll (1g) secured the second position, marking its debut in the rankings. Zkittles x Animal Cookies Pre-Roll (1g) dropped to third place from its second place in April-2024. Cap N Kruntz Pre-Roll (1g) consistently held the fourth position for three consecutive months. London Cherry Gelato Pre-Roll (1g) entered the rankings at fifth place in May-2024, showing notable sales figures.
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