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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Bison Botanics concentrated 45.58% of sales in Flower with a year-over-year decline of 14.74% but a month-over-month rise of 7.34%, while Vapor Pens reached 26.21% share with 35.85% YoY growth and 23.54% MoM growth. Pre-Roll held 17.93% share despite a 33.70% YoY drop and a 17.20% MoM increase, and Beverage accounted for 4.86% share with a 19.31% YoY decline and a 20.18% MoM lift. Smaller categories swung sharply: Edible fell 60.56% YoY but climbed 35.68% MoM, Topical declined 49.39% YoY yet rose 38.84% MoM, and Tincture & Sublingual slid 45.15% YoY with a 34.92% MoM contraction as Concentrates expanded 32.12% MoM without YoY context. The mix indicates a pivot toward inhalables as Vapor Pens expand share against contracting Flower and Pre-Roll on a yearly basis, implying near-term momentum is being driven by quicker-turn pen recovery rather than core Flower stability.
Average price fell 5.57% YoY to $25.95 while Flower’s average price sat at 30.49 and Vapor Pens at 35.51, suggesting downshifted price realization at the brand level alongside a category tilt toward higher ticket inhalables that can offset unit softness. With overall brand sales down 11.92% YoY but up 200.68% over 24 months, and Flower ranked 79th in New York, the combination of MoM gains in Vapor Pens (+23.54%) and Pre-Roll (+17.20%) against YoY declines in Flower (-14.74%) and Pre-Roll (-33.70%) signals repositioning from legacy Flower dependence toward a pen-led entry strategy, implying future share wins will rely on sustaining pen growth while selectively defending Flower in New York.
Competitive Landscape
Bison Botanics sits at rank 79 in NY Flower in May 2026, down 10 positions year over year from rank 69 and up 13 positions since February 2026 from rank 92, while its historical peak of rank 29 in December 2024 underscores a 50-rank slide from that high. Against this backdrop, Leal climbed from rank 11 to rank 1 alongside a 109.3% year-over-year sales increase, whereas Dank. By Definition slipped from rank 1 to rank 2 with a 38.1% sales decline, indicating category leadership is fluid but concentrated at the top. The combination of a year-over-year rank drop of 10 and a three-month rebound of 13 positions implies Bison Botanics is stabilizing off its trough but remains far below its December 2024 peak, suggesting near-term share defense rather than leadership bids.
Notable Products
Nana Glue (3.5g) led the movement with a -44.3% month-over-month decline to rank 5 in May 2026, while Funk Juice (3.5g) rose 42.3% to hold rank 1, creating a sharp split within Flower where four of the top ten are Flower SKUs. Sour Apple Glue Kiefers Infused Pre-Roll (1g) climbed 44.8% to rank 6, but Cookies & Cream (3.5g) fell 26.7% at rank 9, and Beverage entries moved up with Wild Strawberry Rhubarb Lemonade rising 25.1% at rank 2 and Loganberry Sparkling Beverage up 30.6% at rank 7. Vapor Pens entered the top ten without reported MoM figures at ranks 8 and 10, indicating volume without trend visibility and suggesting incremental diversification beyond Flower and Pre-Roll. The pattern implies Bison Botanics is pivoting toward a broader mix where gains in Pre-Roll and Beverage offset volatile Flower trends, signaling a shift to balance category risk across formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
