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Sep-2025
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Overview
Market Insights Snapshot
Bison Botanics has shown a consistent presence in the New York cannabis market, particularly in the Beverage category, where it maintained a steady rank of 11th or 12th place from June to September 2025. This stability suggests a strong foothold in the beverage sector, with sales peaking in July and August before a slight dip in September. Meanwhile, in the Flower category, Bison Botanics experienced a slight decline, dropping to 100th place by September 2025. This movement might indicate increased competition or shifting consumer preferences within the flower market in New York, highlighting an area for potential strategic reassessment.
In the Edible category, Bison Botanics was not in the top 30 brands in June, but it made a notable entry by July, reaching 67th place and improving to 60th by September. This upward trend in rankings, despite not breaking into the top 30, signifies a positive trajectory that could lead to further growth if sustained. Conversely, the Vapor Pens category saw Bison Botanics drop out of the top 30 by September, after holding positions in the low 90s earlier in the summer. This decline might suggest challenges in maintaining market share in this segment, possibly due to evolving consumer tastes or intensified competition. Overall, Bison Botanics' performance across these categories in New York reflects both opportunities for growth and areas where strategic adjustments may be necessary.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Bison Botanics has seen a consistent presence, maintaining a rank of 96 from June to August 2025, before slipping to 100 in September 2025. This indicates a stable yet slightly declining position in a competitive market. Notably, brands like Packs (fka Packwoods) and Tyson 2.0 have not only maintained higher ranks but also show a broader presence, with Packs (fka Packwoods) ranking as high as 51 in June 2025. Meanwhile, Country Cannabis and Small A$$ Bud have also been competitive, with Small A$$ Bud entering the top 100 in September. The sales trends suggest that while Bison Botanics experienced a peak in sales in August, the subsequent decline in September could be attributed to the intensified competition and the dynamic shifts in consumer preferences within the state.
Notable Products
In September 2025, the top-performing product from Bison Botanics was Wild Strawberry Rhubarb Lemonade within the Beverage category, maintaining its first-place ranking from August. Nana Glue, a Flower category product, held steady at the second position for the second consecutive month. Loganberry Sparkling Beverage (10mg THC) ranked third, showing consistency in its performance since July. Notably, the Loganberry Sparkling Beverage (5mg THC) improved its rank to fourth place from fifth in the previous two months. Sour Glue, another Flower product, rounded out the top five, having been newly introduced to the rankings in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
