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Jun-2024
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Overview
Market Insights Snapshot
Bison Botanics has shown varying performance across different product categories in New York. In the Edible category, the brand managed to stay within the top 30 in March 2024 but slipped out of the top 30 in subsequent months, indicating a declining trend in this segment. The Flower category also reflects a challenging market presence, as the brand never made it to the top 30 rankings from March to June 2024. Despite these challenges, it's worth noting that Bison Botanics saw a significant sales increase in the Flower category in June 2024, which could signal a potential rebound.
In the Vapor Pens category, Bison Botanics exhibited a relatively stable performance in New York. The brand hovered around the 50th rank, showing some fluctuations but maintaining its presence in the competitive landscape. The highest rank achieved was 50th in April 2024, followed by a slight dip in May and a recovery in June. This suggests that while the brand faces stiff competition, it has managed to retain a foothold in the market. Overall, the data indicates that while Bison Botanics has areas of concern, particularly in the Edible category, there are also signs of resilience and potential growth in other segments.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Bison Botanics has experienced notable fluctuations in its rank and sales over recent months. From March to June 2024, Bison Botanics' rank shifted from 63rd to 72nd, indicating a decline in its market position. This trend contrasts with competitors such as Toast, which saw a consistent improvement in rank from 64th in March to 58th in May, before dropping out of the top 20 in June. Similarly, urbanXtracts experienced a decline, falling from 40th in March to 77th in June. Meanwhile, FLWR CITY maintained a relatively stable position, hovering around the 47th to 62nd range. Despite these shifts, Bison Botanics saw a rebound in sales in June, increasing to $27,499 from a low of $19,855 in May. This suggests that while Bison Botanics faces stiff competition and rank volatility, there is potential for recovery and growth in sales, especially when compared to the declining sales trends of some competitors like High Peaks, which saw a significant drop from $25,000 in March to $13,937 in June.
Notable Products
In June 2024, the top-performing product for Bison Botanics was Purple Panty Dropper (3.5g) in the Flower category, which climbed to the number one spot with sales of 342 units. Sunset Sherbert (3.5g), also in the Flower category, secured the second position. Starlink (3.5g) ranked third, showing a notable rise from its previous fourth position in April. Indica Strawberry Shortcake Gummies 10-Pack (100mg) in the Edible category slipped to fourth, marking a decline from its consistent top-three rankings in earlier months. Sativa Clementine Gummies 10-Pack (100mg) dropped to fifth place, continuing its downward trend from the first position in March.
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