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Aug-2025
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Overview
Market Insights Snapshot
Bison Botanics has shown a consistent presence in the New York market, particularly within the beverage category. Throughout May to August 2025, the brand maintained a steady ranking around the 11th position, only slightly slipping to 13th in August. This minor drop, despite a notable increase in sales from May to July, suggests a competitive landscape where small fluctuations in rank can occur even with positive sales growth. In contrast, their performance in the edible category shows a more volatile presence, with the brand not making it into the top 30 in June, but then re-entering the rankings in July and August. This inconsistency could be indicative of fluctuating consumer preferences or seasonal trends affecting edible sales.
In the flower and vapor pens categories, Bison Botanics has struggled to secure a top position in New York. Their rankings have hovered in the lower tiers, remaining outside the top 60 for flower and even further behind for vapor pens. Despite this, there is a slight upward trend in their flower category rankings from July to August, which could signify a gradual improvement or strategic adjustments by the brand. However, the vapor pen category has seen a decline in sales from May to July, with a marginal recovery in August, indicating potential challenges in capturing market share in this segment. The absence of a top 30 ranking in these categories suggests that Bison Botanics might need to innovate or reposition their products to better compete in these segments.
Competitive Landscape
In the competitive landscape of the New York flower category, Bison Botanics has experienced fluctuations in its rank and sales over the summer of 2025. Starting at a promising 70th position in May, Bison Botanics saw a dip to 93rd in June, before slightly recovering to 90th by August. This decline in rank coincides with a decrease in sales from May to August, indicating potential challenges in maintaining market share. In contrast, Tyson 2.0 showed a more stable performance, starting at 77th in May and only dropping to 89th by August, while maintaining relatively higher sales figures. Meanwhile, TICAL and Pines/ A Walk In The Pines also present competitive pressures, with TICAL maintaining a consistent presence in the rankings and Pines re-entering the top 100 by August. Notably, Dragonfly Cannabis appeared in the rankings in August, potentially signaling a new competitive threat. These dynamics suggest that Bison Botanics may need to strategize to regain its earlier momentum and address the competitive pressures in the New York market.
Notable Products
In August 2025, the top-performing product for Bison Botanics was the Wild Strawberry Rhubarb Lemonade (10mg THC, 355ml, 12oz) in the Beverage category, which climbed to the number one spot with sales of 1462 units. Nana Glue (3.5g) in the Flower category, which had previously held the top rank in July, dropped to the second position. The Loganberry Sparkling Beverage (10mg THC, 355ml, 12oz) maintained its consistent performance, securing the third rank for the month. Sour Glue (3.5g), a new entrant, debuted at the fourth position. The Loganberry Sparkling Beverage (5mg THC, 355ml, 12oz) remained steady at the fifth position, reflecting a stable demand in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
