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Apr-2025
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Overview
Market Insights Snapshot
Bison Botanics has experienced varied performance across different product categories in New York. In the Edible category, the brand did not make it to the top 30 rankings from January through April 2025, indicating challenges in gaining traction in this segment. Conversely, in the Flower category, Bison Botanics started the year at rank 33 and saw a gradual decline in its standing, reaching rank 60 by April. This downward trend in the Flower category suggests increased competition or shifts in consumer preferences that may have impacted their market position.
The Pre-Roll category also presented challenges for Bison Botanics, as it failed to break into the top 30 rankings during the first quarter of 2025, with a declining trajectory from rank 71 in January to not being ranked by April. However, the Vapor Pens category showed a more positive development, where Bison Botanics improved its position from rank 96 in January to rank 72 by April, alongside a notable increase in sales figures. This upward movement in Vapor Pens could signal a growing acceptance and demand for their products in this category, offering a potential area for further growth and focus.
Competitive Landscape
In the competitive landscape of the New York flower category, Bison Botanics has experienced notable fluctuations in its market position from January to April 2025. Initially ranked 33rd in January, Bison Botanics saw a decline to 60th by April, indicating a downward trend in its competitive standing. This shift contrasts with brands like Old Pal, which, despite a similar downward trajectory, maintained a higher sales volume in January and February. Meanwhile, Ruby Farms re-entered the top 100 in February and showed improvement by March, although it did not surpass Bison Botanics in sales. House of Sacci and Ithaca Organics Cannabis Co. demonstrated more stable rankings, with House of Sacci achieving consistent sales growth, which could pose a competitive threat to Bison Botanics if the trend continues. These dynamics highlight the importance for Bison Botanics to strategize effectively to regain its competitive edge in the New York market.
Notable Products
In April 2025, the top-performing product for Bison Botanics was Gorilla Cookies x Birthday Cake x Thin Mint Cookies (3.5g) in the Flower category, maintaining its number one rank from March. The Loganberry Sparkling Beverage (10mg THC, 355ml, 12oz) held steady at the second position with sales of 963 units, showing resilience in the Beverage category. Nana Glue (3.5g) improved its standing, climbing to third place from fourth in March. Cookies & Cream (3.5g) experienced a slight decline, moving from third to fourth place. The Loganberry Sparkling Beverage (5mg THC, 355ml, 12oz) remained consistent in fifth place, mirroring its rank from March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
