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Dec-2024
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Overview
Market Insights Snapshot
Bison Botanics has shown varied performance across different product categories in New York. Notably, the brand has made significant strides in the Flower category, climbing from 47th position in September 2024 to an impressive 23rd position by December. This upward trajectory is indicative of a strong demand for their flower products, with sales increasing substantially over the months. On the other hand, their performance in the Edible category has been less remarkable, as they remain outside the top 30 brands, consistently ranking in the 40s and 50s. This suggests a potential area for growth or reevaluation of their edible offerings to better capture consumer interest.
In other categories, Bison Botanics' performance has been mixed. The Pre-Roll category has seen some fluctuations, with rankings hovering around the 70s, indicating a stable yet unremarkable presence. Despite this, a slight dip in December suggests potential challenges in maintaining consumer interest. In the Vapor Pens category, the brand experienced a slight improvement in rankings from October to December, moving from 83rd to 75th position. This positive movement, coupled with a noticeable increase in sales in December, signals a growing acceptance of their vapor pen products among consumers. Overall, while Bison Botanics shows strength in certain areas, there remains room for strategic improvements in others to enhance their market presence across New York.
Competitive Landscape
In the competitive landscape of the New York flower category, Bison Botanics has shown a remarkable upward trajectory in its rankings and sales over the last few months. Starting from a rank of 47 in September 2024, Bison Botanics climbed to 23 by December 2024, reflecting a consistent improvement in market position. This rise is particularly notable when compared to competitors such as The Botanist, which fluctuated between ranks 24 and 29, and Hudson Cannabis, which experienced a decline from rank 12 to 25 during the same period. Meanwhile, Alchemy Pure maintained a relatively stable position, hovering around the mid-20s, while Pura demonstrated a volatile performance, dropping to 48 in November before surging to 21 in December. Bison Botanics' ability to improve its rank and sales amidst such competition suggests a strengthening brand presence and an effective market strategy in the New York flower market.
Notable Products
In December 2024, the top-performing product for Bison Botanics was Funk Juice (3.5g) in the Flower category, which rose to the number one rank with a notable sales figure of 6,790 units. Nana Glue (3.5g) followed closely, ranking second, up from third place in November. Cookies & Cream (3.5g) dropped to third place after consistently holding the top position from September to November. Loganberry Sparkling Beverage (10mg THC, 355ml, 12oz) maintained a steady fourth place throughout the last four months. Tangie Muffin (3.5g) entered the rankings in December at fifth place, showing a promising start.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
