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Dec-2025
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Overview
Market Insights Snapshot
Bison Botanics has shown consistent performance in the Beverage category within New York, maintaining a stable ranking of 9th place from September through November 2025, before slightly dropping to 10th in December. This slight drop could indicate increased competition or seasonal changes affecting consumer preferences. Despite the dip in ranking, there was a notable rebound in sales in December, suggesting a possible recovery or effective promotional strategies during the holiday season. The brand's ability to maintain a top 10 position in this competitive category highlights its strong market presence and consumer loyalty in the state.
In contrast, Bison Botanics' performance in the Flower category in New York seems less robust as they did not secure a position within the top 30 brands until December 2025, when they ranked 92nd. This indicates a challenging market environment or strategic focus elsewhere that might have limited their visibility in this category. The absence from the top 30 for several months suggests potential areas for improvement or a need for strategic realignment to capture a more significant share of the Flower market. Such insights could be pivotal for stakeholders looking to understand the brand's market dynamics and areas for potential growth or investment.
Competitive Landscape
In the competitive landscape of the New York cannabis beverage market, Bison Botanics has experienced a slight decline in its ranking over the last quarter of 2025, moving from 9th place in September through November to 10th place in December. This shift is notable as it coincides with a decrease in sales from October to November, although there was a rebound in December. The brand's closest competitors, Weed Water and Klaus, have maintained or improved their positions, with Weed Water consistently ranking 8th and Klaus climbing from 11th to 8th by December. This suggests that while Bison Botanics remains a strong contender, the competitive pressure from these brands is intensifying, potentially impacting its market share and necessitating strategic adjustments to regain its footing in the rankings.
Notable Products
In December 2025, the top-performing product from Bison Botanics was the Wild Strawberry Rhubarb Lemonade (10mg THC, 355ml, 12oz), maintaining its number one rank consistently from September through December, with sales figures reaching 1649 units. The Loganberry Sparkling Beverage (10mg THC, 355ml, 12oz) climbed back to the second position after dropping to third in November. Blueberry Muffin (3.5g) showed a slight decline, moving from second in November to third in December. Blue Cookies (3.5g) entered the rankings in December at the fourth position. The Citrus Cranberry Blood Orange Lemonade (10mg THC, 355ml, 12oz) debuted at the fifth position, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
