.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Bison Botanics has shown varied performance across different product categories in New York. In the Edible category, the brand has consistently improved its ranking from May to July 2024, moving from 40th to 35th, before slightly dipping to 36th in August. This suggests a steady yet cautious growth in consumer preference for their edible products. On the other hand, their performance in the Flower category has been more impressive, with a significant jump from 80th in May to 49th in August, indicating a robust increase in sales and market penetration. This upward trend in the Flower category could be a reflection of the brand's effective marketing strategies and product quality.
In the Pre-Roll category, Bison Botanics was not in the top 30 brands in May, which could be seen as a weak point. However, the brand made noticeable progress by August, climbing to the 56th position. This upward movement, despite not breaking into the top 30, shows potential for future growth. Conversely, their Vapor Pens category experienced a slight decline, peaking at 54th in July but falling to 58th in August. This indicates a potential area of concern that may need strategic adjustments. Overall, while Bison Botanics has shown strong performance in some categories, there are areas that require attention to maintain and improve their market standing in New York.
Competitive Landscape
Bison Botanics has shown a notable upward trend in the New York flower category from May to August 2024, climbing from rank 80 to 49. This improvement in rank indicates a positive reception and growing market presence. In contrast, competitors like Weekenders and The Botanist have experienced more volatility, with Weekenders peaking at rank 27 in July before dropping to 56 in August, and The Botanist fluctuating between ranks 35 and 56. Meanwhile, PC Nursery Brand has maintained a relatively stable position, consistently ranking around the 40s and 50s. Pura, despite a strong start, saw a significant decline from rank 16 in May to 44 in August. Bison Botanics' steady rise amidst these fluctuations suggests a strengthening brand loyalty and market strategy, positioning it favorably against its competitors in the long term.
Notable Products
In August 2024, the top-performing product from Bison Botanics was Purple Panty Dropper (3.5g) in the Flower category, maintaining its number one rank from the previous two months with sales reaching 711 units. Sunset Sherbert (3.5g), also in the Flower category, climbed to the second position with notable sales of 642 units, up from the fourth position in July. Starlink (3.5g), another Flower product, held steady in the third spot with 408 units sold. Lemon Kush Mints (3.5g) debuted in the fourth position with 356 units sold. Grape Slurricane Sluggers Infused Pre-Roll 2-Pack (1.4g) in the Pre-Roll category dropped to fifth place from its third position in July, with sales of 347 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
