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Dec-2025
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Overview
Market Insights Snapshot
Glenna's has experienced notable fluctuations in its performance across different categories and states, particularly in the New York market. Within the Concentrates category, the brand saw a decline in its rankings from September to December 2025. Starting at 10th place in September, Glenna's improved slightly to 9th in October but then dropped to 15th in November and further down to 22nd by December. This downward trend may indicate increasing competition or a shift in consumer preferences, as the sales figures also reflect a significant reduction from October to December. Such a drop may suggest a need for the brand to reassess its market strategy or product offerings to regain its standing.
While the specific sales figures for each month provide a glimpse into the brand's performance, it's important to note that Glenna's did not maintain a top 30 position in some months, which highlights challenges in maintaining consistent market presence. This absence from the top rankings can be perceived as a setback, especially in a competitive market like New York, where consumer preferences can shift rapidly. Understanding the underlying factors contributing to these changes, such as product innovation or marketing efforts, could provide valuable insights into how Glenna's might navigate future challenges and opportunities in the Concentrates category.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Glenna's experienced notable fluctuations in its rank from September to December 2025. Initially holding a strong position at rank 10 in September, Glenna's improved to rank 9 in October, indicating a positive momentum. However, the subsequent months saw a decline to rank 15 in November and further to rank 22 in December. This downward trend in rank coincided with a significant drop in sales, suggesting potential challenges in maintaining market share. In contrast, urbanXtracts maintained a relatively stable presence, fluctuating between ranks 19 and 22, while Pines/ A Walk In The Pines showed a remarkable improvement from rank 32 in September to rank 17 in November, before settling at 23 in December. Meanwhile, Pura experienced a volatile trajectory, peaking at rank 19 in September and dropping to 28 in October, but managed to recover to rank 20 by December. The entry of Waferz into the top 20 in December at rank 26 further intensified the competition. These dynamics highlight the competitive pressures Glenna's faces, emphasizing the need for strategic adjustments to regain its earlier market position.
Notable Products
In December 2025, Glenna's top-performing product was RS-11 (3.5g) in the Flower category, maintaining its first-place ranking consistently from September through December, with a notable sales figure of 1,247 units. The RS-11 Cured Resin (1g) from the Concentrates category also held a steady position in second place throughout these months. Black Runtz Cured Resin Sugar (1g) showed significant improvement, climbing to third place in December from fifth in November. Apex Cured Resin (1g) saw a slight drop in its ranking, moving from third in November to fourth in December. Finally, Apex Cured Resin Sugar (1g) entered the rankings in December, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
