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Sep-2025
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Overview
Market Insights Snapshot
Glenna's performance in the New York market has been noteworthy, especially within the Concentrates category. Over the four-month period from June to September 2025, Glenna's experienced fluctuating rankings, starting at 10th place in June, dipping to 15th in August, and then climbing back to 8th by September. This upward trajectory in the final month could indicate effective strategic adjustments or market conditions favoring their products. Despite a dip in sales during July and August, the brand managed to recover significantly by September, suggesting resilience and potential growth opportunities in this category.
In contrast, Glenna's presence in the Edibles and Vapor Pens categories in New York shows room for improvement. Notably, Glenna's did not make it into the top 30 rankings for Edibles until September, where they appeared at 68th place, indicating a late entry or a slower growth rate in this segment. For Vapor Pens, the brand was ranked 81st in June and fell to 94th in July, after which it dropped out of the top 30. This decline suggests challenges in capturing market share or maintaining consumer interest in these categories. Such insights highlight potential areas for Glenna's to focus on, possibly by innovating product offerings or enhancing marketing efforts to boost their standings in these competitive segments.
Competitive Landscape
In the competitive landscape of concentrates in New York, Glenna's has experienced notable fluctuations in its market position over the recent months. Initially ranked 10th in June 2025, Glenna's saw a decline to 13th and 15th in July and August, respectively, before rebounding to 8th place in September. This resurgence in rank suggests a potential recovery in sales performance, aligning with a noticeable uptick in sales from August to September. In contrast, competitors like Blotter and Nyce have maintained more consistent upward trajectories, with Blotter climbing from 12th to 7th and Nyce steadily improving from 8th to 6th over the same period. Meanwhile, Olio and American Hash Makers have shown less volatility, maintaining relatively stable ranks. These dynamics indicate that while Glenna's is capable of regaining ground, it faces stiff competition from brands that have demonstrated more consistent growth, highlighting the need for strategic adjustments to sustain its competitive edge in the New York concentrates market.
Notable Products
In September 2025, Glenna's top-performing product was RS-11 (3.5g) in the Flower category, maintaining its position as the number one seller from the previous month with sales reaching 1259 units. RS-11 Cured Resin (1g) in the Concentrates category climbed to the second spot, showing a significant increase from its third-place ranking in August 2025. Black Runtz Cured Resin Badder (1g) made a notable entry into the rankings, securing the third position in September. Apex Cured Resin (1g) and Apex Resin Badder (1g) followed closely, ranking fourth and fifth, respectively, both making their first appearances in the top five. The data indicate a strong performance by Glenna's concentrates in September, with RS-11 Cured Resin (1g) achieving a notable sales figure of 744 units.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
