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Nov-2025
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Overview
Market Insights Snapshot
Glenna's has shown notable performance in the Concentrates category within New York. Over the past few months, the brand has experienced a dynamic shift in rankings, peaking at 9th place in October 2025 before dropping to 15th in November 2025. This indicates a strong presence in the market, although the recent decline suggests potential challenges or increased competition. The sales figures reflect this trend, with a peak in October followed by a reduction in November, hinting at seasonal fluctuations or market dynamics that may have influenced consumer behavior.
Interestingly, Glenna's was not ranked in the top 30 brands in any other states or provinces for the Concentrates category during this period. This could suggest that while the brand has carved out a significant niche in New York, it may not have the same level of penetration or recognition in other regions. This absence from other markets could be seen as both a challenge and an opportunity for Glenna's, highlighting the potential to expand their footprint and increase market share outside of their current stronghold.
Competitive Landscape
In the competitive landscape of New York's concentrates category, Glenna's has experienced notable fluctuations in its market rank, reflecting dynamic shifts in sales performance. Glenna's ascended from the 20th position in August 2025 to an impressive 9th place by October, before slipping to 15th in November. This trajectory highlights a period of strong sales growth, peaking in October, before facing a downturn. In contrast, Olio maintained a relatively stable presence, albeit with a slight decline from 10th to 14th place, indicating a consistent yet diminishing market share. Meanwhile, Pot & Head demonstrated a positive trend, climbing from 19th to 13th, suggesting a robust increase in sales. Pines/ A Walk In The Pines also showed a remarkable rise from being outside the top 20 in August to securing the 16th spot in November, driven by a significant sales surge. These movements suggest that while Glenna's has shown potential for growth, it faces stiff competition from brands like Pot & Head and Pines, which are gaining traction in the market.
Notable Products
In November 2025, the top-performing product for Glenna's was RS-11 (3.5g) in the Flower category, maintaining its consistent first-place ranking since August 2025, with sales reaching 2,573 units. RS-11 Cured Resin (1g) in the Concentrates category secured the second spot, holding steady from the previous two months. Apex Cured Resin (1g) moved up to third place, showing a slight improvement from its fourth-place position in September 2025. Apex Resin Badder (1g) ranked fourth, dropping one position from October 2025. Black Runtz Cured Resin Badder (1g) saw a decline in its ranking to fifth place, moving down from its third-place position in September 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
