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Oct-2025
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Overview
Market Insights Snapshot
Glenna's has shown a notable performance in the New York market, particularly in the Concentrates category. The brand climbed from the 15th position in July 2025 to an impressive 9th position by October 2025. This upward trend is accompanied by a significant increase in sales, from $83,129 in July to $117,984 in October, indicating strong growth and consumer preference in this category. The movement in rankings suggests Glenna's is gaining traction and possibly capturing market share from competitors. However, in the Edible category, Glenna's was ranked 72nd in August but did not make it into the top 30 in any other month, which might indicate a struggle to maintain a strong presence in this segment.
In contrast, Glenna's performance in other categories such as Flower and Vapor Pens shows varying results. In the Flower category, the brand did not appear in the top 30 until October 2025, when it ranked 93rd, suggesting a late but emerging presence in this category. Meanwhile, in Vapor Pens, Glenna's was ranked 99th in July 2025, and it did not make it into the top 30 in subsequent months. This might point to challenges in maintaining competitiveness or consumer interest in these categories. The mixed performance across different product lines highlights areas of strength and potential opportunities for improvement for Glenna's in the New York cannabis market.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Glenna's has demonstrated a notable upward trajectory in recent months. After starting at rank 15 in July 2025, Glenna's fell to rank 20 in August, indicating a temporary setback. However, the brand made a significant comeback by climbing to rank 10 in September and further improving to rank 9 by October. This resurgence in rank is reflective of a positive trend in sales, with Glenna's experiencing a marked increase from August to October. In contrast, New York Honey (NY Honey) consistently maintained a higher rank, reaching as high as 7th place by October, suggesting a strong market presence. Meanwhile, American Hash Makers also showed improvement, moving from rank 12 in July to rank 8 in October, indicating competitive pressure. Despite these challenges, Glenna's upward movement in rank and sales suggests a strengthening position in the market, highlighting its potential to capture more market share in the coming months.
Notable Products
In October 2025, RS-11 (3.5g) maintained its top position as the best-selling product for Glenna's, continuing its lead from the previous months with an impressive sales figure of 3,204 units. RS-11 Cured Resin (1g) held steady in second place, consistent with its ranking in September 2025. Apex Resin Badder (1g) climbed to third place from fifth in September, showcasing a notable increase in popularity. Black Runtz Cured Resin Badder (1g) slipped to fourth place after being third in the previous month. Cherry Pie (3.5g) re-entered the top five in October, securing the fifth spot after not ranking in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
