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Aug-2025
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Overview
Market Insights Snapshot
In New York, Glenna's has shown varied performance across different product categories from May to August 2025. In the Concentrates category, the brand maintained a top 15 position, starting at rank 10 in May and June before slipping to rank 13 in July and further to rank 15 in August. This decline in rank is accompanied by a notable decrease in sales over the same period. Meanwhile, in the Flower category, Glenna's was ranked at 85 in May but did not appear in the top 30 in the subsequent months, indicating a significant drop in market presence or sales volume. Such fluctuations highlight the competitive nature of the cannabis market in New York and suggest areas where Glenna's may need to focus its efforts to regain or improve its standing.
Glenna's performance in the Vapor Pens category in New York also reflects some challenges. Starting at rank 62 in May, the brand dropped to rank 79 in June and further to 92 in July, eventually falling out of the top 30 by August. This downward trend in rankings could be indicative of increasing competition or shifting consumer preferences within the vapor pens market segment. The absence of a ranking in August signifies a potential area of concern for Glenna's, as maintaining visibility in the top 30 is crucial for brand recognition and consumer retention. Overall, while Glenna's has maintained some presence in the Concentrates category, the brand may need to strategize effectively to address the declining trends in other categories.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Glenna's has experienced a notable decline in rank over the summer months of 2025, dropping from 10th place in May to 15th place by August. This downward trend in ranking is mirrored by a significant decrease in sales, with August figures considerably lower than those in May. In contrast, competitors such as urbanXtracts and Ithaca Organics Cannabis Co. have shown upward momentum, both improving their rankings and maintaining a more stable sales trajectory. Silly Nice has maintained a relatively stable position, while To The Moon has made a notable leap from 17th to 13th place, indicating a potential shift in consumer preferences. This competitive pressure highlights the need for Glenna's to reassess its market strategies to regain its earlier standing and stabilize its sales performance.
Notable Products
In August 2025, RS-11 (3.5g) emerged as the top-performing product for Glenna's, securing the number one rank with sales of 768 units. Nimbus Snacks (3.5g) climbed to the second position, showcasing a significant increase from its previous fourth place in July, with sales reaching 596 units. RS-11 Cured Resin (1g) maintained a consistent presence in the top three, holding the third rank. The CBN/THC 1:2 Cherry Dream Gummies 20-Pack entered the top five for the first time, landing in fourth place with notable sales figures. Glenna's Blend Cured Resin (1g) experienced a decline, dropping to the fifth position from third in July, indicating a shift in consumer preference towards other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
