Jun-2024
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Overview
Market Insights Snapshot
Glenna's has shown notable performance in the state of New York across several product categories. In the Concentrates category, Glenna's made a significant leap from not being ranked in March 2024 to securing the 17th position in both April and May, and moving up to 13th in June. This upward trend is indicative of increasing consumer interest and market penetration. The brand's sales in this category have also seen a substantial rise, from $13,159 in March to $28,612 in June, highlighting a growing demand for their concentrates. However, in the Flower category, Glenna's experienced a drop, moving from 35th in March to 75th in April, and eventually falling out of the top 30 by June. This decline suggests challenges in maintaining a competitive edge in the Flower segment.
In the Edibles category, Glenna's has been relatively stable but has not managed to break into the top 30 rankings. Starting from an unranked position in March, the brand moved to 42nd in April, 41st in May, and 39th in June. Despite this gradual improvement, Glenna's still faces significant competition in the Edibles market. The sales figures for Edibles have fluctuated slightly, with a dip in April but a recovery by June to $13,881. This indicates that while there is steady interest, Glenna's needs to innovate or improve its offerings to climb higher in the rankings. Overall, Glenna's performance across categories in New York reveals both strengths in Concentrates and areas for growth in Flower and Edibles.
Competitive Landscape
In the New York concentrates category, Glenna's has experienced notable fluctuations in rank and sales over the past few months. Despite not being in the top 20 in March 2024, Glenna's made a significant leap to rank 17 in April and May, and further improved to rank 13 in June. This upward trend in ranking is accompanied by a steady increase in sales, from $13,159 in April to $28,612 in June. In comparison, House of Sacci saw a decline in rank from 10 to 14 over the same period, while Luci and urbanXtracts also experienced drops in their rankings, indicating a potential shift in consumer preferences towards Glenna's products. Meanwhile, Kingsroad maintained a relatively stable position, fluctuating between ranks 12 and 16. These dynamics suggest that Glenna's is gaining traction in the market, likely due to effective marketing strategies or product quality improvements, positioning it as a rising competitor in the New York concentrates market.
Notable Products
In June 2024, the top-performing product for Glenna's was Peach Rush (3.5g) in the Flower category, maintaining its number one rank from May 2024 with notable sales of $352. Citradelic Sunset Cured Resin Sugar (1g) in the Concentrates category held steady at the second position with increased sales from $236 in May to $283 in June. CBD/THC 2:1 Fruit Up Sour Gummies 20-Pack (200mg CBD, 100mg THC) in the Edible category remained in the third spot with a slight increase in sales to $235. CBN/THC 2:1 Cherry Dream Gummies 20-Pack (50mg CBN, 100mg THC) continued to rank fourth, showing a small rise in sales figures to $163. Lastly, Rainbow Runtz Cured Resin Sugar (1g) in the Concentrates category held its fifth position from May to June, with sales growing from $125 to $155.