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Dec-2024
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Overview
Market Insights Snapshot
In the state of New York, Luci's performance in the Concentrates category has shown a gradual decline in rankings from September to December 2024, moving from 16th to 22nd place. This downward trend is accompanied by a decrease in sales, which might indicate challenges in maintaining market share or increased competition. Meanwhile, the Pre-Roll category paints a more volatile picture for Luci, where they dropped out of the top 30 by November and December, ranking 54th and 71st respectively. This suggests a significant struggle in this segment, potentially due to shifting consumer preferences or competitive pressures.
Conversely, Luci's performance in the Vapor Pens category in New York has been relatively stable. Despite not breaking into the top 30 rankings throughout the months, their position hovered around the mid-40s, which might indicate a consistent, albeit niche, customer base. Interestingly, their sales figures saw an increase from September to November, peaking in November before experiencing a slight decline in December. This could suggest a seasonal sales pattern or the impact of promotional activities. Overall, while Luci faces challenges in certain categories, their steady performance in Vapor Pens provides a foundation for potential growth.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Luci has experienced a relatively stable position, maintaining its rank at 46th in both November and December 2024. Despite a slight dip from 42nd in September to 47th in October, Luci's sales trajectory shows a positive trend, peaking in November before a slight decline in December. This stability is noteworthy when compared to competitors like Ruby Farms, which saw a drop from 44th to 50th over the same period, indicating potential volatility. Meanwhile, Gezoont has shown upward momentum, climbing from 48th to 43rd, suggesting increasing competition. Olio remains a strong contender, consistently ranking higher than Luci, although it experienced a slight decline from 29th in October to 41st in December. The competitive dynamics suggest that while Luci is holding its ground, there is a need for strategic initiatives to enhance its market position amidst rising competition.
Notable Products
In December 2024, Luci's top-performing product was Cheese Dawg Live Rosin Disposable in the Vapor Pens category, maintaining its first-place ranking from November with sales reaching 941 units. Granddaddy Purp Infused Pre-Roll 5-Pack emerged as the second-best seller, marking its first appearance in the rankings. Grass Valley Girl Live Resin Disposable climbed to third place from fourth in the previous month, despite a slight dip in sales. Sploosh Live Resin Disposable held steady at fourth place, while Maui Wowie Diamond Infused Pre-Roll 5-Pack dropped to fifth from second in November, showing a significant decline in sales. These shifts highlight a dynamic market where Vapor Pens are currently outperforming Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
