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Jun-2024
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Overview
Market Insights Snapshot
Luci's performance in the New York market has shown notable fluctuations across different categories. In the Concentrates category, Luci experienced a downward trend, moving from 7th in March 2024 to 12th by June 2024. This decline indicates a potential shift in consumer preferences or increased competition. However, the Pre-Roll category tells a different story, where Luci maintained a relatively stable presence, ranking between 6th and 9th over the same period. This consistency in Pre-Rolls suggests that Luci has a strong foothold in this segment, despite some month-to-month variations in sales figures.
In the Vapor Pens category, Luci did not rank within the top 30 brands in March or April 2024, which can be seen as a significant challenge for the brand in this segment. However, by May 2024, Luci entered the rankings at 40th, and further improved to 33rd in June 2024. This upward movement, although starting from a lower position, indicates a positive trend and potential growth opportunity for Luci in the Vapor Pens market. The brand's ability to break into the top 40 and then improve its ranking suggests that their efforts in this category are starting to pay off.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Luci has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting from a strong position at rank 6 in March 2024, Luci saw a gradual decline to rank 9 by June 2024. This downward trend is indicative of increasing competition and market dynamics. For instance, Hudson Cannabis has shown a remarkable rise, moving from rank 14 in March to rank 7 in June, with a significant boost in sales, particularly in May and June. Similarly, Supernaturals New York maintained a relatively stable position around rank 8, with a noticeable increase in sales in June. Meanwhile, FlowerHouse New York and Canna Cure Farms have shown more modest performance, with FlowerHouse New York's rank fluctuating between 9 and 11, and Canna Cure Farms improving from rank 17 in April to rank 11 in June. These shifts highlight the dynamic nature of the market and suggest that Luci needs to strategize effectively to regain its higher ranking and boost sales amidst the intensifying competition.
Notable Products
In June 2024, Luci's top-performing product was Gelato Diamond Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, which saw a significant sales increase to 1546 units, moving up from the fourth position in May. The Granddaddy Purp Infused Pre-Roll 5-Pack (2.5g) maintained its second-place ranking from the previous month, though its sales figures slightly decreased. Pound Cake Diamond Infused Pre-Roll 5-Pack (2.5g) dropped to third place after leading in May, indicating a notable decline in sales. Maui Wowie Diamond Infused Pre-Roll 5-Pack (2.5g) fell to fourth place from third, continuing its downward trend from April. Lastly, Green Crack Diamond Infused Pre-Roll 5-Pack (2.5g) remained steady at fifth place, reflecting a consistent but lower performance throughout the months.
Top Selling Cannabis Brands
