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Aug-2024
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Overview
Market Insights Snapshot
The performance of Luci in New York across various categories shows a mix of upward and downward trends. In the Concentrates category, Luci maintained a relatively stable position, fluctuating slightly between the 13th and 16th ranks from June to August 2024. This consistency indicates a steady demand for their concentrates despite minor dips. In contrast, the Pre-Roll category demonstrated more variability, with Luci dropping from 8th place in May to 14th in July, only to rebound to 10th in August. This rebound suggests a potential recovery or seasonal demand influencing sales. Meanwhile, their Vapor Pens category did not perform as well, failing to break into the top 30 consistently, with rankings oscillating between 36th and 45th. This lack of presence in the top rankings highlights a challenge for Luci in this particular segment.
Examining the sales figures provides additional insights into Luci's market performance. For instance, while the sales of Concentrates showed a slight decrease from July to August, the Pre-Roll category experienced a significant sales surge in August, reaching 360,553 units. This surge could be indicative of a successful marketing campaign or a shift in consumer preferences towards pre-rolls. Conversely, the Vapor Pens category saw a sharp decline in sales from June to August, which aligns with their lower rankings. This decline could point to increasing competition or a need for product innovation. Overall, Luci's performance in New York showcases both strengths and areas for improvement, particularly in maintaining consistent rankings and sales across all categories.
Competitive Landscape
In the highly competitive New York Pre-Roll category, Luci has experienced fluctuating ranks over the past few months, indicating a dynamic market presence. From May to August 2024, Luci's rank shifted from 8th to 10th, with a notable dip to 14th in July before recovering. This variability suggests that while Luci remains a strong contender, it faces stiff competition from brands like Leal, which saw a significant rise from 39th to 8th place, and Revert Cannabis New York, which improved from 35th to 9th place. Additionally, Canna Cure Farms maintained a relatively stable position, peaking at 7th in July before settling at 11th in August. The top performer, Mfny (Marijuana Farms New York), showed a downward trend from 3rd to 12th, which presents an opportunity for Luci to capitalize on potential market shifts. Overall, Luci's sales trajectory, with a notable increase in August, underscores its resilience and potential for growth amid a competitive landscape.
Notable Products
In August 2024, the top-performing product for Luci was Green Crack Diamond Infused Pre-Roll 5-Pack (2.5g) with notable sales of 4289.0 units, climbing from the second position in July. Gelato Diamond Infused Pre-Roll 5-Pack (2.5g) secured the second spot, dropping from its consistent first-place ranking in June and July. Strawberry Guava Live Rosin Disposable (0.5g) ranked third, showing a steady rise from fourth place in July. Maui Wowie Diamond Infused Pre-Roll 5-Pack (2.5g) maintained its position at fourth, consistent with its ranking in May and June. Granddaddy Purp Infused Pre-Roll 5-Pack (2.5g) remained in fifth place, showing a decline from its higher ranks in May and June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
