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Apr-2025
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Overview
Market Insights Snapshot
In the British Columbia market, Magi Cannabis has shown varying performance across different product categories. In the Flower category, the brand maintained a position within the top 30, demonstrating a steady presence with a slight improvement from a rank of 27 in March 2025 to 23 in April 2025. This upward movement is indicative of a positive trend, supported by an increase in sales from $230,673 in March to $300,065 in April. However, the Pre-Roll category tells a different story, where Magi Cannabis did not make it into the top 30, with rankings hovering in the 80s. This suggests challenges in gaining traction in this category, as evidenced by a decrease in sales from February to April 2025.
The performance of Magi Cannabis in British Columbia highlights the brand's stronger foothold in the Flower category compared to Pre-Rolls. While the brand has managed to climb in the Flower rankings, the Pre-Roll category remains a tough market for Magi Cannabis, with no entry into the top 30. This disparity suggests potential areas for strategic focus and improvement. The brand's ability to improve its Flower category ranking while seeing a decline in Pre-Roll sales could indicate resource allocation or consumer preference shifts that are worth further exploration.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Magi Cannabis has shown a notable fluctuation in its market position from January to April 2025. Starting at rank 24 in January, Magi Cannabis experienced a dip to rank 27 in March but rebounded to rank 23 by April. This upward movement in April suggests a positive shift in consumer preference or strategic improvements by the brand. In comparison, Tweed saw a decline, falling out of the top 20 by April, while Highly Dutch maintained a relatively stable position, hovering around ranks 19 to 22. Meanwhile, Shred and MTL Cannabis remained outside the top 20 throughout this period, indicating a less competitive stance compared to Magi Cannabis. This dynamic suggests that Magi Cannabis is gaining traction in the market, potentially driven by strategic marketing efforts or product differentiation, positioning it as a brand to watch in the coming months.
Notable Products
In April 2025, Magi Cannabis's top-performing product was Hippie Headbanger Pre-Roll 2-Pack (2g) within the Pre-Roll category, maintaining its number one rank from March with a sales figure of 1102 units. Timmy's OG Shark (3.5g) in the Flower category entered the rankings at the second position, showing a strong debut. Block Party Variety Pack Pre-Roll 20-Pack (10g) held steady in third place, consistent with its rank from March. Timmy OG Shark (7g) and Salt Spring Love Haze (7g) both made their first appearances in the rankings, securing fourth and fifth places respectively. Notably, the rankings for April show stability in the Pre-Roll category while new entries have shaken up the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
