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Aug-2025
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Overview
Market Insights Snapshot
Magi Cannabis has shown a notable performance in the British Columbia market, particularly in the Flower category. Over the months from May to August 2025, the brand improved its ranking from 27th to 24th, indicating a positive trend in consumer preference. This upward movement is complemented by a steady increase in sales, with August seeing a significant jump to $237,248. Such a trend suggests that Magi Cannabis is gaining traction in the Flower category, demonstrating its ability to capture market share in a competitive environment.
In contrast, the performance of Magi Cannabis in the Pre-Roll category in British Columbia presents a mixed picture. Starting at a low rank of 99 in May, the brand saw a slight improvement to 92 by August. However, the absence of a rank in July implies that the brand fell out of the top 30 during that month, which could be a concern or an opportunity for strategic reassessment. Despite this, the sales figures in August show a recovery, with a notable increase to $39,840, suggesting potential for future growth if the momentum is maintained.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Magi Cannabis has demonstrated a notable upward trend in its ranking from May to August 2025. Initially ranked 27th in May, Magi Cannabis improved its position to 24th by August, indicating a positive trajectory in market presence. This upward movement is particularly significant when compared to competitors like FIGR, which fluctuated between ranks 16 and 31, and Simply Bare, which experienced a decline in rank from 26th in May to 25th in August. Meanwhile, MTL Cannabis maintained a relatively stable position, hovering around the 21st to 26th ranks. Despite these fluctuations among competitors, Magi Cannabis's consistent improvement in rank suggests a strengthening brand presence and potential for increased sales, making it a brand to watch in the Flower category in British Columbia.
Notable Products
In August 2025, the top-performing product for Magi Cannabis was the Block Party Variety Pack Pre-Roll 20-Pack (10g), maintaining its number one rank from previous months and significantly increasing its sales to 1029 units. Salt Spring Love Haze (3.5g) climbed back to the second position from fifth place in July, showcasing a notable increase in sales. The Salt Spring Love Haze (7g) held steady at the third rank for the fourth consecutive month. A new entry, Hippie Pop (7g), emerged at the fourth position, marking its first appearance in the rankings. Lastly, Salt Spring Love Haze (14g) experienced a slight decline, dropping to fifth place from fourth in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
