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Mar-2025
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Overview
Market Insights Snapshot
Magi Cannabis has shown a dynamic performance in the British Columbia market, particularly in the Flower category. Over recent months, the brand has maintained a presence in the top 30 rankings, albeit with some fluctuations. Starting in December 2024, Magi Cannabis was ranked 29th, then improved to 24th in January 2025, before dropping slightly to 26th in February and 28th in March. This movement suggests a competitive landscape where Magi Cannabis is managing to hold its ground. The sales figures, peaking in January, indicate a demand surge during that period, which could be attributed to seasonal factors or promotional efforts.
In contrast, the Pre-Roll category in British Columbia presents a more challenging scenario for Magi Cannabis. The brand did not break into the top 30 rankings, with positions hovering in the 80s range throughout the observed months. This indicates that while there is some steady consumer interest, it is not substantial enough to make a significant impact on the market leaderboard. Despite this, the sales figures show a slight upward trend from December to February, suggesting incremental gains in consumer preference, although the brand's March ranking returned to its December position. This could point to potential opportunities for growth if the brand can leverage its strengths in the Flower category to boost its Pre-Roll offerings.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Magi Cannabis has shown a dynamic performance from December 2024 to March 2025. Starting at rank 29 in December, Magi Cannabis improved to 24 in January, indicating a positive reception and increased sales momentum. However, the brand experienced a slight decline in February and March, settling at ranks 26 and 28, respectively. This fluctuation suggests a competitive market environment where brands like Hiway and LowKey have also been vying for consumer attention. Notably, Hiway showed a significant jump from rank 32 in January to 23 in February, potentially capturing market share during that period. Meanwhile, LowKey made a notable leap from rank 39 in February to 26 in March, suggesting a strong recovery or strategic shift. These shifts highlight the importance for Magi Cannabis to continuously innovate and adapt its strategies to maintain and improve its position in this competitive market.
Notable Products
In March 2025, the top-performing product for Magi Cannabis was the Hippie Headbanger Pre-Roll 2-Pack (2g) in the Pre-Roll category, which climbed to the number one rank with impressive sales of 1357 units. Following closely was the Salt Spring Love Haze (3.5g) in the Flower category, maintaining a strong position at rank two with consistent sales performance. The Block Party Variety Pack Pre-Roll 20-Pack (10g) retained its third position, showing stable demand despite a slight dip in sales. Notably, the Hippie Headbanger Pre-Roll 2-Pack saw a significant rise, jumping from fifth place in January to the top spot by March. Meanwhile, the new entries Hippie Headbanger (2g) and Hippie Headbanger (3.5g) debuted at fourth and fifth ranks respectively, indicating a promising start for these Flower category products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
