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Nov-2025
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Overview
Market Insights Snapshot
The Plug Pack has shown a notable performance in the New York market, particularly in the Flower category. From August to November 2025, the brand has maintained a strong presence, consistently ranking within the top 15. The most recent data from November shows an upward movement to the 10th position, indicating a positive trajectory. This rise is supported by an increase in sales, highlighting the brand's growing popularity in this category. The movement from 13th in September to 11th in October, and finally to 10th in November, suggests a strategic positioning that resonates well with consumers in New York.
Conversely, The Plug Pack's performance in the Pre-Roll category in New York presents a different story. Despite being part of the top 40, the brand has experienced a slight decline in rankings, moving from 36th in August to 39th in November. This downward trend is accompanied by a decrease in sales figures, which could be indicative of increased competition or shifting consumer preferences. The brand's absence from the top 30 in this category suggests room for improvement and potential strategies to regain momentum. Understanding these dynamics could provide valuable insights for stakeholders looking to optimize their positioning in the New York cannabis market.
Competitive Landscape
In the competitive New York flower market, The Plug Pack has demonstrated a steady improvement in its ranking from August to November 2025, moving from 11th to 10th position. This upward trend in rank is indicative of a positive shift in sales performance, as evidenced by a notable increase in sales from September to November. Despite facing stiff competition from brands like Matter., which consistently ranks higher, The Plug Pack has outperformed others such as Untitled, which saw a decline in rank from 9th to 11th in November. Additionally, The Botanist has shown a fluctuating trend, but The Plug Pack's consistent sales growth positions it favorably in the market. This resilience in a competitive landscape suggests that The Plug Pack is effectively capturing market share, potentially due to strategic marketing efforts or product differentiation.
Notable Products
In November 2025, Bomb Pop 28g emerged as the top-performing product for The Plug Pack, climbing from the second position in October to first place with a notable sales figure of 4975 units. Chopped Cheese 28g also saw a significant rise, moving from an unranked position in October to second place in November. Lychee Dream 28g maintained a strong presence, ranking third after a slight dip from its consistent top positions in August and September. PB & J 28g held steady in fourth place, showing consistent performance over the months. Tequila Sunrise 28g, which was the top-ranked product in October, fell to fifth place, indicating a shift in consumer preferences or competitive dynamics within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
