Data Snapshot: Oct 05, 2026
$1M+

Sep-2026

Sales

Neutral

Trend

6-Month

52

Product Count

SKUs

$62.36

Avg Price

-4.9%

YoY Sales Change

-33.5%

YoY Price Change

The Plug Pack

Where to Buy

The Plug Pack is stocked at 85 licensed dispensaries across New York, with the deepest coverage in New York, Queens, Brooklyn, Syracuse, and Albany. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/13758.json?v=20261004
The Plug Pack Sales

Market Insights Snapshot

The Plug Pack Historical Sales by Category

The Plug Pack concentrated 88.08% of September 2026 sales in Flower, up 0.64% year over year but down 16.65% month over month, while Pre-Roll held 11.23% share with a 36.41% YoY decline and a 32.67% MoM drop; Vapor Pens represented 0.69% share with a 43.33% MoM decline and no YoY baseline. Despite overall brand sales falling 4.93% YoY, the average price fell 33.51% YoY to $62.36, indicating mix and pricing shifts that did not fully offset volume trends. With Flower ranked 15 in New York and carrying most of the mix, the pattern implies over-reliance on a single category where MoM softness can disproportionately drag total performance.

The abrupt 16.65% MoM contraction in Flower alongside a 32.67% MoM pullback in Pre-Roll suggests demand elasticity or distribution strain rather than a category swap, especially as Flower’s 0.64% YoY uptick did not translate to total-brand growth of -4.93% YoY. The 33.51% YoY price compression against Pre-Roll’s 36.41% YoY sales decline points to limited cross-category trade-down capture, and the 0.69% share in Vapor Pens with a 43.33% MoM drop indicates insufficient diversification to buffer monthly variability. Given the 15 rank position in New York Flower and an 88.08% category share, the implication is a positioning anchored in Flower that needs either price-pack architecture in Pre-Roll or a targeted Vapor Pens foothold to stabilize MoM swings without diluting Flower rank.

Sep-2026 Rank
Flower
Pre-Roll
15
59
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
88.1%
$77.75
+0.6%
-16.6%
Pre-Roll
11.2%
$25.47
-36.4%
-32.7%
Vapor Pens
0.7%
$23.11
—
-43.3%
The Plug Pack

Competitive Landscape

The Plug Pack sits at rank #15 in New York Flower in September 2026, a 2-place drop from #13 year over year and a 5-place decline from #10 three months ago, while still far off its peak at #2 in March 2025; in contrast, Find. climbed from #5 to #1 and Grassroots surged from #15 to #2 alongside a 150.3% YoY sales increase, indicating competitors are converting momentum into rank gains as The Plug Pack gives up share positions. This pattern implies The Plug Pack’s downward rank trajectory—losing 2 places YoY and 5 places since June 2026—signals a need to counter faster-moving leaders that improved ranks by 4 to 13 spots, or risk further erosion against top-5 incumbents.

The Plug Pack market ranking for NY Flower

The Plug Pack

Notable Products

Tequila Sunrise (28g) saw the steepest decline in September 2026 at -32.2% MoM while dropping to rank 4, and PB & J (28g) followed with a -20.4% MoM slide at rank 3. Bomb Pop (28g) also contracted -18.2% MoM but held rank 1, indicating the top spot is being maintained through share rather than growth, as Flower SKUs account for nine of the top ten. With Blue Tropic Kush (28g) nearly flat at -1.2% MoM at rank 6 and Lychee Dream (28g) down -27.2% at rank 7, volatility is concentrated within the same category rather than diversified across formats, despite Lychee Dream Pre-Roll (1g) entering at rank 8 with $4,066 in sales. The pattern implies The Plug Pack’s near-term commercial direction is over-weighted to Flower exposure, where rank stability at the top masks sequential softness and suggests a need to rebalance into additional formats to smooth month-to-month swings.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
Bomb Pop (28g)
Flower
1
1
2
2
1
-18.2%
Chopped Cheese (28g)
Flower
4
>10
3
4
2
-17.0%
PB & J (28g)
Flower
>10
>10
5
3
3
-20.4%
Tequila Sunrise (28g)
Flower
7
>10
1
1
4
-32.2%
Berry Noir (28g)
Flower
2
3
>10
>10
5
—
Blue Tropic Kush (28g)
Flower
>10
>10
>10
8
6
-1.2%
Lychee Dream (28g)
Flower
6
7
9
6
7
-27.2%
Lychee Dream Pre-Roll (1g)
Pre-Roll
10
2
4
>10
8
—
Cherry Pie (28g)
Flower
>10
9
10
10
9
-5.0%
Saphire Haze (28g)
Flower
>10
>10
>10
>10
10
—
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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