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Sep-2025
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Overview
Market Insights Snapshot
The Plug Pack has demonstrated a noteworthy performance in the New York market, particularly in the Flower category. Over the summer months, the brand showed a steady presence, maintaining a rank just outside the top ten, peaking at 11th place in both July and August 2025. However, September saw a slight dip to 12th place, which might suggest increasing competition or seasonal fluctuations in consumer preferences. Despite this minor setback, The Plug Pack's sales figures in the Flower category remained robust, indicating a strong consumer base and brand loyalty in the New York market.
In contrast, The Plug Pack's performance in the Pre-Roll category in New York portrays a different story. The brand did not make it into the top 30 in June, which could be seen as a point of concern. However, the subsequent months showed improvement, with the brand climbing to 46th in July and further improving its rank to 38th by September. This upward trend in Pre-Roll rankings suggests a growing acceptance and potential for The Plug Pack to establish a more significant foothold in this category. While the movement is promising, the brand's absence from the top 30 in June highlights the competitive nature of the Pre-Roll market and the challenges that come with it.
Competitive Landscape
In the competitive landscape of the Flower category in New York, The Plug Pack has shown a dynamic performance from June to September 2025. Despite not being in the top 10 in June, The Plug Pack improved its rank to 11th place in July and August, before slightly dropping to 12th in September. This fluctuation in rank is notable when compared to competitors like LivWell, which consistently maintained a top 10 position, albeit with a downward trend from 6th to 10th place over the same period. Meanwhile, Nanticoke has shown steady improvement, climbing from 12th to 11th place. The Plug Pack's sales peaked in August, surpassing brands like Grassroots and Electraleaf, indicating a strong market presence despite the slight dip in September. This suggests that while The Plug Pack is a strong contender, maintaining momentum against established brands will be crucial for sustained growth.
Notable Products
In September 2025, Lychee Dream (28g) maintained its position as the top-performing product for The Plug Pack, with sales reaching 2,287 units. Tequila Sunrise (28g) climbed to the second spot from third place in August, marking a consistent rise in its ranking over the past months. Bomb Pop (28g) dropped to third place, showing a slight decline from its second position in July. Chopped Cheese (28g) fell to fourth place after peaking at second in August. Cherry Pie (28g) re-entered the top five rankings at fifth place, despite not being ranked in July and August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
