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Apr-2026
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Overview
Market Insights Snapshot
The Plug Pack has shown significant improvement in the Flower category within New York. Starting from the 18th position in January 2026, the brand has steadily climbed the ranks, reaching the 12th spot by April 2026. This upward trajectory is reflected in their sales figures, which have also seen a notable increase. The sales growth from $725,748 in January to $1,199,156 in April suggests a strong market presence and increasing consumer preference. However, the brand's performance in the Pre-Roll category has been less consistent, with rankings fluctuating and missing from the top 30 entirely in February.
In New York's Pre-Roll category, The Plug Pack faced challenges, as evidenced by its absence from the top 30 brands in February 2026. Despite this setback, the brand rebounded to secure the 44th position by April. This recovery indicates potential for growth, although the volatility suggests a need for strategic adjustments to maintain a stable ranking. While the brand's Flower category performance is commendable, the Pre-Roll segment requires attention to capitalize on market opportunities and enhance brand visibility.
Competitive Landscape
In the competitive landscape of the Flower category in New York, The Plug Pack has demonstrated a notable upward trajectory in rank and sales over the first four months of 2026. Starting at 18th place in January, The Plug Pack improved its position to 12th by April, showcasing a consistent rise in market presence. This is particularly significant when compared to competitors like 1937, which also improved its rank from 24th to 11th, and Matter., which experienced fluctuations, ending at 14th after dropping to 18th in March. Meanwhile, Nanticoke maintained a stable rank around 11th to 13th, and Back Home Cannabis Co. saw a decline from 6th to 10th. The Plug Pack's sales growth is also noteworthy, with a significant increase from January to April, indicating a strengthening position in the market amidst dynamic competition.
Notable Products
In April 2026, Cherry Pie (28g) maintained its top position as the best-selling product for The Plug Pack, with sales reaching 2245 units. Chopped Cheese (28g) showed significant improvement, climbing to the second rank from third in March, with a remarkable sales figure of 2150 units. PB & J (28g) also advanced to the third position, having not been ranked in March, demonstrating strong performance with 1943 units sold. Bomb Pop (28g) experienced a slight decline, moving from fourth place in March to fourth in April, yet still managed to achieve 1935 units in sales. Lychee Dream (28g) dropped to fifth place from second in March, closing the month with 1851 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
