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Apr-2025
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Overview
Market Insights Snapshot
The Plug Pack has shown a remarkable performance in the Flower category within New York. Starting the year at the 16th position, the brand made an impressive leap to the 4th position by February 2025. This upward trajectory continued with The Plug Pack reaching the 2nd spot in March before settling back to 4th in April. This fluctuation indicates a strong presence and competitive edge in the market, highlighting their ability to capture consumer interest and maintain a high rank among competitors. Despite the slight drop in April, the brand's consistent appearance in the top 5 suggests a robust market strategy and customer loyalty.
While The Plug Pack has excelled in New York, their absence from the top 30 in other states or provinces could be seen as a potential area for growth or concern. The brand's significant sales increase from January to February, nearly doubling, underscores their growing influence in New York's Flower category. However, without a presence in other regions, it may indicate either a strategic focus on New York or untapped potential in unexplored markets. The lack of ranking in other states could be an opportunity for expansion or a reflection of regional market challenges that need to be addressed for broader brand recognition and success.
Competitive Landscape
The Plug Pack has demonstrated a remarkable trajectory in the New York flower category, showcasing significant fluctuations in its rank from January to April 2025. Initially positioned at 16th in January, The Plug Pack made an impressive leap to 4th in February, further climbing to 2nd in March before settling back to 4th in April. This dynamic shift suggests a robust growth in market presence, likely driven by strategic marketing efforts or product innovations. In contrast, competitors like LivWell maintained a relatively stable position, consistently ranking in the top three, while Matter. and Find. experienced more modest rank changes. Notably, Rolling Green Cannabis showed a steady climb, reaching 3rd place in April. The Plug Pack's ability to ascend rapidly in rank, despite the competitive landscape, indicates a strong consumer response and potential for sustained growth if they can maintain this momentum against established brands.
Notable Products
In April 2025, Bomb Pop (28g) from The Plug Pack maintained its position as the top-selling product, continuing its streak as the number one ranked product since January. Tequila Sunrise (28g) remained steady at the second position, showing a consistent increase in sales, reaching 3254 units in April. PB & J (28g) held the third spot, although its sales figures showed a slight decline compared to the previous month. Chopped Cheese (28g) secured the fourth position, maintaining its rank from March, while Cherry Pie (28g) climbed to the fifth spot, marking a consistent presence since February. Overall, the rankings for these top products have shown stability, with minor fluctuations in sales figures, indicating a strong brand performance in the flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
