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Mar-2026
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Overview
Market Insights Snapshot
The Plug Pack has shown notable performance in the New York market, particularly within the Flower category. Over the months from December 2025 to March 2026, The Plug Pack maintained a steady rank of 18th in the Flower category, before improving to 15th by March 2026. This upward movement suggests a positive reception and increasing demand for their Flower products in New York. Interestingly, while the sales figures showed a decline from December 2025 to February 2026, there was a significant rebound in March 2026, indicating a potential seasonal effect or successful promotional efforts that month.
In contrast, The Plug Pack's performance in the Pre-Roll category in New York tells a different story. The brand struggled to maintain a top 30 position, with rankings at 50th in December 2025 and 89th in January 2026, and not even appearing in the top 30 for February 2026. By March 2026, they managed to re-enter the rankings at 95th, but this suggests challenges in gaining traction in the Pre-Roll market segment. The absence from the top 30 in February highlights a potential area for growth and improvement for The Plug Pack in New York's Pre-Roll category.
Competitive Landscape
In the competitive landscape of the Flower category in New York, The Plug Pack has shown a steady improvement in its ranking, moving from 18th place in December 2025 to 15th by March 2026. This upward trend is significant, especially when compared to competitors like Mini Mart, which maintained a slightly better but stable ranking from 17th to 14th over the same period. Meanwhile, 1937 has experienced a more dramatic rise, climbing from outside the top 20 in December to 13th place by March, indicating a strong growth trajectory that could pose a challenge to The Plug Pack's ascent. Conversely, The Botanist has seen a decline from 9th to 16th, which might present an opportunity for The Plug Pack to capture some of its market share. Despite these shifts, The Plug Pack's sales have shown a positive trend, particularly in March 2026, suggesting that its strategies are effectively resonating with consumers in the New York market.
Notable Products
In March 2026, Cherry Pie (28g) maintained its position as the top-performing product for The Plug Pack, with sales reaching an impressive 2748 units. Lychee Dream (28g) climbed to the second spot, showing a significant increase from previous months, with a notable improvement from its absence in January to its third-place ranking in February. Chopped Cheese (28g) secured the third position, recovering from its unranked status in February. Bomb Pop (28g) experienced a decline, dropping from first place in December to fourth place in March. Tequila Sunrise (28g) held steady in the fifth position, showing consistent performance since January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
