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Oct-2025
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Overview
Market Insights Snapshot
The Plug Pack has shown a notable performance in the New York market, particularly in the Flower category. Over the months from July to October 2025, the brand maintained a strong presence, consistently ranking within the top 12. In October, The Plug Pack achieved its best rank at 10th place, indicating a positive trend and potential growth in market share. This upward movement in rank, despite a dip in sales in September, suggests a recovery and possibly an effective strategy in place to strengthen their position in the Flower category. The brand's ability to bounce back in October is a testament to its resilience and adaptability in the competitive New York market.
In the Pre-Roll category within New York, The Plug Pack has shown gradual improvement, moving from a rank of 48 in July to 37 in October. Although the brand did not make it into the top 30, the consistent improvement in rankings over the months is a positive sign. This upward trajectory might indicate growing consumer interest or successful marketing efforts. However, the absence from the top 30 highlights that there is still significant room for growth and improvement in this category. Monitoring future trends in this segment will be crucial for understanding The Plug Pack's potential to climb higher in the rankings.
Competitive Landscape
In the competitive landscape of the Flower category in New York, The Plug Pack has demonstrated a notable upward trajectory in its rankings from July to October 2025. Starting at rank 11 in July, The Plug Pack improved to rank 10 by October, indicating a positive shift in market presence. This improvement is particularly significant when compared to competitors like LivWell, which saw a decline from rank 9 to 12 over the same period, and Matter., which dropped from rank 3 to 9. Despite Untitled maintaining a relatively stable position, The Plug Pack's ability to climb the ranks suggests effective strategies in capturing market share. While Nanticoke remained consistent around rank 11, The Plug Pack's sales recovery in October, after a dip in September, highlights its resilience and potential for continued growth in the New York Flower market.
Notable Products
In October 2025, Tequila Sunrise (28g) emerged as the top-performing product for The Plug Pack, achieving the number one rank with notable sales of 3190 units. Bomb Pop (28g) climbed to the second spot, showing a significant increase from its previous third-place position in September. Cherry Pie (28g) made an impressive leap to third place, improving from fifth in the prior month. Although Lychee Dream (28g) slipped to fourth place from being the top-ranked product in August and September, it still maintained robust sales. PB & J (28g) re-entered the top five, securing the fifth rank after an absence in September rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
