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Jul-2025
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Overview
Market Insights Snapshot
The Plug Pack has shown a notable performance in the Flower category within New York over the past few months. Starting strong in April 2025 with a third-place ranking, the brand experienced a slight dip in May, moving to fourth place. However, by June, The Plug Pack saw a significant drop to the 15th position, indicating a potential challenge in maintaining its earlier momentum. By July, the brand managed to climb back up to the 11th position. This fluctuation in rankings suggests that while The Plug Pack has a strong presence in the market, it faces stiff competition and possible seasonal or market-driven challenges affecting its positioning.
Interestingly, The Plug Pack's journey in New York's Flower category reflects broader market dynamics that could be influencing its sales and rankings. For instance, despite the drop in ranking from April to June, the brand's sales figures showed resilience, particularly with a recovery in July. The sales in July, while not disclosed in detail, hint at a rebound from the June dip. The absence of The Plug Pack in the top 30 in other states or categories could suggest a focused strategy or potential areas for growth. Understanding these patterns and the brand's strategic responses could provide deeper insights into its overall market strategy and adaptability.
Competitive Landscape
In the competitive landscape of the Flower category in New York, The Plug Pack has experienced notable fluctuations in its ranking over the months from April to July 2025. Starting strong at the 3rd position in April, the brand saw a decline to 4th in May and a significant drop to 15th in June, before recovering to 11th place in July. This volatility contrasts with competitors such as Find., which maintained a relatively stable presence in the top 10, only dropping to 10th in July. Meanwhile, Rythm showed a steady climb from 10th in May and June to 9th in July, indicating a positive trend in its market position. Platinum Reserve also demonstrated upward momentum, improving from 16th in April to 12th in July. The Plug Pack's sales mirrored its ranking shifts, with a sharp decline in June but a rebound in July, suggesting potential challenges in maintaining consistent market share amidst strong competition.
Notable Products
In July 2025, The Plug Pack's top-performing product was Bomb Pop (28g) in the Flower category, reclaiming its position at rank 1 with sales of 2542 units, a significant recovery from its dip to rank 5 in June. Chopped Cheese (28g) also showed strong performance, moving up to rank 2, maintaining consistent sales momentum from previous months. Tequila Sunrise (28g) came in at rank 3, showing a slight decline from its previous second place in April but maintaining a steady presence in the top ranks. Lychee Dream (28g) held the fourth position, a drop from its peak at rank 1 in May, yet it remains a favorite among consumers. PB & J (28g) rounded out the top five, showing a downward trend from its second-place ranking in June, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
