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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
The Plug Pack concentrated 82.88% of May 2026 sales in Flower, with Pre-Roll at 15.10% and Vapor Pens at 2.02%. Within Flower, sales fell 22.55% year over year but rose 22.81% month over month, while Pre-Roll advanced 17.29% MoM and Vapor Pens jumped 46.26% MoM; against this mix, the brand’s average price declined 36.66% YoY and total brand sales slipped 6.56% YoY. In New York Flower the brand sat at rank 11, implying that the MoM rebound in Flower alongside rapid Pre-Roll and Vapor Pens growth is tied to price-driven unit gains that have not yet fully offset the YoY revenue compression.
The tilt toward Flower at 82.88% share combined with a 22.55% YoY Flower decline and a 36.66% YoY price drop suggests a repositioning toward value that boosts short-term velocity (22.81% MoM in Flower) but concentrates risk in a single category. The 17.29% MoM expansion in Pre-Roll and 46.26% MoM in Vapor Pens, from smaller bases totaling 17.12% share, indicates early diversification that could improve resilience if sustained, while the rank 11 placement in New York Flower signals room to trade mix toward faster-growing adjacent formats without sacrificing current Flower visibility.
Competitive Landscape
The Plug Pack sits at rank #11 in NY Flower in May 2026, up 7 spots from #18 in February 2026 but down 7 places from its peak at #4 year over year to #11, while its all-time best was #2 in March 2025; by contrast, Leal climbed to #1 with a 10-rank YoY rise and 109.3% YoY sales growth, and Dank. By Definition held #2 despite a 38.1% YoY sales decline and a 1-rank YoY change, indicating that The Plug Pack’s rebound from #18 to #11 is momentum-positive but the slip from a #4 YoY position to #11 signals share consolidation below the top tier unless the brand converts mid-pack gains into sustained rank climbs.
Notable Products
Lychee Dream (28g) posted the steepest decline in May 2026 at -16.8% while slipping to rank 4, and Tequila Sunrise (28g) also contracted -13.3% at rank 7; by contrast Bomb Pop (28g) rose +48.7% to rank 1, indicating share consolidation at the top around a single SKU. Berry Noir (28g) advanced +28.8% to rank 2 as Chopped Cheese (28g) dipped -5.8% at rank 3, and Bomb Pop Pre-Roll (1g) fell -27.7% at rank 9 while Chopped Cheese Pre-Roll (1g) gained +14.8% at rank 6; eight of the top ten are Flower SKUs, concentrating mix risk in one category. Bomb Pop (28g) led with $199,265 in May 2026 while Cherry Pie (28g) dropped -39.1% at rank 8 and Pressure OG (28g) debuted at rank 10, which together point to a lineup skew where one flagship is carrying growth as several secondary Flower strains retrench, pushing The Plug Pack toward deeper investment in a narrower set of winning genetics.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
