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Aug-2025
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Overview
Market Insights Snapshot
The Plug Pack has shown interesting dynamics in the state of New York, particularly in the Flower category. In May 2025, the brand held a strong position, ranking 4th. However, there was a noticeable decline in June, with the brand dropping to 14th place. Despite this dip, The Plug Pack managed to recover slightly by July and August, maintaining the 11th position for two consecutive months. This recovery suggests a resilience in their Flower category performance, even after experiencing a significant drop in sales from May to June. The fluctuations in ranking indicate a competitive market landscape in New York, where The Plug Pack is striving to maintain its position among the top brands.
In the Pre-Roll category, The Plug Pack's performance in New York has been less prominent. The brand did not appear in the top 30 rankings for May, June, or July, only breaking into the list in August at the 58th position. This late entry into the rankings highlights an area where the brand may be looking to expand or improve its market presence. The absence from the top 30 in earlier months could be seen as a challenge, yet the emergence in August suggests potential growth or a strategic shift in focus. These movements across different categories indicate varying levels of success and opportunities for The Plug Pack to capitalize on in the New York market.
Competitive Landscape
In the competitive landscape of the Flower category in New York, The Plug Pack experienced notable fluctuations in its market position from May to August 2025. Initially ranked 4th in May, The Plug Pack saw a significant drop to 14th in June, before stabilizing at 11th place in both July and August. This volatility contrasts with the more consistent performance of competitors such as LivWell, which maintained a steady presence within the top 10, and Find., which also showed a stable ranking despite a slight dip in July and August. Meanwhile, Nanticoke exhibited a gradual improvement, moving from 13th in May to 12th in August. The Plug Pack's initial high ranking suggests strong brand recognition or a successful marketing push, but the subsequent decline indicates potential challenges in sustaining sales momentum or increased competition. As Grassroots climbed from 21st in May to 13th by August, it highlights the dynamic nature of the market and the need for The Plug Pack to innovate or adjust strategies to regain and maintain a top-tier position.
Notable Products
In August 2025, Lychee Dream (28g) from The Plug Pack reclaimed its position as the top-performing product, achieving a sales figure of 2912 units, marking a notable comeback from its fourth-place ranking in July. Chopped Cheese (28g) maintained a strong performance, securing the second position, although it slipped from its first-place ranking in July. Tequila Sunrise (28g) held steady in third place, showing a consistent upward trend in sales from previous months. Bomb Pop (28g) dropped to fourth position after a brief rise to second place in July, indicating fluctuating consumer preferences. PB & J (28g) rounded out the top five, experiencing a decline in rank and sales over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
