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Feb-2026
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Overview
Market Insights Snapshot
The Plug Pack has shown notable movements in its category rankings across different states, particularly in the Flower category in New York. Starting from a strong 10th position in November 2025, the brand saw a dip to 18th in December but managed to climb back up to 16th by February 2026. This fluctuation suggests a competitive market landscape, yet The Plug Pack's ability to regain ground indicates resilience. It is worth noting that the brand has consistently remained within the top 20 in this category, which is a significant achievement given the market dynamics. However, in the Pre-Roll category in New York, the brand did not make it into the top 30 by February 2026, signaling a potential area for improvement or a shift in consumer preferences.
Examining the sales data, The Plug Pack experienced a noticeable decline in Flower sales from November to December 2025, followed by a recovery phase in January 2026. This trend could reflect seasonal variations or the impact of market competition. Despite these fluctuations, the brand's Flower sales remained robust enough to maintain a presence in the top 20 rankings. In contrast, the Pre-Roll category presented a more challenging scenario, with the brand dropping out of the top 30 by February 2026. This stark difference between categories may suggest that while The Plug Pack has established a solid footing in the Flower market, its strategy or product offerings in the Pre-Roll segment might require reevaluation to enhance its competitive positioning.
Competitive Landscape
In the competitive landscape of the New York Flower category, The Plug Pack has experienced notable fluctuations in its market rank over the past few months. Starting from a rank of 10 in November 2025, The Plug Pack saw a significant drop to 18 in December 2025, before gradually climbing back to 16 by February 2026. This volatility in rank is mirrored by its sales performance, which peaked in November 2025 but faced a sharp decline in December 2025. In contrast, competitors like Matter. maintained a more stable presence, consistently ranking between 9 and 14, while LivWell and Mini Mart also showed resilience, with LivWell improving its rank from 15 to 17 and Mini Mart maintaining a steady position around 15. The Plug Pack's fluctuating rank and sales suggest a need for strategic adjustments to regain and stabilize its competitive position in the New York Flower market.
Notable Products
For February 2026, Bomb Pop (28g) maintained its leading position as the top-performing product for The Plug Pack, with sales reaching 2210 units. Cherry Pie (28g) held steady in the second rank, showing consistent sales improvement from previous months. Lychee Dream (28g) climbed back to the third rank after being unranked in January, demonstrating a significant recovery in sales performance. PB & J (28g) remained in the fourth position, showing an upward trend from January's rank. Tequila Sunrise (28g) rounded out the top five, although it slipped one spot from its January rank, indicating a slight decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
