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Jul-2025
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Overview
Market Insights Snapshot
Verse has shown varied performance across different categories and provinces, with notable fluctuations in rankings. In Alberta, the brand's presence in the Flower category has been declining, as seen in its rankings slipping from 77th in April 2025 to 86th in May 2025, and then dropping out of the top 30 entirely by June and July. This downward trend suggests that Verse may need to reassess its strategy in Alberta to regain its position in the competitive Flower market. Despite this, the brand's sales in Alberta were substantial in April, indicating a strong starting point that could be built upon with the right adjustments.
In contrast, Verse's performance in Ontario presents a slightly different picture. The brand maintained a relatively stable ranking in the Flower category, moving from 66th in April 2025 to 69th in May 2025, before also dropping out of the top 30 in subsequent months. This stability in the earlier months suggests a more consistent presence in Ontario compared to Alberta. However, the absence from the top rankings in June and July indicates potential challenges that need addressing to sustain long-term growth. The sales in Ontario were notably higher than in Alberta, reflecting a larger market opportunity that Verse could leverage with strategic enhancements.
Competitive Landscape
In the competitive landscape of the flower category in Alberta, Verse has experienced notable fluctuations in its ranking and sales performance from April to July 2025. Initially ranked at 77th in April, Verse saw a decline to 86th in May, after which it did not appear in the top 20 rankings for June and July. This downward trend in rank is mirrored by a decrease in sales from April to May, with no available data for subsequent months, indicating a potential struggle to maintain market presence. In contrast, Endgame maintained a strong position, ranked 45th in April with significantly higher sales, suggesting a robust market strategy. Meanwhile, Grasslands experienced a dip in rank from 55th in April to not being in the top 20 by June, yet they reappeared at 98th in July, indicating some volatility. Color Cannabis and Voodoo Cannabis also showed fluctuating ranks, with Color Cannabis not making the top 20 by July and Voodoo Cannabis improving from 100th to 93rd by May. These dynamics highlight the competitive pressure on Verse to innovate and adapt to regain its standing in the Alberta flower market.
Notable Products
In July 2025, BC God Bud (28g) maintained its position as the top-selling product for Verse, despite a significant drop in sales to 113 units. CBD Drops (20ml) consistently held the second position throughout the past four months, reflecting stable demand with 42 units sold in July. The Originals - Tropic Lemon Distillate Cartridge (1g) emerged as a notable contender, securing the third rank in July, marking its first appearance in the rankings. This suggests a growing interest in vapor pens, a shift from the previous months dominated by flower and oil products. Overall, the rankings demonstrate BC God Bud's continued dominance, albeit with declining sales, while new entrants like the Tropic Lemon Distillate Cartridge indicate evolving consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
