Market Insights Snapshot
In the Alberta market, Verse has shown a slight improvement in the Flower category, moving from rank 71 in August to 63 in November 2023. However, there is a noticeable dip in rank to 88 in September, which aligns with a decrease in sales during that month. In British Columbia, Verse's performance in the Oil category is noteworthy. Despite missing ranking data for September to November, the brand maintained a solid position at rank 27 in August. The Vapor Pens category also shows promise with the brand climbing from an unranked position to 54 between August and October.
Verse's performance in the Ontario market is a mixed bag. In the Flower category, the brand's rank slipped from 45 in August to 73 in November, indicating a decline in its market position. The Concentrates category also shows inconsistent performance, with the brand not ranking in the top 20 in October. On a positive note, the Oil category shows a slight improvement, moving from rank 50 in August to 49 in November. In Saskatchewan, the brand's performance in the Oil category is commendable, maintaining a top 20 position from August to November. However, the Vapor Pens category shows a significant drop in rank, from 40 in August to 89 in November, which may be a point of concern.
In the Flower category within Ontario, Verse has experienced a notable shift in its competitive landscape. While Verse maintained a relatively stable rank in August and September 2023, it saw a significant drop in October and November, moving from 47th to 73rd place. This indicates a decrease in sales, although the exact figures are not disclosed here. Verse's main competitors, Edison Cannabis Co, Simply Bare, Palmetto, and LowKey have also experienced changes in their rankings. Edison Cannabis Co and Simply Bare have seen a slight increase in their rankings, while Palmetto, which was not in the top 20 brands in August and September, made a significant leap to 69th place in November. LowKey, on the other hand, has seen a steady decline in its ranking, similar to Verse. This dynamic competitive environment suggests that Verse needs to strategize effectively to regain its lost ground.
In November 2023, the top-performing product from Verse was BC God Bud (28g) in the Flower category, maintaining its number one ranking from previous months with a total of 2701 units sold. The second best-selling product was CBD Drops (20ml) from the Oil category, improving its ranking from fourth in the previous months to second. Peach Dream 510 Thread Distillate Cartridge (1g) in the Vapor Pens category came third, dropping one rank from its second position in October. The fourth position was occupied by BC Dreamweaver Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, maintaining its ranking from August. Finally, the fifth position was held by Okanagan Sugar Live Terp Cartridge (1g), also in the Vapor Pens category, which was not ranked in the previous months but managed to secure a place in the top five in November.