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Mar-2025
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Overview
Market Insights Snapshot
Verse has shown varied performance across different states and categories, particularly within the Flower category in Canadian provinces. In Alberta, the brand's ranking fluctuated significantly, beginning at 79th place in December 2024 and dropping to 91st by March 2025. This decline in rank is accompanied by a corresponding decrease in sales, indicating potential challenges in maintaining market share. Conversely, in Ontario, Verse experienced a more stable trajectory, starting at 75th place in December 2024 and ending slightly lower at 85th by March 2025. Although the brand did not make it to the top 30 in either province, the relatively smaller drop in Ontario suggests a more resilient presence compared to Alberta.
Despite not breaking into the top 30 rankings in Alberta and Ontario, Verse's sales figures reveal interesting insights into its market performance. For instance, the brand saw a significant sales increase in Alberta from December 2024 to January 2025, before experiencing a sharp decline in the following months. This pattern suggests a possible seasonal or promotional spike that was not sustained. In Ontario, the sales trend was less volatile, with a more gradual decrease over the same period. This steadier decline may indicate a more consistent consumer base or different competitive dynamics at play. While these movements highlight challenges in both provinces, they also point to opportunities for strategic adjustments to potentially increase Verse's market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Verse experienced notable fluctuations in its rank and sales from December 2024 to March 2025. Despite starting strong with a rank of 75 in December, Verse saw a decline to 89 by February, before slightly recovering to 85 in March. This trend indicates a volatile market position, potentially influenced by the performance of competitors. For instance, Kolab maintained a relatively stable presence, peaking at rank 70 in January, which could have contributed to the pressure on Verse. Meanwhile, 7 Acres showed a consistent upward trajectory, improving from rank 95 in December to 83 in March, suggesting a growing consumer preference that may have impacted Verse's market share. Additionally, Dab Bods re-entered the top 20 in March after missing February, which might have further intensified competition. These dynamics highlight the challenges Verse faces in maintaining its market position amidst aggressive competitors in Ontario's Flower category.
Notable Products
In March 2025, BC God Bud (28g) from Verse maintained its top position in the Flower category, continuing its streak as the leading product since December 2024, with sales reaching 1545 units. The Peach Dream 510 Thread Distillate Cartridge (1g) also held steady in second place in the Vapor Pens category, though its sales saw a decline over the months. CBD Drops (20ml) remained consistent in third place in the Oil category, showing a slight recovery in sales compared to February. Notably, the Okanagan Sugar Live Terp Cartridge (1g) made an entry at fourth place in the Vapor Pens category, indicating a growing interest. Overall, the rankings for Verse's products have demonstrated remarkable stability, with minor fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
