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Nov-2025
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Overview
Market Insights Snapshot
In the Saskatchewan market, MIDS has demonstrated notable fluctuations across the Flower category rankings over the past few months. Starting from a respectable 17th position in August 2025, the brand made a significant leap to the 2nd rank in September, indicating a strong market presence and consumer preference during that period. However, this momentum did not sustain in the following months, as MIDS slipped to the 4th position in October and further down to 8th in November. The sales figures reflect this trend, with a peak in September followed by a decrease in November, suggesting possible market competition or shifts in consumer demand.
These movements highlight MIDS's ability to capture market interest quickly but also underscore the challenges of maintaining a top-tier position in a competitive landscape. The absence of a ranking in other states or provinces for the Flower category suggests that MIDS has not yet penetrated or prioritized expansion beyond Saskatchewan. This could be seen as a strategic focus on strengthening their position in a key market before exploring broader opportunities. Understanding these dynamics provides valuable insights into the brand's performance trajectory and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of the Flower category in Saskatchewan, MIDS has experienced notable fluctuations in its ranking over the past few months. After a significant leap from 17th to 2nd place between August and September 2025, MIDS saw a slight decline, settling at 8th place by November. This volatility contrasts with the more stable performance of competitors like The Loud Plug, which consistently maintained a top 5 position, and Redecan, which hovered between 6th and 9th place. Meanwhile, Weed Me showed a strong upward trajectory, climbing from outside the top 20 to 9th place by November. MIDS's initial surge in sales in September, which was higher than Pure Sunfarms, was not sustained, indicating potential challenges in maintaining momentum against these established brands. Understanding these dynamics can provide valuable insights for strategic positioning and market penetration efforts.
Notable Products
In November 2025, the top-performing product for MIDS was Indica Blend (28g) in the Flower category, maintaining its number one rank for the fourth consecutive month with a notable sales figure of 1355. Animal Cookies (28g) showed significant improvement, climbing to the second position from third in October, with sales increasing to 454. Sativa (28g) dropped to the third spot from its previous consistent second place, indicating a decline in demand. New entries Animal Cookies (3.5g) and Animal Cookies (7g) secured the fourth and fifth ranks, respectively, showing a growing consumer interest in smaller package sizes. This shift in rankings suggests a diversified consumer preference within the Flower category for MIDS.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
