Market Insights Snapshot
In the Concentrates category, the cannabis brand MIDS has shown a divergent performance across two provinces. In British Columbia, MIDS started with a rank of 61 in August 2023 and improved to 45 in September 2023. However, the brand did not make it to the top 20 brands in the subsequent months, indicating a possible decline in its market position. In contrast, in Saskatchewan, MIDS consistently remained within the top 20 brands from August to November 2023, even improving its rank from 23 in August to 13 in September and November. This suggests a stronger performance and higher consumer preference for MIDS' Concentrates in Saskatchewan.
When it comes to the Flower category, MIDS' performance in Saskatchewan has been somewhat fluctuating. The brand started at rank 48 in August 2023, dipped to 62 in September, and then improved back to 47 in October, ending at 52 in November. Despite these fluctuations, MIDS has managed to stay within the top 62 brands throughout these months. This indicates a moderate level of stability for the brand in this category, although there's room for improvement to secure a more consistent position among the top brands.
In the Flower category within Saskatchewan, MIDS has seen a fluctuating rank over the months of August to November 2023, ranging from 48th to 62nd. Notably, MIDS has been consistently outperformed by Big Bag O' Buds, which despite a drop in rank from 24th to 47th, still maintains a higher position. In comparison to Divvy, MIDS has shown a similar trend, with both brands experiencing a slight increase in rank over the same period. However, MIDS has been performing better than Carmel and Parcel, which have seen their ranks drop to 61st and 59th respectively. While MIDS' sales have been relatively stable, it's worth noting that all brands have experienced a general downward trend in sales over this period.
In November 2023, the top-performing product from MIDS was the Yeehaw Pre-Roll (0.5g), maintaining its top position from October. The Pomelo Honey Shatter (1g) ranked second, despite a slight drop from its first-place rank in September. The third spot was taken by Prairie Stash (28g), which had a significant leap from its fifth-place rank in October. The Atomic Slush Shatter (1g) dropped to the fourth position, after not being ranked in October. Rounding out the top five was the Cookie Crumble (28g), with sales figures reaching 79 units sold, a decrease from its third-place rank in October.