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Oct-2025
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Overview
Market Insights Snapshot
In the province of Saskatchewan, MIDS has shown a remarkable upward trajectory in the Flower category over the past few months. Notably absent from the top 30 brands in July 2025, MIDS made a significant leap to the 17th position in August, further climbing to the 2nd spot in September, before settling at 4th in October. This rapid ascent indicates a strong market penetration and consumer preference for MIDS products in the region. The brand's performance in Saskatchewan demonstrates a strategic growth pattern, likely driven by effective distribution and product appeal.
While MIDS has made significant strides in Saskatchewan, the absence of their rankings in other states or provinces suggests a more localized success or a strategic focus on specific markets. This could be seen as a missed opportunity to expand their footprint across other regions. Nevertheless, the impressive sales growth in Saskatchewan, with sales figures reaching over $280,000 by August and maintaining momentum into October, underscores the potential for MIDS to replicate this success in other markets if they choose to do so. This selective performance highlights the importance of targeted market strategies in the cannabis industry.
Competitive Landscape
In the Saskatchewan flower category, MIDS has shown a remarkable climb in the rankings, moving from not being in the top 20 in July 2025 to securing the 2nd position by September 2025, before slightly dropping to 4th in October 2025. This upward trajectory is indicative of a significant increase in sales, which nearly tripled from July to August 2025. Despite this impressive performance, MIDS faces stiff competition from Good Supply, which consistently held the top rank in August and October 2025, and Big Bag O' Buds, which also showed strong sales, particularly in October 2025. Additionally, QWEST made a notable leap from outside the top 20 in July to 7th place by October, highlighting the dynamic and competitive nature of the market. MIDS' ability to maintain its position amidst these shifts suggests a robust brand presence, but continued strategic efforts will be necessary to sustain and improve its market standing.
Notable Products
In October 2025, Indica Blend (28g) maintained its position as the top-performing product for MIDS, continuing to hold the number one rank since August, with sales reaching 2,378 units. Sativa (28g) remained steady at the second position for three consecutive months. Animal Cookies (28g) emerged as a new contender in October, securing the third rank, indicating a rise in popularity. Yeehaws Pre-Roll 20-Pack (10g), which was previously ranked first in July and third in August, did not appear in the top rankings for October. This shift highlights a changing preference among consumers towards flower products over pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
