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Jun-2024
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Overview
Market Insights Snapshot
Notorious has shown a mixed performance across different categories in Missouri. In the Concentrates category, Notorious managed to break into the top 30 brands in May and June 2024, ranking 30th both months, after hovering just outside in March and April. This indicates a positive trend in their Concentrates sales, with a notable increase in June 2024. However, their performance in the Pre-Roll category has been less impressive, never making it into the top 30 brands over the observed months, with ranks of 51, 59, 47, and 44 from March to June respectively. This suggests that while there is some improvement, they have yet to make a significant impact in this category.
In the Flower category, Notorious demonstrated a strong upward trajectory in Missouri. Despite starting outside the top 30 in March and April 2024, they surged to 35th in May and further improved to 28th in June. This is indicative of a substantial growth in their Flower sales, with a significant jump in sales figures from March to June. The data suggests that Notorious is gaining traction in the Flower category, which could be a strategic area for them to focus on for continued growth. Overall, while Notorious is making headway in some categories, there remain areas where they need to bolster their market presence.
Competitive Landscape
In the Missouri flower category, Notorious has shown significant fluctuations in its rank and sales over the past few months. Starting from a rank of 36 in March 2024, Notorious improved to 28 by June 2024, indicating a positive trend in market performance. This upward movement is noteworthy when compared to competitors like Cookies, which consistently remained outside the top 20, and TwentyTwenty (IL), which also did not break into the top 20 during this period. However, Pinchy's and Packs Cannabis (MO) have shown mixed performance, with Packs Cannabis (MO) notably climbing to rank 26 in June 2024. Despite the competitive landscape, Notorious's sales have seen a substantial increase, particularly from April to June 2024, suggesting effective marketing strategies or product improvements that have resonated well with consumers. This positive trajectory positions Notorious as a rising player in the Missouri flower market, making it a brand to watch closely.
Notable Products
In June 2024, Disco Fries (3.5g) led the sales for Notorious, maintaining its top rank from April 2024, with impressive sales of 2,931 units. Black Maple (3.5g) debuted strongly at the second position, while Zkittles Pie (3.5g) followed closely, securing the third spot. Grape Topanga Z (3.5g) also entered the rankings at fourth place, showing a robust performance. Lemon Tree Pre-Roll (1g) dropped to fifth position from its consistent second place in March and April. Overall, the Flower category dominated the top ranks, indicating a shift in consumer preference towards these products.
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