Market Insights Snapshot
In Missouri, Notorious has shown significant progress in the Concentrates category, climbing from a rank of 54 in July 2023 to 34 in September 2023. This upward trend indicates that the brand is gaining traction and recognition in this category. However, it's important to note that Notorious was not among the top 20 brands in June 2023, suggesting room for improvement. The brand's sales in this category also saw a substantial increase from $2,314 in July 2023 to $37,069 in September 2023, indicating growing consumer interest.
In the Flower category, Notorious has consistently maintained its position within the top 30 brands in Missouri. The brand's rank improved from 29 in both June and July 2023 to 19 in September 2023. This consistent performance suggests that Notorious is a strong contender in the Flower category. In contrast, the brand's rank in the Pre-Roll category has remained relatively stable, hovering around the mid-40s from June to September 2023. This could suggest that while Notorious has established a presence in this category, there may be potential to increase its market share and climb the rankings.
In the Flower category within Missouri, Notorious has shown a noteworthy upward trend, improving its rank from 29th in June and July 2023 to 19th in September 2023. This progress is significant when compared to competitors like Robust, which has seen a slight decline in rank, and Buoyant Bob, which was not even in the top 20 in August 2023. Meanwhile, Sundro Cannabis and Vibe Cannabis (MO) have experienced more volatile rank changes, with Sundro Cannabis dropping from 11th to 18th and Vibe Cannabis (MO) falling from 12th to 21st between June and September 2023. While Notorious' sales have been lower than these competitors, the consistent upward trend in rank indicates a positive trajectory for the brand.
In September 2023, the top-performing product for Notorious was the 'Triple Burger (3.5g)' from the Flower category, maintaining its top position from August and achieving a remarkable sales figure of 6097 units. The 'Hash Burger Pre-Roll (1g)' from the Pre-Roll category held the second position, same as the previous month. A new entry in the top performers was the 'Lemon Tree Pre-Roll (1g)', which secured the third position. The 'Grape Topanga Z (3.5g)', also from the Flower category, dropped to the fourth position from its third position in July. The fifth top-performing product was the 'Swiss Watch (3.5g)', another product in the Flower category.