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Where to Buy
Notorious is stocked at 50 licensed dispensaries across Missouri, with the deepest coverage in St. Louis, KCMO, Columbia, Branson, and Florissant. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Flower accounted for 79.04% share while Pre-Roll held 20.96%, with Flower down 39.73% year over year but up 84.06% month over month, and Pre-Roll up 10.41% year over year but down 18.31% month over month. Despite a 22.84% year-over-year drop in average price, brand sales were down 36.90% year over year, indicating mix and volume pressures outweighed pricing relief; within this, the sharp month-over-month rebound in Flower contrasted with the Pre-Roll pullback, concentrating the mix into a single category. This pattern implies heightened reliance on Flower volatility to drive monthly outcomes, elevating execution risk if the 84.06% month-over-month swing normalizes while the 39.73% year-over-year decline persists.
Positionally, a 79.04% Flower concentration paired with a 44 rank in Flower in Missouri places the brand in a lower-tier slot where share gains will depend more on stabilizing Flower velocity than on price cuts, given the 22.84% price decline did not prevent a 36.90% brand sales contraction. The contrasting trends—Flower recovering 84.06% month over month while Pre-Roll fell 18.31%—suggest the current mix is amplifying category-specific swings rather than smoothing them, which signals that incremental Pre-Roll expansion could buffer downside when Flower posts year-over-year declines near 39.73%. The thesis is that concentration risk, not absolute price level, is the binding constraint on rank improvement and revenue durability.
Competitive Landscape
Notorious sits at rank #44 in Missouri Flower for July 2026, down 6 spots year over year from #38 and essentially flat versus April 2026 at #45, while its peak position was #34 in November 2024; in contrast, Local Cannabis Co. advanced from #10 to #5 with a 41.8% YoY sales increase and Amaze Cannabis moved from #6 to #4 with 20.6% YoY growth, whereas Illicit / Illicit Gardens held near the top three despite a 12.8% YoY sales decline; the combination of a 6-rank YoY drop for Notorious and a 5-rank climb by Local Cannabis Co. implies that mid-tier share is consolidating upward into faster-growing rivals unless Notorious reverses its trajectory.
Notable Products
Melted Strawberries (3.5g) posted the largest shift in July 2026 with a 187.2% month-over-month gain and a rise into rank 3, while Melted Strawberries Pre-Roll (0.5g) fell 67.6% month over month and slid to rank 8. Black Maple Pre-Roll (0.5g) surged 107.9% month over month to rank 2, and Grape Gasoline Pre-Roll (0.5g) advanced 47.0% month over month to hold rank 1 off a comparatively smaller base of $7,980. With six of the top ten in Pre-Roll, but Flower placing two SKUs in ranks 3 and 4 with 187.2% and 25.3% month-over-month changes respectively, the pattern implies a pivot toward higher-impact Flower anchors complemented by selective Pre-Roll spikes rather than broad uniform growth across formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
