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May-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Mind Melters concentrated 96.92% of its sales in Concentrates while Vapor Pens accounted for 3.08%, with Concentrates up 9.51% month over month and Vapor Pens up 42.13% month over month. Year over year, Concentrates expanded 2,963.75% versus 29.85% for Vapor Pens, while the brand’s average price fell 11.64% alongside a Concentrates average price of $49.99; this combination suggests unit-driven gains rather than pure pricing. With a rank of 24 in Concentrates in New York and a brand-level sales increase of 1,707.43% year over year, the mix indicates Concentrates are the current growth engine, and the pattern implies the brand has leaned into depth over breadth to capture momentum.
The shift toward an overwhelming 96.92% share in Concentrates alongside a 42.13% month-over-month uptick in Vapor Pens implies the brand is using a flagship category to anchor velocity while testing a secondary entry for optionality. Given the 2,963.75% year-over-year surge in Concentrates versus 29.85% in Vapor Pens and a 24th-place rank in New York Concentrates, the portfolio skews toward a single-category identity, and the price decline of 11.64% paired with a 9.51% month-over-month lift indicates price elasticity is converting to volume. The implication is that Mind Melters can press its Concentrates position to climb ranks while pacing Vapor Pens expansion to hedge category concentration risk.
Competitive Landscape
Mind Melters sits at rank #24 in NY Concentrates in May 2026, up 38 positions from #62 year over year, and 8 spots better than #32 in February 2026, marking a new peak rank of #24 in May 2026 while still trailing leaders such as Mfny (Marijuana Farms New York) holding #1 both year over year and currently, and Jetpacks climbing from #4 to #2 with 128.6% sales growth versus RYTHM rising from #5 to #3 with 91.0% growth; meanwhile, UMAMII jumped from #30 to #4 with a 3,769.7% surge and Nyce advanced from #11 to #5 with 163.5% growth, indicating Mind Melters’ upward rank trajectory is real but requires continued acceleration to convert a mid-20s position into top-10 competitiveness in the face of faster-climbing rivals.
Notable Products
Big Bad Wolf Cold Cure Live Rosin (1g) posted the standout move in May 2026 with an 80.8% month-over-month surge to rank 1, while Super Lemon Haze Cold Cure Live Rosin (1g) fell 32.7% and slipped to a shared rank 2, indicating a sharp reordering at the top. Sherbanger Cold Cure Live Rosin (1g) climbed 44.6% to rank 3 as Gelonade Cold Cure Live Rosin (1g) dipped 5.6% at rank 4, and Tahoe OG Bubble Hash (1g) contracted 6.2% at rank 5, pointing to concentrates retaining the top-five but with divergent momentum. Two SKUs debuting or with unreported comparisons at a shared rank 6 suggest pipeline rotation, and with all top-10 entries in Concentrates plus three at ranks 1–3 growing 18.9–80.8%, the mix implies Mind Melters is consolidating around Cold Cure Live Rosin leadership and prioritizing high-velocity strains over legacy hash formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
