.svg){kind=small}
Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Is this your brand?
See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.
See your brand's dataCarry this brand in your store?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeWhere to Buy
Mind Melters is stocked at 40 licensed dispensaries across New York, with the deepest coverage in New York, Queens, Schenectady, Syracuse, and Brooklyn. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In October 2026, Mind Melters concentrated 97.85% of sales in Concentrates while Vapor Pens accounted for 2.15%, with Concentrates down 16.88% year over year and 10.13% month over month, and Vapor Pens declining 90.38% year over year. Average price fell 11.71% year over year to $50.59, while the brand ranked 40th in Concentrates in New York, indicating mix stability but pressure on both volume and price in the core segment. The pattern implies over-reliance on a single category where simultaneous double-digit YoY and MoM contractions, alongside a mid-pack rank position at 40, cap upside unless the portfolio widens or pricing stabilizes.
The shift toward an even heavier Concentrates skew at 97.85% alongside a 10.13% MoM drop in that category, combined with an 11.71% YoY price decrease and a 90.38% YoY collapse in Vapor Pens, positions Mind Melters as a specialist exposed to single-category headwinds. With brand sales down 28.85% year over year against a 735.39% 24‑month expansion and a 40th rank in New York Concentrates, the signal is that recent contraction stems more from category concentration and price pressure than overall brand relevance, implying that near-term share defense requires mix diversification or margin recapture within Concentrates.
Competitive Landscape
Mind Melters sits at rank #40 in New York Concentrates for October 2026, down 14 spots year over year from #26 and slipping 11 positions from #29 in July 2026, despite having peaked at #20 in June 2026; in contrast, Mfny (Marijuana Farms New York) held at #1 with a 20.2% year-over-year sales increase while UMAMII climbed from #17 to #2 alongside 813.4% year-over-year sales growth, indicating that competitors are gaining share as Mind Melters’ rank deteriorates. This trajectory implies that Mind Melters is ceding consideration to faster-accelerating leaders, and without a reversal in rank momentum its position is likely to compress further against incumbents moving up the ladder.
Notable Products
Mind Melters is heavily concentrated in rosin, with Concentrates/Rosin accounting for 91.1% of October 2026 sales and the top 10 items capturing 87.4% of brand revenue. With Big Bad Wolf Cold Cure Live Rosin (1g) alone at 17.2%, sales hinge on a tight rosin-led lineup, so most of its sales come from a handful of rosin SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
