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Dec-2025
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Overview
Market Insights Snapshot
In recent months, Mind Melters has shown a fluctuating performance in the New York concentrates market. The brand managed to climb from the 30th position in September 2025 to 26th in October, indicating a positive reception and increased consumer interest during that period. However, the subsequent months saw a slight decline, with rankings slipping back to 27th in November and returning to the 30th spot by December. This suggests a competitive market environment where maintaining momentum is challenging. Despite this, the brand's sales peaked in October, hinting at possible promotional strategies or product launches that resonated well with consumers during that month.
Across other states and categories, Mind Melters' absence from the top 30 brands suggests areas for potential growth or reevaluation of market strategies. Not being ranked in other regions could indicate either a lack of presence or insufficient market penetration in those areas. This highlights the importance of strategic expansion and targeted marketing efforts to enhance brand visibility and consumer engagement. Understanding these dynamics could be crucial for Mind Melters as they aim to solidify their standing and explore new opportunities in the competitive cannabis industry landscape.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Mind Melters experienced a fluctuating rank throughout the latter part of 2025, indicating a dynamic competitive environment. In September, Mind Melters held the 30th position, improving to 26th in October, before slightly dropping to 27th in November and returning to 30th by December. This fluctuation contrasts with competitors like Veterans Choice Creations (VCC), which maintained a relatively stable presence, ranking 28th in September and December, and High Peaks, which consistently ranked lower, remaining outside the top 30 in November and December. Meanwhile, Ithaca Organics Cannabis Co. consistently outperformed Mind Melters, maintaining a higher rank throughout the period. Despite these challenges, Mind Melters saw a notable sales increase in October, suggesting potential for growth if they can stabilize their market position.
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Notable Products
In December 2025, Mind Melters' top-performing product was Lemon Cherry Gelato Cold Cure Live Rosin (1g) in the Concentrates category, achieving the number one rank with sales of 78 units, marking a significant rise from its fourth position in November. Following closely, Green Crack Cold Cure Live Rosin (1g) also in Concentrates, climbed to the second spot from fifth in the previous month, with a notable increase in sales. Mendo Crumble Cold Cure Live Rosin (1g) maintained its consistent performance, holding the third rank for the second consecutive month. Gelonade Cold Cure Live Rosin (1g) experienced a drop, moving from first in November to fourth in December, indicating a decline in sales. Lastly, Green Crack Cold Cure Live Rosin Disposable (1g) re-entered the rankings at fifth position, showing a resurgence in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
