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Aug-2025
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Overview
Market Insights Snapshot
Mind Melters has shown notable progress in the Concentrates category within New York. The brand entered the top 30 rankings in June 2025, securing the 27th position, and maintained a steady presence in July and August by ranking 28th. This consistent presence in the top 30 indicates a positive trajectory for Mind Melters in the New York market, particularly in the Concentrates category. Despite not being ranked in May, their entry in June highlights a successful strategy or market shift that has allowed them to capture consumer attention and maintain it over the summer months.
While Mind Melters has managed to secure a spot within the top 30 for the Concentrates category in New York, the absence of rankings in May suggests that the brand was not initially performing at a competitive level in this market. This could be indicative of a strategic pivot or an increased marketing effort that began paying off in June. The sales figures from May to August also reflect a gradual increase, suggesting that Mind Melters is gaining traction among consumers. However, more detailed insights into other states or categories would be required to fully understand the brand's overall performance and strategy.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Mind Melters has shown a consistent presence, maintaining a stable rank of 28th from July to August 2025. This stability is notable amidst the fluctuations of its competitors. For instance, Lobo experienced a decline from 18th in May to 26th in August, despite a brief sales increase in June. Meanwhile, Pura demonstrated more volatility, peaking at 24th in July before dropping to 27th in August. Lola Lola and ProXtracts remained outside the top 20 throughout this period, with Lola Lola showing a slight improvement in August. Mind Melters' steady rank suggests a solid customer base and effective market strategies, positioning it well against competitors who are experiencing more significant rank shifts.
Notable Products
In August 2025, Green Crack Live Rosin (1g) led the sales for Mind Melters, maintaining its top position from June after dropping to fifth in July, with sales reaching $60. Gelonade Cold Cure Live Rosin (1g) held the second position, consistent with its performance in July, while Kiwi Kush X LCG Cold Cure Live Rosin (1g) shared the second spot, having improved from its fifth-place ranking in June. Tahoe OG Bubble Hash (1g) debuted in the rankings at third place, indicating a strong entry into the market. Kiwi Kush LCG Shatter (1g) followed closely, ranking fourth in August, marking its first appearance in the monthly rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
