Mind Melters

Mind Melters has shown a dynamic performance in the New York market, particularly within the Concentrates category. Over the past few months, the brand has experienced fluctuations in its rankings, with an initial position of 28th in August 2025, a dip to 30th in September, and a subsequent rise to 26th in October, before settling at 27th in November. This movement indicates a competitive positioning within the market, as they managed to climb back into the top 30 after briefly falling to the edge. Notably, the brand's sales figures reflect a steady growth from September to October, peaking at over 26,000 in sales before a slight decline in November. This trend suggests that while Mind Melters is gaining traction, maintaining a consistent upward trajectory in sales and rankings remains a challenge.

While Mind Melters has managed to maintain its presence in the top 30 within New York's Concentrates category, it is important to note that their absence from the top 30 in other states could be seen as a potential area for growth or concern. The brand's ability to improve its ranking in New York over a few months demonstrates an effective strategy in a highly competitive market. However, the lack of presence in other states' top 30 lists might suggest either a strategic focus on New York or challenges in scaling their operations beyond this state. As the market evolves, monitoring how Mind Melters adjusts its strategy to either solidify its standing in New York or expand its reach to other regions will be crucial for understanding its long-term performance and growth potential.