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Sep-2025
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Overview
Market Insights Snapshot
Mind Melters has shown a consistent performance in the New York market, specifically within the Concentrates category. Over the summer months of 2025, the brand maintained its presence in the top 30, although it hovered at the lower end of the rankings. In June and August, Mind Melters was ranked 29th, while in July and September, it slightly dipped to 30th. This stability suggests a steady consumer base, but the brand may face challenges in breaking into higher rankings within the competitive Concentrates category. Despite the slight fluctuations in ranking, their sales figures indicate a positive trend, with a noticeable increase from June to August, peaking in August before experiencing a minor decline in September.
While Mind Melters' consistent ranking in New York is commendable, the brand's absence from the top 30 in other states or provinces could imply either a limited market reach or a highly competitive landscape in those regions. The brand's strategy might be heavily focused on New York, where it has established a foothold, but expanding its presence in other markets could be crucial for future growth. Understanding the dynamics that contribute to their ranking in New York could provide insights into potential expansion strategies. The data suggests that while Mind Melters is holding its ground in New York, there is room for growth and improvement both within and beyond this market.
Competitive Landscape
In the competitive landscape of the New York concentrates category, Mind Melters has shown a relatively stable performance from June to September 2025, maintaining a rank around the 29th and 30th positions. Despite this consistency, the brand faces stiff competition from brands like Happy Cabbage Farms, which, although experiencing a decline from 9th to 26th place over the same period, still commands higher sales figures. Meanwhile, Lobo and High Peaks are also competitors, with Lobo consistently ranking just outside the top 20, and High Peaks fluctuating in and out of the top 30. Mind Melters' sales have seen a slight increase, suggesting a potential for growth, but the brand will need to strategize effectively to climb the ranks and close the gap with higher-performing competitors in the market.
Notable Products
In September 2025, Mendo Crumble Cold Cure Live Rosin (1g) emerged as the top performer in the Mind Melters lineup, climbing from fourth place in August to first with sales of 84 units. Kiwi Kush x LCG Live Rosin (1g) maintained a strong presence, securing the second spot after previously holding the top rank in July. Tahoe OG Bubble Hash (1g) stayed consistent at third place for two consecutive months. Green Crack Cold Cure Live Rosin Disposable (1g) dropped to fourth place, a slight decline from its previous third and fourth ranks in June and July. Lastly, Gelonade Cold Cure Live Rosin (1g) rounded out the top five, experiencing a drop from second place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
