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Oct-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Mind Melters has shown notable performance shifts across various states and product categories. In New York, the brand has made significant strides within the concentrates category. Starting at the 30th position in July 2025, Mind Melters has gradually climbed up to the 25th spot by October 2025. This upward movement is indicative of a growing consumer base and increased market penetration in the region. The sales figures reflect this positive trend, with a substantial increase from July to October, emphasizing the brand's strengthening presence in the New York market.
Despite the progress in New York, Mind Melters' performance across other states and categories remains varied. The absence of rankings in certain states and categories indicates that the brand has not yet made it to the top 30, which could be seen as an area for potential improvement or market expansion. This lack of presence in specific markets suggests that while Mind Melters is gaining traction in some areas, there is still room for growth and increased visibility in others. Observing such trends can provide valuable insights into the brand's strategic opportunities and challenges as it navigates the competitive cannabis industry.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Mind Melters has shown a notable upward trajectory in its rankings over the past few months. Starting from a rank of 30 in July 2025, Mind Melters improved its position to 25 by October 2025, indicating a positive trend in its market presence. This improvement is particularly significant when compared to competitors like Lola Lola, which, despite a sales increase, only moved from rank 34 to 28, and Pura, which experienced a decline from rank 20 to 27. Meanwhile, Lobo and Veterans Choice Creations (VCC) have maintained relatively stable rankings, with Lobo climbing from 29 to 23 and VCC slightly fluctuating between 25 and 24. The consistent improvement in Mind Melters' rank suggests a growing consumer preference and effective market strategies, positioning the brand as a rising contender in the concentrates category.
Notable Products
In October 2025, Kiwi Kush x LCG Live Rosin (1g) emerged as the top-performing product for Mind Melters, regaining its number one rank from July after a dip in September, with notable sales of 102 units. Gelonade Cold Cure Live Rosin (1g) climbed to the second position, improving from fourth in September, and demonstrated a consistent upward trend since August. Green Crack Live Rosin (1g) secured the third spot, showcasing a strong recovery from its absence in September's rankings. The Green Crack Cold Cure Live Rosin Disposable (1g) maintained its fourth position, reflecting stable performance in the Vapor Pens category. Mendo Crumble Cold Cure Live Rosin (1g) rounded out the top five, dropping from its first-place ranking in September but still showing solid sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
