Market Insights Snapshot
In the competitive cannabis market of New York, Harvest (NY) has shown a varied performance across different product categories. Notably, in the Concentrates category, Harvest (NY) managed to maintain its position within the top 20 brands over the observed period, though it experienced a slight decline from October 2023 to December 2023, moving from 11th to 16th place, before improving to 13th place in January 2024. This fluctuation, coupled with a significant sales increase in January to 8799.0, suggests a potential rebound in consumer interest or strategic adjustments by the brand. Conversely, the brand's performance in the Flower category indicates a struggle to capture a significant market share, with rankings consistently outside the top 50 and a downward trend from 55th in October 2023 to 74th by January 2024, despite a slight increase in sales.
Looking at other categories such as Pre-Rolls and Vapor Pens, Harvest (NY) faced challenges in improving its market position. In the Pre-Roll category, the brand's ranking slipped from 39th in October 2023 to 49th by January 2024, reflecting a competitive setback despite a notable peak in sales in December. The Vapor Pens category also saw the brand grappling with a downward trajectory, moving from 45th place in October 2023 to 60th by January 2024. This decline, even in the face of sales growth in January, underscores the highly competitive nature of the New York cannabis market and suggests that Harvest (NY) may need to further refine its strategies across these categories to bolster its market presence and consumer appeal.
In the competitive landscape of the Pre-Roll category in New York, Harvest (NY) has experienced fluctuations in its market positioning, indicating a dynamic competitive environment. From October 2023 to January 2024, Harvest (NY) saw a shift in rank from 39th to 49th, reflecting a challenging market. Competitors such as Seed & Strain Cannabis Co. made a notable entry in December and improved significantly by January, while Off Hours maintained a steady presence in the top 50 from November onwards. High Peaks and Empire Cannabis / Empire Hemp Co. also showed resilience, with High Peaks climbing from 28th to 55th and Empire Cannabis moving from 32nd to 54th over the same period. These movements suggest a highly competitive market where brand positioning can significantly impact sales and visibility. Harvest (NY)'s performance, amidst these shifts, points towards the need for strategic adjustments to enhance its market share and consumer appeal in a rapidly evolving sector.
In January 2024, Harvest (NY) saw the Wedding Cake Pre-Roll (1g) as its top-selling product, maintaining its first-place rank from December 2023 with sales of 386 units. Following closely, Strawberry Cough Pre-Roll (1g) and Peyote Cookies Pre-Roll (1g) secured the second and third spots, respectively, continuing their strong performance from the previous month. Legit Runtz Kief (1g) in the Concentrates category made a notable jump to fourth place, showing a significant increase in sales and interest. The Oreoz Pre-Roll (1g) held steady at fifth, demonstrating consistent consumer demand within the Pre-Roll category. These rankings highlight the dominance of Pre-Roll products in Harvest (NY)'s lineup, with a noteworthy mention for the emerging interest in Concentrates.