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Oct-2025
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Overview
Market Insights Snapshot
Mindy's Edibles has shown varied performance across different states, with notable movements in category rankings. In Illinois, the brand experienced a slight decline in its edible category ranking, moving from 11th in July 2025 to 15th by October 2025. This downward trend suggests increased competition or changing consumer preferences in the Illinois market. Despite this, Mindy's Edibles maintains a consistent presence, indicating a stable, if slightly challenged, position in the state's edible market. The sales figures reflect a gradual decrease over these months, which may warrant strategic adjustments to regain higher rankings.
In contrast, Mindy's Edibles has maintained a steady ranking in the edible category in Massachusetts, consistently holding the 12th position from July through October 2025. This stability suggests a solid foothold in the Massachusetts market, though the brand saw a fluctuation in sales, peaking in August before tapering off. The consistent ranking amidst fluctuating sales could imply that while the brand is well-regarded, external factors such as market saturation or consumer spending habits might be influencing sales volume. The absence of a top 30 ranking in other states or categories highlights areas for potential expansion or improvement for Mindy's Edibles.
Competitive Landscape
In the competitive landscape of the Illinois edible market, Mindy's Edibles has experienced a notable shift in its ranking and sales performance from July to October 2025. Initially holding the 11th position in July and August, Mindy's Edibles saw a decline to 13th in September and further to 15th in October. This downward trend in rank is accompanied by a consistent decrease in sales over the same period. In contrast, Camino maintained a stronger position, starting at 10th in July and August, and although it dropped to 13th by October, it still managed to surpass Mindy's Edibles in sales. Meanwhile, Aeriz showed resilience by improving its rank from 15th in August to 14th in October, with a corresponding increase in sales. Hijinx also demonstrated a positive trajectory, climbing from 20th in July to 16th by October, reflecting a significant boost in sales. The competitive pressure from these brands suggests a challenging market environment for Mindy's Edibles, emphasizing the need for strategic adjustments to regain its competitive edge.
Notable Products
In October 2025, the top-performing product from Mindy's Edibles was the CBD/THC 1:1 Lush Black Cherry Gummies 20-Pack (100mg CBD, 100mg THC), maintaining its position at rank 1 with a notable sales figure of 12,297 units. The Glazed Clementine Orange Gummies 20-Pack (100mg) held steady at rank 2, while Freshly Picked Berries Gummies 20-Pack (100mg) continued to secure the 3rd position. The CBD/THC 1:1 Honey Sweet Melon Gummies 20-Pack (100mg CBD, 100mg THC) remained at rank 4, consistent with its previous month's ranking. Finally, the Freshly Picked Berries Gummies 20-Pack (50mg) maintained its rank at 5, showing stability across the months from July to October 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
