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Dec-2025
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Overview
Market Insights Snapshot
In Illinois, Mindy's Edibles has shown consistent performance within the edible category. The brand maintained a steady ranking of 13th place from September through December 2025, suggesting a stable presence in the market. Notably, there was a significant increase in sales from November to December, indicating strong consumer demand during the holiday season. This upward trend in sales, despite maintaining the same ranking, highlights the potential for growth in market share within Illinois if the brand continues to capitalize on seasonal trends and consumer preferences.
Meanwhile, in Massachusetts, Mindy's Edibles experienced a slight decline in their ranking, dropping from 12th place to 14th in December 2025. This change in position, despite relatively stable sales figures, could suggest increased competition within the edible category in Massachusetts. The consistent sales figures, however, indicate a loyal customer base that could be leveraged for future growth. The slight dip in ranking serves as a reminder of the competitive nature of the market and the need for strategic initiatives to regain or improve their standing in the state.
Competitive Landscape
In the competitive landscape of the Illinois edible market, Mindy's Edibles has shown resilience and consistency, maintaining a stable position within the top 15 brands from September to December 2025. Despite a slight dip in rank from 13th to 15th in October, Mindy's Edibles rebounded to its original 13th position by December, indicating a positive trend in consumer preference. This stability is noteworthy, especially when compared to Betty's Eddies, which experienced a decline from 10th to 14th place over the same period. Meanwhile, Good News has shown a strong upward trajectory, surpassing Mindy's Edibles by climbing from 14th to 11th place, suggesting a competitive pressure in the market. Hijinx also improved its standing, moving from 18th to 15th, potentially challenging Mindy's Edibles' market share. Overall, while Mindy's Edibles has maintained its rank, the competitive dynamics with brands like Good News and Hijinx highlight the need for strategic marketing efforts to bolster its position and capitalize on its sales growth, which peaked in December 2025.
Notable Products
In December 2025, the top-performing product for Mindy's Edibles remained the CBD/THC 1:1 Lush Black Cherry Gummies 20-Pack (100mg CBD, 100mg THC), maintaining its first-place ranking consistently from September to December, with sales reaching 11,356 units. The Glazed Clementine Orange Gummies 20-Pack (100mg) also held steady in second place throughout these months, showing a notable increase in sales in December. Freshly Picked Berries Gummies 20-Pack (100mg) sustained its third-place rank, although its sales figures saw a decline compared to earlier months. The 50mg variant of Freshly Picked Berries Gummies climbed to fourth place in November and maintained this position in December, reflecting a positive trend in its sales performance. Lastly, the CBD/THC 1:1 Honey Sweet Melon Gummies 20-Pack (100mg CBD, 100mg THC) retained its fifth-place ranking, showing consistent sales growth over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
