Market Insights Snapshot
In Illinois, Mindy's Edibles has maintained a steady presence in the top 10 edible brands over the period from July to October 2023. Starting at rank 7 in July, the brand held its position in August and September before moving up one spot to rank 6 in October. This upward movement in rankings represents a positive trend for Mindy's Edibles in the Illinois market. However, it's important to note that the brand's sales have seen a slight decrease over these months, indicating a potential need for strategies aimed at boosting sales figures.
Turning to Massachusetts, Mindy's Edibles also holds a strong position in the edibles category. The brand started at rank 7 in July 2023 and held steady in August. There was a slight improvement in September, moving up to rank 6, but the brand slipped back to rank 7 in October. Despite this minor fluctuation, Mindy's Edibles remains a top contender in the Massachusetts edibles market. Similar to Illinois, sales have been slightly declining over this period. This could be an area of focus for the brand in the future to ensure continued success in this market.
In the Illinois Edibles market, Wana has consistently been a strong competitor, maintaining the second rank until October 2023 when it dropped to the fourth rank. Encore Edibles and Good News have also been notable competitors, with Encore Edibles maintaining the fifth rank throughout the period, and Good News fluctuating between the sixth and ninth ranks. Interestingly, Wonder Wellness Co. has shown a positive trend, improving from the eighth to the sixth rank, before dropping to the seventh rank in October 2023. Mindy's Edibles has maintained a steady performance, holding the seventh rank for three consecutive months before improving to the sixth rank in October 2023. This indicates a potential upward trend for Mindy's Edibles amidst the shifting ranks of its competitors.
In October 2023, the top-performing product from Mindy's Edibles was the CBD/THC 1:1 Lush Black Cherry Gummies 20-Pack, maintaining its number one ranking from previous months, with sales reaching 18,542 units. The second most popular product was the Glazed Clementine Orange Gummies 20-Pack, also consistent in its ranking, with a total of 13,427 units sold. Interestingly, the Freshly Picked Berries Gummies 20-Pack climbed from fourth place to third, surpassing the sales of the Cool Keylime Kiwi Gummies 20-Pack. The sales for the Freshly Picked Berries Gummies 20-Pack increased noticeably to 7,932 units, while the Cool Keylime Kiwi Gummies 20-Pack fell to fourth place with 7,429 units sold. The CBD/THC 1:1 Honey Sweet Melon Gummies 20-Pack remained steady in fifth place.