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Aug-2025
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Overview
Market Insights Snapshot
Mindy's Edibles has demonstrated a consistent presence in the Illinois edibles market, maintaining a position within the top 15 brands over the past few months. Despite a slight dip from 11th to 12th place in both June and August, the brand has shown resilience with a notable increase in sales from June to July, indicating a potential rebound. This stability in ranking suggests that Mindy's Edibles has a strong foothold in Illinois, even as it faces competition from other brands.
In Massachusetts, Mindy's Edibles has experienced a more dynamic shift in its ranking within the edibles category. The brand climbed from 14th place in June to 12th in both July and August, showing positive momentum. Moreover, the consistent ranking in August, coupled with a steady increase in sales month over month, highlights a growing acceptance and popularity of Mindy's Edibles among consumers in Massachusetts. The absence of a top 30 ranking in any other state or category suggests areas for potential growth and expansion.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Mindy's Edibles has maintained a steady position, ranking between 11th and 12th from May to August 2025. Despite a slight dip in sales from May to June, Mindy's Edibles experienced a rebound in July, although it slightly decreased again in August. This stability in rank suggests a consistent consumer base, even as competitors like Kanha / Sunderstorm showed a notable improvement, climbing from 18th to 11th place by August. Meanwhile, The Funnies Gummies experienced significant rank fluctuations, dropping from 6th in May to 14th in August, indicating potential volatility. Camino consistently outperformed Mindy's Edibles, maintaining a top 10 position throughout the period. These dynamics highlight the competitive pressure Mindy's Edibles faces, particularly from brands that are either climbing the ranks or maintaining higher positions, underscoring the importance of strategic marketing and product differentiation to enhance its market share.
Notable Products
In August 2025, the top-performing product from Mindy's Edibles was the CBD/THC 1:1 Lush Black Cherry Gummies 20-Pack, maintaining its first-place rank with sales of 14,283 units. Following closely, the Glazed Clementine Orange Gummies 20-Pack held steady in second place, demonstrating consistent performance over the last few months. The Freshly Picked Berries Gummies 20-Pack (100mg) retained its third position, although its sales saw a slight decline compared to previous months. The Cool Keylime Kiwi Gummies 20-Pack remained in fourth place, showing a slight increase in sales figures from July 2025. Notably, the Freshly Picked Berries Gummies 20-Pack (50mg) entered the rankings in July and maintained its fifth position through August, indicating growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
