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Nov-2025
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Overview
Market Insights Snapshot
In Illinois, Mindy's Edibles has shown a fluctuating performance within the Edible category. Starting at rank 11 in August 2025, the brand experienced a dip in the following months, reaching rank 15 in October, before rebounding slightly to rank 13 in November. Despite these fluctuations, the sales figures reveal a notable recovery from October to November, with sales increasing from $377,660 to $435,788. This suggests a potential resurgence in popularity, possibly due to seasonal demand or successful marketing strategies. However, the brand's inability to maintain a top 10 position indicates room for improvement in a competitive market.
In contrast, Mindy's Edibles maintained a consistent performance in Massachusetts, holding steady at rank 12 from August through November 2025. Despite this stability in ranking, the sales figures reveal a downward trend, decreasing each month from $355,498 in August to $243,641 by November. This consistent ranking amidst declining sales suggests that while Mindy's Edibles remains a recognized player, the overall market for edibles in Massachusetts may be experiencing a contraction, or competitors are gaining ground with more appealing offerings. The brand's consistent presence in the top 15, however, indicates a loyal consumer base that could be leveraged for future growth.
Competitive Landscape
In the competitive landscape of the Edible category in Illinois, Mindy's Edibles has experienced fluctuating rankings from August to November 2025, indicating a dynamic market presence. The brand's rank shifted from 11th in August to 15th in October, before improving to 13th in November. This fluctuation suggests a competitive pressure, particularly from brands like The Funnies Gummies, which climbed from 12th to 7th in September, maintaining a higher rank than Mindy's Edibles throughout the period. Meanwhile, Betty's Eddies consistently ranked higher, though its sales showed a slight decline in November. Despite this, Mindy's Edibles managed a sales rebound in November, surpassing its August figures, which could indicate effective marketing strategies or product adjustments. Brands like Camino and Aeriz also present notable competition, with Camino showing a steady presence just ahead of Mindy's Edibles in October. This competitive analysis highlights the importance for Mindy's Edibles to focus on strategic positioning and differentiation to enhance its market rank and sales performance in the Illinois Edible market.
Notable Products
In November 2025, Mindy's Edibles maintained strong performance with its CBD/THC 1:1 Lush Black Cherry Gummies 20-Pack, consistently holding the top rank since August, despite a slight dip in sales to 10,520 units. Glazed Clementine Orange Gummies 20-Pack remained in second place, showing improved sales figures compared to October. Freshly Picked Berries Gummies 20-Pack (100mg) stayed at the third rank, with a modest increase in sales. Notably, the Freshly Picked Berries Gummies 20-Pack (50mg) climbed from fifth to fourth place, showing a resurgence in popularity. Meanwhile, CBD/THC 1:1 Honey Sweet Melon Gummies 20-Pack slipped to fifth place, indicating a slight decline in its competitive edge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
