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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Mindy's Edibles is stocked at 227 licensed dispensaries across Illinois, Massachusetts, and Ohio, 147 of them in Illinois, with the deepest coverage in Chicago, Normal, Quincy, Springfield, and Champaign. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In August 2026, Mindy's Edibles operated as a single-category brand, with Edible accounting for 100.0% of sales and posting a year-over-year decline of 31.11% alongside a month-over-month drop of 14.97%. The brand’s average price decreased 6.21% year over year to $15.45, while overall brand sales trended down 31.11% YoY and 38.80% over 24 months, and the Edible category rank in Illinois stood at 17. These concurrent declines in both volume (implied by share stability at 100.0% with falling sales) and price suggest the brand is absorbing pressure on both mix and monetization within Edibles, implying that current positioning relies on discount-driven defense rather than premium-led growth.
The 14.97% MoM contraction in August 2026 paired with a 6.21% YoY price decrease indicates that recent demand weakness is outpacing any elasticity gains from lower pricing, while the 17 rank in Illinois signals mid-pack placement rather than leadership or niche insulation. With 100.0% exposure to Edibles and a 31.11% YoY sales decline, the lack of category diversification amplifies volatility, implying that stabilization requires either reclaiming price realization within Edibles or introducing adjacent categories to reduce sensitivity to single-segment headwinds.
Competitive Landscape
Mindy's Edibles sits at rank #17 in IL Edible in August 2026, down 3 positions from #14 year over year and 1 position from #16 over the last three months; the brand’s peak of #10 in December 2024 marks a 7-rank slide from its high point. Meanwhile, Incredibles moved from #2 to #1 as its sales grew 16.3% year over year, while Wyld declined from #1 to #2 with a 10.4% sales contraction; Gron / Grön climbed from #9 to #4 on a 47.0% YoY sales surge. The pattern—slipping 3 ranks YoY to #17 while competitors are either advancing in rank (from #9 to #4) or holding top positions (#1–#3)—implies Mindy's Edibles is losing relative shelf momentum and must either capture growth pockets or risk further rank erosion.
Notable Products
Cool Keylime Kiwi Gummies 20-Pack (100mg) posted the steepest decline at -26.5% MoM while sliding to rank 6, and CBD/THC 1:1 Honey Sweet Melon Gummies 20-Pack (50mg CBD, 50mg THC) fell -27.8% MoM at rank 7. The top seller CBD/THC 1:1 Lush Black Cherry Gummies 20-Pack (100mg CBD, 100mg THC) also contracted -21.3% MoM yet held rank 1 with approximately $146,852, indicating volume concentration despite retreating velocity. Eight of the top ten are Edible gummies, and two CBD/THC 1:1 SKUs sit within the top five, signaling portfolio dependence on gummies and balanced-ratio formats even as August 2026 momentum cooled. The pattern implies Mindy's Edibles is over-indexed in gummies and 1:1 formulations, and the synchronized pullback suggests promotional or seasonal elasticity that will require diversification or targeted price-pack architecture to stabilize share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
