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Sep-2025
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Overview
Market Insights Snapshot
Mindy's Edibles has demonstrated varied performance across different states, with notable movements in their ranking within the Edible category. In Illinois, the brand has experienced slight fluctuations, maintaining a steady presence in the top 15, although it dropped from 11th to 13th position in September 2025. This decline followed a peak in sales during July, which suggests a potential seasonal or promotional influence. Meanwhile, in Massachusetts, Mindy's Edibles held a consistent 12th position from July to September, indicating a stable market presence despite a noticeable dip in sales in September. This consistency in ranking, despite sales fluctuations, could suggest a loyal customer base or effective market strategies that maintain brand visibility and consumer interest.
Interestingly, Mindy's Edibles did not make it into the top 30 brands in any other states or provinces, which could be a point of concern or an opportunity for market expansion. The absence from these rankings highlights potential areas for growth and expansion, as the brand has already established a foothold in both Illinois and Massachusetts. The steady rankings in these two states suggest that Mindy's Edibles has the potential to replicate similar success in other markets if strategic efforts are made to increase brand awareness and distribution. Observing the brand's performance over the coming months will be crucial to understanding whether these trends will continue or if new strategies will be implemented to enhance their market position.
Competitive Landscape
In the competitive landscape of the Illinois edible market, Mindy's Edibles experienced a slight decline in rank from June to September 2025, moving from 12th to 13th place. This shift is notable as it contrasts with the upward trajectory of competitors like Gron / Grön, which climbed from 23rd to 11th, showcasing a significant increase in market presence. Meanwhile, Good News also saw a rank drop from 11th to 14th, indicating a competitive and fluctuating market environment. Despite these changes, Mindy's Edibles maintained a relatively stable sales performance, although slightly lower than the previous months, which suggests a need for strategic adjustments to regain its competitive edge and improve its rank in the upcoming months.
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Notable Products
In September 2025, the CBD/THC 1:1 Lush Black Cherry Gummies 20-Pack (100mg CBD, 100mg THC) maintained its position as the top-performing product for Mindy's Edibles, despite a slight decrease in sales to 11,592 units. The Glazed Clementine Orange Gummies 20-Pack (100mg) consistently held the second rank, although it also experienced a decline in sales figures. Freshly Picked Berries Gummies 20-Pack (100mg) remained stable in third place, with sales figures showing a minor reduction compared to previous months. Notably, the CBD/THC 1:1 Honey Sweet Melon Gummies 20-Pack (100mg CBD, 100mg THC) rose to fourth place, marking its first appearance in the top rankings since June. Freshly Picked Berries Gummies 20-Pack (50mg) maintained its fifth position, albeit with a drop in sales from August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
