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Apr-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Mindy's Edibles has shown consistent performance in the Edible category, maintaining a steady rank around the 13th position from January to April 2025. Despite a slight dip in sales in February, the brand rebounded in March and continued its upward trajectory into April. This indicates a strong market presence and consumer loyalty in Illinois, suggesting effective brand strategies and possibly successful product launches or promotions during this period.
Meanwhile, in Massachusetts, Mindy's Edibles experienced a similar pattern of performance in the Edible category, fluctuating between the 12th and 13th positions from January through April 2025. The brand's sales saw a notable increase in March and April, indicating a positive reception from consumers and a potential increase in market share. However, the brand's absence from the top 10 suggests there is still room for growth and improvement to capture a larger segment of the Massachusetts market.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Mindy's Edibles has been experiencing a dynamic shift in its ranking and sales performance from January to April 2025. Despite maintaining a steady rank of 13th in January and February, Mindy's Edibles briefly dropped to 14th in March before reclaiming the 13th spot in April. This fluctuation is noteworthy as it highlights the brand's resilience amidst a competitive environment. For instance, Good News consistently ranked higher, maintaining a 12th position in January, February, and April, only briefly dropping to 13th in March. Meanwhile, Nature's Grace and Wellness saw a decline from 9th in January and February to 14th by April, indicating a potential opportunity for Mindy's Edibles to capitalize on this downward trend. Additionally, Savvy demonstrated a significant improvement, moving from 14th in January to 10th in March, suggesting a competitive pressure that Mindy's Edibles must navigate. Overall, Mindy's Edibles' ability to regain its rank in April, coupled with a consistent sales increase from March to April, suggests a positive trajectory in a challenging market.
Notable Products
In April 2025, Mindy's Edibles saw its CBD/THC 1:1 Lush Black Cherry Gummies 20-Pack (100mg CBD, 100mg THC) maintain its top position as the best-selling product, with sales reaching 16,620 units. The Glazed Clementine Orange Gummies 20-Pack (100mg) held steady in second place, continuing its consistent performance across the months. Freshly Picked Berries Gummies 20-Pack (100mg) remained in third place, showing a solid increase in sales compared to previous months. The Cool Keylime Kiwi Gummies 20-Pack (100mg) also retained its fourth position, with a slight uptick in sales. Finally, the CBD/THC 1:1 Honey Sweet Melon Gummies 20-Pack (100mg CBD, 100mg THC) stayed in fifth place, continuing its steady performance since January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
