Mindy's Edibles

Data Snapshot: Apr 03, 2024
Mindy's Edibles Cannabis Brand Logo
$1M+

Mar-2024

Sales

Decline

Trend

6-Month

35

Product Count

SKUs

Mindy's Edibles

Overview

Mindy's Edibles, crafted by James Beard Award-Winning Chef Mindy Segal, is a critically acclaimed brand that offers the highest quality cannabis-infused confections, lauded for their impeccable flavor combinations and precise doses. As the industry's pioneer of culinary-backed edible cannabis products, Mindy's Edibles elevate the standard, artistically fusing high-quality ingredients and hallmark culinary acumen with cannabis. Cresco, in collaboration with Chef Segal, has propelled Mindy's Kitchen to become the top-selling edible brand in Nevada, with limited reported side effects, underlining its reputation for excellence and dependability in the evolving cannabis marketplace.
Markets

Mindy's Edibles Locations

Product Trends

Mindy's Edibles Categories

Mindy's Edibles Sales

Market Insights Snapshot

Mindy's Edibles Historical Sales by Category

In the competitive edible category, Mindy's Edibles has shown a consistent performance in the Illinois market, maintaining its 6th position from December 2023 through March 2024. While this stability in ranking is commendable, it's important to note a downward trend in sales from December's high of $964,250 to $779,466 in March 2024. This indicates a strong presence in the Illinois market but suggests potential challenges in sustaining sales volume. Similarly, in Massachusetts, Mindy's Edibles has managed a slight fluctuation in rankings, moving from 7th in December 2023 to 8th in January and February 2024, before climbing back to 7th in March. This slight movement, coupled with a recovery in sales from February to March, suggests a resilient brand performance amidst competitive pressures.

Contrastingly, the brand's trajectory in the Ohio market paints a different picture. Starting from a 33rd position in December 2023, Mindy's Edibles experienced a significant decline, falling to 46th by March 2024. This steep drop in rankings is mirrored by a sharp decrease in sales, from $19,366 in December 2023 to a mere $6,626 by March 2024. The brand's diminishing presence in Ohio's top 30 edible brands over these months highlights significant challenges in capturing and maintaining market share. This performance contrast across states underscores the importance of localized strategies and the varying dynamics of the cannabis market from one state to another.

Mar-2024 Rank
Edible
6
7
46
Mindy's Edibles

Competitive Landscape

In the competitive landscape of the edible cannabis market in Illinois, Mindy's Edibles has maintained a consistent position at rank 6 from December 2023 through March 2024, indicating a stable presence amidst fluctuating sales figures across the board. Notably, Incredibles, holding ranks 3 to 4 in the same period, and Encore Edibles, consistently at rank 5, have outperformed Mindy's Edibles in terms of rank and sales, suggesting a stronger market hold. Conversely, Good News and Wonder Wellness Co. have been trailing behind, with Good News at rank 7 and Wonder Wellness Co. showing a slight improvement moving from rank 10 in December 2023 to rank 8 by March 2024. This competitive analysis highlights the need for Mindy's Edibles to innovate and possibly expand its product offerings or marketing strategies to climb the ranks and capture a larger market share in the Illinois edibles category.

Mindy's Edibles market ranking for IL Edible

Mindy's Edibles

Notable Products

In Mar-2024, Mindy's Edibles saw its CBD/THC 1:1 Lush Black Cherry Gummies 20-Pack (100mg CBD, 100mg THC) maintain its top position for the fourth consecutive month, with sales reaching 18,577 units. Following in second place, the Glazed Clementine Orange Gummies 20-Pack (100mg) also held steady in its ranking, underscoring consistent consumer preference. The Freshly Picked Berries Gummies 20-Pack (100mg) experienced a notable improvement, moving up from fifth to third place, indicating a shift in consumer interest towards berry-flavored options. Conversely, the Cool Keylime Kiwi Gummies 20-Pack (100mg) saw a slight decline, slipping from third to fourth, while the CBD/THC 1:1 Honey Sweet Melon Gummies 20-Pack (100mg CBD, 100mg THC) dropped to fifth, despite a small increase in sales. These shifts highlight a dynamic market where consumer preferences can significantly influence product rankings month over month.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
CBD/THC 1:1 Lush Black Cherry Gummies 20-Pack (100mg CBD, 100mg THC)
Edible
1
1
1
1
Glazed Clementine Orange Gummies 20-Pack (100mg)
Edible
2
2
2
2
Freshly Picked Berries Gummies 20-Pack (100mg)
Edible
3
4
5
3
Cool Keylime Kiwi Gummies 20-Pack (100mg)
Edible
4
3
4
4
CBD/THC 1:1 Honey Sweet Melon Gummies 20-Pack (100mg CBD, 100mg THC)
Edible
5
5
3
5
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