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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Mindy's Edibles is stocked at 255 licensed dispensaries across Illinois, Massachusetts, and Ohio, 171 of them in Illinois, with the deepest coverage in Chicago, Normal, East Peoria, Naperville, and Springfield. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Mindy's Edibles remained a single-category brand with Edible accounting for 100.0% of sales, while category sales declined year over year by 14.6% and ticked up month over month by 1.6%. Average price fell 6.4% year over year alongside a small MoM sales lift of 1.6%, indicating unit mix expansion despite revenue pressure. With Edible concentration at 100.0% and a current rank of 16 in Massachusetts, the pattern implies a narrowly focused portfolio is relying on price elasticity to sustain volumes, which stabilizes month-on-month trends but caps year-on-year recovery given the single-category exposure.
The combination of a 6.4% YoY price decrease and a 14.6% YoY sales decline, paired with a 1.6% MoM sales gain, suggests Mindy's Edibles is trading down to defend share while facing rank pressure at position 16 in Massachusetts. Anchoring fully in Edible at 100.0% share and achieving only a 1.6% MoM rise indicates limited cross-category offsets; the implication is that near-term positioning hinges on value cues within Edible rather than diversification, which can maintain rank stability in the mid-teens but restricts upside against peers broadening beyond a single format.
Competitive Landscape
Mindy's Edibles sits at rank #17 in IL Edible for July 2026, sliding 6 positions year over year from #11, and down 2 spots from #15 three months ago; against a historic peak of #10 in December 2024, this represents a 7-rank gap that has widened rather than closed. Meanwhile, Incredibles holds #1 after rising from #3 year over year alongside an 18.86% sales gain, and Wyld is at #2 after slipping from #1 with a -11.79% sales change, indicating top-tier volatility that Mindy's Edibles has not converted into upward movement. The pattern implies Mindy's Edibles is drifting from the competitive core as leaders consolidate or reshuffle at the top, and without a reversal in the 6-position YoY decline and the 2-position three-month drop, re-entry into the top 10 looks unlikely near term.
Notable Products
Botanical White Grapefruit Gummies 20-Pack (100mg) posted the steepest decline at -26.27% month over month in July 2026 while sitting at rank 8, and Freshly Picked Berries Gummies 20-Pack (50mg) fell -15.46% at rank 5, signaling erosion in lower-ranked flavor variants even as the top tier holds. At the top, CBD/THC 1:1 Lush Black Cherry Gummies 20-Pack (100mg CBD, 100mg THC) grew 3.25% to $187,549 at rank 1, and Glazed Clementine Orange Gummies 20-Pack (100mg) rose 5.07% at rank 2, indicating stability concentrated in the first two positions. Freshly Picked Berries Gummies 20-Pack (100mg) advanced 12.77% at rank 3 while CBD/THC 1:1 Honey Sweet Melon Gummies 20-Pack (100mg CBD, 100mg THC) slipped -5.60% at rank 4, and four of the top ten are 100mg fruit gummies, concentrating share in classic fruit SKUs over niche flavors. The pattern implies Mindy's Edibles is consolidating demand in core 100mg fruit and 1:1 formats while trimming tail flavors that are losing velocity, pointing product strategy toward reinforcing top-three winners and pruning underperformers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
