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May-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Mindy's Edibles operated as a single-category brand in May 2026, with Edible accounting for 100.0% of sales and posting a 2.6% month-over-month lift alongside a -16.5% year-over-year decline. Average price fell -10.3% year over year to $15.35 while unit velocity implicitly rose enough to deliver the 2.6% MoM sales uptick, and the brand held the Edible rank of 14 in Massachusetts during May 2026. The pattern implies the brand is trading price for volume within Edibles, stabilizing sequentially but still cycling below last year’s level.
With Edibles at 100.0% share and a -16.5% year-over-year sales decline against a -10.3% price drop, the elastic response appears insufficient to recover prior-year revenue, even as month-over-month sales rose 2.6% at a stable category focus. Rank 14 in Massachusetts signals mid-pack visibility, which, paired with the single-category exposure and falling price, implies a positioning centered on value-driven Edibles rather than portfolio breadth or premium pricing, constraining upside unless unit gains outpace the price compression.
Competitive Landscape
Mindy's Edibles sits at rank #15 in IL Edible for May 2026, down 3 spots year over year from #12, and 1 spot below its February 2026 position of #14, while still trailing its December 2024 peak at #10; over the same period, Incredibles moved from #2 to #1 with 88.9% YoY sales growth and Wyld slipped from #1 to #2 with a 17.0% YoY sales decline, indicating leadership reshuffling at the top tiers that Mindy's Edibles has not matched. Additionally, Gron / Grön surged from #22 to #4 alongside a 266.1% YoY sales increase while Wana held #3 with a 16.9% YoY decline, and Mindy's Edibles moving from #14 in March 2026 to #15 in May 2026 suggests mid-pack pressure as faster-moving rivals expand share. The pattern implies that a three-rank slide from the December 2024 peak to May 2026 coupled with competitor ascents at the top concentrates demand away from mid-tier positions, so holding or improving rank will likely require outpacing peers experiencing triple-digit growth or capitalizing on leaders posting double-digit declines.
Notable Products
CBD/THC 1:1 Lush Black Cherry Gummies 20-Pack (100mg CBD, 100mg THC) delivered the standout movement in May 2026 with a +177.8% month-over-month surge to rank 1, while Glazed Clementine Orange Gummies 20-Pack (100mg) slipped -9.4% and held rank 2. CBD/THC 1:1 Honey Sweet Melon Gummies 20-Pack (100mg CBD, 100mg THC) rose +49.5% into rank 5, contrasted by its 50mg sibling falling -13.2% to rank 7, indicating price/strength-tier divergence inside the same flavor family. With eight of the top ten as Gummies and only one Chocolate in rank 9 at -9.1%, the assortment is concentrating in fruit-led Gummies where 100mg SKUs posted +177.8% and +49.5% gains versus mixed-to-negative movement in lower-dose or non-gummy formats. This pattern implies Mindy's Edibles is tilting toward higher-dose Gummies as the commercial core, prioritizing potency-led velocity over breadth across formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
