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Dec-2024
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Overview
Market Insights Snapshot
Smokey Point Productions (SPP) has shown varied performance across different cannabis product categories in Washington. In the Flower category, SPP experienced a downward trend in rankings from September to December 2024, dropping from 17th to 29th place. This movement indicates a challenging period for the brand within this category, despite a slight sales increase in October. The Pre-Roll segment presents a more volatile picture, with SPP not making it into the top 30 rankings in November, which could be seen as a setback. By December, they reappeared at 89th, suggesting some recovery but still indicating room for improvement.
In the Vapor Pens category, SPP also saw a decline in rankings, starting at 49th in September and ending at 70th in December 2024. This consistent drop suggests a potential need for strategic adjustments to regain market position. The sales figures reflect this trend, with a noticeable decrease from September to December. The absence of a top 30 ranking in November for Pre-Rolls might highlight a competitive market landscape or internal challenges. Overall, SPP's performance across these categories in Washington suggests both challenges and opportunities for growth and strategic realignment in the coming months.
Competitive Landscape
In the Washington flower market, Smokey Point Productions (SPP) has experienced a notable decline in rank from September to December 2024, dropping from 17th to 29th position. This downward trend in rank is accompanied by a decrease in sales, which contrasts with the performance of competitors such as Bondi Farms and Momma Chan Farms. Bondi Farms improved its rank from 39th to 30th, with a consistent increase in sales, while Momma Chan Farms climbed from 50th to 27th, also showing a strong upward sales trajectory. Meanwhile, Gabriel has shown a slight improvement in rank from 30th to 28th, maintaining relatively stable sales figures. These shifts indicate a competitive landscape where Smokey Point Productions (SPP) is facing challenges in maintaining its market position and sales volume, highlighting the need for strategic adjustments to regain its competitive edge.
Notable Products
In December 2024, Blueberry Chai Popcorn (7g) from Smokey Point Productions (SPP) emerged as the top-performing product with a significant jump to the number one rank, achieving sales of $900. Super Silver Haze Live Resin Cartridge (1g) climbed to the second position, showing a notable increase from its third place in November. Jilly Bean Live Resin Cartridge (1g) dropped to the third position after leading in November, indicating a shift in consumer preferences within the Vapor Pens category. Blueberry Muffin (3.5g) maintained a consistent presence, securing the fourth position once again. The Orange Fruit Snax Smalls (7g) debuted in the rankings at fifth place, highlighting its growing popularity in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
