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Apr-2025
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Overview
Market Insights Snapshot
Smokey Point Productions (SPP) has shown varied performance across different product categories and the state of Washington. In the Flower category, SPP experienced a decline in rankings from January to April 2025, dropping from 12th to 24th place. This downward trend in rankings is mirrored by a decrease in sales, which fell from $408,252 in January to $285,163 in April. Such a movement indicates challenges in maintaining a strong market position amidst competitive pressures. In contrast, the Vapor Pens category saw a more fluctuating trend, with SPP rising to 42nd place in February before slipping back to 54th by April. This suggests some volatility in consumer preferences or competitive dynamics within this category.
In the Pre-Roll category, Smokey Point Productions (SPP) did not make it into the top 30 rankings from January to April 2025 in Washington. Despite this, the brand showed some resilience in sales, with a notable increase in March compared to February, though it did not sustain this momentum into April. The absence from the top 30 highlights the competitive nature of the Pre-Roll market and suggests potential areas for strategic improvement or innovation. Overall, while SPP has a presence across multiple categories, the brand's performance indicates both opportunities and challenges in maintaining and improving its market position within Washington.
Competitive Landscape
In the competitive landscape of the Washington flower market, Smokey Point Productions (SPP) has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Starting the year at 12th place, SPP saw a decline to 24th by April, indicating increased competition and potential market challenges. In contrast, EZ Flower showed a more dynamic performance, climbing from 22nd in January to 14th in March before settling at 22nd in April, suggesting a more volatile but competitive presence. Meanwhile, Good Earth Cannabis and Passion Flower Cannabis maintained relatively stable positions, with Passion Flower Cannabis consistently outperforming SPP in sales despite a lower rank in April. Mini Budz also mirrored SPP's downward trend, dropping to 25th in April. These dynamics highlight the intense competition SPP faces, necessitating strategic adjustments to regain its earlier market standing.
Notable Products
In April 2025, the top-performing product from Smokey Point Productions (SPP) was the Purple Cookie Crumble Live Resin Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 1,184 units. The Gelato Star Shatter Infused Pre-Roll 2-Pack (1g) followed closely in the Pre-Roll category, taking the second spot. Blueberry Muffin Smalls (7g) in the Flower category maintained a strong position, ranking third, consistent with its performance in January. Orange Fruit Snax Smalls (7g), also in the Flower category, entered the rankings at fourth place. The Lodi Dodi Shatter Infused Pre-Roll 2-Pack (1g) rounded out the top five, debuting in the rankings this month.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
