Market Insights Snapshot
In Colorado, Smokey Point Productions (SPP) has been striving to maintain its position in the Vapor Pens category. However, it has been a challenging journey for them, with the brand's ranking consistently falling from 83 in July 2023 to 93 in October 2023. This consistent drop in rankings indicates a tough competition in the Vapor Pens category in Colorado, and SPP's struggle to maintain a position in the top 20 brands.
On the flip side, SPP's performance in the Washington market presents a different picture. The brand has shown an impressive performance in the Concentrates category, securing a position in the top 10 throughout the period from July to October 2023. In the Vapor Pens category, SPP has managed to maintain a steady 7th rank over the same period. However, in the Flower category, SPP's ranking has seen a downward trend, falling from 66 in July to 85 in October 2023. Similarly, in the Pre-Roll category, the brand's ranking has slipped from 28 in July to 39 in October 2023. These movements suggest a mixed performance for SPP in the Washington market.
In the Vapor Pens category in Washington, Smokey Point Productions (SPP) has maintained a steady rank of 7th over the period from July to October 2023. Despite this consistency, SPP's competitors have shown varying trends. Dabstract has consistently ranked higher than SPP, holding the 6th position throughout the same period. However, their sales have shown a downward trend in October, indicating a potential opportunity for SPP. AiroPro (formerly IndigoPro), ranking just below SPP at 8th, has shown relatively stable sales, but has not been able to surpass SPP. Full Spec has consistently outperformed SPP, maintaining the 5th rank, but their sales have also shown a decline in October. Finally, Balance, although ranking lower at 9th-10th, has shown an upward sales trend, potentially posing a future threat to SPP's position. This data indicates a dynamic competitive landscape for SPP in the Vapor Pens category in Washington.
In October 2023, Smokey Point Productions (SPP) saw the highest sales for the product 'Regulator - King Louis XIII Distillate Cartridge (1g)', which topped the list with a significant sales figure of 4246 units. This product showed a steady rise in rankings over the past three months, moving from second place in August to first in October. The second best-performing product was 'Regulator - Pineapple Express Distillate Cartridge (1g)', making its debut in the rankings. 'Regulator - Wedding Cake Distillate Cartridge (1g)' and 'Regulator - Zereal Milk Sugar Wax (1g)' held the third and fourth positions respectively. The product 'Regulator - Jack Herer Distillate Cartridge (1g)' rounded out the top five, despite a drop in its ranking from the previous month.