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Nov-2024
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Overview
Market Insights Snapshot
Good Earth Cannabis has shown notable improvements in its performance across various product categories in Washington. In the Flower category, the brand has made significant strides, moving from a rank of 43 in August to 28 by November 2024. This upward trajectory indicates a growing consumer preference or successful marketing strategies in this segment. In contrast, their performance in the Vapor Pens category has been less consistent, with rankings fluctuating from 48 in August to 54 in November. This inconsistency suggests challenges in maintaining a stable market presence within this category, possibly due to increased competition or shifting consumer preferences.
The Pre-Roll category has also seen positive movement for Good Earth Cannabis, with rankings improving from 47 in August to 33 in November. This improvement highlights a strengthening position in a competitive market. However, it's worth noting that the brand did not make it into the top 30 for any category during this period, which could be seen as a limitation in their market penetration efforts. Despite not breaking into the top 30, the upward trends in Flower and Pre-Roll categories suggest potential for future growth if current strategies are maintained or enhanced. These insights provide a glimpse into the brand's performance dynamics across different product lines and hint at areas that may require strategic focus.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Good Earth Cannabis has shown a promising upward trajectory in recent months. Notably, Good Earth Cannabis improved its rank from 43rd in August 2024 to 28th by November 2024, indicating a positive trend in market presence and consumer preference. This improvement is significant when compared to competitors like Buddy Boy Farms, which fluctuated in rank, peaking at 19th in September before dropping to 30th in November. Similarly, Gabriel experienced a decline, moving from 20th in August to 29th in November. Meanwhile, EZ Puff made a notable leap from 50th in August to 18th in October, before settling at 26th in November, suggesting a volatile yet competitive market. Good Earth Cannabis's steady sales growth, culminating in a November sales figure that surpassed its previous months, positions it well against these fluctuating competitors, highlighting its potential for continued market share gains.
Notable Products
In November 2024, Pineapples In Space (3.5g) emerged as the top-performing product for Good Earth Cannabis, reclaiming the number one rank from its previous position at third in October, with sales reaching 1468 units. Wedding Cake Pre-Roll 2-Pack (1g) showed significant improvement, climbing from fifth in October to second in November. Pineapples in Space Pre-Roll 2-Pack (1g) dropped slightly to third place after holding the second spot in October. Gorilla Glue #4 (3.5g) saw a decline in performance, moving from the top rank in October to fourth in November. Blue Dream Pre-Roll 2-Pack (1g) maintained a steady presence in the top five, securing the fifth position for November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
