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Jun-2024
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Overview
Market Insights Snapshot
CODES has shown consistent dominance in the Flower category in Missouri, maintaining the number one rank from March to June 2024. This is a clear indicator of the brand's strong foothold and consumer preference in this category within the state. However, the performance in the Vapor Pens category has been more volatile, with rankings fluctuating from 24th in March, improving to 13th in May, but then dropping back to 24th in June. This inconsistency suggests that while CODES is a strong player in Flower, it faces significant competition and varying consumer interest in the Vapor Pens segment.
In the Pre-Roll category, CODES has seen steady performance in Missouri, holding the 4th position in both March and May, with a slight dip to 5th in April. This stability in Pre-Rolls indicates a reliable consumer base and a well-received product line. The absence of rankings in other states and categories implies that CODES is either not competing or not performing within the top 30 in those areas, which could be a potential area for growth or market expansion. The overall sales trend across these categories shows a general upward trajectory, especially notable in the Flower category, where sales have consistently increased month over month.
Competitive Landscape
In the Missouri Flower category, CODES has maintained its top rank consistently from March 2024 through June 2024, indicating strong and stable market leadership. This is particularly notable given the competitive pressure from brands like Illicit / Illicit Gardens, which has held the second position during the same period. Despite the consistent competition, CODES has managed to not only retain its number one spot but also show a steady increase in sales, which suggests effective market strategies and strong customer loyalty. Meanwhile, Vivid (MO) has fluctuated slightly, dropping to fourth place in May 2024 before recovering to third in June 2024. This fluctuation in Vivid's rank highlights the volatility in the market and underscores CODES' impressive ability to maintain its leading position. The data suggests that while competitors are strong, CODES' consistent performance and upward sales trend make it a dominant player in the Missouri Flower market.
Notable Products
In June 2024, the top-performing product for CODES was Triangle Mints (3.5g) in the Flower category, achieving the number one rank with sales of $16,944. Member Berry (3.5g) secured the second position, making a notable entry this month. Lucinda Williams (3.5g) maintained a consistent performance, holding the third rank for the second consecutive month. Leia's OG (3.5g) also showed stability, retaining its fourth position from May to June. Tropicana Banana (3.5g), previously a top contender, dropped to the fifth rank, reflecting a significant decrease in sales compared to previous months.
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