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Sep-2025
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Overview
Market Insights Snapshot
The performance of CODES in the Missouri cannabis market demonstrates a strong foothold across multiple categories. Notably, in the Flower category, CODES maintained a consistent second-place ranking from June to September 2025, highlighting its robust presence and consumer preference. The Pre-Roll category also saw CODES holding a steady second position from July to September after climbing from third in June, indicating a positive reception and possible increase in market share. Conversely, the Edible category showed a slight fluctuation, with the brand moving from 20th in June to 18th in July and September, peaking at 17th in August, suggesting room for growth in this segment.
In the Vapor Pens category, CODES exhibited significant progress, improving from 20th place in June to a solid 10th place by August and maintaining that rank in September. This upward trajectory indicates a growing consumer interest and acceptance of CODES' vapor pen offerings. The movement in rankings across these categories reflects strategic positioning and potentially successful marketing efforts in Missouri. However, the absence of CODES in the top 30 rankings in other states or provinces could suggest untapped potential or challenges in expanding its footprint beyond Missouri. This performance snapshot offers a glimpse into the brand's strengths and areas for potential growth.
Competitive Landscape
In the Missouri flower category, CODES consistently held the second rank from June to September 2025, demonstrating a stable position in the market. Despite this consistency, CODES faces strong competition from Flora Farms, which maintained the top rank throughout the same period. While CODES saw an increase in sales from June to August, peaking in August, it experienced a slight decline in September. Meanwhile, Sinse Cannabis showed upward momentum, improving its rank from fifth in June to third by September, indicating a potential threat to CODES' position if this trend continues. Additionally, Illicit / Illicit Gardens experienced a slight drop in rank from third to fourth in September, which may provide CODES with an opportunity to strengthen its hold on the market. Overall, while CODES maintains a strong presence, the competitive landscape suggests a need for strategic initiatives to sustain and potentially improve its market position.
Notable Products
In September 2025, Triangle Mints (3.5g) emerged as the top-performing product for CODES, climbing to the number one rank from its previous fifth position in August, with sales of 9,224 units. Hollywood Pre-Roll (1g) maintained its consistent performance, holding steady at the second rank for two consecutive months, despite a decrease in sales compared to August. Peach Crescendo (3.5g) re-entered the rankings in third place, showing a strong recovery after not being ranked in August. Gush Mints Pre-Roll (1g) made its debut in the rankings at fourth place, indicating a positive reception in the market. Lucinda Williams (3.5g) rounded out the top five, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
