Market Insights Snapshot
In the Missouri market, CODES has shown a mixed performance across different cannabis categories. Notably, in the Flower category, CODES maintained a strong presence, ranking within the top 6 from October 2023 to January 2024, peaking at rank 2 in November 2023. This indicates a strong consumer preference and brand recognition in this category. However, the brand's performance in the Edible category tells a different story, with rankings slipping from 23rd in November 2023 to 29th by January 2024. This downward trend suggests challenges in maintaining market share against competitors or possibly issues with product offerings or distribution in this category.
Looking at other categories, CODES experienced fluctuating rankings in the Pre-Roll and Vapor Pens categories. For Pre-Rolls, the brand saw a significant drop from 13th in October 2023 to 26th by January 2024, highlighting potential difficulties in sustaining its market position amidst increasing competition. Similarly, in the Vapor Pens category, the brand's rank worsened from 22nd in November 2023 to 26th by January 2024, despite a brief improvement in December. These trends across categories and over time underline the importance of strategic adjustments and innovation for CODES to enhance its market performance and consumer appeal in the competitive Missouri cannabis market.
In the competitive landscape of the Missouri flower cannabis market, CODES has experienced notable fluctuations in its ranking and sales over the recent months. Initially ranked 4th in October 2023, CODES impressively climbed to 2nd place by November and further advanced to 3rd in December, showcasing a significant upward trajectory in both rank and sales. However, January 2024 saw a surprising shift, with CODES dropping to 6th place. This change is particularly interesting when juxtaposed against its competitors. For instance, Good Day Farm maintained a strong presence in the top tiers, moving from 3rd to 4th place by January 2024, while Elevate (Elevate Missouri) and Sinse Cannabis showed resilience and improvement in their rankings. Flora Farms also remained a significant competitor, consistently staying within the top 5. CODES's initial surge in sales and rank, followed by a recent decline, highlights the volatile nature of the market and the intense competition among leading cannabis brands in Missouri.
In January 2024, CODES experienced notable shifts in its top product rankings within the Flower category. Tropicana Banana (3.5g) emerged as the top-performing product with sales reaching 5727 units, marking its first appearance at the top. Following closely, San Fermodo Skunk (3.5g) moved up from its December rank of 3 to the second position in January, with a slight decrease in sales to 5677 units from 7222 units in December. 314 (3.5g), which held the top spot in December, saw a significant drop to the third position with sales decreasing to 5104 units. The rankings for January were rounded out by Triangle Mints (3.5g) and Miracle Alien Cookies (3.5g) in the fourth and fifth positions, respectively, showcasing a dynamic shift in consumer preferences within CODES's Flower category.