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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, CODES concentrated 58.15% of sales in Flower, where year-over-year declined 30.59% even as month-over-month rose 3.17%, while Vapor Pens expanded to 19.45% share on 66.75% YoY growth and 13.70% MoM. Pre-Roll held 17.00% share with a 22.39% YoY contraction but an 18.69% MoM uptick, and Edible at 3.50% posted a 7.72% YoY decline alongside a 16.60% MoM gain; Concentrates remained small at 1.90% share but climbed 62.44% YoY and 8.45% MoM. The mix indicates a pivot away from a shrinking Flower core toward faster-growing inhalables, implying that short-term gains from Vapor Pens and Concentrates are offsetting Flower pressure but not reversing the brand’s 18.24% YoY sales contraction and 12.47% YoY price deflation.
Holding rank 3 in Flower in Missouri while Flower falls 30.59% YoY points to category leadership without category momentum, whereas Vapor Pens’ 66.75% YoY growth and Pre-Roll’s 18.69% MoM lift suggest headroom to rebalance toward higher-velocity formats. With average price down 12.47% YoY alongside a 3.17% MoM Flower rise and a 13.70% MoM Vapor Pens increase, the brand is trading mix toward segments where price ladders can stabilize revenue per unit even as headline price declines persist. The implication is that reinforcing non-Flower penetration and price architecture could preserve the Flower rank position while tilting the portfolio toward categories delivering incremental share, given May 2026 shares of 19.45% in Vapor Pens and 1.90% in Concentrates.
Competitive Landscape
CODES sits at rank #3 in MO Flower in May 2026, down 1 position year over year from #2, and down 1 position from #2 in February 2026, while still trailing its peak at #1 in August 2024; by contrast, Flora Farms held at #1 year over year despite an estimated 17.8% sales decline, and Illicit / Illicit Gardens climbed from #3 to #2 on roughly 5.8% sales growth. The juxtaposition of CODES slipping 1 rank since February 2026 while Sinse Cannabis improved from #5 to #4 on approximately 27.5% growth indicates that CODES is losing relative momentum to upward movers even as the category leader contracts, implying that the current trajectory points to near-term share pressure unless rank recapture from #3 to #2 materializes.
Notable Products
Banapple Cream Pre-Roll (1g) posted the steepest decline in May 2026 at -10.9%, dropping while The Code- Lime Smoothie Ice BDT Distillate Disposable (1g) slid -10.1% to rank 10, and Member Berry (3.5g) fell -8.6% at rank 3. Triangle Mints (3.5g) was the lone mover with clear upside at +39.4%, yet it remained at rank 2 behind Strawberry Cream Cake (3.5g) at rank 1, indicating gains are concentrated rather than broad. Four of the top ten are Flower SKUs and three are Pre-Rolls, but both categories show mixed momentum with two Flower declines between -3.9% and -8.6% and a Pre-Roll contraction of -10.9%, while Vapor Pens split with +12.8% for The Code- Tangie Berry BDT Distillate Disposable (1g) versus a -10.1% slide for Lime Smoothie Ice. The pattern implies a barbell where a few high-velocity SKUs anchor share while category breadth softens, signaling CODES should double down on standout winners and prune underperforming Pre-Rolls to protect margin and rank mix.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
