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Dec-2025
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Overview
Market Insights Snapshot
In Missouri, CODES has demonstrated notable performance across various cannabis categories, with significant movements in the rankings over the last few months of 2025. In the Flower category, CODES consistently held a top position, ranking second in September and October, dropping slightly to third in November, before reclaiming the second spot in December. This indicates a strong and stable presence in the Flower market. Meanwhile, in the Concentrates category, CODES entered the top 30 in November, debuting at 16th place and maintaining a close position at 17th in December, which marks a positive trajectory for the brand in this segment. The Edible category saw CODES fluctuating slightly, starting at 18th in September, dipping to 20th in October and November, and then improving to 19th in December, suggesting a steady, if not slightly improving, performance.
When examining CODES' performance in the Pre-Roll and Vapor Pens categories, there are distinct trends worth noting. In the Pre-Roll category, CODES began at a strong second place in September, but gradually slipped to fourth by November and maintained that position in December. This downward trend may indicate increased competition or shifting consumer preferences. Conversely, in the Vapor Pens category, CODES showed a positive upward movement, starting at 13th in both September and October, improving to 12th in November, and further climbing to 11th in December. This upward trend in Vapor Pens suggests growing consumer interest and potential market share expansion for CODES in this category. Overall, CODES' performance in Missouri reflects both challenges and opportunities, with certain categories showing room for growth while others exhibit strong market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, CODES has demonstrated resilience and adaptability, maintaining a strong presence among the top brands. Despite a temporary dip in November 2025, where CODES slipped to the third position, it quickly regained its second-place ranking by December 2025. This fluctuation highlights the dynamic nature of the market and the competitive pressure from brands like Illicit / Illicit Gardens, which momentarily surpassed CODES in November. Meanwhile, Flora Farms consistently held the top spot, indicating a robust market position that CODES continues to challenge. The sales trajectory for CODES shows a positive trend, particularly in December, where it achieved its highest sales figures in the observed period. This suggests that CODES is effectively capitalizing on market opportunities and consumer demand, positioning itself as a formidable competitor in Missouri's Flower category.
Notable Products
In December 2025, Grape Gas (3.5g) maintained its top position as the leading product for CODES, with sales reaching 10,868 units. Triangle Mints (3.5g) saw a resurgence, climbing back to second place after a brief absence from the top ranks in November. Member Berry (3.5g) secured the third spot, showing a consistent presence in the top three over the previous months. The Code- Lime Smoothie Ice BDT Distillate Disposable (1g) continued its upward trend, moving to fourth place from third in November. Peach Crescendo (3.5g) re-entered the top five, taking the fifth position, despite not being ranked in October and November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
