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Sep-2024
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Overview
Market Insights Snapshot
In the state of Missouri, CODES has demonstrated a strong presence in the Flower category, maintaining the top ranking for three consecutive months before slipping to second place in September 2024. This slight drop could suggest increased competition or a shift in consumer preferences. However, CODES' Flower sales remained robust throughout the period, indicating a solid market position. In the Pre-Roll category, CODES showed a positive trend by climbing from fourth to second place by August, before settling at third in September. This upward movement highlights their growing influence in this segment, despite the slight dip in ranking towards the end of the period.
When examining the Vapor Pens category in Missouri, CODES experienced more fluctuation. Initially ranked 24th in June, the brand saw a rise to 16th place by August, suggesting an effective strategy or product offering during these months. However, by September, CODES fell back to 22nd place, indicating challenges in maintaining momentum or possibly facing stiff competition. Notably, the absence of CODES from the top 30 in several other states and categories might imply limited market penetration or strategic focus, which could be areas for potential growth or reevaluation. Overall, while CODES shows strength in certain segments, particularly in Missouri, there are opportunities for improvement and expansion in others.
Competitive Landscape
In the Missouri flower category, CODES has experienced a notable shift in its competitive positioning from June to September 2024. Initially holding the top rank for three consecutive months, CODES was overtaken by Illicit / Illicit Gardens in September, which climbed to the first position. Despite this change, CODES maintained strong sales figures, although they saw a decline in September compared to previous months. Meanwhile, Amaze Cannabis and Vivid (MO) have shown upward trends in both rank and sales, with Amaze Cannabis reaching the third position by August and maintaining it in September. This competitive landscape suggests that while CODES remains a dominant player, the increasing competition from brands like Illicit / Illicit Gardens and Amaze Cannabis indicates a dynamic market where maintaining the lead requires strategic adjustments.
Notable Products
In September 2024, Grape Gas (3.5g) emerged as the top-performing product for CODES, climbing from a previous third-place ranking in July to first place, with sales of 9,912 units. Lucinda Williams (3.5g) maintained a strong presence, securing the second spot, slightly down from its peak first-place ranking in July. Tropicana Banana (3.5g) showed resilience by moving up to third place from fourth in August. Triangle Mints (3.5g), which was a leader in June, saw a decline to fourth place in September. Member Berry (3.5g) made a reappearance in the rankings, landing in fifth place, indicating a potential resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
