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Oct-2025
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Overview
Market Insights Snapshot
In Missouri, CODES has shown a stable performance in the Flower category, maintaining a consistent rank of second place from July to October 2025. This stability indicates a strong foothold in the Flower market, with sales figures reflecting a slight dip in September but rebounding in October. In contrast, the Pre-Roll category saw a minor decline in ranking from second to third place in October, suggesting increased competition or market dynamics affecting their position. The Edible category, however, presents a different narrative with CODES fluctuating between the 18th and 20th positions, indicating potential challenges in gaining a stronger market presence in this segment.
For Vapor Pens, CODES experienced a notable improvement in their ranking in August, moving up to the 10th position but slightly dropping back to 13th by October. This fluctuation suggests a competitive landscape in the Vapor Pens category, where maintaining a top position requires consistent innovation and marketing strategies. The absence of CODES in the top 30 brands in other states or provinces can be interpreted as either a strategic focus on Missouri or potential areas for expansion and growth. Overall, while CODES has demonstrated strong performance in certain categories, there are opportunities for growth and increased market penetration in others.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, CODES consistently maintained its position as the second-ranked brand from July to October 2025. Despite a stable rank, CODES faced stiff competition from top-ranked Flora Farms, which held the leading position throughout this period. While CODES showed resilience with a steady sales performance, Sinse Cannabis and Illicit / Illicit Gardens demonstrated fluctuating ranks, with Sinse Cannabis climbing to third place by October 2025. This indicates a dynamic market environment where CODES must strategize to maintain its position and potentially challenge the dominance of Flora Farms. The consistent sales figures for CODES suggest a strong brand loyalty, but the upward trend in Sinse Cannabis's sales could pose a future threat if not addressed strategically.
Notable Products
In October 2025, Triangle Mints (3.5g) maintained its top position as the leading product for CODES, continuing its dominance from September with a sales figure of 8,408. Member Berry (3.5g) rose to the second spot, up from its previous absence in September's rankings, indicating a resurgence in popularity. Grape Gas (3.5g) entered the rankings for the first time, securing the third position. Gush Mints Pre-Roll (1g) slipped to fourth place, a drop from its third-place ranking in September, suggesting a slight decline in consumer preference. Lucinda Williams (3.5g) remained steady at fifth, showing consistent performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
