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Jun-2024
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Overview
Market Insights Snapshot
Mo-jo (NV) has experienced notable fluctuations in its performance across various product categories in Nevada. In the Concentrates category, the brand saw a dip from a rank of 14 in March 2024 to 24 in May 2024, before bouncing back to 16 in June 2024. This indicates a resilient recovery despite a significant drop in sales from $51,183 in March to $21,628 in May, ultimately climbing back to $30,716 in June. Such movements suggest that while Mo-jo (NV) faced some challenges mid-quarter, their ability to regain rank highlights a potential for stability and growth in the Concentrates market.
In the Pre-Roll category, Mo-jo (NV) did not make it into the top 30 brands in May and June 2024, despite being ranked 71 and 69 in March and April respectively. This absence from the top rankings could be a point of concern for the brand's market presence in this category. Meanwhile, in the Vapor Pens category, Mo-jo (NV) maintained a more stable performance, improving from a rank of 37 in March to 33 in May, only to slightly drop to 39 in June. The sales trend in Vapor Pens showed a peak in May with $79,825, indicating strong consumer interest, although a subsequent decline to $38,314 in June suggests potential volatility. These mixed results across categories highlight the brand's varying degrees of success and areas needing attention.
Competitive Landscape
In the competitive landscape of Vapor Pens in Nevada, Mo-jo (NV) has shown a dynamic performance over the past few months. Mo-jo (NV) improved its rank from 37th in March 2024 to 33rd in May 2024, before dropping to 39th in June 2024. This fluctuation indicates a volatile market presence, possibly influenced by varying consumer preferences or promotional activities. Notably, Spiked Flamingo has been a close competitor, often ranking just above or below Mo-jo (NV), with a peak at 33rd in April 2024. Meanwhile, Dabwoods Premium Cannabis consistently outperformed Mo-jo (NV), maintaining a strong position in the top 22 until a notable drop to 33rd in June 2024. Another competitor, LP Exotics, experienced a significant decline from 23rd in March 2024 to 47th in April 2024, which could have temporarily benefited Mo-jo (NV)'s market share. Overall, Mo-jo (NV) faces stiff competition, and its fluctuating rank highlights the need for strategic marketing and product differentiation to stabilize and improve its market position.
Notable Products
In June 2024, the top-performing product for Mo-jo (NV) was SFV x Honey Buns Cured Resin Badder (1g) in the Concentrates category, securing the number one rank with notable sales of 891 units. Following closely, Acapulco Gold Bubble Hash Infused Pre-Roll (1g) in the Pre-Roll category ranked second with significant sales. Jack Herer Distillate Cartridge (0.9g) in the Vapor Pens category moved down to the third position from second in May 2024. Grape Coolade Distillate Cartridge (0.9g) also in the Vapor Pens category, slightly improved its ranking to fourth from fifth in May 2024. Blueberry Pie Live Resin Cartridge (0.9g) in the Vapor Pens category dropped to fifth place after holding the top spot in May 2024.
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