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Aug-2025
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Overview
Market Insights Snapshot
Moonys Zooties has shown a notable upward trend in the Pre-Roll category within New York. Starting from May 2025, where they were ranked 41st, the brand made a significant leap to 19th by August 2025. This improvement is particularly noteworthy given that they were initially outside the top 30, highlighting a strong performance trajectory over the summer months. The consistent rise in rankings suggests a growing consumer interest and market penetration in this category, indicating effective strategies that could be capitalizing on market trends or consumer preferences.
While Moonys Zooties has seen success in New York, the absence of rankings in other states or provinces suggests that the brand might be focusing its efforts or seeing limited penetration in those markets. The lack of top 30 rankings elsewhere could be interpreted as a potential area for growth or a strategic decision to concentrate resources where they are seeing success. This targeted approach in New York might be paying off, as evidenced by their climbing ranks and increased sales. However, the brand's performance outside New York remains a key area to watch for potential expansion or diversification strategies in the future.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Moonys Zooties has demonstrated a significant upward trajectory in terms of rank and sales over the summer months of 2025. Starting from a rank of 41 in May, Moonys Zooties climbed to 19 by August, showcasing a remarkable improvement in market position. This upward movement is particularly notable when compared to brands like Toast and Supernaturals New York, which maintained relatively stable ranks within the top 20 but did not exhibit the same level of dynamic growth. Meanwhile, Revert Cannabis New York experienced a decline, dropping from 17 to 21, indicating potential challenges in maintaining its market share. The sales growth for Moonys Zooties aligns with this rank improvement, suggesting effective strategies in capturing consumer interest and expanding its footprint in the competitive New York market.
Notable Products
In August 2025, the top-performing product for Moonys Zooties was Tropical Cooler Pre-Roll (0.5g) in the Pre-Roll category, which achieved the number 1 rank with sales of 3403 units. Following closely was Maui Wowie Pre-Roll (0.5g), which improved its position from 5th in July to 2nd in August. Gorilla Glue Pre-Roll (0.5g) experienced a slight drop, moving from the top rank in July to 3rd in August. Tropic Cooler Pre-Roll 2-Pack (1g) and Blueberry Swirl Pre-Roll (0.5g) entered the rankings for the first time, securing 4th and 5th positions, respectively. Notably, Tropical Cooler Pre-Roll (0.5g) showed a marked rise from its consistent 3rd place in May and June to the top spot in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
