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May-2026
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YoY Price Change
Market Insights Snapshot
In May 2026, Pistil Whip concentrated 85.67% of sales in Concentrates, ranking 14 in California Concentrates, while Vapor Pens accounted for 14.33% share; the MoM split widened as Concentrates grew 6.90% MoM versus 1.55% MoM for Vapor Pens, and YoY, Vapor Pens surged 842.28% while Concentrates rose 3.70%. Despite an average price decline of 14.18% YoY to $30.15, category-weighted growth yielded a brand-level YoY sales increase of 18.86%, implying that volume gains in lower-priced Concentrates and a rapidly scaling, higher-priced Vapor Pens line ($33.43 average) are driving mix-led expansion rather than price.
The mix skew toward Concentrates at 85.67% paired with a 6.90% MoM lift, versus a smaller 1.55% MoM in Vapor Pens, signals near-term reinforcement of the core while the 842.28% YoY Vapor Pens growth introduces an optionality wedge at 14.33% share; with a 14 rank in California Concentrates and a $29.66 average price in that category, Pistil Whip is trading share through price-accessible depth rather than premium positioning. This pattern implies the brand’s positioning is anchored in scale and repeat within Concentrates while using Vapor Pens as a growth vector to diversify price points and reduce reliance on a single category, a stance that prioritizes defensibility in core ranks and incremental reach via an adjacent, faster-growth format.
Competitive Landscape
Pistil Whip sits at rank #14 in CA Concentrates for May 2026, improving 2 positions from #16 year over year, and climbing 9 spots from #23 in February 2026 to #14 in May 2026; however, it remains 1 rank below its peak of #13 from January 2025 and trails the top tier where Raw Garden held steady at #1 year over year while 710 Labs moved up from #4 to #3. Compared with STIIIZY, which stayed at #2 despite a -23.8% year-over-year sales change, Pistil Whip’s upward rank shift contrasts with Punch Extracts / Punch Edibles sliding from #3 to #4 alongside a -29.9% year-over-year sales change, and CannaBiotix (CBX) holding #5 with an 8.2% year-over-year sales increase; the pattern implies Pistil Whip’s recent rank gains are inertia-driven within the middle tier rather than a decisive move into the top 10 unless conversion or mix shifts accelerate beyond incremental share capture.
Notable Products
Top Zecret Live Rosin Badder (1g) posted the largest movement in May 2026 with a +65% month-over-month gain that lifted it to rank 3, while Pineapple 91 Live Rosin Badder (1g) fell 43% MoM and slid to rank 8, indicating a sharp reallocation of demand within the same format. Hash Burger Live Rosin Badder (1g) declined 18% MoM at rank 5, and Moroccan Peaches Live Rosin Disposable (0.5g) in Vapor Pens grew 6% MoM at rank 7, contrasting stability in pens against volatility in concentrates. Eight of the top ten are Concentrates, anchored by rank 1 and rank 2 placements and totaling $19,361 for the leader, implying the brand’s commercial direction is consolidating around live rosin badder while testing pens as a secondary growth lane.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
