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Nov-2025
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Overview
Market Insights Snapshot
Pistil Whip has shown a downward trend in the Concentrates category within California. Starting from a rank of 15 in August 2025, the brand has slipped to 27 by November 2025. This movement suggests a significant decrease in market presence within this category over the span of a few months. The decline in sales from August to November further supports this trend, indicating a need for strategic adjustments to regain their footing in the competitive California market.
Notably, Pistil Whip's absence from the top 30 brands in certain months could be seen as a critical point of concern. A lack of visibility in these rankings suggests potential challenges in maintaining a consistent market share across different periods. This underlines the importance of exploring underlying factors contributing to these fluctuations and addressing them to improve performance in future months. By focusing on such insights, stakeholders can better understand the brand's position and strategize effectively for upcoming quarters.
Competitive Landscape
In the California concentrates market, Pistil Whip has experienced a notable decline in its ranking from August to November 2025, dropping from 15th to 27th place. This downward trend in rank is mirrored by a consistent decrease in sales over the same period. In contrast, competitors like Canna Valley Farm have shown a remarkable upward trajectory, improving their rank from 66th in August to 28th in November, with a corresponding increase in sales. Similarly, Mountain Man Melts maintained a relatively stable position, only slightly fluctuating in rank but managing to achieve higher sales than Pistil Whip in November. Meanwhile, Have Hash and Community Cannabis both saw a decline in rank, with Community Cannabis dropping significantly from 10th to 30th place. These dynamics suggest that Pistil Whip faces increasing competition and may need to reassess its market strategies to regain its standing in the concentrates category.
Notable Products
In November 2025, The Hive Live Rosin Badder (1g) emerged as the top-performing product for Pistil Whip, securing the number one rank with sales of 407 units. SFZ #3 Live Rosin Badder (1g) climbed to the second position, improving from its fifth-place ranking in October, with a notable increase in sales to 258 units. First Class Funk Live Rosin Badder (1g) maintained a strong presence, ranking third, while Ether Live Rosin Badder (1g) and Tally Mon Cold Cure Rosin (1g) both shared the fourth spot. The rankings indicate a dynamic shift in consumer preferences, with SFZ #3 showing significant upward momentum. Concentrates as a category continue to dominate, highlighting a trend towards high-potency products.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
