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Oct-2025
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Overview
Market Insights Snapshot
Analyzing the performance of Pistil Whip across different categories and regions reveals some intriguing trends. In the California market, Pistil Whip has shown fluctuating rankings in the Concentrates category over the past few months. Starting at the 17th position in July 2025, the brand improved its rank to 15th in August, but subsequently dropped to 20th in September and 25th in October. This downward trend in ranking, despite a strong performance in August, might indicate increased competition or a shift in consumer preferences within the state.
While Pistil Whip managed to stay within the top 30 brands in the Concentrates category in California, the declining sales figures from August to October suggest a potential challenge in maintaining market share. The sales peaked in August at $231,646 but fell significantly to $123,957 by October. This decline might be attributed to seasonal shifts or strategic changes within the brand. The absence of Pistil Whip in the top 30 rankings in other states or categories could indicate either a focused regional strategy or difficulties in expanding their market presence beyond California.
Competitive Landscape
In the competitive landscape of the California concentrates market, Pistil Whip has experienced notable fluctuations in its ranking and sales from July to October 2025. Initially ranked at 17th in July, Pistil Whip climbed to 15th in August, showcasing a strong competitive position. However, the brand saw a decline to 20th in September and further slipped to 25th in October, indicating a downward trend. This shift is particularly significant when compared to competitors like Cream Of The Crop (COTC), which maintained a relatively stable rank around the low 20s, and Emerald Bay Extracts, which improved its position to 23rd by October. Meanwhile, Everyday Cannabis Co. and UP! have shown upward momentum, with both brands improving their ranks significantly by October. These dynamics suggest that while Pistil Whip started strong, it faces increasing competition from brands that are gaining traction, potentially impacting its market share and necessitating strategic adjustments to regain its competitive edge.
Notable Products
In October 2025, Big Papa Live Rosin Badder (1g) emerged as the top-performing product for Pistil Whip, securing the number one rank in the concentrates category with a notable sales figure of 336 units. Maple Fumez Live Rosin Badder (1g) maintained its strong position at rank 2, despite a sales decrease from 306 units in September to 240 units in October. Banana Belts Live Rosin Badder (1g) climbed to rank 3, showing a positive trend in its performance. Apricot Octane 3 Live Rosin Badder (1g) dropped from the top spot in September to rank 4 in October, indicating a shift in consumer preference. Cherry Cocktail Live Rosin Badder (1g) entered the rankings at position 5, completing the list of top products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
