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Dec-2025
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Overview
Market Insights Snapshot
In the California market, Pistil Whip has shown a consistent presence in the Concentrates category, maintaining a position within the top 30 brands. Over the months from September to December 2025, the brand experienced some fluctuations in its ranking, starting at 20th in September, dipping slightly to 21st in October, and then improving to 18th in November before settling at 19th in December. This indicates a resilient performance with a slight upward trend in the latter months of the year, despite a minor setback in October. The sales figures reflect a similar trajectory, with a noticeable increase from October to November, suggesting a successful strategy in regaining market share during that period.
While Pistil Whip's performance in California is noteworthy, it's important to highlight that the brand's absence in the top 30 rankings in other states or provinces might indicate a more localized success. This could be a strategic focus on the California market or a challenge in gaining traction elsewhere. The brand's ability to maintain and slightly improve its ranking in California's competitive Concentrates category suggests a strong brand presence and consumer loyalty in that particular state. Observing how Pistil Whip leverages this position in California could provide insights into its potential strategies for expansion or strengthening its market presence in other regions.
```Competitive Landscape
In the competitive landscape of California's concentrates category, Pistil Whip has experienced fluctuating ranks over the last quarter of 2025, indicating a dynamic market presence. In September, Pistil Whip held the 20th position, slightly slipping to 21st in October, before climbing back to 18th in November, and settling at 19th in December. This pattern suggests a resilient brand navigating a competitive market. Notably, Cream Of The Crop (COTC) and Clsics have shown upward momentum, with COTC improving from 22nd to 17th and Clsics from 27th to 18th by December, potentially challenging Pistil Whip's market share. Meanwhile, Have Hash experienced a decline, from 18th in September to 21st in December, which may provide an opportunity for Pistil Whip to capitalize on shifting consumer preferences. Additionally, UP! made a significant leap from 34th to 20th, indicating an emerging competitor. These movements underscore the importance of strategic positioning and market adaptation for Pistil Whip to maintain and enhance its standing in this competitive sector.
Notable Products
In December 2025, the top-performing product for Pistil Whip was Papaya x Strawguava #6 Live Rosin Badder (1g) in the Concentrates category, securing the number one rank with sales reaching 486 units. Sour Garlic Cookies BX #1 Live Rosin Badder (1g) followed closely in second place. Moroccan Peaches Live Rosin Badder (1g) held the third spot, showcasing a strong presence in the Concentrates category. SFZ #3 Live Rosin Badder (1g), which was ranked third in November, dropped to fourth in December, while Ether Live Rosin Badder (1g) maintained its fifth position from the previous month. The consistent performance of these products highlights their popularity and robust sales figures in the Concentrates market for December 2025.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
