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Sep-2025
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Overview
Market Insights Snapshot
Mt Baker Homegrown has shown a mixed performance across different categories in Washington. In the Flower category, the brand has maintained a presence within the top 30 rankings throughout the summer months, with a slight improvement in August 2025 where it reached the 20th position before dropping back to 23rd in September. This indicates a level of stability in the Flower market, though the brand did experience a dip in sales in September 2025 after peaking in August. The Pre-Roll category, however, shows a more positive trajectory, with the brand climbing from 33rd in June to 26th by September. This consistent upward movement in the Pre-Roll category suggests an increasing consumer preference or effective brand strategy in this segment.
Interestingly, while Mt Baker Homegrown has managed to secure a spot within the top 30 for the Flower category consistently, it initially struggled to break into the top 30 for Pre-Rolls in June. However, the brand's ability to climb into the rankings by July and improve its position further by August and September is noteworthy. The absence of a ranking in the top 30 for Pre-Rolls in June could be seen as a challenge that the brand has successfully overcome, which might indicate effective marketing or product adjustments. While the Flower category experienced a fluctuation in sales towards the end of the period, the Pre-Roll category's upward trend in rankings could suggest a growing market share or a shift in consumer preferences towards their Pre-Roll products.
Competitive Landscape
In the competitive landscape of the Washington flower market, Mt Baker Homegrown has shown a dynamic performance over the past few months. Despite facing stiff competition, particularly from brands like Passion Flower Cannabis, which consistently ranked higher until a recent dip in September 2025, Mt Baker Homegrown achieved its highest rank at 20th place in August 2025. This peak coincided with a notable increase in sales, suggesting a successful strategy or product offering during that period. However, the brand experienced a slight decline in September, dropping to 23rd place, which could be attributed to the resurgence of competitors such as Agro Couture and Hemp Kings, both of which improved their rankings. Meanwhile, WA Grower maintained a steady upward trajectory, closing the gap with Mt Baker Homegrown. These fluctuations highlight the competitive nature of the market and the importance for Mt Baker Homegrown to continually innovate and adapt to maintain and improve its position.
Notable Products
In September 2025, the top-performing product for Mt Baker Homegrown was Gelato 33 Pre-Roll 10-Pack (5g), maintaining its number one rank from previous months with a sales figure of 2,375 units. GG #4 Pre-Roll 10-Pack (5g) held steady in the second position, showing consistent performance since August. Lemon Cherry Gelato Pre-Roll 10-Pack (5g) debuted in the rankings at third place, indicating a strong market entry. Grapefruit Pre-Roll 10-Pack (5g) followed closely in fourth place, marking its first appearance in the rankings. Lastly, Gelato #33 (14g) secured the fifth position, demonstrating a positive initial reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
