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Nov-2025
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Overview
Market Insights Snapshot
Mt Baker Homegrown has demonstrated a consistent presence in the Washington market, particularly within the Flower category. Over the past few months, the brand has shown a promising upward trend, moving from a rank of 26 in September 2025 to 20 by November 2025. This improvement in ranking is mirrored by a steady increase in sales, culminating in over $306,000 in November. Such movements indicate a strengthening position in the competitive Flower market, reflecting effective strategies or possibly increased consumer preference for their products.
In the Pre-Roll category, Mt Baker Homegrown has maintained a relatively stable ranking within the top 30 brands in Washington. Although their rank fluctuated slightly, from 27 in both August and September to 25 in November, this consistency suggests a solid foothold in the market. Interestingly, despite a dip in sales in September, the brand managed to recover by October, with sales climbing back to a healthier figure. The ability to remain within the top 30 brands across both categories highlights Mt Baker Homegrown's resilience and potential for further growth in the Washington cannabis market. However, their absence from the top rankings in other states or categories could indicate areas for potential expansion or improvement.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Mt Baker Homegrown has shown a notable improvement in its ranking from August to November 2025, climbing from 22nd to 20th place. This upward trend indicates a positive shift in consumer preference or marketing effectiveness, as the brand's sales also increased from October to November. In contrast, SKÖRD experienced a decline, dropping out of the top 20 in November, which may suggest Mt Baker Homegrown's strategies are effectively capturing market share from competitors. Meanwhile, High Tide Cannabis Company (WA) and Passion Flower Cannabis have shown fluctuations in their rankings, with High Tide improving to 22nd and Passion Flower dropping to 19th in November. Thunder Chief Farms has maintained a relatively stable presence, ending November in 18th place. These dynamics highlight the competitive nature of the market and suggest that Mt Baker Homegrown's recent strategies may be effectively positioning it for continued growth.
Notable Products
In November 2025, the top-performing product for Mt Baker Homegrown was Gelato 33 Pre-Roll 10-Pack (5g) in the Pre-Roll category, maintaining its consistent first-place ranking from previous months with sales reaching 3386 units. Diesel Poison Pre-Roll 10-Pack (5g) emerged as a strong contender, securing the second position, despite not being ranked in earlier months. GG #4 Pre-Roll 10-Pack (5g) saw a slight drop, moving from second to third place, indicating a decrease in sales momentum. Gelato #33 (14g) in the Flower category climbed to fourth place, showing a notable increase from being unranked in October. Lastly, Terpgasm Pre-Roll 10-Pack (5g) entered the rankings at fifth place, demonstrating a successful introduction to the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
