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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Mt Baker Homegrown concentrated 65.87% of sales in Flower and 32.62% in Pre-Roll, while Vapor Pens and Concentrates together accounted for 1.51% share; this mix coincided with a 33.40% brand sales YoY increase alongside a -0.62% average price YoY move. Within the mix, Flower rose 29.39% YoY and 8.84% MoM as Pre-Roll advanced 35.74% YoY and 14.46% MoM, whereas Vapor Pens fell -51.03% MoM and Concentrates declined -47.01% MoM despite a 622.57% YoY jump from a small base; the brand held rank 16 in Flower in Washington. The pattern implies a deliberate tilt toward inhalable value with volume-led growth in Flower and Pre-Roll at lower average prices ($13.03 overall), while retreat in Vapor Pens and volatile Concentrates contribution limits diversification risk but concentrates revenue remains immaterial in the current month.
The shift toward a two-category core suggests the brand’s positioning is anchored in Flower scale and Pre-Roll velocity, with MoM gains of 8.84% and 14.46% indicating near-term shelf momentum even as the overall average price sits -0.62% YoY. Holding the number 16 rank in Washington Flower amid a 29.39% YoY Flower lift indicates mid-pack presence driven more by unit throughput than premiumization, and the -51.03% MoM in Vapor Pens alongside a 622.57% YoY in Concentrates from a 0.18% share base indicates experimentation without material share impact. This mix implies that sustaining the 33.40% YoY brand growth will depend on defending Flower share above 65% while converting Pre-Roll’s 32.62% share into repeat volume, rather than relying on smaller categories to move rank from 16 in Flower.
Competitive Landscape
Mt Baker Homegrown sits at rank #16 in WA Flower in May 2026, improving 12 positions from #28 year over year, and rising 5 spots from #21 in February 2026 to match a peak rank of #16 in May 2026; by contrast, Lifted Cannabis Co advanced from #7 to #3 while growing sales 16.9%, and Sweetwater Farms moved from #20 to #5 alongside a 77.7% sales increase, indicating that Mt Baker Homegrown’s rank gains outpace its recent three-month trend but lag the magnitude of competitor climbs. This combination—YoY ascent from #28 to #16 and a three-month lift from #21 to #16—implies a recovery phase that is gaining traction but will require incremental share capture to keep pace with top-five momentum.
Notable Products
GG #4 Pre-Roll 10-Pack (5g) posted the steepest move in May 2026 with a -43.3% month-over-month drop while holding rank 5, contrasting with Gelato 33 Pre-Roll 10-Pack (5g) up 36.3% at rank 1. Blueberry Pre-Roll 10-Pack (5g) entered at rank 2 with $16,698 in May 2026 while Garlic Grapes Pre-Roll 2-Pack (1g) fell -11.4% at rank 6. Four of the top ten are Pre-Roll 10-Packs concentrated in value formats alongside multiple 2-Packs in ranks 4, 6, 8–10, indicating a tilt toward bundle-led volume despite volatility in certain SKUs. The mix implies Mt Baker Homegrown is leaning into multi-pack Pre-Rolls to anchor share at the top of the lineup while culling or repositioning underperforming 2-Packs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
