Market Insights Snapshot
In the Flower category, Washington based Mt Baker Homegrown has shown a commendable upward trend. Starting from July 2023, the brand was not even in the top 20, ranking at 41. However, over the following months, the brand has steadily climbed the ranks, reaching the 20th position by October 2023. This consistent improvement in ranking is a clear indicator of the brand's growing popularity and acceptance among consumers in the state.
When we look at the sales data, it further corroborates the brand's positive trajectory. From July to October 2023, there's a consistent rise in sales figures, indicating a growing consumer base and increased market demand. However, a detailed analysis of the sales data is beyond the scope of this free overview. What can be concluded is that Mt Baker Homegrown is definitely a brand to watch out for in the Flower category, especially in the Washington market.
In the Flower category of the Washington cannabis market, Mt Baker Homegrown has shown a steady improvement in rank over the period from July to October 2023, moving from 41st to 20th place. This upward trajectory suggests a growing popularity and increased sales, outperforming some of its key competitors. For instance, Agro Couture also improved in rank but remained just behind Mt Baker Homegrown in October. On the other hand, Downtown Cannabis Company only broke into the top 20 in October, while Cowlitz Gold and Toasted Farms both saw a decrease in rank over this period, despite starting in higher positions. This data indicates that Mt Baker Homegrown is on an upward trend in a competitive market.
In October 2023, Mt Baker Homegrown's top-performing product was 'Gelato #33 (3.5g)' in the Flower category, maintaining its leading position from previous months with 1421 units sold. The second best-selling product was 'Gelato #33 (14g)', also from the Flower category, which improved its rank from 3 in September 2023 to 2 in October 2023, selling 1063 units. The third spot was taken by 'Gelato 33 (1g)', dropping one position from its previous second place, with a total of 913 units sold. Notably, 'Gelato 33 Pre-Roll 10-Pack (5g)' from the Pre-Roll category made its entry into the top ranks at the fourth position. The fifth rank was held by 'Blueberry (3.5g)', bouncing back into the top five after not ranking in September 2023.