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Sep-2025
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Overview
Market Insights Snapshot
In the state of Colorado, RVRS has shown notable upward movement in the Concentrates category, where it improved its ranking from 34th in June 2025 to 23rd by September 2025. This positive trend is accompanied by a steady increase in sales, indicating a growing consumer preference for RVRS's concentrate offerings. However, the brand's performance in the Flower category is less consistent, with rankings fluctuating significantly, peaking at 47th in July before dropping to 75th in August and recovering to 63rd in September. This inconsistency suggests potential volatility in consumer demand or competitive pressures within the Flower category.
RVRS's performance in the Pre-Roll category in Colorado has been relatively stable, maintaining a ranking within the top 30 brands from July through September 2025. This stability may reflect a loyal customer base or effective product positioning in this segment. On the other hand, the Vapor Pens category presents a more challenging landscape for RVRS, as it has struggled to break into the top 50 brands, with its highest ranking being 54th in September. This could indicate a need for strategic adjustments or enhanced marketing efforts to increase its market share in the competitive vapor pens segment.
Competitive Landscape
In the competitive landscape of the Colorado flower category, RVRS has experienced notable fluctuations in its rank and sales over recent months. RVRS improved its position significantly from June to July 2025, jumping from 62nd to 47th, driven by a substantial increase in sales. However, its rank dropped to 75th in August before recovering slightly to 63rd in September. This volatility contrasts with the more stable performance of competitors like Rocky Mountain High, which maintained a consistent top 50 presence, ranking 44th in September. Meanwhile, Viola and Meraki Gardens have seen declining sales and ranks, with Viola falling out of the top 50 by August and Meraki Gardens slipping to 64th by September. Interestingly, Bud Fox Supply Co showed a remarkable recovery, climbing to 55th in September from being unranked in July. These dynamics suggest that while RVRS has potential for growth, it faces stiff competition and must strategize to maintain and improve its market position in Colorado's flower category.
Notable Products
In September 2025, RVRS's top-performing product was Papaya OG (Bulk) in the Flower category, which climbed to the number one spot with sales of 5,082 units, up from its previous third-place rankings in June and July 2025. Dosi Punch (Bulk) also made a strong debut at second place, indicating a successful launch. MAC 1 (3.5g) secured the third position, showcasing a solid entry into the rankings for September. Cadillac Rainbows (3.5g), previously the top seller in June, July, and August, fell to fourth place, experiencing a notable decline in sales. Watermelon Gelato Smalls (Bulk) entered the rankings in fifth place, marking its first appearance on the list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
