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Jul-2025
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Overview
Market Insights Snapshot
In Colorado, RVRS has shown a notable upward trajectory in the Concentrates category, advancing from a rank of 34 in April to breaking into the top 30 by July. This improvement is indicative of a positive reception and growing consumer preference for their concentrates. The Flower category also saw significant progress, with RVRS climbing from the 75th position in May to 45th in July, suggesting a resurgence in popularity and possibly reflecting strategic changes or enhancements in their product offerings. However, their absence from the top 30 in April and May highlights a challenging period that they have since managed to overcome.
RVRS's performance in the Pre-Roll category in Colorado has been similarly impressive, with a substantial jump from 50th in May to 30th by July, indicating a successful market strategy or product innovation that resonated well with consumers. Conversely, their Vapor Pens category has struggled to maintain a consistent top-tier presence, fluctuating outside the top 60 rankings for most of the observed months, only reaching 56th in July. This inconsistency might point to competitive pressures or a need for product differentiation in a crowded market. Despite these challenges, the overall sales trend for RVRS suggests a positive growth trajectory, especially in categories where they have improved their rankings.
Competitive Landscape
In the competitive landscape of the Colorado flower category, RVRS has experienced notable fluctuations in its market position over the past few months. Starting from a rank of 57 in April 2025, RVRS dropped significantly to 75 in May, indicating a challenging period in terms of sales performance. However, the brand rebounded to its initial rank of 57 in June and further improved to 45 in July, showcasing a positive trend and resilience in the market. In comparison, Viola maintained a relatively stable presence, albeit outside the top 20, with a slight decline from rank 35 in April to 51 in July. Meanwhile, LEIFFA demonstrated a strong recovery, moving from rank 59 in April to 38 in July, which could suggest increased competition for RVRS. Summit also showed improvement, ending July at rank 35, while Rocky Mountain High remained relatively stable around the mid-40s. These dynamics highlight the competitive pressures RVRS faces, but its recent upward trajectory suggests potential for growth and increased market share in the coming months.
Notable Products
In July 2025, RVRS's top-performing product was Cadillac Rainbows (3.5g) in the Flower category, maintaining its position at rank 1 with a notable sales figure of 7,805 units. LA Kush Cake (Bulk) also held steady at rank 2, although its sales saw a decrease from the previous month. Papaya OG (Bulk) remained in third place, showing a positive trend with increased sales compared to June. Chili Verde (Bulk) re-entered the rankings at position 4, after not being ranked in the previous months. MAC 1 (3.5g) made its debut in the rankings at position 5 for July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
