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Aug-2025
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Overview
Market Insights Snapshot
In Colorado, RVRS has demonstrated notable progress in the Concentrates category, climbing from a rank of 35 in May 2025 to 26 by August 2025. This positive trajectory is accompanied by an increase in sales, indicating growing consumer interest. However, the Flower category paints a different picture, where RVRS experienced a significant drop from 46 in July to 74 in August, despite a peak in sales in July. This volatility suggests a fluctuating demand or possibly increased competition in the Flower category. Meanwhile, the Pre-Roll category shows a consistent upward trend, improving from rank 50 in May to 27 in August, which may highlight a strategic shift or effective marketing efforts in this segment.
Conversely, in the Vapor Pens category, RVRS's performance appears inconsistent within Colorado. The brand's ranking fluctuated, ending in the same position in August as it started in May, at rank 61. This stagnation, combined with varying sales figures, might suggest challenges in maintaining a consistent market presence or consumer preference changes. The absence of RVRS from the top 30 in some categories during certain months underscores potential areas for growth and improvement. These movements across categories and rankings provide a snapshot of RVRS's dynamic presence in the cannabis market, with both promising growth and challenges that need addressing.
Competitive Landscape
In the competitive landscape of the pre-roll category in Colorado, RVRS has demonstrated notable upward momentum in its rankings over the summer of 2025, climbing from 50th place in May to 27th by August. This significant improvement in rank indicates a positive reception and growing market presence, likely driven by an increase in sales from $49,710 in May to $99,508 in August. In contrast, The Colorado Cannabis Co. experienced a decline, dropping from 19th in June to 28th in August, suggesting potential challenges in maintaining its customer base. Meanwhile, 710 Labs and Shift Cannabis have shown stable or slightly improving ranks, with Shift Cannabis notably reaching 25th place in August. These shifts highlight a dynamic market where RVRS's strategic initiatives seem to be paying off, positioning them as a rising contender amidst established brands.
Notable Products
In August 2025, the top-performing product for RVRS was Cadillac Rainbows (3.5g) in the Flower category, maintaining its number one rank from the previous two months with a sales figure of 4788. LA Kush Cake Smalls (Bulk) rose to the second position, a notable improvement from its absence in July. Chili Verde (Bulk) secured the third spot, moving up from fifth place in July. Papaya OG Smalls (Bulk) re-entered the rankings at fourth, having been absent in July. Frozen Bag Smalls (Bulk) debuted in the fifth position, marking its first appearance in the top five for August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
