.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, New Roots Gardens operated as a single-category brand with Concentrates at 100.0% of sales, while category sales declined 3.94% year over year and 12.77% month over month. Despite the narrow mix, the brand’s average price rose 79.81% YoY to $65.67 even as overall brand sales fell 57.60% YoY, indicating severe volume contraction; the mix concentration at 100.0% combined with a double-digit MoM drop points to a demand pullback rather than portfolio rotation. The absence of a reported rank in New York for Concentrates alongside a 12.77% MoM dip suggests reduced shelf velocity and diminished visibility. The pattern implies the current pricing posture is not offsetting elasticities within a one-category dependency, raising risk that continued price elevation could further compress unit throughput.
With Concentrates at 100.0% share amid a 3.94% YoY and 12.77% MoM sales decline, New Roots Gardens is positioned as a niche, premium-priced player facing acute volume sensitivity; the 79.81% YoY price increase against a 57.60% YoY sales decline signals price-led attrition that is unlikely to be counterbalanced by mix since there is no diversification. The missing category rank in New York combined with the 12.77% MoM contraction indicates weakened competitive footing within the state’s Concentrates set. The implication is that short-term stabilization likely requires easing price elasticity through calibrated price normalization or format-pack adjustments, because further reliance on a single category with double-digit MoM contraction raises the probability of continued share loss.
Competitive Landscape
New Roots Gardens sits at rank #49 in NY Concentrates in July 2026, down 12 places year over year from #37, and 5 places below its April 2026 position of #44; against that slippage, category leaders are moving the other way, with Mfny (Marijuana Farms New York) holding #1 with a 47.5% YoY sales increase while UMAMII surged from #27 to #3 on 1,758.2% YoY growth. The brand also trails its December 2025 peak of #25 by 24 spots, while competitor Jetpacks climbed from #3 to #2 with 56.4% YoY growth, indicating that New Roots Gardens is being outpaced at the top of the leaderboard and that its downward rank trajectory implies share is consolidating around faster-scaling rivals unless retention or assortment shifts reverse the slide.
Notable Products
Papaya Twist Rosin (1g) posted the steepest decline in July 2026 at -81.35% and slid to rank 3, while Lylah's Rose Live Rosin (1g) fell -58.15% yet also sat at rank 3, indicating volatility concentrated in lower-volume SKUs despite parallel rank positions. Bickett OG Cold Cure Live Rosin (1g) rose 12.51% to rank 1 and Bread Winner Solventless Live Rosin (1g) jumped 26.97% to rank 2, and the top three are all Concentrates, signaling a category concentration at the top of the lineup. With three Concentrates dominating the ranks but two posting declines greater than -50%, the mix points to reliance on a narrow format where flagship winners offset rapid churn in secondary SKUs, implying New Roots Gardens is prioritizing depth in hero rosin products over breadth across categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
