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Jun-2024
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Overview
Market Insights Snapshot
Pines has shown a consistent performance in the New York market, particularly in the Flower category. Despite not breaking into the top 30 brands in March and May, Pines improved its rank from 53rd in March to 50th by June. This upward trend is accompanied by a notable increase in sales, with June sales reaching $55,782, up from $33,346 in March. This suggests a growing consumer base and effective market penetration in the Flower category over the spring months.
In contrast, Pines has struggled to maintain a foothold in the Vapor Pens category in New York. The brand was not ranked in the top 30 for April and June, indicating challenges in gaining traction in this segment. The sales figures reflect this inconsistency, with sales dropping from $10,828 in March to $10,753 in May. This lack of consistent ranking and sales performance in the Vapor Pens category suggests that Pines may need to reassess its strategy or product offerings to better compete in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Pines has shown notable fluctuations in its ranking and sales over the past few months. Pines experienced a significant improvement in its rank from 53rd in March 2024 to 50th in June 2024, with a corresponding increase in sales from $33,346 to $55,782. This upward trend suggests a growing consumer preference for Pines. However, competitors like Lobo and Flower by Edie Parker have maintained higher ranks, despite their own sales fluctuations. For instance, Lobo's rank dropped from 32nd to 45th, while Flower by Edie Parker's rank varied between 41st and 52nd. Additionally, KickFly's Cannabis showed a more volatile pattern, peaking at 46th in April before falling back to 57th in June. The most dramatic shift was seen with Silly Nice, which was not in the top 20 in March but climbed to 46th by June, indicating a rapid market penetration. These dynamics highlight the competitive pressures Pines faces, yet its recent positive trajectory could signal a strengthening market position.
Notable Products
In June 2024, Motorboat (3.5g) emerged as the top-performing product for Pines, with sales reaching 275 units. Jet Fuel Gelato (3.5g) followed closely in second place, maintaining strong sales at 205 units. Blue Dream (3.5g) secured the third position, showing a slight decline from its second-place ranking in April 2024. King Bling (3.5g) made its debut in the top five, taking the fourth spot. GMO (3.5g) rounded out the top five, dropping from its third-place ranking in May 2024 to fifth in June 2024.
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