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Dec-2025
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Overview
Market Insights Snapshot
Sinsere has shown a consistent upward trend in the Edible category within Colorado. Over the last few months of 2025, the brand has improved its ranking from 25th in September to 22nd by December. This steady rise indicates a positive reception among consumers, as evidenced by the increase in sales from $36,137 in September to $44,227 in December. Such growth suggests that Sinsere is effectively capturing market share and resonating well with its target audience in the Edible category.
However, outside of Colorado, Sinsere's presence in other states and categories is less pronounced, as the brand does not appear in the top 30 rankings for any other state or category during these months. This absence could be interpreted as a potential area for growth or an indication of challenges in expanding their market footprint. While the brand's performance in Colorado is commendable, its limited visibility in other regions might suggest a need for strategic initiatives to enhance brand recognition and market penetration across different states and categories.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Colorado, Sinsere has shown a consistent performance, maintaining a strong presence in the top 25 rankings from September to December 2025. Despite a slight dip from 21st to 22nd place in December, Sinsere's sales have shown an upward trajectory, indicating robust consumer demand. Notably, Zoobies experienced a significant jump from 31st to 21st place, surpassing Sinsere in December, which could suggest a potential threat if this trend continues. Meanwhile, Olio and Spinello Cannabis Co. have maintained their positions slightly ahead of Sinsere, with Spinello Cannabis Co. consistently ranking higher, indicating strong competition. Love's Oven, although trailing behind Sinsere in sales, has shown an impressive climb in rank, moving from 32nd to 24th place, which could pose a future challenge. These dynamics highlight the need for Sinsere to innovate and strengthen its market strategies to maintain and improve its competitive position.
Notable Products
In December 2025, the top-performing product for Sinsere was the Belgian Chocolate Caramel Peanut Bites (100mg) in the Edible category, which climbed to the number one spot with sales reaching 371 units. The Black Forest Cherry Chocolate Bar 10-Pack (100mg) maintained a strong performance, ranking second after being the top product in November. The Mint Dark Chocolate Bar (100mg) showed consistent popularity, securing the third position, an improvement from its fifth-place ranking in November. The Cookies and Milk Chocolate Bar 10-Pack (100mg) dropped to fourth place after a peak at the top in October. The Salted Dark Chocolate Bar (100mg) rounded out the top five, maintaining its presence in the rankings despite a slight decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
