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Jun-2024
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Overview
Market Insights Snapshot
Nightshade Farm has shown a varied performance across different categories and states. In New York, the brand saw a notable presence in the Concentrates category, ranking 14th in March 2024 and reappearing in June 2024 at the 17th position. This fluctuation indicates some volatility but also demonstrates a capacity to remain within the top 20 brands. However, in the Vapor Pens category in New York, Nightshade Farm did not make it into the top 30 rankings for the months of March through June 2024, which could be a point of concern for the brand's market penetration in this segment.
In terms of sales, Nightshade Farm's performance in the Concentrates category in New York saw an upward trend from March to June 2024, with sales figures rising from $11,205 to $19,121. Despite this growth, the brand's ranking in the Vapor Pens category showed a downward trajectory, moving from 41st in March to 57th by June. This decline might suggest increasing competition or a shift in consumer preferences within the state. The absence of top 30 rankings in some months for Vapor Pens might indicate areas where Nightshade Farm could focus on improving its market strategy to regain its competitive edge.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Nightshade Farm has experienced notable fluctuations in its rank and sales. In March 2024, Nightshade Farm held the 14th position, but it did not appear in the top 20 for April and May, only to re-emerge at 17th place in June. This inconsistency contrasts with competitors like Olio, which showed a steady improvement from 14th in April to 9th in May, and Lobo, which, despite some fluctuations, maintained a presence in the top 20 throughout the period. Kingsroad also demonstrated more stable performance, consistently ranking between 12th and 16th. These trends suggest that while Nightshade Farm has potential, it faces stiff competition and needs to focus on strategies to maintain and improve its market position to avoid being overshadowed by more consistent brands.
Notable Products
In June 2024, the top-performing product from Nightshade Farm was Hella Jelly Batter (1g) in the Concentrates category, which jumped to the first rank with notable sales of 627 units. Hella Jelly Cured Resin Disposable (1g) in the Vapor Pens category, previously holding the top spot from March to May, moved to second place. Mint Jelly (7g) in the Flower category maintained a consistent third rank over the past four months. A new entrant, Hella Jelly Cured Resin Batter (1g) in the Concentrates category, debuted at fourth place. Hella Jelly Full Spectrum Batter (1g) in the Concentrates category saw a slight decline, moving from fourth to fifth place.
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