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Dec-2025
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Overview
Market Insights Snapshot
Noble Farms has shown a significant upward trajectory in the Oregon market, particularly within the Flower category. Starting in September 2025, Noble Farms was ranked at 58th place, but by December 2025, they had climbed to the 26th spot. This impressive leap indicates a robust growth in brand presence and consumer preference. The sales figures corroborate this trend, with sales nearly doubling from October to December. However, it's worth noting that Noble Farms was not ranked in the top 30 for several months, which suggests there may have been some volatility or strategic changes that impacted their visibility and sales performance during this period.
In contrast, Noble Farms' performance in the Pre-Roll category in Oregon seems to have been less consistent. The brand was ranked 69th in September 2025, but did not make it into the top 30 in the subsequent months. This absence from the rankings could imply challenges in maintaining a competitive edge or perhaps a strategic shift in focus towards their Flower offerings. The lack of consistent top-tier ranking in the Pre-Roll category might be seen as a gap in their market strategy, or it could indicate a deliberate choice to prioritize resources elsewhere. This highlights an area where Noble Farms might need to consider adjustments to improve their standing and capture a larger market share.
Competitive Landscape
In the competitive landscape of the Oregon Flower category, Noble Farms has shown a remarkable upward trajectory in its rankings from September to December 2025. Starting at a rank of 58 in September, Noble Farms climbed to 26 by December, indicating a significant enhancement in market presence and consumer preference. This improvement is particularly notable when compared to competitors like Luvli PDX, which also saw a rise in rank but ended December slightly behind Noble Farms at 28. Meanwhile, Cannabis Nation INC experienced a decline, dropping from 7 in September to 24 in December, suggesting a potential shift in consumer loyalty or market dynamics. Herbal Dynamics maintained a strong and consistent performance, closely trailing Noble Farms at rank 25 in December. Despite Derby's Farm holding steady in the mid-20s, Noble Farms' ability to surpass them by December highlights its growing influence and competitive edge in the Oregon Flower market.
Notable Products
In December 2025, Jack Herer x Silver Lining (1g) emerged as the top-performing product for Noble Farms, taking the number one spot with sales of 1081 units. Blueberry (1g) climbed to the second position from third in November, showing a significant increase in its sales figures. O.M.G. (1g) dropped one spot to third place, maintaining strong performance despite the decline. Orange Slyce (1g) entered the rankings in fourth place, demonstrating its growing popularity. Permanent Cherries (Bulk) descended from its previous high rankings in September and October, landing in fifth place with notable sales of 408 units.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
