.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Garden First has demonstrated notable fluctuations in its performance across various product categories and states. In the Flower category within Oregon, the brand showed a promising improvement by climbing from a rank of 33 in November 2024 to 19 in December 2024. This indicates a positive trend in consumer preference or perhaps strategic changes implemented by the brand. However, the Pre-Roll category tells a different story, where Garden First's rank slightly declined from 31 in November to 36 in December, suggesting potential challenges or increasing competition in this segment. Despite these shifts, the brand's overall sales in the Flower category saw a significant increase from November to December, hinting at strong market demand or successful promotional efforts.
On the other hand, Garden First's presence in the Vapor Pens category in Oregon is less pronounced, as the brand did not make it into the top 30 rankings consistently, with rankings missing for October and December 2024. This absence from the top 30 could indicate a need for strategic reevaluation or a more targeted approach to capture market share in this category. Overall, while Garden First has shown resilience in the Flower category, the mixed performance across other categories highlights areas for potential growth and optimization. These insights could be crucial for stakeholders looking to understand market dynamics and the brand's strategic positioning within the cannabis industry.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Garden First has experienced notable fluctuations in its ranking over the last few months, reflecting a dynamic market environment. In September 2024, Garden First was ranked 23rd, but it slipped to 25th in October and further to 33rd in November, before rebounding to 19th in December. This indicates a volatile performance, possibly influenced by the competitive maneuvers of brands like Meraki Gardens, which surged from 32nd in September to a remarkable 7th in November, and Juicy Farms, which climbed from 91st in September to 18th by December. Despite these challenges, Garden First's December sales showed a positive trend, suggesting a recovery in market positioning. The brand's ability to regain its footing amidst such competitive pressures highlights its resilience and potential for growth in the Oregon flower market.
Notable Products
In December 2024, Garden First's top-performing product was Golden Goat (Bulk) in the Flower category, maintaining its number 1 rank consistently since September, with impressive sales reaching 5306 units. Chiesel (Bulk) also in the Flower category, held the second position since November, showing a substantial increase from 1372 units in November to 4450 units in December. Rocky Mountain Moonshine (Bulk), another Flower product, retained its third-place ranking from November, with sales rising to 2970 units. Grape Cream Cake Pre-Roll (1g) emerged as a new contender in December, securing the fourth rank with 1447 units sold. Puff King - Strawberry Moonshine Pre-Roll (1g) debuted in fifth place with 957 units, indicating a strong entrance in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
