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Sep-2025
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Overview
Market Insights Snapshot
In Oregon, Garden First has shown varied performance across different product categories. Notably, their Flower category saw significant fluctuations in ranking, dropping from 15th in June to 30th in August, before slightly recovering to 26th place in September. Despite this volatility, the Flower category remains one of their stronger areas, indicating a resilient demand that may be worth exploring further. In contrast, their Concentrates category struggled to maintain a consistent presence in the top 30, with rankings falling from 44th in July to 65th by September. This decline could suggest increased competition or shifting consumer preferences in the Oregon market.
The Pre-Roll category presents a challenging landscape for Garden First, as they did not manage to break into the top 30 rankings at any point from June to September. Their ranking fell from 64th in June to 83rd by September, highlighting a downward trend that may necessitate strategic adjustments. Although specific sales figures are not disclosed for this category, the overall trajectory suggests a need for Garden First to re-evaluate their approach to Pre-Rolls in Oregon. These movements across categories and rankings provide a snapshot of the brand's competitive positioning and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Garden First has experienced notable fluctuations in its market position from June to September 2025. Initially ranked 15th in June, Garden First saw a decline to 24th in July and further to 30th in August, before slightly recovering to 26th in September. This downward trend in rank coincides with a consistent decrease in sales over the same period. In contrast, Midnight Fruit Company maintained a relatively stable and higher rank, peaking at 14th in July and only dropping to 27th by September. Meanwhile, Cultivated Industries and High Noon Cultivation both experienced fluctuations but did not consistently outperform Garden First in terms of rank. The competitive dynamics suggest that Garden First needs to strategize effectively to regain its earlier position and counter the sales decline amidst strong competition from brands like Midnight Fruit Company.
Notable Products
In September 2025, Garden First's top-performing product was Rocky Mountain Moonshine (1g) in the Flower category, securing the number one rank with sales of 1027 units. Lime Dawg (1g) rose to the second position from fourth in August, showing a notable increase in popularity. 818 Headband (1g) slipped from second to third place, indicating a slight decline in sales momentum. Both Donny Burger (3.5g) and Golden Goat (1g) shared the fourth rank, maintaining their positions consistently from the previous month. The rankings reflect a dynamic shift in consumer preferences with Rocky Mountain Moonshine (1g) making a significant leap to the top spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
