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Aug-2025
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Overview
Market Insights Snapshot
Garden First has demonstrated varied performance across different product categories in Oregon. In the Concentrates category, the brand's ranking fluctuated, starting at 48th place in May 2025 and improving slightly to 41st by July, before dropping to 55th in August. This inconsistency could be a point of concern as it indicates a struggle to maintain a stable position within the top 30 brands. Conversely, in the Flower category, Garden First maintained a stronger presence, although it experienced a decline from 17th place in May to 30th by August. This downward trend might suggest increased competition or shifts in consumer preferences within the state.
In the Pre-Roll category, Garden First faced significant challenges, with rankings falling from 41st in May to 84th by August, indicating a consistent decline in market position. This suggests that the brand is not currently competitive in this category within Oregon. The sales figures reflect this trend, as there was a noticeable drop in sales from May to August. The data highlights the importance for Garden First to reassess its strategy in the Pre-Roll category to regain its footing. Overall, while Garden First shows potential in certain areas, there are clear opportunities for improvement across categories to strengthen its market presence.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Garden First has experienced notable fluctuations in its rank and sales over the recent months. Starting from a strong position at rank 17 in May 2025, Garden First saw a slight improvement in June, reaching rank 15, but then faced a decline to rank 24 in July and further down to rank 30 by August. This downward trend in rank coincides with a decrease in sales from $349,254 in May to $190,216 in August. In contrast, competitors like Alter Farms and Alta Gardens have shown significant upward momentum. Alter Farms improved its rank from 72 in May to 29 in August, with sales increasing from $83,008 to $191,085. Similarly, Alta Gardens climbed from rank 67 to 28, with sales rising from $88,396 to $206,412. This competitive pressure highlights the need for Garden First to reassess its market strategies to regain its standing and counteract the growth of these emerging competitors.
Notable Products
In August 2025, Ice Queen (Bulk) secured the top position among Garden First's products, achieving a notable sales figure of 906 units. Following closely, 818 Headband (1g) and Strawberry Cough (1g) held the second and third ranks, respectively. Golden Goat (Bulk) consistently maintained its fourth position from June to August, although its sales decreased from 1,333 units in June to 473 in August. Gelato Cake (1g) rounded out the top five products for August. The rankings for these products show a stable performance for Golden Goat (Bulk) while Ice Queen (Bulk) emerged as a new leader for the month.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
