Market Insights Snapshot
In the realm of cannabis brands, Garden First has been showing a notable performance across several categories and states. Taking a look at the 'Flower' category in Oregon, Garden First has been consistently climbing up the ranks. In May 2023, they were ranked 24th, but by August 2023, they had moved up to the 16th spot. This upward trajectory in ranking indicates a positive trend for the brand, although the exact sales figures are not disclosed here. It's also worth noting that Garden First was not in the top 20 brands in July 2023, which suggests there's room for improvement.
When it comes to the 'Pre-Roll' category, also in Oregon, the brand's performance has been somewhat inconsistent. They were ranked 18th in May 2023, improved to 14th in June, but then slipped back to 18th by August. This fluctuation in ranking signals a need for the brand to stabilize their market position in this category. Despite the fluctuating ranks, there's an interesting movement to observe, but the specifics of the sales data will be left for another discussion.
In the Flower category within Oregon, Garden First has shown a promising upward trend in rank over the past few months, moving from 24th in May to 16th in August. This indicates a positive growth in sales, despite not revealing the exact figures. Among its competitors, Alter Farms has also seen a significant improvement in rank, although it still trails behind Garden First. Oregon Roots, on the other hand, has experienced a drop in rank, indicating a potential decrease in sales. High Tech and Kaprikorn have maintained relatively stable ranks, with High Tech consistently ranking higher than Garden First. It's worth noting that the absence of a rank for a particular month implies that the brand did not make it to the top 20 for that month.
In August 2023, the top-performing product from Garden First was the 'Puff Jr - 818 Headband Pre-Roll (0.5g)' with sales reaching 1580 units. Following closely behind was the 'Puff King - Gelato Cake Pre-Roll (1g)' and the 'Puff Jr. - Rocky Mountain Moonshine Pre-Roll (0.5g)', ranking second and third respectively. Notably, the 'Puff King - Gelato Cake Pre-Roll (1g)' climbed from the fourth position in May 2023 to second in August 2023. The 'Rocky Mountain Moonshine (Bulk)' in the Flower category, dropped from second to fourth place. Meanwhile, the 'Puff King- 818 Headband Pre-Roll (1g)', despite leading in previous months, fell to the fifth spot in August 2023.