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Oct-2025
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Overview
Market Insights Snapshot
Garden First has demonstrated varied performance across different categories in Oregon. In the Concentrates category, the brand has seen a declining trend, starting at rank 56 in July 2025 and falling out of the top 30 by October 2025. This downward trajectory is reflected in their sales, which decreased from $17,955 in July to $10,283 in September. On the other hand, their performance in the Flower category has been more promising, showing an upward trend with a significant improvement from rank 31 in August to rank 16 in October. The Flower category not only maintained a strong presence but also saw a notable increase in sales, with October figures reaching $304,656, indicating a robust demand for Garden First's offerings in this segment.
In the Pre-Roll category, Garden First's ranking has been fluctuating. Initially ranked 73 in July, the brand dropped to rank 84 in September but managed to climb back to rank 67 by October. Despite these fluctuations, the sales figures suggest a recovery in October, with sales increasing to $22,986 from a low of $15,639 in September. This indicates that while the Pre-Roll category has been challenging for Garden First, there is potential for growth if the brand can stabilize and improve its market position. The mixed performance across these categories highlights the importance for Garden First to strategically focus on areas where they are gaining traction while addressing the challenges in segments where they are losing ground.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Garden First has shown a notable improvement in its ranking from July to October 2025, climbing from 23rd to 16th place. This upward trajectory is significant when compared to competitors such as William's Wonder Farms, which experienced fluctuations but ended October in 18th place, and PDX Organics, which improved to 14th place by October. Meanwhile, Cannabis Nation INC saw a dramatic drop from 7th to 17th place, and Kaprikorn fell from 5th to 15th place, indicating potential market volatility. Garden First's sales recovery in October, surpassing its previous months, suggests a positive trend and resilience against the backdrop of these competitors' performance, positioning it as a brand to watch in the Oregon flower market.
Notable Products
In October 2025, Garden First's top-performing product was Ice Queen (1g) in the Flower category, which rose to the first rank with sales reaching 995 units. Lime Dawg (Bulk) maintained its top position from previous months, also achieving first rank with the same sales figure of 995 units. Golden Goat (1g) ascended to the second rank from third in September, showing a strong performance with 980 units sold. MAC #1 (Bulk) made its first appearance in the rankings, securing the third position with notable sales. Meanwhile, 818 Headband (1g) experienced a slight drop to fourth place from its previous second rank, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
