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Apr-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Garden First has shown notable performance in the Flower category. Starting the year outside the top 30 in January, Garden First climbed to the 21st position by February and maintained a relatively strong presence in the subsequent months, ranking 22nd in March and 24th in April. This upward movement is indicative of a growing market presence and increasing consumer demand for their Flower products. However, their absence from the top 30 in January suggests a significant improvement in their market strategy or consumer perception since the beginning of the year.
Conversely, in the Pre-Roll category, Garden First's performance in Oregon was less consistent. The brand did not make it into the top 30 rankings in any of the months, indicating challenges in capturing market share in this segment. Despite this, there was a noticeable increase in sales during February and March, suggesting some potential traction that could be capitalized on with strategic adjustments. April saw a decline in sales, which might require the brand to reassess their approach to maintain competitiveness in this category.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Garden First has shown a consistent presence with notable fluctuations in its rank from January to April 2025. Starting at rank 31 in January, Garden First improved to 21 in February, maintaining a stable position in March at 22, and slightly dropping to 24 in April. This trajectory indicates a positive trend in sales performance, with a steady increase from February to April. In contrast, Frontier Farms and Dog House experienced more volatility, with Frontier Farms not even making it into the top 20 during this period, and Dog House showing a significant drop from 13 in March to 26 in April. Meanwhile, NUGZ FARM - Oregon demonstrated a strong upward trend, surpassing Garden First in April by reaching rank 22. Midnight Fruit Company also showed a recovery in April after a dip in March. These dynamics suggest that while Garden First is on a positive sales trajectory, it faces strong competition from brands like NUGZ FARM - Oregon, which could impact its future market position.
Notable Products
In April 2025, the top-performing product from Garden First was Rocky Mountain Moonshine (Bulk) in the Flower category, maintaining its first-place ranking from the previous two months with a notable sales figure of 3187 units. White Truffle (Bulk) emerged as the second-ranked product, marking its debut in the rankings. 818 Headband (Bulk) secured the third position, also appearing in the rankings for the first time. Sauce (Bulk) improved its standing, moving from fifth place in March to fourth in April. Oreoz (Bulk) experienced a drop, moving from second place in March to fifth in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
