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Mar-2025
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Overview
Market Insights Snapshot
In the Oregon cannabis market, Garden First has demonstrated notable performance in the Flower category. Starting from a rank of 26 in December 2024, the brand saw a slight dip to 28 in January 2025 but then made a significant leap to rank 20 in February. By March, the brand settled at rank 23. This movement indicates a strong upward trajectory in the Flower category, particularly between January and February, where they saw an increase in sales from January's $194,389 to February's $252,636. The fluctuation in rankings suggests competitive dynamics within the market, but Garden First's ability to climb back up the ranks highlights its resilience and potential for growth.
Conversely, in the Pre-Roll category, Garden First did not make it into the top 30 rankings until March 2025, where they reached a rank of 36. This indicates that while they are gaining traction, there's still significant room for improvement in this category. The sales figures mirror this trend, with a gradual increase from December to March, indicating growing consumer interest. The fact that Garden First was not in the top 30 in the earlier months could be seen as a challenge, but their recent entry into the rankings suggests they are starting to capture more market share. This dual performance across categories in Oregon paints a picture of a brand with potential, particularly in the Flower category, while still finding its footing in Pre-Rolls.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Garden First has experienced notable fluctuations in its rank and sales performance. Starting from December 2024, Garden First was ranked 26th, and although it saw a slight dip to 28th in January 2025, it climbed to 20th in February 2025 before settling at 23rd in March 2025. This upward trend in February indicates a positive reception in the market, possibly driven by strategic marketing or product innovation. In contrast, Self Made Farm experienced a significant drop from 6th in December to 25th in January, maintaining a lower rank thereafter, which might suggest a shift in consumer preference or competitive pressure. Meanwhile, Midnight Fruit Company showed a strong presence with a top 10 rank in January and February, before dropping to 24th in March, indicating potential volatility or seasonal demand changes. Garden First's ability to improve its rank amidst such dynamic competition highlights its resilience and potential for growth in the Oregon flower market.
Notable Products
In March 2025, the top-performing product from Garden First was Rocky Mountain Moonshine Bulk in the Flower category, maintaining its first-place ranking from February with impressive sales of 2670 units. Oreoz Bulk, also in the Flower category, held steady in second place, showing consistent performance since its introduction in February. The Puff Jr - Golden Goat Pre-Roll made a notable entry into the rankings, securing the third position in the Pre-Roll category. Puff King - Oreoz Pre-Roll followed closely, debuting at fourth place in the same category. Sauce Bulk, another Flower product, slipped from fourth to fifth place, indicating a slight drop in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
