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Nov-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Garden First has shown varied performance across different product categories. Notably, in the Flower category, the brand has seen a consistent upward trend in its rankings, moving from 31st in August to 17th by October and maintaining that position through November. This suggests a strong market presence and possibly an effective strategy in the Flower segment. On the other hand, their performance in the Concentrates category has been less impressive, with rankings in August and September not breaking into the top 30, indicating potential challenges or opportunities for improvement in this category.
For Pre-Rolls, Garden First has experienced some fluctuations, with rankings in August and September outside the top 30, but it managed to climb to 69th place in October. However, the absence of a ranking in November could imply a drop in competitiveness or market dynamics that impacted their standing. This inconsistency highlights areas where the brand could focus on stabilization and growth. The data suggests that while Garden First is making significant strides in the Flower category, there are opportunities for growth and strategic adjustments in Concentrates and Pre-Rolls to enhance their overall market performance in Oregon.
Competitive Landscape
In the competitive Oregon flower market, Garden First has demonstrated a notable upward trajectory in rankings over the past few months, moving from 31st in August 2025 to a stable 17th position by October and November 2025. This improvement is significant when compared to competitors such as Meraki Gardens, which experienced a decline from 4th to 15th place over the same period. Despite Gud Gardens maintaining a relatively stable position around the 16th to 19th range, Garden First's consistent climb suggests a strengthening market presence. Meanwhile, Focus North and Midnight Fruit Company have shown more volatility, with rankings fluctuating outside the top 20 at times. Garden First's sales have also shown a positive trend, peaking in October 2025, which contrasts with the declining sales figures of some competitors, indicating a growing consumer preference for their products in the Oregon flower category.
Notable Products
In November 2025, the top-performing product from Garden First was 818 Headband (1g) in the Flower category, which climbed to the number one rank with sales of 965 units. Lime Dawg (Bulk) followed closely, improving its position from fourth in October to second place in November. Punch Breath (1g) made its debut in the rankings, securing the third position. Golden Goat (1g), which previously held the top spot in October, saw a decline, dropping to fourth place. Lime Dawg (1g) maintained a consistent presence, albeit slightly lower, moving from no rank in October to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
