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Overview
Market Insights Snapshot
Alter Farms, a reputable cannabis brand, has been demonstrating a remarkable upward trend in the Flower category in the state of Oregon. The brand was not even in the top 20 in May 2023, with a rank of 78, but has made significant strides since then. By August 2023, Alter Farms had climbed to the 18th position, showing a steady improvement in their monthly rankings. This positive movement correlates with an increase in sales over the same period, hinting at a growing popularity and customer base for Alter Farms' Flower products in the state.
However, the performance of Alter Farms in the Pre-Roll category is not as impressive. Again in Oregon, the brand's rank has been fluctuating outside the top 20, with a rank of 77 in August 2023 and 71 in July 2023. Unfortunately, data for June 2023 and May 2023 is not available, suggesting that they were not among the top 20 brands in those months. Despite not making it to the top 20, the brand has seen a slight increase in sales from July to August 2023. This indicates that while Alter Farms may not be leading in the Pre-Roll category, it is still maintaining a steady customer base in the state.
Competitive Landscape
In the flower category in Oregon, Alter Farms has shown a significant improvement in its ranking from May to August 2023, moving from 78th to 18th place. This upward trend suggests a strong increase in sales, though it still lags behind some competitors. Oregon Roots has consistently ranked in the top 20, though it dropped from 9th to 17th place over the same period. 7 Points Oregon made a dramatic leap from 97th to 19th place, indicating a potential surge in popularity. Lucky Lion, while consistently in the top 20, has seen a slight decline, moving from 14th to 20th place. Lastly, Garden First has maintained a steady presence in the top 25, ranking 16th in August. It's important to note that a missing rank for any month indicates that the brand was not in the top 20 for that month.
Notable Products
In August 2023, Alter Farms' top-performing product was 'Haze Train (1g)' from the Flower category, which sold 1423 units. Following closely, 'Strawberry Guava (Bulk)', also from the Flower category, ranked second, improving from its fourth-place position in July 2023. This product sold 1205 units in August, a significant increase from 787 units in July. 'Montana Dumpster Fire (Bulk)' and 'Purple Hindu Kush (1g)', both in the Flower category, took the third and fourth spots respectively. The fifth place was held by 'Lemon Sour Diesel (Bulk)', which had previously ranked second and third in July and June 2023 respectively.
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