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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Alter Farms is stocked at 15 licensed dispensaries across Oregon, with the deepest coverage in Bend, Eugene, Roseburg, Hood River, and Medford. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Alter Farms concentrated 99.93% category share in Flower with 7.52% year-over-year growth and 27.58% month-over-month acceleration in July 2026, while Pre-Roll contracted to 0.07% share with a -97.81% year-over-year change despite a 10.42% month-over-month uptick. Average price moved -0.20% year-over-year to $6.55 as Flower’s price sat at $6.58, indicating volume-led gains alongside a 3.99% brand-level year-over-year lift and an -8.69% 24-month decline. This mix implies Alter Farms is effectively trading into volume within Flower while allowing Pre-Roll to become a rounding-error niche, positioning the brand to lean on a single-category engine near-term even as long-horizon contraction remains a drag.
Within Oregon Flower, a rank of 45 combined with a 27.58% month-over-month Flower surge and a -97.81% year-over-year Pre-Roll collapse suggests a deliberate prioritization of mid-price Flower velocity over breadth. The 7.52% Flower year-over-year gain alongside a -0.20% average price shift points to incremental unit share capture at stable pricing rather than premiumization, implying that Alter Farms’ positioning is skewed toward reliable, price-anchored Flower that can climb from rank 45 by compounding volume, while deprioritizing experimentation in ancillary formats until category-level traction justifies re-entry.
Competitive Landscape
Alter Farms sits at rank #45 in OR Flower in July 2026 with no year-over-year rank change from #45, but it improved 12 positions from #57 in April 2026 while still trailing its peak of #14 in November 2025; meanwhile, PRUF Cultivar / PRŪF Cultivar held #1 year-over-year at #1 and Grown Rogue climbed from #3 to #2 alongside a 53.47% sales YoY gain, indicating Alter Farms’ flat YoY rank and recent quarter-on-quarter rise reflect stabilization rather than breakout momentum in a tier where leaders are consolidating share.
Notable Products
Forbidden Monkey (1g) posted the steepest movement in July 2026 with a -54.2% month-over-month drop to rank 8, while CBD/THC 1:1 Pineapple Wine (1g) fell -25.1% at rank 4, signaling a pullback in niche or experimental formats. Pineapple Thai (1g) countered with a +58.1% surge to rank 2, and Purple Hindu Kush (Bulk) rose +18.3% while holding rank 1, concentrating momentum at opposite ends of size tiers. With all top-10 entries in Flower and two SKUs moving more than +/-25% in opposite directions, the mix points to a sharpened focus on scalable core strains alongside pruning of underperforming variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
