Aug-2025
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Overview
Market Insights Snapshot
The performance of Nugz (MO) in the Flower category within Missouri has shown a consistent presence in the top rankings, maintaining a steady position at 13th place from May to August 2025. This stability suggests a strong foothold in the market, indicating that while there might not be significant upward movement, the brand has successfully maintained its competitive edge in a highly competitive category. The consistency in rankings also highlights the brand's ability to sustain consumer interest and loyalty over several months, which is crucial for long-term success in the cannabis industry.
However, the sales figures for Nugz (MO) in Missouri's Flower category have experienced a slight decline over the same period, with a gradual decrease from May to August 2025. This downward trend in sales, despite stable rankings, could point to broader market dynamics or seasonal fluctuations affecting consumer purchasing behavior. Importantly, the absence of Nugz (MO) from the top 30 in other states or categories suggests that the brand's influence might be concentrated within Missouri's Flower market, highlighting both a potential area for growth and a reliance on a specific market segment.
Competitive Landscape
In the competitive landscape of the Missouri flower market, Nugz (MO) has maintained a consistent rank at 13th place from May to August 2025. This stability in ranking contrasts with the dynamic movements of its competitors, such as Curio Wellness, which climbed from 25th to 15th, indicating a significant upward trajectory in sales performance. Meanwhile, Proper Cannabis and Rooted (MO) have shown slight fluctuations, with Proper Cannabis dropping from 11th to 12th and Rooted (MO) improving from 13th to 11th. Robust has maintained a steady position at 14th since July, closely trailing Nugz (MO). While Nugz (MO) has not experienced significant rank changes, its sales have shown a slight downward trend, which could be a concern if competitors like Curio Wellness continue their upward momentum. This competitive analysis highlights the importance for Nugz (MO) to strategize effectively to maintain its market position amidst the evolving dynamics of the Missouri flower category.
Notable Products
In August 2025, Nugz (MO) maintained its top position with Nugz - Sub Zero (3.5g) in the Flower category, achieving the highest sales figure of 4951 units, which reflects a consistent hold on the number one spot since May. Triple Burger Shake (14g) climbed back to the second position after a dip to fourth in July, showcasing a strong recovery. Nugz - Jet Fuel Gelato (3.5g) slid to third place, demonstrating a notable drop from its second position in July. Nugz Blueberry Clementine (3.5g) moved down to fourth place, continuing its downward trend from July. Cap Junky Shake (14g) re-entered the rankings in fifth place, marking its first appearance since May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.