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Nov-2025
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Overview
Market Insights Snapshot
Nugz (MO) has shown consistent performance in the Flower category within the state of Missouri. Over the past few months, the brand has maintained a strong presence, with its ranking improving from 13th in August 2025 to 10th in both September and October, before slightly dipping to 11th in November. This movement indicates a stable demand for their products, although the slight decline in November suggests potential challenges or increased competition. Despite the drop in ranking, the brand's sales figures in September were notably high, marking a peak during this period.
While Nugz (MO) has been a consistent player in Missouri's Flower category, it is important to note that the brand does not appear in the top 30 rankings for any other state or category during these months. This absence highlights a potential area for growth if they choose to expand beyond Missouri or diversify their product offerings. The focus on the Flower category has solidified their position locally, but exploring other markets or categories could provide additional opportunities for growth and mitigate the risks of relying heavily on a single market. The brand's current strategy seems to be centered around maintaining a stronghold in Missouri, which has proven effective so far.
Competitive Landscape
In the competitive Missouri flower market, Nugz (MO) has experienced some fluctuations in its ranking over the past few months, which could impact its market strategy. Nugz (MO) improved its position from 13th in August 2025 to 10th in September and October, before slipping to 11th in November. This indicates a temporary boost in sales during the early fall, but a need to address the decline in November. In contrast, Curio Wellness has shown a consistent upward trend, climbing from 14th in August to 10th by November, suggesting a growing consumer preference for their products. Meanwhile, Proper Cannabis has maintained a relatively stable ranking around the 12th to 14th positions, indicating a steady market presence. Vibe Cannabis (MO) consistently ranks higher than Nugz (MO), holding the 8th and 9th positions, which highlights a strong competitive edge. Rooted also presents a stable competitor, maintaining the 11th to 12th positions. For Nugz (MO), understanding these dynamics and the strategies of its competitors could be crucial for regaining and sustaining a higher market position.
Notable Products
In November 2025, the top-performing product for Nugz (MO) was Slurricane (3.5g) in the Flower category, which ascended to the number one rank with notable sales of 4,383 units. Bull Dance (3.5g) made a strong debut, securing the second position with a significant sales figure, reflecting its successful market entry. Apple Soda (3.5g) maintained its third-place position from October, indicating consistent consumer demand. Nugz - Sub Zero (3.5g), previously a top performer, dropped to fourth place, showing a decline in sales momentum. Bermuda Kush (3.5g) entered the rankings at fifth place, suggesting a growing interest among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
