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Dec-2025
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Overview
Market Insights Snapshot
Rooted's performance in the Flower category has shown varied results across different states. In Arizona, the brand has made slight improvements in its rankings, moving from 51st in September to 49th in December 2025, although it remains outside the top 30. This indicates a challenge in gaining a stronger foothold in the Arizona market despite fluctuations in sales, which peaked in October. Conversely, in Illinois, Rooted has demonstrated a positive trajectory, climbing from 67th to 56th place in the same period, with a notable increase in sales, especially in December. Missouri presents a contrasting picture; while Rooted maintains a solid position, its ranking has slightly declined from 12th to 15th, with sales showing a downward trend, suggesting potential challenges in sustaining its market share.
In the Pre-Roll category, Rooted's presence is less prominent. In Illinois, Rooted entered the rankings only in December at 59th place, marking its initial visibility in this category. This could indicate either a new entry or a previous lack of competitiveness in the Illinois Pre-Roll market. In Missouri, the brand has seen a decline from 28th to 39th place, reflecting a reduction in market share and sales over the months. The absence of Rooted in the top 30 rankings for Pre-Rolls in Arizona suggests that the brand may not yet be focusing on or succeeding in this category within that state. These insights highlight Rooted's varied performance and strategic positioning across different regions and product categories.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Rooted has experienced a slight decline in its ranking from September to December 2025, moving from 12th to 15th place. This downward trend is mirrored by a decrease in sales over the same period, indicating potential challenges in maintaining market share. In contrast, Proper Cannabis has maintained a relatively stable position, consistently ranking around 13th place, with sales figures that are notably higher than Rooted's in December. Meanwhile, TwentyTwenty has shown a slight improvement in rank, moving from 16th to 14th, alongside an increase in sales, suggesting a growing consumer preference. Additionally, Packs Cannabis (MO) and Farmer G have both made significant strides, climbing into the top 20 by December, which could indicate a shift in competitive dynamics that Rooted must address to regain its footing in the market.
Notable Products
In December 2025, the top-performing product for Rooted was Ozark Hash (3.5g) within the Flower category, which ascended to the first position from its consistent second-place ranking in previous months, achieving sales of 5010 units. Wedding Cake (3.5g) dropped to the second rank after maintaining the top position from September to November 2025. Super Lemon Haze (3.5g), a new entry in the rankings, secured the third position in December. Dark Starz (3.5g) re-entered the rankings at fourth place after being unranked in October and November. Super Lemon Haze Pre-Roll (1g) debuted at fifth place, highlighting the growing popularity of pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
