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Feb-2026
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Overview
Market Insights Snapshot
Rooted's performance in the Missouri flower category has shown a consistent presence in the top 20 rankings, holding positions around the 13th to 16th range from November 2025 to February 2026. This stability highlights a strong foothold in the Missouri market, despite a slight decline in sales over the observed months. In contrast, Rooted's performance in the Arizona flower category has not breached the top 30, indicating potential challenges in gaining market share within this state. Nonetheless, it's worth noting that their sales figures in Arizona have shown a positive trend from December 2025 to February 2026, suggesting potential growth opportunities.
In Illinois, Rooted's performance in the flower category has seen a significant improvement, jumping from 62nd in November 2025 to 42nd by February 2026. This upward trend in ranking, accompanied by a notable increase in sales, signals a strengthening position in the Illinois market. However, their pre-roll category in Illinois, which only recently entered the top 30 in December 2025, has remained relatively stable, indicating a steady but less dynamic presence. The absence of a ranking in November 2025 for the pre-roll category suggests that Rooted was not previously a major player in this segment, but the subsequent entry into the top 30 could imply a strategic focus on growth in this area.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Rooted has experienced a fluctuating position, with its rank shifting from 14th in November 2025 to 13th by February 2026. This movement suggests a slight improvement in market positioning, although it remains behind brands like Curio Wellness, which consistently held the 11th spot from December 2025 to February 2026. Despite Rooted's efforts, it has been outpaced in sales by Proper Cannabis, which saw a notable increase in rank from 13th in November 2025 to 12th in December 2025, before dropping to 14th in February 2026. Meanwhile, Farmer G has shown a positive trajectory, climbing from 18th in November 2025 to 12th by February 2026, indicating a growing competitive threat. This dynamic market environment underscores the need for Rooted to innovate and enhance its market strategies to maintain and improve its standing against these formidable competitors.
Notable Products
For February 2026, the top-performing product from Rooted was Wedding Cake (3.5g) in the Flower category, maintaining its first-place rank from January, with sales reaching 5314 units. Ozark Hash (3.5g) also held steady in the second position, showing consistent performance compared to previous months. First Lady Pre-Roll (1g) emerged as a notable new entry, securing third place in its debut month. Do Si Dos (3.5g) improved its ranking to fourth place from fifth in January, indicating a positive sales trend. Lastly, Dark Star Pre-Roll (1g) entered the top five, reflecting increased consumer interest in Pre-Roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
