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Where to Buy
Rooted is stocked at 166 licensed dispensaries across Missouri, Illinois, and 3 other states, 106 of them in Missouri, with the deepest coverage in St. Louis, KCMO, Cape Girardeau, Columbia, and Joplin. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Rooted’s category mix in July 2026 is concentrated in Flower at 88.12% share with a month-over-month increase of 8.23% but a year-over-year decline of 0.20%, while Pre-Roll holds 11.20% share with a 54.37% month-over-month rise and a 63.08% year-over-year gain. Concentrates remains a rounding-error niche at 0.69% share with an 8.79% month-over-month lift and no year-over-year basis, and the brand’s average price moved down 5.75% year-over-year to $25.05. With Rooted ranked 17 in Flower in Missouri, the mixed signals—expanding Pre-Roll volume alongside a softening Flower trend—imply that July 2026 growth is coming from trading into lower-priced formats while the flagship category remains volume-reliant rather than price-led.
The shift toward Pre-Roll, up 63.08% year-over-year and 54.37% month-over-month while Flower slips 0.20% year-over-year but climbs 8.23% month-over-month, suggests Rooted is building a second leg of demand that reduces dependence on a single category without materially diluting total share mix yet. Given the rank of 17 in Missouri Flower and a 5.75% year-over-year average price decline, the July 2026 mix indicates a positioning pivot toward accessibly priced entry points that can lift unit velocity, implying that sustained share gains will hinge on balancing Pre-Roll’s rapid adoption with maintaining Flower’s rank trajectory.
Competitive Landscape
Rooted sits at rank #17 in Missouri Flower for July 2026, down 5 places year over year from #12 and down 4 places versus its April 2026 position at #13, while the brand’s peak at #10 in May 2025 marks a 7-place slide from its high; in contrast, Flora Farms held #1 with a –1.3% YoY sales change and Amaze Cannabis advanced from #6 to #4 alongside a 20.6% YoY sales increase, indicating Rooted’s relative share is being pressured both by top-tier stability and mid-tier ascents—this rank trajectory implies Rooted is ceding competitive ground and will require mix or distribution shifts to reverse the multi-quarter decline.
Notable Products
Dark Starz (3.5g) posted the standout move in July 2026 with an 84.7% month-over-month surge to $130,088, vaulting to rank 1 while Ozark Hash (3.5g) fell 47.1% to rank 3. Wedding Cake (3.5g) rose 7.3% and held rank 2, and Pinnacle (3.5g) dropped 21.9% to rank 7, indicating volatility within the same Flower tier. With eight of the top ten rooted in Flower, the mix concentrates on 3.5g SKUs, implying Rooted is leaning into flagship eighths while allowing underperforming strains room to cycle out.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
