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Aug-2025
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Overview
Market Insights Snapshot
Rooted (MO) has shown varied performance across different states and product categories. In Arizona, their presence in the Flower category experienced some fluctuation, with their ranking moving from 55th in May 2025 to 49th by August 2025. Despite not breaking into the top 30, the brand saw a notable increase in sales from May to July, before a slight decline in August. This suggests that while they are gaining traction, there is still significant room for improvement to compete with the leading brands in Arizona's Flower market.
In contrast, Rooted (MO) has a stronger foothold in Missouri, particularly in the Flower category where they consistently ranked within the top 15 brands from May to August 2025. Their sales numbers in this category remained robust, with a notable peak in August. However, their performance in the Pre-Roll category was less impressive, with rankings hovering around the mid-30s. Despite this, there was a positive trend in sales from June to August, indicating potential for growth if they can improve their market strategy in this segment.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Rooted (MO) has shown a notable upward trend in its ranking over the summer of 2025. Starting from a rank of 12th in May, Rooted (MO) improved to 11th by August, indicating a positive shift in its market position. This improvement comes amidst a backdrop of fluctuating sales among competitors. Daybreak Cannabis, for example, experienced a decline from 6th to 9th place, suggesting potential market share opportunities for Rooted (MO). Meanwhile, Local Cannabis Co. maintained a steady 10th place ranking, consistently outperforming Rooted (MO) in sales, yet without significant rank advancement. Proper Cannabis saw a slight dip from 11th to 12th, which may have contributed to Rooted (MO)'s rise. Despite these shifts, Rooted (MO)'s sales trajectory remained relatively stable, positioning it as a resilient contender in the Missouri flower market.
Notable Products
In August 2025, Wedding Cake (3.5g) maintained its position as the top-performing product for Rooted (MO), consistently ranking first for four consecutive months with a sales figure of 6,424. Ozark Hash (3.5g) held steady at the second rank, showing a slight increase in sales compared to July. Dark Starz (3.5g) remained in the third position, experiencing a minor decrease in sales from the previous month. Do Si Dos (3.5g) re-entered the rankings at fourth place after not being listed in June and July. Wedding Pie (3.5g) secured the fifth spot, showing a consistent presence in the top five despite fluctuating sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
