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Nov-2025
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Overview
Market Insights Snapshot
Rooted's performance across different states and categories reveals a nuanced picture. In Arizona, the brand's ranking in the Flower category hovered around the mid-40s over the past few months, indicating a stable yet unremarkable presence. Despite a slight increase in sales in October, the brand did not break into the top 30, suggesting room for growth in this competitive market. Meanwhile, in Illinois, Rooted appeared in the rankings for the first time in November, placing 65th in the Flower category. This debut could signal a new strategic focus or emerging demand for their products in the state.
Missouri stands out as a stronghold for Rooted, especially in the Flower category, where the brand consistently maintained a ranking of 12th over several months. This consistent performance is underpinned by robust sales figures, although there has been a noticeable decline since August. In the Pre-Roll category, however, Rooted's position has been more volatile, with rankings fluctuating from 28th to 36th. This indicates a potential challenge in maintaining market share within this segment, despite a relatively stable sales volume throughout the period.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Rooted has maintained a consistent rank of 12th from September to November 2025, despite a slight decline in sales over the same period. This stability in ranking suggests that while Rooted's sales have decreased, its competitors have not significantly outpaced it in growth. Notably, Nugz (MO) has shown a strong performance, moving from 13th in August to 11th in November, with a notable sales peak in September. Meanwhile, Curio Wellness has improved its rank from 14th in August to 10th in November, indicating a steady increase in sales. Proper Cannabis and TwentyTwenty have shown more fluctuation in their rankings, suggesting a less stable market position compared to Rooted. These dynamics highlight the competitive pressure on Rooted to innovate and potentially adjust its strategies to regain sales momentum and improve its ranking in the Missouri Flower market.
Notable Products
In November 2025, Wedding Cake (3.5g) maintained its position as the top-selling product for Rooted in the Flower category, with sales reaching 5634 units. Ozark Hash (3.5g) consistently held the second rank throughout the past months, showing steady performance. Do Si Dos (3.5g) secured the third spot again, having risen from fourth place in August. Sugar Cake (3.5g) debuted at fourth place, indicating a strong entry into the market. Wedding Pie (3.5g) reclaimed its fifth position, despite a previous absence in October, reflecting a fluctuating but resilient demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
