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Where to Buy
Rooted is stocked at 148 licensed dispensaries across Missouri, Illinois, and 3 other states, 87 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Cape Girardeau, Columbia, and Lees Summit. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Rooted concentrated 86.10% of August 2026 sales in Flower, up 7.74% year over year and 7.19% month over month, while Pre-Roll held 11.14% share with 64.98% YoY growth and 11.62% MoM. Vapor Pens expanded to 2.06% share with a 646.94% MoM jump, though year-over-year comparison is unavailable, and Concentrates reached 0.70% share with 118.76% YoY and 30.46% MoM growth. Average price was effectively flat at +0.67% YoY, with Flower averaging $30.97 and Pre-Roll at $9.91, indicating mix-driven unit gains rather than price-led growth. Rooted ranked 24 in Flower in Missouri, and the category mix skews toward high-volume Flower and fast-accelerating Pre-Roll, implying a demand corridor anchored in value-accessible formats that can absorb incremental volume without price inflation.
The shift toward Pre-Roll (+64.98% YoY share expansion in dollars alongside 11.62% MoM) and a sudden Vapor Pens ramp (+646.94% MoM to 2.06% share) suggests Rooted is diversifying beyond a Flower-heavy base while keeping price sensitivity in check (+0.67% YoY average price). Concentrates’ 118.76% YoY and 30.46% MoM growth, despite just 0.70% share, signals a long-tail trial dynamic that can improve unit economics as assortment broadens. With Flower still at 86.10% share and a rank of 24 in Missouri Flower, the pattern implies Rooted’s near-term positioning depends on defending Flower velocity while using Pre-Roll as the primary share-gain lever and Vapor Pens as an optionality hedge to access higher-price-per-unit baskets without pushing average price materially higher.
Competitive Landscape
Rooted sits at rank #24 in Missouri Flower in August 2026, down 13 positions from #11 year over year, and 10 spots below its three-month rank of #14, indicating a continued slide from its peak at #10 in May 2025. At the top end, Flora Farms held #1 both this year and last (0-rank delta) while growing sales 3.08% YoY, and Illicit / Illicit Gardens rose from #3 to #2 despite a -4.82% YoY sales change, showing that Rooted’s drop of 13 ranks is outpacing shifts among leaders. Further, Amaze Cannabis climbed from #6 to #4 alongside 16.97% YoY sales growth and Farmer G surged from #31 to #5 with a 434.28% YoY sales increase, while Rooted’s move from #14 to #24 over three months underscores share loss to faster-rising rivals; the trajectory implies Rooted is being displaced from mid-tier consideration unless it reverses multi-period rank erosion.
Notable Products
Sherbert Honey (3.5g) delivered the headline move with an 85.0% month-over-month jump to rank 1, while Wedding Cake (3.5g) slid 34.2% to rank 8, signaling a sharp reallocation of demand within Flower. Ozark Hash (3.5g) held rank 2 with a 0.9% decline as Dark Starz (3.5g) eased 2.4% at rank 3, and five of the top ten are Flower SKUs, concentrating share at the top of the chart. Wedding Cake Pre-Roll (1g) rose 12.1% at rank 6 and Ozark Hash Pre-Roll (1g) gained 18.1% at rank 9, but Pre-Roll remains secondary versus Flower dominance by both count and rank. Together, the surge in Sherbert Honey (3.5g) and the drop in Wedding Cake (3.5g) point to Rooted leaning into high-velocity Flower strains and pruning underperforming cultivar placements rather than broad category shifts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
