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Apr-2025
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Overview
Market Insights Snapshot
Rooted (MO) has displayed a varied performance across different states and product categories. In Arizona, the brand's presence in the Flower category has been inconsistent, with rankings fluctuating outside the top 30. Despite a promising start, ranking at 44 in February and March, they slipped to 47 by April. This movement indicates potential challenges in maintaining a competitive edge in Arizona's dynamic market. On the other hand, sales figures in April reflect a downturn compared to the previous months, suggesting that the brand may need to reassess its strategy to regain momentum.
In contrast, Missouri has been a stronghold for Rooted (MO), particularly in the Flower category, where it consistently ranked 11th in March and April. This stability highlights the brand's robust market presence and consumer loyalty in Missouri. Additionally, the Pre-Roll category in Missouri has shown impressive growth, with the brand climbing from 48th in January to 27th by April, indicating a successful expansion strategy in this segment. This upward trend in Missouri's Pre-Roll category could present significant opportunities for Rooted (MO) to further capitalize on its market position and potentially replicate this success in other states.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Rooted (MO) has shown a consistent performance from January to April 2025, maintaining its rank within the top 15 brands. Notably, Rooted (MO) improved its position from 13th in January and February to 11th in March and April, indicating a positive trend in market presence. This upward movement is significant given the competitive pressure from brands like Local Cannabis Co., which climbed from 11th to 9th place during the same period, and Good Day Farm, which experienced a decline from 6th to 10th place. Despite these fluctuations, Rooted (MO) has managed to increase its sales, particularly in March, where it surpassed Buoyant Bob and Proper Cannabis, both of which have seen more volatile rankings. This stable performance amidst a dynamic market highlights Rooted (MO)'s potential for growth and resilience against its competitors.
Notable Products
In April 2025, Wedding Cake (3.5g) from the Flower category maintained its position as the top-performing product for Rooted (MO), achieving sales of 6601 units. Ozark Hash (3.5g) saw a significant rise in its ranking, moving from third place in March to second place in April, indicating a steady increase in popularity. Dark Star Pre-Roll (1g) made a comeback, securing the third position after not being ranked in February and March. Do Si Dos (3.5g) experienced a decline, dropping from second in March to fourth in April. Apples & Bananas Mints (3.5g) remained consistent, holding the fifth position as it did in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
