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Oct-2025
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Overview
Market Insights Snapshot
Rooted's performance has shown notable fluctuations across different states and categories. In Arizona, the brand's ranking in the Flower category experienced a slight improvement from 51st place in September 2025 to 43rd in October 2025, indicating a positive trend despite not being in the top 30. This suggests a potential recovery in their market presence after a dip in sales during the summer months. Conversely, in Missouri, Rooted maintained a steady position in the Flower category, consistently ranking 11th or 12th over the past few months, which underscores their strong foothold in this particular market.
In the Pre-Roll category in Missouri, Rooted saw more variability, with rankings oscillating from 38th in July 2025 to 28th in September, before dropping to 35th in October. This inconsistency could point to a competitive landscape in the Pre-Roll sector or shifting consumer preferences. Despite these fluctuations, Rooted's sales figures in Missouri's Pre-Roll category remained relatively stable, indicating a resilient demand for their products. The absence of rankings in certain months for the Arizona market highlights areas where Rooted could potentially expand or improve its market strategy to gain a stronger foothold.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Rooted has maintained a relatively stable position, ranking consistently at 11th or 12th from July to October 2025. This stability is notable given the fluctuating ranks of its competitors. For instance, Curio Wellness improved significantly from 19th in July to 11th in October, indicating a potential threat to Rooted's position. Meanwhile, TwentyTwenty also showed upward momentum, moving from 16th to 13th over the same period. Conversely, Proper Cannabis experienced a decline, dropping from 12th to 14th, which could be advantageous for Rooted. Despite these shifts, Rooted's sales have seen a slight decline from August to October, suggesting a need for strategic adjustments to maintain its competitive edge in the Missouri market.
Notable Products
In October 2025, Rooted's top-performing product was Wedding Cake (3.5g) in the Flower category, maintaining its first-place rank consistently from July through October with sales of 6310 units. Ozark Hash (3.5g) also held its second-place position throughout these months, showing a steady increase in sales. Do Si Dos (3.5g) remained in third place in October, having improved from fourth place in August. Yodi Soda (3.5g) entered the top five for the first time, securing the fourth rank. Grimreefah (3.5g) debuted in the rankings at fifth place, indicating growing interest in new product offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
