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Where to Buy
Rooted is stocked at 139 licensed dispensaries across Missouri, Illinois, and 4 other states, 87 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Cape Girardeau, Columbia, and Lees Summit. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Rooted’s category mix tilted heavily toward Flower at 79.33% share, but Flower sales fell 8.91% year over year and 16.82% month over month, while the brand’s overall sales grew 4.42% YoY and prices declined 3.21% YoY. Pre-Roll expanded to 12.61% share with 47.17% YoY growth and a 0.29% MoM uptick, and Vapor Pens reached 7.26% share with a 121.16% MoM surge despite no YoY baseline reported. Concentrates remained small at 0.81% share but spiked 589.83% YoY and rose 2.97% MoM, indicating incremental traction at a low average price point. Rooted’s 24th rank in Flower in Missouri alongside a 16.82% MoM Flower contraction implies overexposure to a slipping core and growing reliance on faster-moving adjuncts to offset category-specific headwinds.
The mix shift toward Pre-Roll and Vapor Pens—up 47.17% YoY and 121.16% MoM respectively—paired with a 8.91% YoY decline in Flower suggests Rooted is migrating demand into lower-price-per-unit, higher-velocity segments as a deliberate buffer against Flower volatility. With average price down 3.21% YoY and Flower average price at 30.82 versus Vapor Pens at 49.72, the portfolio is balancing ticket size against frequency, which can stabilize revenue even if Rooted remains 24th in Missouri Flower. The implication is a positioning pivot: maintain Flower scale while leaning into Pre-Roll and Vapor Pens to capture momentum and reduce rank risk tied to a single category.
Competitive Landscape
Rooted sits at rank #24 in Missouri Flower in September 2026, down 12 positions year over year and 8 spots from June 2026, after peaking at #10 in May 2025; meanwhile, Flora Farms held #1 with a 33.4% year-over-year sales increase while Sinse Cannabis stayed at #3 with an 11.1% year-over-year sales decline, indicating Rooted’s slide is driven more by share consolidation at the very top than broad market softness, and the trajectory implies Rooted is ceding rank to faster-advancing leaders rather than to mid-pack volatility.
Notable Products
Do Si Dos (3.5g) posted the standout movement in September 2026 with a +604.5% month-over-month surge to rank 2, while Ozark Hash (3.5g) climbed +93.4% to rank 1 and Wedding Cake Pre-Roll (1g) rose +156.8% to rank 3. Dark Starz (3.5g) fell -17.9% to rank 4 and Lord Licorice (3.5g) declined -12.1% to rank 10, while Sherbert Honey (3.5g) dropped -40.2% to rank 7, indicating a bifurcation between gainers and laggards within Flower. With five of the top ten SKUs in Flower and Pre-Rolls occupying ranks 3, 6, 8, and 9, the mix points to a tilt toward a few breakout Flower strains complemented by selective Pre-Roll traction. The pattern implies Rooted is concentrating demand around high-velocity Flower winners while pruning weaker Flower variants and using Pre-Rolls as an attachment category rather than the primary growth engine.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
