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Apr-2026
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Overview
Market Insights Snapshot
Rooted's performance in the Arizona flower category shows a gradual yet modest improvement, moving from a rank of 52 in January 2026 to 45 in both March and April. Despite this upward trend in ranking, sales figures peaked in March before experiencing a decline in April. Meanwhile, in Illinois, the brand demonstrated a more consistent upward trajectory in the flower category, climbing from rank 56 in January to 40 by April. This improvement is mirrored by a steady increase in sales, indicating a strengthening market presence. However, in the Illinois pre-roll category, Rooted did not make it into the top 30 rankings for January and March, which could suggest a need for strategic adjustments in this segment.
In Missouri, Rooted maintained a strong position in the flower category, consistently ranking between 14 and 16 from January to April. This stability is accompanied by a noticeable rise in sales, suggesting a solid foothold in the market. The pre-roll category in Missouri presents a slightly different picture, with rankings fluctuating between 35 and 40, indicating a less stable performance compared to their flower products. Despite these fluctuations, the sales figures for pre-rolls remained relatively stable, suggesting a steady demand. The absence of Rooted from the top 30 rankings in the Illinois pre-roll category for certain months highlights potential areas for growth and focus.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Rooted has shown a consistent performance with a rank of 16 in January and March 2026, and 14 in February and April 2026. Despite not breaking into the top 10, Rooted's sales have shown a steady upward trend, indicating a solid customer base and potential for growth. In comparison, Proper Cannabis maintained a stable rank at 12 throughout the first four months of 2026, while Daybreak Cannabis experienced fluctuations, dropping from 9 in January to 15 in March, before recovering to 13 in April. Meanwhile, Robust and Packs Cannabis (MO) have shown significant improvements, with Robust climbing from 30 in January to 16 in April, and Packs Cannabis (MO) reaching as high as 13 in March. These shifts highlight a dynamic market where Rooted's consistent sales growth positions it well against competitors who are experiencing more volatility in their rankings.
Notable Products
In April 2026, Wedding Cake (3.5g) maintained its top position in Rooted's product lineup with impressive sales of 7210 units. Ozark Hash (3.5g) climbed back to the second spot after slipping to third in March, indicating a resurgence in popularity. Do Si Dos (3.5g) ascended to third place, moving up from fourth in March, showcasing a steady increase in consumer interest. Dark Starz (3.5g) experienced a drop, falling to fourth place after being second in March. Notably, Lord Licorice (14g) debuted in the rankings at fifth place, marking its first appearance this year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
