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Sep-2025
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Overview
Market Insights Snapshot
Nuvata's performance in the vapor pen category shows varied results across different states. In Arizona, Nuvata has not been able to break into the top 30 rankings, with its position slipping from 47th in June to 53rd by September. This decline is accompanied by a consistent drop in sales figures, indicating potential challenges in market penetration or competition. Conversely, in California, Nuvata has maintained a stable position just outside the top 90, with a slight improvement in sales from June to September. This stability in California, despite not being in the top 30, suggests a steady consumer base that might be worth exploring further.
In Illinois, Nuvata has shown a more promising performance, consistently ranking within the top 30 vapor pen brands, despite a minor fluctuation in ranking from 29th to 30th between June and September. This stability in Illinois, coupled with robust sales figures, highlights the brand's strong foothold in the state. The ability to maintain a top 30 position, unlike in Arizona, suggests successful strategies that might be replicable in other markets. Understanding the factors contributing to Nuvata's performance in Illinois could provide valuable insights for enhancing its market presence in other regions.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Nuvata has shown a consistent presence, maintaining a rank within the top 30 from June to September 2025. Despite a slight dip in rank from 29th in June to 32nd in July, Nuvata rebounded to 29th in August, before settling at 30th in September. This fluctuation indicates a stable yet competitive positioning amidst dynamic market shifts. Notably, Timeless has demonstrated a strong upward trajectory, improving from 37th in June to 29th by September, potentially posing a competitive threat to Nuvata. Meanwhile, Vapin Ape consistently outperformed Nuvata, maintaining a rank of 28th from July to September, albeit with declining sales. The competitive pressure from brands like Kushy Punch and Tales & Travels, which also show fluctuating ranks, highlights the need for Nuvata to innovate and differentiate to capture greater market share in this vibrant sector.
Notable Products
In September 2025, the top-performing product from Nuvata was the CBD/THC 1:9 Strawberry Full Mind Distillate Disposable (0.5g) in the Vapor Pens category, maintaining its consistent first-place ranking from June through September with sales figures reaching 2057 units. The CBD/THC 1:9 Wild Grape Full Body Distillate Disposable (0.5g) held steady in the second position for both August and September, despite a slight dip in sales from 1771 to 1551 units. The Flow - CBD/THC 1:1 Apricot Distillate Disposable (0.5g) moved up to third place in September, slightly down from its fourth-place debut in August. CBD/THC 1:9 Lime Body Balance Distillate Disposable (0.5g) re-emerged in the rankings at fourth place, having not been ranked in June or August. Lastly, the CBD/THC 1:9 Blueberry Body Dominant Distillate Disposable (0.5g) dropped from third in July to fifth in September, indicating a decrease in consumer preference or market competition.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
