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Jun-2024
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Overview
Market Insights Snapshot
Nuvata's performance in the Vapor Pens category demonstrates varied results across different states. In California, the brand consistently failed to break into the top 30 rankings from March to June 2024, indicating a challenging market presence. Despite this, sales figures showed a slight upward trend, with a notable increase from $118,196 in March to $126,077 in May. In contrast, Nuvata maintained a more stable position in Illinois, holding the 19th rank in both April and May before slightly dropping to 21st in June. This reflects a steady but slightly declining sales trend, from $701,117 in March to $603,388 in June.
In Missouri, Nuvata's performance in the Vapor Pens category showed a moderate improvement over the months. The brand's ranking fluctuated slightly but remained within the 34th to 37th range, indicating a relatively stable market position. Sales figures in Missouri also displayed a positive trend, with a dip in April followed by a recovery, culminating in $157,084 in June. The consistent presence in Missouri's rankings contrasts with the brand's challenges in California, highlighting regional differences in market reception and performance.
Competitive Landscape
In the highly competitive Illinois vapor pens market, Nuvata has experienced fluctuating ranks over recent months, with a notable decline from 19th place in April and May 2024 to 21st in June 2024. This shift is significant when compared to competitors such as Verano, which improved its rank from 23rd in May to 20th in June, indicating a potential gain in market share. Additionally, High Supply / Supply saw a drop from 16th place in May to 19th in June, which could suggest a similar struggle in maintaining sales momentum. Meanwhile, Kushy Punch has maintained a relatively stable position, consistently ranking around the 22nd spot. The absence of Rove from the top 20 in March and April, but reappearing in May and June, highlights the dynamic nature of this market. These trends suggest that while Nuvata remains a key player, it faces significant competition and must strategize effectively to regain and maintain higher rankings.
Notable Products
In June 2024, the top-performing product for Nuvata was CBD/THC 1:9 Strawberry Full Mind Distillate Disposable (0.5g) in the Vapor Pens category, reclaiming its number one rank from March 2024 with sales of $4,329. The CBD/THC 1:9 Blueberry Body Dominant Distillate Disposable (0.5g) maintained its steady performance, holding the second rank for the third consecutive month. The CBD/THC 1:9 Wild Grape Full Body Distillate Disposable (0.5g) came in third, showing a slight decline from its top position in April 2024. CBD/THC 1:9 Tropical Mind Balance Distillate Disposable (0.5g) dropped to fourth place after leading in May 2024. Finally, CBD/THC 1:9 Tangerine Mind Dominant Distillate Disposable (0.5g) rounded out the top five, continuing a downward trend since its second-place finish in March 2024.
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