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Oct-2025
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Overview
Market Insights Snapshot
Nuvata's performance in the vapor pen category has shown varying trends across different states. In Arizona, the brand experienced a decline in its rankings, moving from 48th in July 2025 to 58th by October 2025. This downward trajectory is mirrored by a decrease in sales, suggesting potential challenges in maintaining market share within the state. On the other hand, in Illinois, Nuvata has demonstrated a positive trend, improving its position from 32nd in July to 26th in October. This upward movement is supported by a notable increase in sales, indicating a strengthening presence in the Illinois market.
Meanwhile, in California, Nuvata did not make it into the top 30 rankings within the vapor pen category throughout the months from July to October 2025. This absence from the top rankings could be a concern, as it suggests the brand may not be capturing significant market attention in one of the largest cannabis markets. Despite this, California's sales figures showed a slight increase over the months, which could indicate potential for growth if strategic adjustments are made. Such dynamics across these states highlight the importance of tailored strategies in different markets to optimize performance.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Nuvata has shown a notable improvement in its ranking, moving from 32nd in July 2025 to 26th by October 2025. This upward trajectory is indicative of a positive shift in sales performance, with a significant increase in sales from September to October. In contrast, Dabstract experienced a decline in rank, dropping from 24th in September to 28th in October, along with a decrease in sales. Meanwhile, Kanha / Sunderstorm showed a strong recovery, climbing from 28th in September to 24th in October, aligning with a boost in sales. Breeze Canna and Revolution Cannabis maintained relatively stable positions, though both saw fluctuations in sales figures. Nuvata's ability to improve its rank amidst such dynamic competition suggests a strengthening market presence, potentially driven by strategic marketing efforts or product innovations.
Notable Products
In October 2025, the top-performing product from Nuvata was the CBD/THC 1:9 Wild Grape Full Body Distillate Disposable (0.5g), which ascended to the number one spot with sales reaching 2290 units. The CBD/THC 1:9 Tangerine Mind Dominant Distillate Disposable (0.5g) maintained a strong presence, climbing to the second rank from its previous absence in September. The CBD/THC 1:9 Strawberry Full Mind Distillate Disposable (0.5g) dropped to third place after holding the top position for three consecutive months. The CBD/THC 1:9 Tropical Mind Balance Distillate Disposable (0.5g) entered the ranking at fourth place, showing promising sales figures. Finally, the Flow - CBD/THC 1:1 Apricot Distillate Disposable (0.5g) remained consistent, maintaining its fifth position from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
