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Dec-2025
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Overview
Market Insights Snapshot
In an analysis of Nuvata's performance across various states, notable trends emerge in the Vapor Pens category. In Illinois, Nuvata has consistently maintained a presence in the top 30, with a slight fluctuation between the 28th and 32nd positions from September to December 2025. This suggests a stable demand in the state, with sales peaking in October before a gradual decline. Meanwhile, in Arizona, Nuvata's rankings hover around the 55th to 61st range, indicating a less dominant position in the market. The brand's ranking in California shows a recovery to the 97th position in December after not being in the top 30 in October and November, pointing to potential growth opportunities if the upward trend continues.
Interestingly, Missouri saw Nuvata breaking into the top 100 in December 2025, ranking at 84th in the Vapor Pens category. This marks a significant milestone as it was previously outside the top 30 in preceding months, suggesting a possible strategic focus or increased consumer interest. The absence of rankings in October and November in California indicates a challenging market environment or strategic shifts that might have temporarily affected Nuvata's standing. These movements highlight the brand's varied performance across states, with some markets showing potential for growth while others indicate a need for strategic adjustments.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Nuvata has been experiencing fluctuating rankings, moving from 32nd in September 2025 to a peak of 28th in October, before stabilizing at 30th in November and December. This indicates a slight improvement in market presence but suggests challenges in maintaining consistent upward momentum. In comparison, Redbud Roots maintained a steadier performance, consistently ranking around the 29th position, and even surpassing Nuvata in sales in December 2025. Meanwhile, Simply Herb showed a more volatile pattern, briefly outperforming Nuvata in November before dropping again. 93 Boyz demonstrated a notable upward trend, climbing from 46th in September to 31st by December, hinting at a potential future threat. On the other hand, Realeaf Botanicals experienced a decline from 22nd to 28th, yet still maintained a higher sales volume than Nuvata throughout the period. These dynamics highlight the competitive pressures Nuvata faces in the Illinois vapor pen market and underscore the need for strategic initiatives to enhance its market position and sales performance.
Notable Products
In December 2025, Nuvata's top-performing product was the CBD/THC 1:9 Strawberry Full Mind Distillate Disposable (0.5g) in the Vapor Pens category, reclaiming its number one rank from September, with a notable sales figure of 1607 units. The Flow - CBD/THC 1:1 Apricot Distillate Disposable (0.5g) moved up to second place, despite being the top product in November. The CBD/THC 1:9 Wild Grape Full Body Distillate Disposable (0.5g) experienced a drop to third place from its previous first place in October. The CBD/THC 1:9 Tropical Mind Balance Distillate Disposable (0.5g) maintained a consistent fourth place over the months. Lastly, the CBD/THC 1:9 Blueberry Body Dominant Distillate Disposable (0.5g) ranked fifth in December, showing a decline compared to its third-place rank in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
