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Nov-2025
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Overview
Market Insights Snapshot
Nuvata's performance in the vapor pens category shows a varied trajectory across different states. In Arizona, the brand has not managed to break into the top 30, maintaining a rank in the 50s and 60s, which indicates a need for strategic improvements to increase market presence. Conversely, in Illinois, Nuvata has shown a positive trend, climbing from the 31st position in August 2025 to 26th by November 2025. This upward movement is a promising sign of growing consumer acceptance and market penetration in the state.
In California, Nuvata's performance has been somewhat inconsistent, as evidenced by their absence from the top 30 rankings in October 2025. However, they made a return in November 2025 at the 93rd position, suggesting a potential rebound. The sales figures in California reflect a slight upward trend despite the ranking fluctuations, which could indicate underlying consumer interest. These insights highlight that while Nuvata is gaining traction in some areas, there is still room for growth and consistency in others.
Competitive Landscape
In the Illinois Vapor Pens category, Nuvata has shown a notable improvement in its ranking from August to November 2025, moving from 31st to 26th place. This positive trend is indicative of a recovery in sales, with a significant increase from September to October. In contrast, Dabstract and Breeze Canna have experienced fluctuations in their rankings, with Dabstract dropping from 22nd in September to 25th in November, and Breeze Canna falling from 23rd in August to 28th in November. Meanwhile, Alchemy (Ieso) has maintained a relatively stable position, hovering around the low 20s, suggesting consistent performance. Simply Herb entered the top 20 in October and November, indicating a strong upward trajectory. These dynamics highlight Nuvata's resilience and potential for growth in a competitive market landscape.
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Notable Products
In November 2025, Nuvata's top-performing product was the Flow - CBD/THC 1:1 Apricot Distillate Disposable (0.5g) in the Vapor Pens category, achieving the number one rank with sales of 1614 units. The CBD/THC 1:9 Strawberry Full Mind Distillate Disposable (0.5g) closely followed at the second spot, maintaining strong sales momentum from previous months. Rising to the third position was the CBD/THC 1:9 Blueberry Body Dominant Distillate Disposable (0.5g), which notably surged from being unranked in October. The CBD/THC 1:9 Tropical Mind Balance Distillate Disposable (0.5g) remained stable at fourth place, consistent with its October ranking. Meanwhile, the CBD/THC 1:9 Lime Body Balance Distillate Disposable (0.5g) entered the top five, climbing from an unranked position in October to fifth place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
