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Jun-2024
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Overview
Market Insights Snapshot
NY Finca has shown notable performance in the Edible category within New York. Over the span of four months, the brand has maintained a consistent presence in the top 20, with a slight dip in June 2024. Specifically, NY Finca ranked 17th in March, slightly dropped to 18th in April, improved to 16th in May, and then fell to 19th in June. This indicates a relatively stable but slightly fluctuating position, with a peak in May. The sales figures reflect this trend, showing an increase from March to May, followed by a decline in June. This performance suggests that while NY Finca is a strong contender in the Edible category, there are some challenges in maintaining a top-tier ranking.
In contrast, NY Finca's performance in the Pre-Roll category in New York has been less consistent. The brand started at 38th place in March and improved to 35th in April. However, by May, it dropped to 51st and did not make it into the top 30 in June, highlighting a significant decline in market presence. This downward trend is concerning, as it indicates potential issues in brand positioning or competition within the Pre-Roll category. The sales figures corroborate this, showing a peak in April followed by a sharp decline in May and no available data for June, which could suggest a need for strategic adjustments to regain market share.
Competitive Landscape
In the competitive landscape of the Edible category in New York, NY Finca has demonstrated notable fluctuations in rank and sales over recent months. From March to June 2024, NY Finca's rank varied between 16th and 19th, indicating a relatively stable but modest position in the market. In contrast, Ruby Farms consistently hovered around the 24th rank, showing a gradual increase in sales but remaining outside the top 20 until June. Pure Vibe experienced a decline from 11th to 19th place, with sales dropping significantly before a slight recovery in June, suggesting potential volatility. Eaton Botanicals maintained a stronger presence, peaking at 11th place in April but falling to 20th by June, reflecting a downward trend in sales. Snoozy showed a more consistent performance, with ranks fluctuating between 13th and 18th, and relatively stable sales. These dynamics highlight NY Finca's competitive positioning and the importance of strategic adjustments to improve rank and sales amidst varying market performances.
Notable Products
In June 2024, the top-performing product for NY Finca was Pina Pineapple Gummies 10-Pack (100mg), maintaining its first-place ranking from the previous month with sales of 786 units. Maracuya Gummies 10-Pack (100mg) held steady in second place, continuing its consistent performance over the past months. Guayaba Gummies 10-Pack (100mg) ranked third, dropping from its second-place position in April. Notably, Elmer's Stash Pre-Roll 2-Pack (2g) and Tropic Punch Pre-Roll 2-Pack (2g) both debuted in fourth place for June. The rankings for the top three edible gummies have shown minor fluctuations, but they remain the leading products in their category.
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