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Dec-2025
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Overview
Market Insights Snapshot
In the state of New York, FINCA has maintained a consistent presence in the Edible category, holding steady at the 24th rank from September through December of 2025. This stability in ranking suggests a solid market presence and consumer loyalty in this category. Interestingly, despite the consistent ranking, there was a notable increase in sales in December, indicating a successful end-of-year performance. This could be attributed to seasonal trends or effective marketing strategies that resonated well with consumers during the holiday season.
Conversely, FINCA's performance in the Vapor Pens category in New York has been more volatile. Starting at the 80th position in September, the brand saw a dip in rank to 94th in November before recovering slightly to 83rd in December. This fluctuation highlights challenges in maintaining a competitive edge in a crowded market. The sales figures reflect this struggle, with a dip in October and November before a rebound in December. The volatility in rankings and sales could indicate the need for strategic adjustments to capture a larger share of the Vapor Pens market in the state.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New York, FINCA has maintained a consistent rank at 24th place from September to December 2025. This stability in rank indicates a steady performance, although it trails behind competitors like The Bettering Company, which improved its position from 23rd to 22nd, and Flav, which fluctuated but managed to rank 20th in October. Notably, PAX re-entered the rankings in December at 23rd, suggesting a resurgence that could pose a challenge to FINCA if it continues. Despite these competitive pressures, FINCA's sales saw a significant boost in December, indicating potential for upward movement if this trend continues. However, the brand must strategize to improve its rank and capitalize on the sales momentum to close the gap with higher-ranked competitors.
Notable Products
In December 2025, FINCA's top-performing product was Buenos Dias - THC/THCv 2:1 Mandarin X Tangerine Flavour Energy Gummies 10-Pack, maintaining its number one rank for the fourth consecutive month and achieving a notable sales figure of 1134 units. Fiesta - THC/CBG 1:1 Mango Pina Flavour Gummies secured the second spot, rebounding from its fifth position in November, with impressive sales growth. Ariba - THC/CBG 2:1 Pina Pineapple Flavour Gummies held the third position, showing consistent performance with a slight dip from its previous second-place rank in November. Calma - THC/CBD 2:1 Guayaba Guava Flavour Gummies remained stable in fourth place throughout the last four months, demonstrating steady demand. Buenas Noches - THC/CBN 2:1 Agave Flavour Sleep Gummies experienced a decline to fifth position, indicating a decrease in popularity compared to prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
