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Jul-2025
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Overview
Market Insights Snapshot
FINCA's performance in the New York market has shown notable progress, particularly within the Edible category. Over the months from April to July 2025, FINCA has climbed from the 32nd position to the 20th, indicating strong growth and increasing consumer preference in this segment. This positive movement is underscored by a consistent rise in sales figures, highlighting a growing market presence and potential consumer loyalty. However, the absence of a top 30 ranking in April suggests that there was a significant shift in strategy or market conditions that spurred this upward trajectory.
In contrast, FINCA's performance in the Vapor Pens category in New York has been less stable. Although there was an initial improvement from April to June, moving from 78th to 57th place, the brand experienced a setback in July, falling to the 90th position. This fluctuation suggests potential challenges in maintaining market share or responding to competitive pressures within the category. The volatility in rankings could imply that while there are opportunities for growth, there are also risks that need to be managed to sustain a competitive edge in the Vapor Pens market.
Competitive Landscape
In the competitive landscape of the Edible category in New York, FINCA has shown a significant upward trend in rankings over the past few months. Starting from a rank of 32 in April 2025, FINCA has climbed to the 20th position by July 2025, indicating a consistent improvement in market presence. This upward movement is particularly notable when compared to competitors such as Flav, which experienced a decline from 14th to 19th place during the same period. Similarly, The Bettering Company saw a drop from 18th to 22nd place. Meanwhile, Snoozy and Matter. have maintained relatively stable positions, with Snoozy fluctuating slightly between 16th and 18th place, and Matter. consistently holding around the 21st position. FINCA's rise in rank suggests a growing consumer preference and effective market strategies, positioning it as a brand to watch in the New York edible cannabis market.
Notable Products
In July 2025, the top-performing product from FINCA was Buenos Dias THC/THCv 2:1 Mandarin X Tangerine Flavour Energy Gummies, maintaining its first-place ranking from June with notable sales of 912 units. Ariba THC/CBG 2:1 Pina Pineapple Flavour Gummies showed a significant leap from no ranking in June to second place in July, indicating a strong market reception with 872 units sold. Fiesta THC/CBG 1:1 Mango Pina Flavour Gummies slipped to third place, despite a consistent increase in sales over the months. Buenas Noches THC/CBN 2:1 Agave Flavour Sleep Gummies remained in fourth place, continuing its steady climb in sales figures. Calma THC/CBD 2:1 Guayaba Guava Flavour Gummies held its fifth-place rank for the second consecutive month, showing stable sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
