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Nov-2025
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Overview
Market Insights Snapshot
OG Farms has shown varying performance across different states, with notable fluctuations in category rankings. In Michigan, the brand has experienced a decline in its Flower category ranking over recent months. Starting in August 2025, OG Farms held the 10th position, slightly improving to 9th in September, but then slipping back to 10th in October and further down to 14th by November. This downward trend is indicative of increased competition or possible shifts in consumer preferences within the state. Despite these ranking changes, OG Farms maintained a strong presence in Michigan's market, though the drop in sales from September to November suggests challenges in sustaining growth.
Interestingly, the absence of OG Farms in the top 30 rankings in other states and categories highlights areas for potential improvement or expansion. The lack of presence in multiple markets could be seen as a weakness in their current strategy, suggesting that OG Farms might benefit from diversifying their product offerings or enhancing their marketing efforts outside of Michigan. While the company has a solid foothold in the Michigan Flower category, exploring additional categories or states could provide new growth opportunities. This strategic expansion could help balance the brand's performance and mitigate risks associated with market saturation or changing consumer trends in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan flower category, OG Farms has experienced notable fluctuations in its market position from August to November 2025. Initially ranked 10th in August, OG Farms improved to 9th in September but then saw a decline to 14th by November. This decline in rank is mirrored by a decrease in sales over the same period. In contrast, Grown Rogue demonstrated a remarkable recovery, climbing from 32nd in September to 12th in November, with sales increasing significantly. Similarly, Local Grove improved its position from 31st in August to 13th in November, showing a strong upward trend in sales. Meanwhile, Grip and Dubs & Dimes also showed positive momentum, with Grip moving from outside the top 20 in September to 16th in November, and Dubs & Dimes maintaining a steady presence in the top 20. These shifts indicate a dynamic market where competitors are gaining ground, potentially impacting OG Farms' market share and necessitating strategic adjustments to regain its competitive edge.
Notable Products
In November 2025, OG Farms' top-performing product was Cherry Paton (28g) in the Flower category, which rose to the number one spot with sales of 10,482 units. Bop Gun (28g), previously ranked first for three consecutive months, fell to second place. Grape Pie (28g) maintained its third position from the previous month. Candy Fumez (28g) experienced a notable rise, moving up to fourth place from its previous fifth position. Gorilla Glue (28g) saw a decline, dropping from second place in October to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
