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Sep-2025
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Overview
Market Insights Snapshot
In the Michigan market, OG Farms has shown a notable upward trend in the Flower category. Over the past few months, the brand has climbed from the 16th position in June 2025 to the 8th position by September 2025. This steady improvement in ranking is indicative of a strong market presence and growing consumer preference. The sales figures support this trend, with a significant increase from $1,444,331 in June to $2,440,684 in September. Such performance highlights OG Farms' successful strategies in capturing a larger share of the Flower category in Michigan, although it remains to be seen if this momentum can be sustained in the coming months.
Conversely, the Pre-Roll category in Michigan presents a different story for OG Farms. The brand did not secure a position within the top 30 from June to September 2025, with the only available ranking being 91st in July. This lack of presence in the top rankings suggests challenges in establishing a foothold in the Pre-Roll segment. While the Flower category exhibits strong performance, OG Farms might need to reassess its approach or offerings in the Pre-Roll category to gain traction and improve its competitive standing. Understanding the dynamics of consumer preferences and market demands could be key to enhancing their performance in this category.
Competitive Landscape
In the competitive landscape of the Michigan flower category, OG Farms has shown a significant upward trend in its market position over the past few months. Starting from a rank of 16th in June 2025, OG Farms has climbed to 8th by September 2025, indicating a strong growth trajectory. This rise in rank is accompanied by a notable increase in sales, reflecting a successful strategy in capturing market share. In contrast, Common Citizen experienced fluctuations, peaking in July but ultimately ranking just below OG Farms in September. Meanwhile, Pro Gro, despite a slight dip in September, consistently maintained a higher rank than OG Farms, suggesting a strong foothold in the market. Mischief and Everyday Cannabis (MI) also present as notable competitors, with Mischief slightly ahead of OG Farms in September, while Everyday Cannabis trails behind. This competitive analysis highlights OG Farms' impressive growth and the dynamic nature of the Michigan flower market.
Notable Products
In September 2025, OG Farms' top-performing product was Bop Gun 28g in the Flower category, maintaining its first-place rank from August with a notable sales figure of 29,644 units. Cherry Paton 28g also held steady in the second position, showing continued demand. Gorilla Glue 28g climbed to third place from fourth in August, indicating a resurgence in popularity. Grape Pie 28g dropped slightly from third to fourth place, while Candy Fumez 28g entered the top five for the first time in September. This shift in rankings highlights dynamic consumer preferences within OG Farms' product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
