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Oct-2025
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Overview
Market Insights Snapshot
In the state of Michigan, OG Farms has shown noteworthy performance in the Flower category. Over the months from July to October 2025, OG Farms maintained a strong presence, consistently ranking within the top 15. Notably, the brand improved its position from 15th in July to 9th in September before slightly dropping to 10th in October. This fluctuation indicates a competitive market environment, yet OG Farms manages to sustain its relevance. The sales figures also reflect this trend, with a peak in September followed by a slight decline in October, suggesting a potential seasonal or market-driven factor impacting sales.
However, in the Pre-Roll category, OG Farms did not secure a position within the top 30 after July, where they ranked 74th, indicating a significant gap in market penetration or consumer preference in this segment. This absence from the top rankings in subsequent months could be seen as a challenge for the brand, highlighting an area that might require strategic focus or innovation to capture more market share. The lack of presence in the top 30 for Pre-Rolls suggests that OG Farms might be focusing more on their Flower products or facing stronger competition in this category.
Competitive Landscape
In the competitive landscape of the Michigan flower category, OG Farms has demonstrated a steady presence, maintaining a top 15 rank from July to October 2025. Notably, OG Farms improved its rank from 15th in July to 9th in September, before slightly dropping to 10th in October. This fluctuation in rank corresponds with a peak in sales in September, indicating a successful period for the brand. In contrast, Redemption, a consistent top performer, saw a decline from 6th to 9th place by October, suggesting a potential opportunity for OG Farms to capitalize on Redemption's downturn. Meanwhile, NOBO experienced a significant rise from being outside the top 20 in August to 8th place in October, highlighting the dynamic nature of the market. Glorious Cannabis Co. and Everyday Cannabis (MI) have shown relatively stable rankings, yet OG Farms' ability to surpass them in September underscores its competitive edge. These insights suggest that while OG Farms faces strong competition, its strategic maneuvers have allowed it to improve its market position and potentially increase its market share in the Michigan flower category.
Notable Products
In October 2025, OG Farms' top-performing product was Bop Gun 28g in the Flower category, maintaining its first-place ranking from the previous two months, although its sales slightly decreased to 17,025 units. Gorilla Glue 28g rose to second place, showing a consistent upward trend from fourth in August and third in September. Cherry Paton 28g, also in the Flower category, dropped to third place from its previous second-place ranking in September. Grape Pie 28g remained steady at fourth place, mirroring its September performance. Candy Fumez 28g held its fifth position, indicating stable sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
