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Market Insights Snapshot
In May 2026, OG Farms concentrated 98.67% of sales in Flower while Pre-Roll held 1.33% share, indicating a narrow category footprint. Flower declined 31.98% year over year and 19.76% month over month, while Pre-Roll fell 90.15% year over year but jumped 163.50% month over month from a small base. The brand’s average price rose 32.67% year over year to $13.47 alongside a brand-level sales decline of 36.92% year over year, and Flower’s average price sat at $14.38 versus Pre-Roll at $2.37. With a Flower category rank of 21 in Michigan and a category mix this concentrated, the pattern implies price-led pressure in the core paired with tentative diversification via Pre-Roll that has not yet offset volume losses.
The mix shift implies OG Farms is overexposed to Flower elasticity: a 31.98% year-over-year Flower drop and a 19.76% month-over-month Flower slide, combined with a 32.67% year-over-year average price increase, suggest price is trading off against unit velocity in the primary category. The 163.50% month-over-month rebound in Pre-Roll alongside a 90.15% year-over-year decline signals opportunistic recovery rather than a stable second pillar, leaving the brand reliant on a single category where it ranks 21 in Michigan. The implication is that sustaining share will require either moderating Flower price positioning or accelerating Pre-Roll penetration so that even small-share categories contribute enough incremental volume to counter the core’s double-digit declines.
Competitive Landscape
OG Farms sits at rank #21 in MI Flower for May 2026, down 9 positions year over year from #12, and 2 spots lower than February 2026 when it was #19; the brand’s prior peak of #9 in September 2025 underscores the depth of the pullback. Meanwhile, competitors moved in opposite directions: Grown Rogue surged from #29 to #5 alongside a 245.9% YoY sales increase, while High Minded held #1 despite a -14.5% YoY sales decline; Goodlyfe Farms advanced from #7 to #2 with 66.2% YoY growth. The pattern implies OG Farms is losing relative velocity in a tier that is redistributing share toward faster-rising peers, making a return to the top-10 unlikely without a near-term catalyst.
Notable Products
OG Farms’s Bop Gun (28g) led with a steep May 2026 contraction at -29.8% MoM while still holding rank 1, and Gorilla Glue (28g) fell -10.4% MoM at rank 6, indicating demand pressure at both the top and mid-tier. Grape Pie (28g) softened by -4.6% MoM yet maintained rank 3, whereas Biscotti (28g) was the only mover up with +10.0% MoM at rank 4, and the rank spread between 1 and 6 shows mid-shelf volatility alongside a top-heavy lineup. Eight of the top ten are Flower SKUs in 28g formats, and Bop Gun (28g) still cleared $114,022, which signals that OG Farms is leaning into bulk Flower even as price or velocity headwinds suggest the need to rebalance toward fewer, defensible large-format winners.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
