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Nov-2025
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Overview
Market Insights Snapshot
Local Grove has demonstrated a dynamic performance across various categories in Michigan. In the Flower category, Local Grove has shown a remarkable upward trend, improving its rank from 31st in August 2025 to a notable 13th by November 2025. This upward movement is indicative of a significant increase in sales, with November figures reaching a peak compared to previous months. Conversely, in the Concentrates category, Local Grove has not made it into the top 30, maintaining a steady rank around the mid-50s over the months. This highlights a potential area for growth, as the brand's presence in this category remains limited compared to its performance in Flower.
Meanwhile, Local Grove's entry into the Pre-Roll category in Michigan is relatively new, with rankings only appearing from October 2025 onwards. Starting at 79th place and moving up to 70th by November, this suggests a positive initial reception but also indicates room for further improvement. The absence of Local Grove from the top 30 in Pre-Roll until recently could be seen as a challenge they are beginning to overcome. The incremental progress here could be a sign of strategic adjustments or increased consumer interest, but the brand will need to continue this trajectory to solidify its standing in the market.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Local Grove has demonstrated a notable upward trajectory in its rankings over the past few months. Starting from a rank of 31 in August 2025, Local Grove climbed to 13 by November 2025, showcasing a significant improvement in market presence. This upward movement contrasts with OG Farms, which experienced a decline from 10 to 14 over the same period, and Redemption, which dropped from 6 to 11. Meanwhile, Grown Rogue showed a fluctuating pattern but ultimately improved its rank from 18 to 12. Local Grove's sales growth aligns with this positive trend, surpassing Dubs & Dimes in November 2025, which remained relatively stable in the rankings. This indicates a strengthening position for Local Grove in the Michigan market, suggesting potential for further growth and increased competitiveness against established brands.
Notable Products
In November 2025, Cherry Cola (Bulk) retained its position as the top-performing product for Local Grove, with impressive sales of 12,830 units. Count Chunkula (Bulk) moved up to the second rank, showing a consistent increase in sales from the previous months. Runtz (3.5g) followed closely, dropping one spot from October to take the third position. Alpha Runtz Pre-Roll (1g) entered the top rankings in fourth place, displaying notable growth since its introduction. Runtz Shake (28g) rounded out the top five, maintaining a stable presence despite fluctuating sales figures in earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
