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Jun-2024
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Overview
Market Insights Snapshot
Gezoont has shown a notable upward trend in the Edible category within New York. Starting from a rank of 40 in March 2024, the brand has steadily climbed to 27 by June 2024. This consistent improvement indicates a growing acceptance and popularity of Gezoont's edible products in the state. The sales figures corroborate this upward movement, with sales increasing from 13,250 in March to 35,055 in June. This substantial growth in sales is a positive indicator of Gezoont's strengthening market position in the Edible category.
In contrast, Gezoont's performance in the Vapor Pens category in New York has been less dynamic. Although there was an improvement from a rank of 49 in March to 41 by May, the brand's position stagnated at 41 in June 2024. Despite this, the sales figures for Vapor Pens have shown a significant increase, suggesting that while the brand may not be moving up in rank as rapidly, its products are still in demand. The sales jumped from 14,515 in March to 42,699 in June, indicating a strong consumer base. However, the brand's inability to break into the top 30 in this category highlights areas for potential growth and improvement.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Gezoont has shown a notable upward trend in rankings and sales over the past few months. Starting from a rank of 49 in March 2024, Gezoont climbed to 41 by May and maintained this position in June, indicating a steady improvement. This rise is significant when compared to competitors like Electraleaf, which did not make it to the top 20 in March and April but appeared at ranks 44 and 45 in May and June, respectively. Another competitor, Hudson Cannabis, also showed fluctuations, ranking 47 in May and improving to 43 in June. Meanwhile, Veterans Choice Creations (VCC) and Animal have maintained relatively higher positions, with VCC consistently staying within the top 40 and Animal experiencing a slight dip from 34 in May to 40 in June. Gezoont's consistent climb in rank and sales, especially in comparison to these competitors, suggests a growing market presence and increasing consumer preference in the New York Vapor Pens category.
Notable Products
In June 2024, the top-performing product for Gezoont was Blood Orange Diesel Live Resin Disposable (0.5g) in the Vapor Pens category, maintaining its number one rank for the fourth consecutive month with sales reaching 639 units. The Bangin Blueberry Gummies 10-Pack (100mg) in the Edible category held the second position, moving up from third place in May, with notable sales of 500 units. Gorilla Glue Live Resin Disposable (0.5g) in the Vapor Pens category ranked third, showing a slight decline from its second position in May. Strawberry Pom Gummies 10-Pack (100mg) in the Edible category remained consistent at fourth place. Citrus Crush Gummies 10-Pack (100mg), also in the Edible category, maintained its fifth position, reflecting stable performance over the past few months.
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