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Aug-2024
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Overview
Market Insights Snapshot
Gezoont has shown notable performance improvements across various categories in New York. In the Edible category, the brand made a significant leap from the 31st position in May 2024 to the 23rd position by August 2024. This upward movement indicates a growing consumer preference for Gezoont's edible products, which is further substantiated by a steady increase in sales figures over the same period. Conversely, the Vapor Pens category also saw a robust progression. Starting from the 43rd position in May, Gezoont climbed to the 28th position by August. Such a rise in rankings suggests an expanding market share and positive reception among consumers in New York.
However, it is important to note that Gezoont was not in the top 30 brands in the Vapor Pens category in May and June, which could be indicative of initial challenges or market entry barriers. The brand's eventual breakthrough into the top 30 by July and August highlights a successful overcoming of these hurdles. The significant increase in sales for Vapor Pens, especially in August, underscores this recovery. As Gezoont continues to gain traction, monitoring its performance in these categories will provide valuable insights into its market strategies and consumer acceptance in New York.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Gezoont has shown a notable upward trajectory over the past few months. Starting from a rank of 43 in May 2024, Gezoont improved to 42 in June, 34 in July, and reached 28 by August. This consistent climb in rank indicates a positive reception and growing market presence. In comparison, Jetty Extracts has fluctuated around the mid-20s, peaking at 23 in July but dropping back to 26 by August. Meanwhile, DomPen has also shown significant improvement, moving from rank 44 in May to 29 in August, mirroring Gezoont's upward trend. However, Olio has seen a decline, falling from rank 20 in May to 30 by August, which could indicate shifting consumer preferences or competitive pressures. Nanticoke has remained relatively stable, hovering around the high 20s. Gezoont's rise in rank, coupled with increasing sales figures, suggests a growing brand loyalty and effectiveness in capturing market share in the New York Vapor Pens category.
Notable Products
In August 2024, the top-performing product for Gezoont was Blood Orange Diesel Live Resin Disposable (0.5g) in the Vapor Pens category, maintaining its first-place ranking from previous months with a notable sales figure of 1958 units. Gorilla Glue Live Resin Disposable (0.5g), also in the Vapor Pens category, held steady in second place, continuing its consistent performance. Bangin Blueberry Gummies 10-Pack (100mg) in the Edible category remained in third place, showing stable sales growth over the months. Strawberry Pom Gummies 10-Pack (100mg) also in the Edible category, secured the fourth position as it did in prior months. Citrus Crush Gummies 10-Pack (100mg), another Edible product, maintained its fifth-place ranking, reflecting steady sales performance since its introduction in June 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
