Optimum Extracts

Data Snapshot: Apr 04, 2024
Optimum Extracts Cannabis Brand Logo
$100K+

Mar-2024

Sales

Decline

Trend

6-Month

140

Product Count

SKUs

Optimum Extracts

Overview

Optimum Extracts, an eminent name in the cannabis industry, is renowned for its unwavering commitment to superior quality and a unique range of cannabis products. Notably successful in Washington state’s medicinal cannabis community, the brand consistently delivers high-quality, clean cannabis oil and boasts an annual turnover of 2.8 to 3.2 million USD, managing over 130 retail cannabis accounts. With its award-winning CBD concentrates and a diverse collection of pleasant flavors like Blueberry Muffin and Cannalope Haze, Optimum Extracts ascertains a distinct and personalized cannabis experience for its consumers.
Markets

Optimum Extracts Locations

Product Trends

Optimum Extracts Categories

Optimum Extracts Sales

Market Insights Snapshot

Optimum Extracts Historical Sales by Category

In the competitive cannabis market, Optimum Extracts has shown varied performance across different states and categories, particularly within the vapor pens category. In Washington, Optimum Extracts maintained a strong presence among the top vapor pen brands, consistently ranking within the top 20 from December 2023 to March 2024. The brand experienced a slight decline in its ranking, moving from 13th in December 2023 to 16th by March 2024. Despite this slight downward trend in rankings, the sales figures indicate a resilient performance with sales picking up in March 2024 after a dip in February. This resilience in the face of ranking slippage highlights Optimum Extracts' ability to maintain consumer loyalty and demand within the Washington market.

Contrastingly, in Nevada, Optimum Extracts faced significant challenges. The brand did not appear in the top 30 vapor pen brands until January 2024, where it debuted at a rank of 50, indicating a struggle to capture market share in this highly competitive category. The absence of Optimum Extracts from the top 30 rankings prior to January 2024 suggests that the brand has had to overcome significant barriers to entry within the Nevada market. This entry at a lower ranking could be perceived as a critical stepping stone for the brand, although it underscores the challenges Optimum Extracts faces in establishing a strong foothold in Nevada's vapor pen market compared to its stronger performance in Washington. This stark contrast between the two states underscores the importance of localized strategies and the varying success a brand can encounter across different markets.

Mar-2024 Rank
Vapor Pens
16
Optimum Extracts

Competitive Landscape

In the competitive landscape of vapor pens in Washington, Optimum Extracts has experienced a notable shift in its market position from December 2023 to March 2024, moving from 13th to 16th rank among top brands. This downward trend in rank is mirrored by a decrease in sales over the same period, indicating challenges in maintaining its market share against its competitors. Notably, Fire Bros. has shown a more stable performance, with a slight fluctuation in rank but an overall upward sales trend, ending slightly higher in March than Optimum Extracts. Similarly, EZ Vape has maintained a consistent rank above Optimum Extracts, despite experiencing a sales dip in February. On the other hand, brands like Hellavated and Flipside have shown resilience, with Hellavated making a notable jump to rank 17th by March, closely trailing Optimum Extracts, and Flipside, despite not breaking into the top 20 until January, showing a promising upward trajectory in both rank and sales. This competitive analysis highlights the dynamic nature of the vapor pen market in Washington and underscores the need for Optimum Extracts to innovate and adapt to regain and enhance its market position.

Optimum Extracts market ranking for WA Vapor Pens

Optimum Extracts

Notable Products

In Mar-2024, Optimum Extracts saw Blackberry Crumble Kush Distillate Cartridge (1g) leading the sales in the Vapor Pens category, marking its position as the top product with 714 sales. Following closely behind was Georgia Peach MAC Distillate Cartridge (1g), securing the second rank, a position it maintained consistently from Jan-2024. The Alaskan Thunder Fuck Live Resin HTE Cartridge (1g) showed notable progress, climbing up to the third spot from its previous fourth position in Feb-2024, indicating a growing consumer preference. Maui Mango Diesel Botanical Terp Distillate Cartridge (1g), despite being unranked in Dec-2023, impressively held the fourth rank in Mar-2024, showcasing a rapid ascent in popularity. Meanwhile, Rainbow Cake Distillate Cartridge (1g) experienced a decline, dropping to the fifth position after leading the sales chart in Dec-2023, highlighting shifting consumer interests within the Vapor Pens category.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Blackberry Crumble Kush Distillate Cartridge (1g)
Vapor Pens
3
1
3
1
Georgia Peach MAC Distillate Cartridge (1g)
Vapor Pens
2
2
1
2
Alaskan Thunder Fuck Live Resin HTE Cartridge (1g)
Vapor Pens
5
5
4
3
Maui Mango Diesel Botanical Terp Distillate Cartridge (1g)
Vapor Pens
>5
3
2
4
Rainbow Cake Distillate Cartridge (1g)
Vapor Pens
1
4
5
5
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