Market Insights Snapshot
Harmony Farms, a cannabis brand in Washington, has seen varied performances across different product categories. In the Flower category, the brand has shown some stability, maintaining a rank within the top 50 from June to September 2023. However, there was a noticeable dip in June where the brand dropped to rank 69. It's worth noting that despite the fluctuating rank, the brand managed to increase its sales from June to August, indicating a positive trend in product demand.
In the Pre-Roll category, Harmony Farms did not make it to the top 20 in June 2023, which might suggest that there's room for improvement in this area. However, the brand did manage to climb up the ranks in the following months, reaching rank 85 in September. The Vapor Pens category, on the other hand, has seen a consistent performance from the brand, maintaining a rank within the top 21 from June to September. This consistency, coupled with a slight increase in sales, indicates a steady demand for Harmony Farms' Vapor Pens.
In the Vapor Pens category in Washington, Harmony Farms has been consistently ranking just outside the top 20 brands, indicating a potential area for growth. In comparison, Northwest Concentrates has maintained a steady position within the top 20, while Agro Couture has shown a notable upward trend, moving from 28th to 22nd place. Interestingly, Buddies has seen a slight decline in rank, dropping from 17th to 23rd place. However, the most dramatic shift has been demonstrated by Plaid Jacket, which jumped from 48th to 18th place. While Harmony Farms' sales have been relatively stable, these competitors have shown varying degrees of sales growth or decline, which could indicate changing consumer preferences or effective marketing strategies.
In September 2023, the top-performing product from Harmony Farms was Pineapple Express (3.5g) with an impressive 1417 sales. This product has consistently held the top rank in previous months. The second best-seller was Pineapple Express Pre-Roll (1g), maintaining its position from August with 1223 units sold. White Tara (3.5g) moved up one rank from July to third place, while XJ-13 (3.5g) dropped from third in August to fourth. Making a new entry into the top five was Kush Mints (3.5g).