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Aug-2024
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Overview
Market Insights Snapshot
Harmony Farms has shown a dynamic performance in the Washington cannabis market, particularly in the Flower category. Over the summer months, the brand's ranking fluctuated, starting at 21st place in May, dropping to 28th in June and July, and then climbing back up to 24th in August. This upward trend in August indicates a potential recovery or positive reception of new products. Notably, the brand managed to stay within the top 30 throughout the period, which is a positive indicator of its market presence and consumer demand.
In the Vapor Pens category, Harmony Farms experienced more volatility in Washington. The brand started at 28th place in May, slightly dropped to 29th in June, improved to 25th in July, but then fell out of the top 30 in August. This drop could suggest increased competition or a shift in consumer preferences. Despite the fluctuations, the sales figures remained relatively steady, indicating that while their rank changed, the overall consumer interest in their Vapor Pens did not drastically diminish.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Harmony Farms has experienced notable fluctuations in its rank and sales over the past few months. Starting at rank 21 in May 2024, Harmony Farms saw a dip to rank 28 in June and July, before improving slightly to rank 24 in August. This indicates a relatively stable yet competitive positioning. In comparison, Buddy Boy Farms showed a significant improvement, jumping from rank 36 in May to rank 19 in July, although it dropped to rank 25 in August. Similarly, Western Cultured and Bacon Buds both demonstrated upward trends, with Western Cultured climbing from rank 39 in May to 23 in August, and Bacon Buds improving from rank 41 to 26 in the same period. Meanwhile, Hemp Kings maintained a more consistent performance, ending at rank 22 in August after starting at 28 in May. These shifts highlight the dynamic nature of the market, where Harmony Farms must continuously innovate and adapt to maintain and improve its standing amidst strong competition.
Notable Products
In August 2024, the top-performing product from Harmony Farms was XJ-13 (3.5g), maintaining its position as the number one ranked product with sales of $1,026. Oreoz (3.5g) moved up to the second position, showing a notable increase from its third-place ranking in July 2024. White Tara (3.5g) re-entered the rankings, securing the third spot with a significant sales increase. Stay Puft (3.5g) dropped to fourth place, having been the top product in June 2024. Gorilla Fuel (3.5g) slipped to fifth place, down from its consistent second and third positions in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
