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May-2024
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Overview
Market Insights Snapshot
Harmony Farms has shown varied performance across different states and categories in recent months. In Nevada, the brand did not make it into the top 30 rankings for the Flower category from March to May 2024, after ranking 83rd in February. This indicates a significant drop in its market presence in the state. On the other hand, in Washington, Harmony Farms has maintained a relatively stable position in the Flower category, ranking between 20th and 25th from February to May 2024. This stability in Washington suggests a consistent consumer base and a steady demand for their flower products.
In the Vapor Pens category in Washington, Harmony Farms experienced a slight decline in rankings, moving from 28th in February and March to 31st in April and May 2024. This downward trend could be indicative of increasing competition or shifting consumer preferences in the vapor pen market within the state. Despite the drop in rankings, the brand still maintains a presence in the top 30 for this category, which is a positive sign. However, the absence of top 30 rankings in other states and categories highlights areas where Harmony Farms could potentially improve its market strategy to regain or enhance its competitive edge.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Harmony Farms has shown a fluctuating yet resilient performance. Over the months from February to May 2024, Harmony Farms maintained a relatively stable rank, peaking at 20th in March and April before slightly dropping to 25th in May. This stability is noteworthy when compared to competitors like Dama, which experienced more significant rank volatility, falling out of the top 20 in April. Gabriel demonstrated a remarkable upward trend, moving from 39th in February to 24th in May, which could indicate a growing threat. Meanwhile, Cowlitz Gold and Falcanna also showed fluctuating ranks but generally stayed within the top 25. Harmony Farms' ability to sustain its position amidst these shifts suggests a strong market presence, though the competition is intensifying, particularly from brands like Gabriel, which are rapidly climbing the ranks.
Notable Products
For May-2024, the top-performing product from Harmony Farms is Pineapple Express (3.5g), maintaining its first-place ranking from April with sales of 1258 units. White Tara (3.5g) holds the second position, consistent with its ranking in April, but with a slight decrease in sales to 767 units. Pineapple Express Pre-Roll (1g) climbed to third place, showing a significant recovery from its fifth position in April. Gorilla Fuel (3.5g) made its debut in fourth place, while Dutch Treat (3.5g) entered the rankings in fifth place. Notably, Pineapple Express (3.5g) has shown a steady rise in sales and rankings over the past few months, underscoring its growing popularity.
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