Market Insights Snapshot
Leafwerx, a renowned cannabis brand, has shown some interesting performance trends in the Washington market. In the Concentrates category, the brand has maintained a position within the top 40, with rankings fluctuating slightly between 36 and 39 over the period from July to October 2023. While the brand didn't make it into the top 20, it's worth noting that their sales have shown a downward trend during this period, which might be a point of concern for the brand.
In the Vapor Pens category, however, Leafwerx has managed to secure a spot within the top 20 brands in Washington. The brand started strong in July and August 2023, holding the 13th position, but saw a slight drop in rankings in the following months, ending at the 19th spot in October. Despite this drop in rankings, Leafwerx's performance in this category is still commendable, as staying within the top 20 amidst fierce competition is no small feat. However, similar to the Concentrates category, sales have been gradually decreasing, indicating potential areas for improvement.
In the Vapor Pens category in Washington, Leafwerx has seen a slight downward trend in its ranking over the period from July to October 2023. Starting at 13th place in July and August, it dropped to 17th in September and further to 19th in October. This suggests a decrease in sales, although it still outperforms some competitors. For instance, Northwest Concentrates consistently held the 20th rank, while Buddies fell out of the top 20 in August. On the other hand, 5Th House Farms and Cookies have seen their rankings improve over this period, indicating that they could be gaining market share at the expense of brands like Leafwerx.
In October 2023, Leafwerx's top-performing product was the Terps Mood - Candy Apple HTE Cartridge (1g), which jumped from 5th place in July to 1st place, with a notable sales figure of 1558 units. The Candy Apple Live Resin Cartridge (1g) maintained its strong performance, ranking second in October, down from first in August. The 9lb Hammer #6 Live Resin Cartridge (1g) consistently performed well, maintaining the third position for the second consecutive month. The THC Mood - Candy Apple Distillate Cartridge (1g) dropped from 4th in July to the same position in October after a brief rise to 3rd in September. Finally, the Terp Mood - Mr. Nice HTE Cartridge (1g) entered the top five in October, marking its first appearance in the rankings.