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Jul-2025
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Overview
Market Insights Snapshot
Be One Kind has shown a dynamic performance across different categories and states, with notable progress in the Colorado market. In the Flower category, Be One Kind did not make it to the top 30 brands in April, May, or June 2025, but showed a significant improvement by July 2025, climbing to the 61st position. This upward trend in rankings suggests a growing consumer interest and possibly an effective strategy shift. The sales figures in this category also reflected a positive trajectory, nearly doubling from April to July 2025, which indicates a strengthening market presence in Colorado. However, the brand's absence from the top 30 for three consecutive months before July signals that there is still room for improvement in maintaining consistent performance.
In contrast, Be One Kind's performance in the Pre-Roll category in Colorado has been more stable and promising. Starting from the 39th position in April 2025, the brand climbed to 23rd by June, although it slightly dropped to 26th in July. This consistent presence in the top 30 highlights a strong foothold in the Pre-Roll market segment. The sales for Pre-Rolls have shown a steady increase over these months, with a noticeable peak in June, which suggests effective brand positioning and consumer loyalty. Despite the minor dip in rankings in July, the overall trend remains positive, indicating that Be One Kind is well-positioned to capitalize on this momentum in the coming months.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, Be One Kind has shown a promising upward trajectory in terms of rank and sales from April to July 2025. Initially ranked 39th in April, Be One Kind climbed to 23rd by June, demonstrating a significant improvement in market presence. This upward trend is notable compared to competitors like Binske, which fluctuated between ranks 21 and 28 during the same period, and TFC (The Flower Collective LTD), which saw a decline from 17th to 28th. Be One Kind's sales growth also outpaced these competitors, with a steady increase culminating in a strong performance in July. Meanwhile, Vera experienced a notable jump from 50th to 24th, indicating a competitive resurgence that Be One Kind should monitor closely. Overall, Be One Kind's consistent improvement in rank and sales highlights its growing influence in the Colorado pre-roll market, positioning it favorably against its peers.
Notable Products
In July 2025, the top-performing product for Be One Kind was Super Boof Bulk, securing the number one rank with sales of 1142 units. Grease Monkey Bulk rose to the second position, showing a significant jump from its previous fourth place in April 2025. Tropicana Banana Bulk, which held the second rank in May and June, slipped to third place. The Grease Monkey Pre-Roll 10-Pack debuted at fourth position, while Cherry Gar-See-Ya Pre-Roll 2-Pack entered the rankings at fifth place. Overall, the ranking shifts indicate a strong performance in the Flower category, with new entries in the Pre-Roll category gaining traction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
