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Jun-2024
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Overview
Market Insights Snapshot
The performance of Panda (MO) in the Edible category across Missouri has shown remarkable consistency over the past few months. The brand has maintained its 6th place ranking from March through June 2024, indicating a stable presence in the market. Despite a slight dip in sales from March to May, the brand managed to recover slightly in June, demonstrating resilience in a competitive landscape. This consistent ranking suggests that Panda (MO) has a loyal customer base and a strong product offering that continues to appeal to consumers in Missouri.
However, the absence of Panda (MO) from the top 30 brands in other states and categories highlights areas for potential growth and expansion. The brand's ability to maintain a steady position in Missouri's Edible category could serve as a strong foundation for entering new markets or diversifying its product line. This could be particularly beneficial in states where the Edible category is experiencing growth, allowing Panda (MO) to leverage its existing strengths. The brand's performance in Missouri could be a case study for its strategies and market approach, offering valuable insights for future endeavors.
Competitive Landscape
In the Missouri edibles market, Panda (MO) has consistently maintained its 6th rank from March to June 2024, indicating stable performance amidst a competitive landscape. However, competitors such as Wyld and Wana have held higher ranks at 4th and 5th respectively, showcasing stronger market positions. Notably, Kosmik Brands has shown upward mobility, improving from 9th to 7th place, which could signify a potential threat to Panda (MO) if this trend continues. Additionally, Honeybee has fluctuated but remains a close competitor, moving between 7th and 11th ranks. These dynamics suggest that while Panda (MO) has a stable foothold, it must strategize effectively to climb the ranks and increase sales in the face of strong and improving competitors.
Notable Products
In June 2024, the top-performing product for Panda (MO) was the CBD/THC 2:1 Indica Blueberry Bliss Gummies 20-Pack (200mg CBD, 100mg THC), which climbed to the number one spot with sales of 2621 units. Following closely was the Sativa Mango Punch Feco Fruit Gummies 20-Pack (100mg), which saw a significant rise to second place from its fifth position in May. The THC/CBN 1:1 Snoozeberry Fruit Gummies 20-Pack (100mg THC, 100mg CBN) maintained a steady performance, ranking third consistently over the past few months. The Indica Mixed Berry FECO Gummies 20-Pack (500mg) dropped slightly to fourth place but still demonstrated strong sales. The Sativa Watermelon Agave Gummies 20-Pack (300mg), which had no ranking in May, reappeared in fifth place, indicating a resurgence in popularity.
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