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Market Insights Snapshot
In May 2026, Panda (MO) concentrated entirely in Edible, with a 100.0% category share and an average price up 0.56% year over year while sales fell 35.43% YoY and rose 3.39% month over month; the brand held rank 8 in Edible in Missouri. The mix uniformity means all YoY contraction and MoM lift are driven by Edible alone, implying that Panda (MO) is fully exposed to Edible volatility and has no intra-portfolio offset to counter a 35.43% annual decline even as a 3.39% monthly uptick suggests near-term stabilization within rank 8.
The combination of a 0.56% YoY price increase alongside a 35.43% YoY sales decline and only a 3.39% MoM gain indicates demand elasticity or distribution pressure in Edible rather than pricing-led expansion, which constrains Panda (MO)'s ability to climb from rank 8 in Missouri. With 100.0% of sales in a single category, the brand’s positioning is tied to Edible demand cycles; this concentration implies that without mix diversification or deeper Edible penetration, small monthly improvements are unlikely to offset the multi-quarter drag evident in a 35.43% YoY drop.
Competitive Landscape
Panda (MO) sits at rank #8 in MO Edible for May 2026, down 2 positions year over year from #6 while holding flat versus February 2026 at #8; this contrasts with Gron / Grön holding #1 both this year and last despite a -14.1% YoY sales change, and Good Taste rising from #8 to #4 on +71.8% YoY sales. Panda (MO) peaked at #5 in July 2025 but has not regained that position over the past three months (steady at #8) while Good Day Farm moved from #3 to #2 on +8.7% YoY sales and Smokiez Edibles slid from #4 to #5 on -21.0% YoY sales; the pattern implies Panda (MO) is ceding relative rank to brands with clearer upward momentum and must counter mid-tier advances to avoid further drift from its July 2025 peak.
Notable Products
Mixed Berry FECO Gummies 20-Pack (500mg) delivered the standout movement in May 2026 with a 42.0% month-over-month gain into rank 5, while Mixed Berry FECO Gummies 20-Pack (100mg) slipped 2.3% to rank 4, indicating trading up within the same flavor line. At the top, Strawberry Lemonade FECO Gummies 20-Pack (100mg) rose 22.4% to rank 1 as THC/CBN 1:1 Snoozeberry Fruit Gummies 20-Pack (100mg THC, 100mg CBN) climbed 17.6% to rank 2, and together these shifts suggest dose and functional formulations are pulling share. Eight of the top ten SKUs are Edible gummies, concentrating assortment in a single format while the single largest-dollar item at $86,908 sits with the 500mg dosage, implying velocity is migrating toward higher-mg and purpose-driven gummies as the brand prioritizes potency-led baskets.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
